If there is a piece of consistent sex-related advice that I give people who are considering going the distance in their relationship, it’s this: “Don’t go for someone who is simply good in bed; you’d be far better off choosing someone who actually enjoys sex.” Why do I say that? Because I’ve been doing this couples-work thing long enough to know that there are a lot — and, I mean A LOT — of people who like to manipulate or weaponize sex in order to get something that they want…and then, once they get it, suddenly sex is not a priority anymore.
One day, I might really get into just how actually evil that is (because sex is never supposed to be a bribe in a relationship). For now, though, I want to talk about how motives reveal oh so very much when it comes to physical (and even emotional) intimacy. Hmph. It reminds me of one of my favorite quotes on the topic of motives: “People’s behavior makes sense when you think about it in terms of goals, needs, and motives.” An author by the name of Thomas Mann said that, and indeed it does because, when you are doing something merely to get your way, that is a form of manipulation or control.
On the other hand, when you’re doing it merely for the holistic pleasure of doing so — that is when you are experiencing intimacy in the way that it was intended to be.
So, when it comes to your personal motive for sex, what is it really all about?
What Are You Really Hoping to Get Out of Sex?
When It Comes to Your ‘What’, You Always Need to Know Your WHY
GiphyOh, I’ve got some more motives quotes for you. Psychologist Albert Ellis once said, “People have motives and thoughts of which they are unaware.” Author Paul David Trip once said, “We rarely do anything with one single motive.” It’s pretty ironic that actor Chris Noth (because if you know, you know) once said, “Since women ask me about male motives all the time, I can offer a bit of advice. If you feel like you're going to get hurt, then you shouldn't be there in the first place. That's the way I look at relationships.”
Now, before I attempt to build on these quotes, let’s first look at a very basic definition of motive:
Motive: a reason for doing something, especially one that is hidden or not obvious
Did you catch that? Oftentimes, when someone is moving based on a motive, the reason is hidden. Is it just me or does that sound semi-sneaky or opportunistic, right off the bat? Interestingly enough, some synonyms for motive include grounds, basis and root. All of those words make me think of the foundation of something. So, since we are talking about sex, specifically, today — before you decide to sleep with someone, you really should ask yourself what your foundational reason is and, if you’re choosing not to share it with said-partner…why is that?
Pick Your Top 3 Motives, Then Reflect
Let’s keep going. Some other synonyms for motive include aim; emotion; idea; impulse; intent; motivation; passion; rationale; occasion; incentive; consideration, and inspiration. Aight, so here’s another thing to ponder — out of these 12 words, select your top three that “connect the dots” as it relates to your motive (or motives). It could be that you feel passion for him, your intent is to show him that and, since you’ve been dating for a hot minute, you think that it’s the right occasion. In this case, what’s shady or opportunistic about that?
If that is indeed your motive, it would fall less into the “hidden” category and more in the “not obvious” once you really thought it through. On the other hand, if it’s more like you aim to have sex, because your rationale is to get some sort of incentive out of it — do you see how that’s totally different? And if indeed that is the case, WHY do you think that is okay?
Sex Is Not A Transaction — It’s An Exchange
I’m telling you, if there is one thing that I damn near loathe is how transactional sex sounds these days: “Unless you’re going to pay my bills, I’m not going to give you any.” What in the world? Listen, I don’t care how unpopular the opinion may be, sometimes — hell, oftentimes — the truth isn’t popular and the truth about copulation is IT IS AN EVEN EXCHANGE. No one should be paying you for it. He got pleasure, you got pleasure. Over and out. And if that isn’t happening, either there is more communication that needs to be going on (which is just one of the reasons why I’m not a fan of faking orgasms) or there is something “off” when it comes to you and your partner.
Whatever the case may be, before engaging in physical intimacy with someone, it’s beyond wise to spend some time getting really honest with yourself about what your motives truly are — because how we start something oftentimes sets the tone for the experience overall. Indeed, motives are a lot like cause and effect — they play a significantly profound role in determining the outcome of matters.
Real Compatibility Includes Mutual Motives
Sexual Compatibility Includes Having Mutual Motives
GiphyOkay, so now that we’ve discussed motives, in general — say that your motives are pure (and you are being really honest with yourself about that). You’re not hiding anything because there is nothing to hide. You simply feel so connected to someone that you are motivated and inspired to take things to another level.
Well, that’s where author Lebo Grand and something that he once said comes in: “Sensuality is the purest motive that exists on earth.” When something is sensual, it gratifies the senses. When something is sensual, it arouses the appetite — and yes, when you want to be intimate with someone, simply because you want to get closer to them, there is something that is very sweet, very sincere and even pure — in the sense of being authentic and real — about that.
If that is your motive, share that with your partner. If that is also his motive, then it’s time to get into what the mutual motives of what a healthy sexual relationship should be: pleasure, joy and satisfaction. Y’all, something else that messes many couples up is there is so much focus on what they want to get out of sex that they fail to fully tune in and tap into their partner — and that is unfortunate. You know why? Because it has been both my experience as well as my observation that when both people are totally invested in making sure that their partner is sexually satisfied both individuals end up feeling gratified and quenched. Yeah, a selfish motive rarely brings contentment like a selfless one does — and you can take that to the bank!
And that is why, although I think that sexual compatibility is important, you’d be amazed how much clear communication, patience and selflessness can “get you there” if sex seems awkward at first. Again, if the motives are right, goodness can come from it, even if it takes a bit of time and effort to get there.
When Your Sexual Motives Shift, Say Something
If Your Motives Shift, You Need to Speak Up
GiphyFinal point. It is the Greek philosopher Heraclitus who once said, “Change is the only constant in life” and this applies to every aspect of it — including sex. That said, some of you may recall back when I wrote an article entitled, “BDE: Please Let The 'It Needs To Be Huge' Myth Go.” The wife who I featured in that piece, we were recently talking about it and how she remains 10 toes down about the fact that a “big one” ain’t all it’s cracked up to be if the man who owns it is attached to a huge ego and not much else.
When I asked her to reflect on how much of her dissatisfaction was — and kinda still is — about him vs. who she now is as a person, she admitted that so much of who she is has changed from when they first got together. She’s older and so her hormones have shifted. She has spiritually evolved and so a profound emotional connection is more desired. She knows herself better and so she has some sexual needs that she never had before. And so, her motives have shifted from pretty much just having a good time (only) to longing for something…deeper.
This isn’t abnormal; many people go through this. Thing is, instead of being forthcoming with their partner, they would rather have them pick up on hints or, even worse, attempt to read their mind. Yeah, that’s not how effective communication works, y’all — if your motives for sex have changed, you’ve got to say something. Otherwise, you’re going to end up frustrated or unfulfilled…and honestly, your partner probably will too because if you are different and you don’t share it, eventually there will be a “disconnect” (and not just in the bedroom).
____
As I bring this to a close, take a moment to circle back to the first motive quote that I shared in the intro (“People’s behavior makes sense when you think about it in terms of goals, needs and motives.”). Whatever your sex life is like right now, what are your goals, needs and motives? What are his?
Figure that out and you’ll better understand where you’re at and, if you don’t like it, how to get to where you want to be.
It all begins with the right motives, sis. It really and truly does.
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Featured image by Giphy
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023