Jasmene Bowdry was living the American Dream.
With a lucrative, high-level job in corporate America and enough disposable income to travel whenever and wherever she wanted, the sky was the limit for the fashion buyer. With a promising future working for high-end luxury fashion brands like Saks Fifth Avenue and a constantly increasing bank account, from the outside looking in, it seemed like Jasmene had it all figured out, but for some reason, she still wasn't happy.
Like most of us, Jasmene grew up with the belief that to truly reach a level of optimum adulting, you had to go to school, get a degree, find a good job, and retire. But as Jasmene matured and continued to excel in her career, she began to question this way of thinking. "It really just came to a point in 2015 where I was like, okay, how can I merge these passions of mine? I love fashion, I love business. How can I really merge all of that together and do something that really fulfills me?"
While she had pursued her dreams of becoming a boutique owner in her spare time away from work, reality hit her like a ton of bricks when she was let go from her full-time job and forced to explore other options. Although Jasmene had plans of leaving corporate America in the future, she learned to see her seemingly spontaneous misfortune as an act of God. She explained:
"When you pray for things, God will make them happen in his time, and I was just like well this is just the time; that God wanted it to happen sooner than I did. So, to me, it was a blessing."
It takes a truly ambitious woman to shift her paradigm to see the obstacle in every opportunity, and for Jasmene, the now-owner of SHIFT StyleHouse fashion boutique, that transformation inspired the career of her dreams. As a young girl from Lansing, Michigan with a love for dressing up paper dolls, Jasmene never imagined that celebrities like Tyra Banks and Sarah Jakes Roberts would wear pieces from her boutique thanks to stylist J. Bolin, or that she'd have the opportunity to open her own pop-up boutique space in Macy's next month. But God has a funny way of pushing us into our passions.
Along with preparing for her brand debut at The Market @ Macy's in Lenox Mall on July 7th, Jasmene also spends her time as a business coach who helps women learn the ins and outs of starting their own boutique.
We sat down with Jasmene, who got real about most important things every woman should know when launching their own businesses:
Know Your Audience
So you've decided to get like our girl Jas and step out on faith to start a new business. While your first thought may be creating an Instagram page or finding a web designer, Jasmene advises that we apply a different method. Instead of focusing so intently on the aesthetic aspects of your business, get to know everything you can about your ideal customer.
Knowing your customer and honing in on your target audience to be more niche than broad is key to seeing success in your business. This is part of the reason Jasmene started her online coaching business, The Boutique Teacher. She told xoNecole, "Many times when people start boutiques, they want it for the masses. They want everybody to come shop. And when you're trying to sell to everybody, you sell to nobody."
"When you're trying to sell to everybody, you sell to nobody."
Take Your Time
Knowing your customer isn't just about filling out a worksheet, issa process. Doing the work can mean taking days, weeks, or even months to develop and evolve your business. Jasmene shared that because her target audience drives the core of her business, she uses this information to make any and every major decision that she's confronted with. "I really dove down into like, who my girl was. When I decided that I'm going to rebrand, it wasn't something that happened overnight. It was months of work and research to really understand who my ideal customer was. It was months of finding the perfect pieces that fit along with her lifestyle."
For Jasmene, getting to know her ideal customer meant using her imagination, even giving her target client a name. Once she made the decision to focus on that aspect of her business, she hasn't looked back.
Standing Out In A Crowd
Anyone who's ever dipped a toe in the fashion industry knows that thriving in an oversaturated market is no easy feat. There are new businesses popping up every day, b; so it's important that you find a way to stand out from the crowd. The SHIFT Stylehouse owner emphasized the power of staying in your own lane, because no one can do you like you.
As an introvert with just a dash of social anxiety, at times, it's hard for Jasmene to be in front of the camera. But, according to her, moving in silence isn't always the best move. She told xoNecole that the key to conquering your market is just being you, sis. "Sometimes you gotta pop out. Sometimes you do have to show yourself so that people can see you and understand you because people buy into the stories of the people they buy from; who they trust and love and who they can connect with. So sharing your unique story is really what will set you apart in this industry."
"Sometimes you gotta pop out. Sometimes you do have to show yourself so that people can see you and understand you because people buy into the stories of the people they buy from; who they trust and love and who they can connect with."
Stop Purchasing Vendor Lists
Starting a business is hard, but nothing that's truly worth having will come easily. The same is true when you're starting a boutique, and according to Jasmene, the easy way isn't always the most lucrative. I can admit that I've fallen victim to buying a wholesale vendor guide on a whim, hoping that it would help me fulfill all of my entrepreneurial dreams, but Jasmene informed me that this way of thinking was dead wrong.
"It's deeper than somebody just putting in the names of vendors on a spreadsheet. You need to build a relationship with wholesalers and manufacturers. You need to touch the quality of the product before you decide you're going to try and sell that to somebody," the style curator explained. "I see what a lot of starter boutique owners do is, they have the idea that they want to start a boutique and now they're like, 'Okay, well where do I source the product?' So they think that getting a vendor list is the solution to that."
Jasmene advised that although that vendor list may be specific to one audience, it doesn't necessarily mean that vendor's products will work for your ideal client. Vendor lists have the potential to stunt your growth, and if you're not careful, can be a real waste of money.
Feel The Fear & Do It Anyway
Courtesy of @JasmeneMache
Maybe you think you don't have enough money to start a business. Do it anyway. Maybe you think you're too old to step out on faith and leave your job. Do it anyway.
According to Jasmene, we will never truly feel like we have enough, know enough, or are enough to follow our dreams. Her mantra since leaving her job in corporate America has been, "'Feel the fear and do it anyway.' There's so much greater on the other side of fear. There's so much more outside of your comfort zone, and I was so comfortable working in corporate America. I wasn't fulfilled, but I would think that my paycheck was fulfilling me."
According to her, if she had one piece of advice, it would be: "Take the leap, take the risk. Never get too comfortable. Never. Had I taken risks earlier in my life, then the brand could have probably been so much further. But that's not something I harp on, there are no regrets. Everything happens in the timing that it is supposed to happen."
"Take the leap, take the risk. Never get too comfortable. Never."
If you're in Atlanta this month, make sure to check out Jasmene's brand, SHIFT StyleHouse at The Market @ Macy's while it's available for a limited time in Lenox Mall in Buckhead!
You can keep up with Jasmene via Instagram @jasmenemache and shop her dope collection at SHIFTStyleHouse.com.
Featured image courtesy of @jasmenemache.
RELATED
While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Leon Bennett/WireImage
A part of the reason why this is so important to me is that I have worked from home for years now. Yet whether or not that is your personal testimony, I want to take out some time to encourage you to do all that you can to make your weekend hours at your own house feel as much of an oasis as possible. After all, an oasis is the perfect word for what most of us need right through here, don't you think?
Oasis: something serving as a refuge, relief, or pleasant change from what is usual, annoying, difficult, etc.
If this is exactly what you want, but you need a little help finding some inspiration, I've got 15 tips to help get you started. Ready?
1. Invest in Some Greenery
There are a few awesome reasons to have plants in various rooms of your home. They're proven to be able to help to improve your mood, make you more creative, and decrease your stress levels. Growing up, there were quite a few plants in my house, but I must admit that I like my place to be on the darker side, so I don't have any around at present. What I do have is a huge faux tree in one of my rooms, and I adore it to no end.
So, whether it's the real deal (which can also decrease indoor humidity and noise levels) or something that's just for show (click here for some of the best fake greenery around), add some plants to your place. It will definitely—and immediately—create an oasis effect.
2. Make Your Own Scented Candles
Personally, I don't know anyone who isn't close to being totally in love with candles, especially if they're scented. If you happen to be one of them but you've never contemplated the benefits that come from lighting a few of 'em up, candles provide a calming effect. Based on the scent that you choose, they can also appeal to your sense of smell and put you into a better mood. Plus, candles are a wonderful complement if you're someone who likes to meditate, pray, or journal. And, if your oasis is going to consist of a partner being in your space, candles are mad romantic too.
Thing is, candles aren't always or necessarily the cheapest things on the planet. So, if your budget is super tight, something that you might want to do is make some of your own. It might sound like quite the feat at first, but they're actually easier to make than you might think. You can get a thorough walk-through by checking out this article right here.
3. Get Some Big Throw Pillows
Other than the pillows that you've got on your bed, how many other ones do you own? Something that I dig about big throw pillows is that they immediately make a room look warmer and more appealing. Plus, there's nothing more comfortable than putting a couple of them on the floor and lying on them while listening to some music or watching a movie. As a bonus, many throw pillows are pretty inexpensive.
You can find them everywhere, from Target and Walmart to Big Lots and Bed Bath & Beyond (Apartment Therapy did a feature on where to get some higher-end ones; you can check it out here).
4. Switch Up Your Wall Art
I'm not sure what makes us think that just because we've hung up a particular picture, we can't switch it out with something else. By rotating your wall art, based on your particular mood or even season of the year, not only is it a simple way to avoid getting bored with your décor, but it can totally shift the energy of any given room in your house.
If you want some one-of-a-kind pieces, I've found some really unique and affordable prints on Etsy. Just go to the site and put whatever your favorite kind of art is in the search field.
5. Use Natural Light As Much As Possible
There are a few reasons to make the most of natural light. On the financial tip, it's cheaper than relying on your overhead lights and lamps. Also, natural lighting keeps seasonal depression at bay, helps you to get more vitamin D into your system, and can improve your quality of sleep as well.
If you're someone who is hesitant to open your window treatments up because you're worried that someone can peek in to see what you're up to, there is something called mirror window film that you can apply to your windows. It's cool because it makes it possible for you to look out of your windows while preventing others from being able to look inside of 'em.
Just know that this is designed to work during the day, not at night (as far as looking outside from indoors). Anyway, you can find rolls of the film at a pretty reasonable price at your local home improvement stores.
6. Add More Neutral Hues
If you speak with interior decorators, many of them will say that nothing welcomes the feeling of calm and tranquility quite like neutral colors do. For the record, the four basic hues of neutral are white (which represents purity and cleanliness), black (which represents sophistication and affluence), grey (which represents maturity and reliability) and brown (which represents authenticity and warmth); however, "near neutrals" (which are lighter or darker versions of the four) are great too.
Speaking of colors that are wonderful for creating an oasis-like feeling, pale pastels can also provide a feeling of serenity.
7. Cop Some Seasonal Blankets
I think one of the best things that I ever did to pamper myself was to purchase several throw blankets. At this point, I believe I've got around 10 of 'em. I just like stringing some along my loveseat and ottomans, so that I can curl up in one at any given moment while I'm chillin' in pretty much any room of my house. Just make sure to get the ones that match the season you're in. Cotton and fleece are ideal for spring and summer, while wool, cable knit, and cashmere are more ideal for the fall and wintertime.
8. Take a Milk Bath
The reason why I wrote the article, "Did You Know There's A Right & A Wrong Way To Take A Bath?" around this time last year is because the reality is, not all baths are created equal. The reason why I also wrote, "Make 'National Bathtub Party Day' Your Favorite Day Of The Year" (which rolls around at the top of every December, by the way) is because soaking in your tub is one of the most cost-effective yet also luxurious ways to pamper yourself. If you opt for taking a milk bath from time to time, depending on the kind of milk that you choose, it can perform mini miracles for your overall health and well-being.
Coconut milk and buttermilk contain lauric acid, which supports the skin and the production of collagen. Oat milk soothes dry skin and eczema-related symptoms. Goat milk helps to gently remove dead skin cells. Plus, all of these milks will moisturize your skin in a way that is simply incomparable. Just pour two cups of your preferred milk under warm running water. Then add 1/3 cup of your favorite carrier oil (like coconut oil, grapeseed oil, sweet almond oil, jojoba oil, or avocado oil) and a few drops of your preferred essential oil to provide an aromatherapy effect. I promise that you will struggle with getting out of your bathtub once you set the stage with all of this holistic healing stuff.
9. Create Your Own Massage Oil
In a perfect world, we'd all have a man who lived to give us massages on demand. But if that's not your personal testimony (mine either, chile), that doesn't mean that you have to deprive yourself. Self-given scalp massages are divine. So is rubbing your feet while you're watching your favorite show on Netflix, Hulu, UMC or a free streaming site Tubi. Just make sure you pamper your scalp or skin with an oil. Warming up something like olive, avocado or Jamaican black castor oil is good for your scalp. As far as your skin is concerned, why not make a divinely scented one? I actually happened upon a site that lists a whopping 22 different DIY massage oil recipes. You can check it out here.
10. Play Some ASMR or Soothing Music
The reason why there are articles on this platform like "Before You Pull Out Your Playlist, This Is How Music Affects Your Sex Life" is because there's no way around the fact that music is powerful—and powerfully influential. From a scientific standpoint, music is proven to do everything from slow down your breathing and heart rate and reduce stress and anxiety to relieve muscle tension and trigger the production of serotonin so that you're calmer and are able to sleep more soundly.
As far as ASMR goes, while it's only been close to a couple of years now, it has gotten to the point where I never turn in for the night without some rain or ocean waves playing in the background. There is an article I once read that said that ASMR actually has the ability to produce "brain orgasms" from a physiological standpoint. So, if you wish you could be at a beach house, trapped indoors on a rainy day, or could hike through a tropical rainforest, hopping on over to YouTube and putting in your favorite nature sounds can be almost just like being there.
11. Sign Up for a Wine Subscription
If there is one thing that gets y'all super hype on this platform, it's wine! I ain't mad about it either because wine is an alcoholic drink that has a significant amount of health benefits; especially if it's red wine. Red wine is scientifically proven to contain antioxidants known as polyphenols that will help to keep your heart healthy, the plant compound resveratrol that helps to lower your blood pressure and improve your cognitive functions, and other properties that assist in lowering depression-related symptoms. Wine also has nutrients that support you having stronger immunity and glowing skin. You can always run up to your closest liquor or even grocery store to get your favorite bottle. Or, if you're like me and you prefer to be indoors as much as possible on the weekends, another option is to join a wine club or subscription box service. You can find over 20 of the best ones by going here.
12. Order Some Takeout
Eating out isn't always the cheapest thing, especially if you're ordering food to be delivered. I'll give you that. But if you want to support local eateries in your area and enjoy a good meal without having to prepare it, that is always an option that you can take advantage of. If you'd prefer to help out a Black-owned restaurant specifically, Eat Okra is a new app that features those in your local area.
13. Or, Eat Some Calm and Comforting Foods
Really. What's the point in cultivating the perfect ambiance if you're gonna be a nervous wreck either way? Sometimes, in the effort to find a little peace and tranquility, we mess up by chowing down on foods that ultimately cause us to climb the walls (umm, like sugar). Certain foods that promote a sense of harmony are featured in the article on our site, "8 Foods That Will Keep You Cool, Calm & Totally Relaxed". Some other foods that didn't make the list, that are both calming and comforting, include homemade soup, sautéed spinach, avocado toast, grilled salmon, and turkey melts.
14. Put Your Phone on Vibrate
Tell me something. If you were on vacation right now, at your favorite spot, would you have your phone with you, 24/7? Unless you're a parent and your kids aren't with you, if your answer is "yes", please check out "8 Solid Reasons To Put. Your Phone. Down." We've got voicemails on our phone for a reason; one of them is so that we can have moments when we're not constantly checking social media notifications or even chatting back and forth with other people.
If you want to create a sense of calm and serenity on your weekends, put your phone on a charger in another room. Whatever is awaiting you on it…it can wait. It really can.
15. Sleep In
While recently checking out a pretty extensive sleep survey, I noticed that two-thirds of Americans claim to not sleep well during the week. That's a lot of people. If you're one of them, why not use the weekend to get some extra rest in? For the record, there really is no such thing as "catching up on your sleep," but being able to have a couple of days when you don't have to be a slave to your alarm clock—that can be super refreshing and a perfect way to recharge for Monday.
So, definitely make it a point to either go to bed earlier or to stay in bed a little longer on the weekends.
Get some new bedding. Sprinkle some lavender essential oil on your sheets (lavender oil is a natural de-stressor). Drink a little tart cherry juice (the melatonin in it will have you out like a light!). Sleep is a very simple way to get the peace that you've been looking for while you're in the oasis atmosphere that you created for yourself. Make sure that you get some this weekend, aight?
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Delmaine Donson/Getty Images
Originally published on September 12, 2020