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From TikTok Breakthrough To Sold-Out Success: Stormi Steele Spills Tea On Dominating The Digital Market
In a world where going viral holds a lot of weight in the content creation space, many creators and brands strive for the coveted title, but not everyone can have that impact. Stormi Steele did what many brands struggle to do: create a product that resonates with its target audience, has ingenious packaging, and sells out.
After founding Canvas Beauty in 2018, the entrepreneur expanded her brand, which was known for selling hair care products, and introduced a body butter that has had TikTok in a chokehold. The Body Glaze was Canvas Beauty’s first product on TikTok Shop, and now it's the number one selling product on the platform after going viral.
“It's surreal, honestly, and I'm really thankful for this moment,” Stormi tells xoNecole. “As far as it finally going viral, I wouldn't say that I thought it would, but I believed that it would. Like even when I was making videos, I kept telling everybody, 'I'm gonna go viral on TikTok. I'm gonna go viral on TikTok.' Even when I came up with the idea and the packaging for the Body Glaze, I did it from a mindset of I wanted it to be viral, like I want it to catch on. Like the way it feels, the way it works, the way it looks, it’s aesthetic. So, I went in with the intention and the belief that that was for me.”
And there’s more where that came from. The Love and Marriage: Huntsvillereality star is expanding Canvas Beauty by including cosmetics and possibly products for the home. While she will still use TikTok, Stormi is also looking to create long-form content on YouTube. Stormi says Canvas Beauty is a lifestyle brand and will continue to listen to its customers to fulfill their needs. “I feel like just by listening to the consumer and becoming and building this lifestyle brand like we're just gonna slowly enter, you know, home spaces. Cosmetics,” she reveals. “Me and my colleague, we were talking about skincare just last night, so there's a lot of things that we have in the works because I really want to bring products to the market that [are] for a person's entire 'canvas,' like anything that is canvas-related.”
After seeing astronomical success with Body Glaze on TikTok, Stormi is paying it forward by sharing her four tips on how to market products on the popular platform.
@iamstormisteele BODY GLAZE SOLD OUT IN 8 minutes 🤯🤯🤯🤯🤯🤯
Storytelling
Stormi’s first tip is storytelling because, according to her, people enjoy watching your journey. “TikTok is like one of the most friendliest platforms [when] it comes to just people and authenticity,” she says. “So I will tell an entrepreneur, especially if they're hands-on with their brand, like show people the heart behind it, story-tell.”
Build a Community Versus Selling
While selling products is the name of the game for any product-based business, the Canvas Beauty CEO shares the best way to do it. “Behind the scenes [is] always great and focus on like building a community and not more so just selling a product. So for us, like, I was selling the product, but I wasn’t saying like, ‘oh, go buy this’ or ‘buy this,’” she explains.
“I'm more so taking people on a journey with the growth of our brand and I think people resonate with that more so than, you know, just saying sell, sell, sell, and TikTok platform is very conducive to very like low-fi and just organic, real content.”
Authenticity is Key
Stormi implores that sharing your journey is optimal for growing your brand on TikTok, and one of the ways to do that is by being authentic. “I would tell people, you don't have to overthink it. You don't have to think ‘Oh, I don't have this type of aesthetic’ or ‘I don't have this type of setup’ because it's (TikTok) very friendly to the growing and scaling entrepreneur,” Stormi says.
“So like realistic type of content, not the type of content that's like, you know, like overly glamorized people just love to see people in their journey. So I would tell any entrepreneur, especially if you're hands-on, you’re the face of your brand, just show your journey, tell your story. And this is the one platform that highlights that and celebrates that.”
Don’t Count Yourself Out
Last but not least, the hairstylist turned beauty entrepreneur encourages others not to get discouraged. “Don't ever think that even if you're a small business, what you're doing is not big enough because it's big enough to someone, and on the TikTok platform, it’s like so perfect for the Gen-Z audience,” she explains. “They love to see that type of stuff.”
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London Alexaundria is the contributing editor for xoNecole. She is an alum of Clark Atlanta University, where she majored in Mass Media Arts and has worked in journalism for over ten years. You can follow her on Instagram and TikTok @theselfcarewriter
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
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In the vibrant world of travel influencers, Black women are making waves and offering fresh perspectives on globetrotting adventures. And when we say, “Book that trip,” we can’t help but recognize the women who fill our feeds with the inspiration to do so.
These trailblazing travel influencers capture breathtaking destinations and weave powerful narratives of enjoyment, leisure, and joy. From serene beaches to bustling cityscapes, these creators provide a unique lens through which we can experience the beauty and complexity of the world. It’s not just the photos that entice us. It’s the glimpses into local cultures, hidden gems, and the personal growth that comes from the second-hand exploration of new destinations.
Whether you're seeking travel inspiration, practical tips, or a vibrant community to connect with, following these Black women travel influencers will enrich your Instagram feed and ignite your wanderlust.
Jordan Aminah (@thebeautifuljordan)
Jordan is a dynamic travel influencer who stopped our scroll with her solo travel adventures to Juneau, Alaska — ever tried a reindeer hot dog? We love to see Black women try new things and explore the world through a fresh and lively perspective.
@thebeautifuljordan Welcome to Juneau, Capital of Alaska!🇦🇽❄️🦀🏔️ I picked this trip up to try something new and it turned out to be one of my favorite trips ive done so far! Alaska is beyond underrated! A while ago I heard about Tracys King Crab Shack and her world famous deadliest catch crabs. So when I found out we had super long layovers there I decided, imma get some 🦀! I also went whale watching🐳🐋Juneau is one of the best places to whale watch and I had the experience of a lifetime. I will detail this whole layover in another video. Please visit Alaska and add this to your list! #juneaualaska #juneau #tracyskingcrabshack #alaska #flightattendant #layoverdiaries #blacktravel #blacktraveler
Destiny Owusu (@ohwawa_)
Known as “Miss Enjoyment,” Destiny has been gracing our feed with a creative approach to travel and storytelling from London, Mexico, back to NYC.
Gezelle Renee (@gezellerenee)
With an eye for detail and a heart for adventure, Gezelle Renee captivates her followers with stunning photography and insightful travel tips. Her Instagram feed is a vibrant tapestry of global experiences, from Turkey to Thailand, with plenty of moments to add to your Pinterest board.
Skylar Marshai (@skylarmarshai)
If you follow Skylar Marshai, you know that her travel journey and storytelling are nothing short of mesmerizing. From her style to her creative documentation of her adventures, we love to see a Black woman expressing her passion for travel from coast to coast, land to sea, and beyond.
Oyin Edogi (@sweetlikeoyin)
Oyin not only catches flights, but she also puts on the best fits and the flyest makeup routines. Her content is filled with colorful destinations that will inspire you to pack your best looks and see that world.
Chelsea Davis (@chelseadoestravel)
Creator Chelsea Davis has traveled to over 100 countries by the age of 30 and did so through solo travel and making travel a priority. If you need the inspiration to stamp up your passport, she’s your girl.
Dr. N’Dea Bmekween (@bmekween)
TikTok creator Dr. N'Dea Bmekween is a dynamic content creator celebrated for her engaging and relatable videos. Her content captures the wonder of travel while providing helpful tips for aspiring travel influencers and content creators to make a living out of their passion.
@bmekween It’s totally possible to travel for free, you just have to plan and capitalize on these opportunities. If you want to learn my strategy for applying and winning travel scholarships, I teach you the details in my ebook “how to get paid to travel” #freetravel #travelrewards #travelcreditcards #biltrewards #hiltonhonors #scholarships #travelscholarship #paidtravel
Ciara Johnson (@hey_ciara)
Ciara quit her job “to travel the world solo,” and now she’s sharing her worldwide exploration through inspiring content for aspiring nomads.
Asiyami Gold (@asiyami_gold)
Asiyami’s seamless blend of travel, fashion, and lifestyle creates a sophisticated and inspiring feed. Add her to your summer travel mood board.
Lee Litumbe (@spiritedpursuit)
Lee Litumbe, the face behind Spirited Pursuit, is dedicated to exploring travel, adventure, and cultural experiences. A must-follow for a digital travel guide!
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