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Serial Entrepreneur Shanicia Boswell Needs You To Know That Every Loss Is An Opportunity To Level Up
In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Good things fall apart so better things can fall together and this is big facts. Just ask Black Moms Blog creator, Shanicia Boswell, who wants you to know that every loss is just another opportunity to level up.
Before becoming a multi-hyphenate hustler and amassing more than 500K followers on Instagram, Shanicia was an engaged, stay-at-home mom living out what she now calls a "faux fairytale". But three and a half years ago in one helluva plot twist, the serial entrepreneur quickly became a homeless, single mother whose only goal was survival. She told xoNecole, "My fiance came home and told me he no longer wanted to be in a relationship and I had 30 days to move out of our home. Just like that. We had been arguing lately but not enough to think it was that drastic. I was completely unprepared."
It was then that Shanicia says that she officially hit "rock bottom". Now having to depend on friends and part-time jobs to sustain her and her young daughter, Kamryn, Shanicia gave herself a week to ugly cry about her newfound situation and tapped into her hustler mentality like clockwork. "From that point forward, stress and pain would not be my story," she shared.
At the time, Black Moms Blog was a modest community of no more than 50,000 members, but it wasn't until being encouraged to monetize the platform that Shanicia turned her dollar and a dream into a hustle that could pay the bills. She continued, "I literally gave my all to my business when I had nothing to even give. Within 6 months, I had monetized my platform to more than $16,000. I got a part-time job on the side working about 15 hours a week and moved my daughter and I back into the same building that my ex kicked us out of. I quit that part-time job one year later."
Not only did sis quit the job, she created a whole movement; and xoNecole recently s at down with Shanicia to get the 411 on dating, self-care, and how she thrives in her industry while being a bomb ass mom at the same damn time.
What’s your occupation?
This is always such a loaded answer...I am working on mainstreaming an exact title but for now, I call myself a serial entrepreneur. I am most widely known for creating Black Moms Blog, the largest news and media website specifically dedicated to parenting, culture, and lifestyle from a Black mom's point of view. I am also a photographer/content creator and just recently launched my third business, The Self Care Retreats, where I take women on international destinations around the world.
Are you single?
Girl, yes. Sometimes I say that I am single with pride and other times I claim singledom with a feeling of sadness. It's rare we actually admit that as millennials, yes, I would like to be married. And for me, I had all those things once––the ring, the family, the picture-perfect situation but I started it all with a man that just wasn't ready and when it all fell apart, he admitted that he actually didn't want the same things I wanted. We made better friends and co-parents instead of lovers. And that's okay too. I have started to mentally position myself to manifest a different answer to this question.
How do you handle moments when you feel overwhelmed?
I am a Pisces, so my levels of chill are completely unmatched. In seriousness though, self-care is a part of my daily routine...from sleeping with my phone on do not disturb, to napping, to finding time to run warm baths in the middle of the day. I don't say that as a way to brag –– I say that because I am proud of how far I have come in caring for myself. For a lot of us as women, we don't learn how to handle stress until we hit rock bottom and that is what happened to me. I handle moments of feeling overwhelmed by stopping it before it happens.
As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. One of the most important things I can do is teach my daughter how to pick up energy and vibes so that she can avoid internalized guilt. Reading people is a superpower.
"I handle moments of feeling overwhelmed by stopping it before it happens. As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. Reading people is a superpower."
What’s the hardest part of your day?
I can honestly admit that I don't have a lot of "hard" parts in my day. What makes a day hard exactly? I released my own personal guilts a long time ago so I don't beat myself up over things that are unchangeable. I flow. I adapt. I still get things done.
How (and how often) do you practice self-care?
You hear this a lot now, about self-care not just being about getting your nails done and spa days. It is true. I practice self-care mentally by reserving time to myself. I practice self-care financially by protecting my assets and creating stability in my credit to be able to purchase a home. I practice self-care in my spirit by not being involved with things that truly serve no higher purpose to my wellbeing.
On a not so deep level, I love to tell moms, find a way to make self-care realistic for you. Every woman doesn't need a two-week vacation out of the country. Sometimes you just need a Snickers bar hiding in the bathroom from your kids. Don't feel guilty for that.
When do you feel most productive?
I feel most productive early in the mornings between the hours of 4-6 am. It seems so cliche but it is very true. When I am going through an extreme bout of creativity, my body naturally wakes up at that time, full of energy and I try to get it down on paper or on my computer before it goes away. The world is so still at that time. I am not interrupted by my phone or the sounds of the city. The air is cool. It is my favorite time to work.
What is your favorite way to spend “me time”?
Refer to my zodiac, me-time is just what I do! But seriously, I am an extroverted introvert. Being an entrepreneur and public speaker, I have learned how to handle my anxiety but being in large crowds make me nervous. My favorite thing to do is to be home alone with my laptop, a glass of wine, and good music. As a mom, bedtime is really important in my household. My daughter goes to bed at 8 pm because I need those hours towards the end of the evening to turn my brain down and find my peace before bed.
Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space.
"Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space."
What’s the most important lesson you’ve learned as an entrepreneur?
The most important lesson that I have learned as an entrepreneur is that it is never too late to start over. Rebranding is a blessing given to most of us because if we have been doing entrepreneurship right, we normally have a few things in place that allow us to pump the brakes for a second and evaluate where we are in our businesses.
What is the most important lesson you want your kid(s) to learn from you?
It is so important for me to teach my daughter her self-worth early in life. I didn't learn this lesson until well into my late 20s and I suffered a great deal of rejection, guilt, and heartache because of it. For many of us, as Black women, we just weren't raised with this idea that we were the prize. We saw our mamas handling everything on their own. They carried the weight of their entire households on their shoulders. Who had time to build up their children when the bills were due and mama was the only one paying it?
That anger and frustration from Black moms came out in a dramatic speech of self-reliance, get an education, and you especially don't rely on a man! Do you know how damaging that is? So instead, especially for many little Black girls, their self-esteem was built up and torn apart by toxic romantic relationships and mean girl friendships. I refuse to build my daughter up on guilt and bitterness.
How has being a mother helped you become a better entrepreneur (or vice versa)?
I used to judge people who didn't have children. My single, childless friends would tell me how they were struggling to get it together and all I could think about was, if I had that much time on my hands, I would be lightyears ahead of where I am now. Here is what I realized over the years of running multiple businesses and raising my daughter: being a mother has benefited my entrepreneurial journey. It sets my schedule.
Being a mother provided me with a level of stability and balance that helped me to view my entire life with extreme clarity. I learned not to be so judgmental against people that did not have kids and started to be thankful for the blessing of my own.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge I've faced as a mom who runs a business is in my dating life. Because I am a mother, most men I meet know that they need to be serious to pursue me because there is another life involved in our decision-making. My timing and flexibility require you to actually make a plan to see me because I have a child.
Most people pity single women with children so men always want to play hero. When I tell them no, she actually has an active father and yes, I do pay my own bills, run my own business, and travel at leisure, most men find a level of intimidation in those things. If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self.
"If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self."
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it. Do not let the fear of these internet streets keep you from your blessing. Stop comparing and just go. Stop worrying about trying to gain someone else's audience and focus on those that already believe in you. Everything doesn't have to be perfect, they just need to be put into action. You got this!
Do you think it’s important to keep your personal and professional life separate? Why or why not?
One of the greatest challenges in entrepreneurship is learning how to be transparent with your audience while not revealing every part of your life to your audience. I don't believe everything needs to be shared. You don't have to share every pitfall to be real. It's okay to take some of your L's in private. It is okay to go on vacation and not share all the photos. And for women, it is perfectly okay to keep that relationship private until he proposes to make you his wife.
What advice do you have when it comes to time management as a mogul mommy?
As a mommy mogul, I manage time by honoring my self-care. Making time to center myself is just as important as making time to attend meetings. I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else.
"I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else."
What tips do you have for financial planning, both professionally and for your family?
Financial planning is part of self-care. Can we put that on a t-shirt? My advice to women for financial planning is don't let the daunting thought of getting your finances in order scare you from actually doing it. Get help. There are so many programs and companies that help with credit repair and homeownership. When it comes to your business, learn how tax breaks can help you and where to invest your money for greater returns. Financial freedom should always be the goal and the only way to do it successfully is to just start the process. Just start.
To learn more about Shanicia and join the Black Moms Blog movement, follow her on Instagram @ShaniciaBoswell!
Featured image courtesy of @ShaniciaBoswell.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
This article is in partnership with SheaMoisture
For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.
Over a year into her postpartum journey, Crystal explained she also had dry, brittle hair, noting that keeping it hydrated before pregnancy had already been “a task.” The 4C natural recalled going from thick hair during pregnancy to a thin hairline due to postpartum shedding as “devastating.” When it came to strengthening and revitalizing her hair, the new SheaMoisture Bond Repair Collection was just the thing she needed to elevate her damaged coils to revive and thrive status and get them poppin' again.
SheaMoisture is providing us with the cheat code for transforming dry and damaged strands into thriving and deeply nourished crowns. By unveiling their 4-step hair system, the SheaMoisture Bond Repair Collection is equipping you with the tools to reverse signs of hair damage caused by protective styling, heat, and color and is uniquely formulated for Type 3 and 4 hair textures.
The haircare system revives damaged natural hair by repairing and rebuilding broken hair bonds through a game-changing combination of HydroPlex Technology and AminoBlend Complex, a unique blend of fortifying amino acids formulated specifically for curly and coily hair. Scientifically proven to reduce breakage by 84% and make your hair six times stronger (vs. non-conditioning shampoo), the collection infuses your hair with the nourishment it craves and the strength it deserves.
All five products of the SheaMoisture Bond Collection are infused with natural strengthening ingredients like Amla Oil and fair-trade shea butter. The collection consists of the 4-step breakage-fighting Bond Repair system, as well as the Bonding Oil.
“When trying it out, I quickly noticed that my hair felt revived and renewed, and my curls were so hydrated,” Crystal said while using the Amla-infused Bond Repair Leave-In Conditioner. “I also felt my hair strands were stronger.” So much so that the influencer felt brave enough to get her hair braided shortly thereafter. “I can definitely say that I will be keeping it in my hair wash routine,” she added in the caption of her Reel about her positive experience using the products.
SheaMoisture Bond Repair Collection is making bond-building a key player in your wash day routines and the purveyor of life for thirsty manes. Because who doesn't want stronger, shinier, happier hair?
Step One: Bond Repair Collection Shampoo
Rejuvenate your hair with SheaMoisture Bond Repair Shampoo, your go-to solution for luscious locks. Packed with hella hydration power, this shampoo adds moisture by 60% while removing buildup without stripping your strands. This shampoo gently cleanses impurities while significantly enhancing shine, smoothness, and softness.
The Bond Repair Collection Shampoo is the first step in the 4-step Bond Repair system, all of which are powered by the uniquely formulated AminoBlend, and HydroPlex, SheaMoisture’s technology that rebuilds hair strength at its core.
Step Two: Bond Repair Collection Conditioner
Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Collection Conditioner deeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.
Step Three: Bond Repair Collection Masque
This Ultra Moisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Collection Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.
Step Four: Bond Repair Collection Leave-In Conditioner
Elevate your curl game with SheaMoisture’s Bond Repair Collection Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine allowing you to detangle effortlessly.
Bonding Oil
The SheaMoisture Bond Repair Collection Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.
Featured image courtesy
It’s funny how a breakup can be the best or worst thing that’s ever happened to you. It has the power to completely change your life, whether it knocks you down or empowers you to evolve. Either way, whatever happens next is up to you. That can feel like a lot of pressure when you don’t even want to get out of bed. But sometimes, all it takes is a moment of encouragement, inspiration, and motivation that you’re not crazy for wanting to send that drunk text or stalk your ex on social media.
But in those heartbreaking moments, you can tap into your inner resilience and strength, knowing that there’s a reason the relationship came to an end. Whatever that is, please trust that whatever is meant for you will be so much better, including the you that comes out on the other side.
This is the perfect time to heal, rediscover you, and open yourself up to love again. Here are 12 books to help you do that and more.
Power Moves: Ignite Your Confidence and Become a Force
Whether you were the initiator or the receiver of a breakup, the end of a relationship can be traumatic. But it can also help you find the confidence you might have lost in the aftermath. Sarah Jakes Roberts’ Power Moves: Ignite Your Confidence and Become a Force reminds you that your true self is worth loving and pulls you out of the status quo that you might have fallen into in your relationship. It lets you know that it’s more than okay to clap for yourself and the growth you’ve accomplished while unleashing your boldness. Tap in!
Win Your Breakup: How to Be The One That Got Away
Amazon
Nobody wins when the relationship ends. But if we’re honest, many of us want the other person to at least regret the parting of ways. Like, did we matter at all? Natasha Adamo’s Win Your Breakup: How to Be The One That Got Away talks us off the ledge of trying to prove that we have the upper hand (and quoting Beyoncè’s “She ain’t no divaaa” under anyone’s post that your ex appears to be moving on with).
Instead, Adamo motivates us to focus on our own journey after the breakup because it will be tough enough without being preoccupied with what our exes are doing. You have a whole life after this, and your best days are ahead of you, not behind. You truly win when you decide to walk away from whatever negativity came with the breakup and focus on you. ‘Cause we’re not looking back, sis.
Emotional Self-Care for Black Women
Amazon
One of the best things you can do in this moment is be selfish and think about you. If self-care is a priority in your healing journey, think about diving intoEmotional Self-Care for Black Womenby Alicia Magoro. It takes you through the process of improving your self-esteem, getting rid of negative thoughts, and truly healing from past traumas, each of which is crucial after a breakup. No matter how crazy life is as you try to put the pieces back together, taking moments to truly uncover the reality of your feelings and emotions is essential to your healing.
Break Up With What Broke You
Amazon
I feel like a key step in getting through a heartbreak is cookie dough ice cream, any Shonda Rhimes show, and a box of tissues. But unfortunately *sigh* that can’t last forever. When it’s time to push through, Break Up With What Broke You by Christian Bevere is waiting for you. When you’re ready to overcome the comfort of who you’ve always been, this book helps you evolve into who you’ve been meant to be all along. If you need a book that provides steps with compassion and grace instead of a no-nonsense approach, this is for you (cause who’s trying to get their feelings hurt?)
How To Get Over A Boy
Amazon
‘Cause that’s all we’re trying to do, right? I love the theory of How To Get Over A Boy by Chidera Eggerue because it reminds us that men, or any partner we have, do not belong on a pedestal. As amazing as they may be, you’re just as dope! Eggerue isn’t having you tap into your inner fineness to help you find a man or get a text back with outdated tactics. No, sis. This book is all about reminding you that you are the true prize, and there’s nothing wrong with carrying yourself as such. Yes, wanting to be in a relationship again is natural and inevitable. But for now, it’s also okay to find satisfaction with yourself.
Didn’t See That Coming: Putting Life Back Together When Your World Falls Apart
Amazon
All of the signs may have been there, but a breakup can still be shocking. We’ve tried to see the best in our now-ex, and it may have left us holding the bag. Any breakup can be devastating, but if you’re trying to get through a traumatic one, add Didn’t See That Coming by Rachel Hollis to your list. The title alone is funny because it’s ironic and true. And in all seriousness, it pulls you out of being stuck in your pain and trauma and encourages you to be a better you when all is said and done. Your breakup doesn’t have to be detrimental to your life. It can be a turning point to help you transition into the woman you never thought you could.
I Almost Forgot About You
Amazon
Isn’t it crazy how after a breakup, almost everything reminds you of that person? From a song that’s shuffled into your playlist and inside jokes to a hilarious viral video on social media, it feels like you can’t escape. Thankfully, our good sis Terry McMillan did her good work with her novel I Almost Forgot About You. No, it’s not a non-fiction book that gives you ways to get through your heartbreak, but it tells the story of a woman named Dr. Georgia Young, who’s going through a transformation of her own to find her inner shero after quitting her job and relocating. The relatable ups and downs she experiences as she bravely takes on unexpected risks can inspire and let you escape for a while.
Sis, Don’t Settle: How to Stay Smart in Matters of the Heart
Amazon
Following our hearts is all fun and games until it leaves us in an agonizing situation. Sis, Don’t Settle by Faith Jenkins gives us a much-needed reminder not to give in to the desire to be in a relationship just to avoid being alone. Whether your ex checked every box on your list or you compromised because you saw potential in what it could be (we’ve all been there, love), let’s decide to not let our hearts or emotions cause us to settle for less. I love this book because it drops the fluff and gives relatable ways to be smart about love, have healthy and loving relationships, and not rush the process.
The Art of Letting Go
Amazon
I read a meme that said, “If overthinking was a sport, I’d be an Olympic gold medalist.” And I felt seen. After a breakup, it’s so easy to replay those final moments in your head over and over again, especially if you were blindsided. The Art of Letting Go: Stop Overthinking, Stop Negative Spirals, and Find Emotional Freedom (The Path to Calm) by Nick Trenton walks you through doing exactly that.
No matter what happened, the brutal reality is we can’t do anything to change it, and mentally running it on a loop does more harm than good, sis. This book lets your mind be a safe place full of peace and tranquility instead of a battle zone. It inspires you to embrace the present without yearning for the past or being afraid of the future.
The Breakup Bible: The Smart Woman's Guide to Healing from a Breakup or Divorce
Amazon
Like many books on this list, The Breakup Bible: The Smart Woman's Guide to Healing from a Breakup or Divorce empowers you to channel your inner power, rediscover your worth, and flourish like you’ve always wanted. If you’re like me, you might not know where to start after a major (and possibly unexpected) life transition. How do you even begin to move on without sitting in the aftermath for too long?
This book, penned by Rachen A. Sussman, serves as a guide for you to truly heal from the devastation one step at a time. Because it’s okay to take things slow. It features three phases of recovery — healing, understanding, and transformation — providing a clear road map to not just surviving a breakup, but coming out whole on the other side.
I love this version of myself that you brought out: a memoir of a broken heart
Amazon
Can we just take a second to salute the power of a breakup? Whether it sparks your international solo eat, pray, love journey or makes you truly consider what you want in life for you, as horrible as it can be, good things can come out of the parting of ways. I love this version of myself that you brought outby Jaymen Chang gets real about the good, bad, and the ugly, from wishing you could unsend that vulnerable text message, to waking up one day feeling different and ready to move on. Pick this one up when you’re ready to cry it out, process, and enter your season of becoming.
When You’re Ready, This Is How You Heal
Amazon
When the dust settles, how are you for real? You may be excited about the idea of using your breakup as an excuse to glow up, or you may be heartbroken and just aren’t in the space to think beyond turning on Mary J. Blige and drinking wine in a bathrobe. And that’s okay. When You’re Ready, This Is How You Heal by Brianna Wiest encourages you to embrace the true work of your healing journey. It can be soul-crushing, yet rewarding. With dozens of essays geared toward your process, this book realizes that it doesn’t take one day or one thing to heal.
It’s an ongoing life moment as you recover from the person (or people) who just wasn’t the best for you. As you find yourself again and welcome the things and people who truly love you, you’ll flourish even through the pain.
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Featured image courtesy