Serial Entrepreneur Shanicia Boswell Needs You To Know That Every Loss Is An Opportunity To Level Up
In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Good things fall apart so better things can fall together and this is big facts. Just ask Black Moms Blog creator, Shanicia Boswell, who wants you to know that every loss is just another opportunity to level up.
Before becoming a multi-hyphenate hustler and amassing more than 500K followers on Instagram, Shanicia was an engaged, stay-at-home mom living out what she now calls a "faux fairytale". But three and a half years ago in one helluva plot twist, the serial entrepreneur quickly became a homeless, single mother whose only goal was survival. She told xoNecole, "My fiance came home and told me he no longer wanted to be in a relationship and I had 30 days to move out of our home. Just like that. We had been arguing lately but not enough to think it was that drastic. I was completely unprepared."
It was then that Shanicia says that she officially hit "rock bottom". Now having to depend on friends and part-time jobs to sustain her and her young daughter, Kamryn, Shanicia gave herself a week to ugly cry about her newfound situation and tapped into her hustler mentality like clockwork. "From that point forward, stress and pain would not be my story," she shared.
At the time, Black Moms Blog was a modest community of no more than 50,000 members, but it wasn't until being encouraged to monetize the platform that Shanicia turned her dollar and a dream into a hustle that could pay the bills. She continued, "I literally gave my all to my business when I had nothing to even give. Within 6 months, I had monetized my platform to more than $16,000. I got a part-time job on the side working about 15 hours a week and moved my daughter and I back into the same building that my ex kicked us out of. I quit that part-time job one year later."
Not only did sis quit the job, she created a whole movement; and xoNecole recently s at down with Shanicia to get the 411 on dating, self-care, and how she thrives in her industry while being a bomb ass mom at the same damn time.
What’s your occupation?
This is always such a loaded answer...I am working on mainstreaming an exact title but for now, I call myself a serial entrepreneur. I am most widely known for creating Black Moms Blog, the largest news and media website specifically dedicated to parenting, culture, and lifestyle from a Black mom's point of view. I am also a photographer/content creator and just recently launched my third business, The Self Care Retreats, where I take women on international destinations around the world.
Are you single?
Girl, yes. Sometimes I say that I am single with pride and other times I claim singledom with a feeling of sadness. It's rare we actually admit that as millennials, yes, I would like to be married. And for me, I had all those things once––the ring, the family, the picture-perfect situation but I started it all with a man that just wasn't ready and when it all fell apart, he admitted that he actually didn't want the same things I wanted. We made better friends and co-parents instead of lovers. And that's okay too. I have started to mentally position myself to manifest a different answer to this question.
How do you handle moments when you feel overwhelmed?
I am a Pisces, so my levels of chill are completely unmatched. In seriousness though, self-care is a part of my daily routine...from sleeping with my phone on do not disturb, to napping, to finding time to run warm baths in the middle of the day. I don't say that as a way to brag –– I say that because I am proud of how far I have come in caring for myself. For a lot of us as women, we don't learn how to handle stress until we hit rock bottom and that is what happened to me. I handle moments of feeling overwhelmed by stopping it before it happens.
As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. One of the most important things I can do is teach my daughter how to pick up energy and vibes so that she can avoid internalized guilt. Reading people is a superpower.
"I handle moments of feeling overwhelmed by stopping it before it happens. As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. Reading people is a superpower."
What’s the hardest part of your day?
I can honestly admit that I don't have a lot of "hard" parts in my day. What makes a day hard exactly? I released my own personal guilts a long time ago so I don't beat myself up over things that are unchangeable. I flow. I adapt. I still get things done.
How (and how often) do you practice self-care?
You hear this a lot now, about self-care not just being about getting your nails done and spa days. It is true. I practice self-care mentally by reserving time to myself. I practice self-care financially by protecting my assets and creating stability in my credit to be able to purchase a home. I practice self-care in my spirit by not being involved with things that truly serve no higher purpose to my wellbeing.
On a not so deep level, I love to tell moms, find a way to make self-care realistic for you. Every woman doesn't need a two-week vacation out of the country. Sometimes you just need a Snickers bar hiding in the bathroom from your kids. Don't feel guilty for that.
When do you feel most productive?
I feel most productive early in the mornings between the hours of 4-6 am. It seems so cliche but it is very true. When I am going through an extreme bout of creativity, my body naturally wakes up at that time, full of energy and I try to get it down on paper or on my computer before it goes away. The world is so still at that time. I am not interrupted by my phone or the sounds of the city. The air is cool. It is my favorite time to work.
What is your favorite way to spend “me time”?
Refer to my zodiac, me-time is just what I do! But seriously, I am an extroverted introvert. Being an entrepreneur and public speaker, I have learned how to handle my anxiety but being in large crowds make me nervous. My favorite thing to do is to be home alone with my laptop, a glass of wine, and good music. As a mom, bedtime is really important in my household. My daughter goes to bed at 8 pm because I need those hours towards the end of the evening to turn my brain down and find my peace before bed.
Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space.
"Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space."
What’s the most important lesson you’ve learned as an entrepreneur?
The most important lesson that I have learned as an entrepreneur is that it is never too late to start over. Rebranding is a blessing given to most of us because if we have been doing entrepreneurship right, we normally have a few things in place that allow us to pump the brakes for a second and evaluate where we are in our businesses.
What is the most important lesson you want your kid(s) to learn from you?
It is so important for me to teach my daughter her self-worth early in life. I didn't learn this lesson until well into my late 20s and I suffered a great deal of rejection, guilt, and heartache because of it. For many of us, as Black women, we just weren't raised with this idea that we were the prize. We saw our mamas handling everything on their own. They carried the weight of their entire households on their shoulders. Who had time to build up their children when the bills were due and mama was the only one paying it?
That anger and frustration from Black moms came out in a dramatic speech of self-reliance, get an education, and you especially don't rely on a man! Do you know how damaging that is? So instead, especially for many little Black girls, their self-esteem was built up and torn apart by toxic romantic relationships and mean girl friendships. I refuse to build my daughter up on guilt and bitterness.
How has being a mother helped you become a better entrepreneur (or vice versa)?
I used to judge people who didn't have children. My single, childless friends would tell me how they were struggling to get it together and all I could think about was, if I had that much time on my hands, I would be lightyears ahead of where I am now. Here is what I realized over the years of running multiple businesses and raising my daughter: being a mother has benefited my entrepreneurial journey. It sets my schedule.
Being a mother provided me with a level of stability and balance that helped me to view my entire life with extreme clarity. I learned not to be so judgmental against people that did not have kids and started to be thankful for the blessing of my own.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge I've faced as a mom who runs a business is in my dating life. Because I am a mother, most men I meet know that they need to be serious to pursue me because there is another life involved in our decision-making. My timing and flexibility require you to actually make a plan to see me because I have a child.
Most people pity single women with children so men always want to play hero. When I tell them no, she actually has an active father and yes, I do pay my own bills, run my own business, and travel at leisure, most men find a level of intimidation in those things. If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self.
"If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self."
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it. Do not let the fear of these internet streets keep you from your blessing. Stop comparing and just go. Stop worrying about trying to gain someone else's audience and focus on those that already believe in you. Everything doesn't have to be perfect, they just need to be put into action. You got this!
Do you think it’s important to keep your personal and professional life separate? Why or why not?
One of the greatest challenges in entrepreneurship is learning how to be transparent with your audience while not revealing every part of your life to your audience. I don't believe everything needs to be shared. You don't have to share every pitfall to be real. It's okay to take some of your L's in private. It is okay to go on vacation and not share all the photos. And for women, it is perfectly okay to keep that relationship private until he proposes to make you his wife.
What advice do you have when it comes to time management as a mogul mommy?
As a mommy mogul, I manage time by honoring my self-care. Making time to center myself is just as important as making time to attend meetings. I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else.
"I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else."
What tips do you have for financial planning, both professionally and for your family?
Financial planning is part of self-care. Can we put that on a t-shirt? My advice to women for financial planning is don't let the daunting thought of getting your finances in order scare you from actually doing it. Get help. There are so many programs and companies that help with credit repair and homeownership. When it comes to your business, learn how tax breaks can help you and where to invest your money for greater returns. Financial freedom should always be the goal and the only way to do it successfully is to just start the process. Just start.
To learn more about Shanicia and join the Black Moms Blog movement, follow her on Instagram @ShaniciaBoswell!
Featured image courtesy of @ShaniciaBoswell.
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
The Final Mercury Retrograde Of 2024 Is Here—How This Bold Energy Will Shift Your Perspective
The final Mercury retrograde of the year arrives this month, and this is an opportunity to close one chapter and prepare for a new one. Mercury retrogrades are the time of the year when you take a step back, assess where your life currently is, and be a little more flexible with how things are playing out for you. When Mercury is in retrograde, miscommunications and misdirections are more likely; however, this isn’t the time to fear where you are headed; it’s more about looking at things from a different perspective right now.
Mercury enters Sagittarius on November 2, will be retrograde from Nov. 25 until Dec. 15, and will be in this sign until Jan. 8, 2025. Mercury in Sagittarius is bold and outspoken but, in retrograde, can come across as impulsive and brash. Thinking before speaking is important right now, and so is considering your values and interests before committing to something new. Since Sagittarius rules long-distance travel, this isn’t the best time to plan a new trip or to rush the ones already in place.
Consider where you want to be, and take your time getting there.
What to Expect from Mercury Retrograde in Sagittarius
A little more than a week after Mercury goes retrograde in Sagittarius, Mars goes retrograde in Leo. With these important transits happening in fire signs, energy can be misdirected right now. It’s about looking at the full picture and not overwhelming yourself with too many options or interests. Take your passions and align them with your heart and willpower, without confusing inspiration with ego. Emotions are running high, yet this activation is creating a breakthrough in personal development before the year ends.
Read below to see how this Mercury retrograde transit will be for you. Read for your sun sign and rising sign.
Your Sun Sign and Rising Sign Horoscopes for Mercury Retrograde in Sagittarius
ARIES
Mercury goes retrograde in Sagittarius, and you are focused on the bigger picture right now, Aries. With Mercury retrograde in your 9th house of adventure over the next few weeks, this is the time to expect the unexpected and to go at your own pace. Don’t rush the clarity that is meant to bloom for you right now, and take things one day at a time.
Even if you don’t have all the answers you need right now, there are still some important truths and insights to gain. You are in the process of reinventing yourself and your life, and the universe is helping you get the space in order to do so. If you are traveling over the next few weeks, remember to be flexible and to go over plans thoroughly.
TAURUS
Mercury goes retrograde, and you enter a time of change and rebirth, Taurus. This transit, for you, is an opportunity to gain balance, perspective, and empowerment. Your commitments and close partnerships are being addressed right now, and you are seeing where your needs are being met and where they aren’t. You are on a journey of letting go and allowing more, and this is the time to focus on being more flexible rather than controlling outcomes.
This retrograde could also be affecting your shared finances and earnings, and this is a good time to take another look at the money coming in and the money going out and make sure things are in order here. Trust your intuition right now, Taurus.
GEMINI
Mercury goes retrograde in your sister sign, Sagittarius, and you are ready for a fresh perspective in love. This retrograde will highlight your 7th house of partnership, connection, romance, and inner harmony, and your heart is figuring things out right now. Confusion or disagreements are more likely within your relationship dynamics, and this is the time to address what your partnerships need.
If you have been feeling out of balance when it comes to love, then this is the time to get things back on track.
This Mercury retrograde is helping you gain a new perspective and reminds you that you deserve the love you are looking for. Use this time to forgive, grow, and use better judgment regarding matters of the heart and the relationships you are building in your life right now.
Coveteur
CANCER
This Mercury retrograde transit for you is a chance to gain some renewed clarity regarding your health, well-being, and work life. You could be feeling more pressure to perform and have it all together on the job, and there is a need to delegate, let go, and take care of your health more right now, Cancer.
This transit will highlight where some cracks are seeping, where you may need to build stronger foundations and healthier daily routines, and also how you can manage a better work/life balance. Your daily lifestyle may feel a little more difficult to find consistency in right now, and this is because new avenues and perspectives are waiting for you to grab ahold of. Overall, use this time to listen to your inner voice and do more of what feels right for you and your body.
LEO
Mercury goes retrograde in Sagittarius, and this transit highlights your 5th house of romance, creativity, passion, and happiness, Leo. This retrograde is an opportunity for you to address what and who makes you happy and how you can show up more for these fortunate experiences in your life. You are looking at if you’ve been making your happiness as much of a priority as it should be this year and also taking a look at what sources help you align with that energy altogether.
This time is about being a little bit more flexible, doing things differently, and being open to a new perspective. Relationship developments are also providing your heart more clarity right now, and you are balancing your needs with the needs of your partnerships and creative ventures.
VIRGO
Your ruling planet Mercury goes retrograde before the year ends, and this is helping you rebuild your foundations, Virgo. Mercury will be retrograde in an area of your life that has to do with your home, history, family, and emotional stability- and you are getting a new grasp on things here.
Where you have been planting your seeds and building for your future are coming up for review during this time, and you are gaining clarity on which of these foundations is stable enough to continue to build upon. You could be feeling less secure than you would like to right now, and this change of pace is helping you reassess your goals and figure out what is worth it for you and the legacy you want to live.
Coveteur
LIBRA
Mercury goes retrograde in Sagittarius, and the focus turns towards your communication channels, Libra. Mercury retro is already a more chaotic time when it comes to communication, and with this retrograde also happening in your 3rd house of insight and communication, you may feel this heaviness a little more right now.
This transit, for you, is about taking your time getting your message across, being patient while traveling and running errands, and giving yourself space to gain some new clarity.
Meditation, journaling, and talking to someone who can support you are therapeutic, and know that your voice deserves to be heard. You are looking at ways you can take up more space and show up in the world without letting your insecurities keep you away from true connection, vulnerability, and understanding.
SCORPIO
This Mercury retrograde is happening in your 2nd house of income, values, assets, and self-confidence, and you are taking a step back to assess your current reality, especially financially, Scorpio. This is a good time to go over your spending habits and earnings, to find greater balance here, and to think about some of your financial goals moving forward.
Look at your resources, skills, and talents, and make sure what you are receiving is equal to or greater than what you have been giving. Less is more right now, and this isn’t the best time to overspend or overindulge, as you need more time to grasp your current stance on things, and how to increase your overall wealth and abundance.
SAGITTARIUS
With this Mercury retrograde happening in your sign, it’s hitting a little closer to home for you, Sagittarius. This is a good time to refine your goals and direction in life and how you want to show up right now. You deserve to be able to change your mind when you need to, and you are thinking about some of the things you have done and what you want to do moving forward.
Miscommunications are more likely while Mercury is in retrograde, but you can use this as a source of empowerment, knowing that you are living in your truth and allowing yourself room to grow in the process. Remember to be a little kinder to yourself during this transit and to give yourself the grace you need right now.
Coveteur
CAPRICORN
This Mercury retrograde for you, Capricorn, is about rest and taking care of your emotional world. You are being given the opportunity to spend more time alone, to gather your strength, and to heal before you enter the new year. A lot has happened, and there have been many changes in your world this year. This Mercury retrograde is here to help you find acceptance and closure.
You are in a preparation stage right now, and things can feel a little more lonesome in this energy, but with a different perspective, you can see just how much of this space your heart truly needs right now. The past is coming up for you to see things in a new light, and you are ready to gain some renewed insight, closure, and healing.
AQUARIUS
This Mercury retrograde highlights your friendships, community, and your hopes and dreams, Aquarius. You are being reminded of the importance of connection, but more significantly, of good connections. You are looking at who and what surrounds you right now and gaining clarity on whether this energy matches who you are and the things that you stand for.
Your social circle and the people around you are shifting as the power dynamics do, and you are finding your place and purpose amidst this change. It’s about identifying who and what makes you feel good and aligning things in your life to bring in more of that energy. Don’t be discouraged right now; find your people and ask for support.
PISCES
Your career and ambitions are the focus during this Mercury retrograde, Pisces. You have a lot to address here, and you are gathering your skills and talents and reminding yourself that you are worthy of your dreams. Miscommunications and setbacks are more likely within your professional world, but they are here to ask you if what you are striving for, is really what you need right now.
You are thinking a lot about how you show up in the world, what you want to be known for, and what successes you still want to obtain. This isn’t the time to let anyone’s idea or vision of you define who you are; rather, define that for yourself. Show up as you want to be seen, and don’t count yourself out right now, Pisces.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by We Are/Getty Images
The Holiday Bedroom Debate: Sleeping Together, Apart, Or Not At All?
I can’t speak for everyone, but my grandmother has strict rules around who can share a bed at her house. No one will ever be “shacking up” under her roof, so for me and her other grandchildren, that means leaving your boyfriend/girlfriend at home or footing the bill for a hotel during an already costly holiday season. Even for family members who have more liberal house rules, sharing a home with my parents will ensure a silent night for us all.
The holidays bring joy, connection, and quality time with loved ones—but they can also put a damper on intimacy for couples. It’s hard to get your jingle bells rocked when you have family sleeping under the same roof. Family visits and hosting obligations often disrupt intimacy, raising questions like: Should we have sex when relatives are in the next room? Should we follow traditional family rules about sleeping arrangements? How can we even find the time to have sex? And how do we balance respecting traditions with honoring our relationship?
Navigating these dynamics can be particularly challenging when we factor in cultural, familial, and sometimes religious expectations. Sharing space with family doesn’t have to send you into a dry spell. Here’s a guide to maintaining intimacy and harmony during holiday gatherings so that presents aren’t the only thing getting unwrapped this Christmas.
Grandma Says “No Shacking Up!” and Other Common Challenges
So we know that many families with conservative values may not want unmarried couples sleeping in bed together. They may not even like the idea of married couples having sex while family is visiting. Danielle Simpson-Baker, a Licensed Marriage and Family Therapist, explains that “limited privacy, cultural or family-imposed rules, and differing expectations about behavior in shared spaces can lead to disconnection.”
Stress from hosting or visiting family, paired with packed schedules, can exacerbate these feelings and leave little time for you to connect with your loved one. Stress on its own is a known libido killer, but when paired with complicated family dynamics, you can be sure that sex will be a low priority. Who has time anyway? We’re hosting!
For unmarried couples, family norms often add an extra layer of complexity. Catherine Drysdale, a Sex and Relationship Coach, notes, “The holidays can disrupt intimacy in all the usual ways—shared bedrooms, squeaky beds, and not-so-subtle interruptions. Add in the pressure to appear as the perfect couple in front of relatives, and emotional and physical connection often takes a backseat.” Put all of this together, and you have the perfect recipe for low desire and anxiety around sex.
Couples may also be nervous that family will hear them if they decide to do more than just kiss under the mistletoe. The supposed embarrassment alone can keep lovers from even attempting to be intimate, even if they really want to.
How To Navigate? Communicate and Set Expectations
Communication is lubrication, so having an open dialogue with your partner before the holidays is essential.
Discuss potential discomforts and agree on boundaries. “Ask questions like: Are we okay abstaining from sex for a few days? How do we feel about sharing a bed if it’s against family rules?” advises Simpson-Baker. Being on the same page means you can present a united front to family when the time comes and avoid any conflict.
Drysdale suggests creating a “yes/no/maybe” list to clarify comfort levels. “The goal is to avoid surprises or misunderstandings once you’re there,” she explains. Setting an intention for the trip—whether it’s prioritizing family harmony or finding small moments to connect—can also help. No matter what people may think, sex is important! It’s okay to prioritize intimacy, even during the holidays.
Respect Family Rules While Honoring Your Relationship
While it is important to communicate with your partner before settling in with family, balancing their expectations with yours can be a delicate, but necessary, dance. Simpson-Baker emphasizes the importance of balance: “Minor compromises—like sleeping separately—don’t define the strength of your relationship. At the same time, if certain boundaries feel overly restrictive, couples can advocate for themselves respectfully.” This is where being a united front comes in. Getting clear on what feels acceptable to you and your partner ahead of time will help these tough conversations go a bit smoother.
It may also help to talk to your family before the holiday celebrations begin. Gwen Walsh, a Sex Educator and Consultant, shares a personal example: “I communicated with my mom why it was important to me to sleep in the same bed as my partner. I asked her to give me an opportunity to earn her trust. After a long conversation, she agreed to compromise.” While this approach isn’t guaranteed to work in every situation, it highlights the value of respectful communication.
Creative Ways To Maintain Intimacy While Visiting Family
When family doesn’t budge or if you just decide it is not that big of a deal, there are still ways to prioritize intimacy. If privacy for physical intimacy isn’t possible, focus on emotional and non-sexual forms of connection. Simpson-Baker suggests small gestures like “squeezing each other’s hand under the table or sharing a quiet conversation at night.” Small gestures still matter and can help couples maintain a sense of normalcy.
Sexologist Natassia Miller also highlights the importance of daily rituals. “Prioritize non-sexual touch. A long hug or a six-second kiss can maintain your connection and decrease stress levels,” she advises. These small daily rituals can also serve as a form of extended foreplay, setting you up for an explosive connection when the holidays are done.
The Bigger Picture
While holiday dynamics can feel overwhelming, it’s important to remember that these moments are temporary. Whether you’re sneaking in a private conversation during a walk or laughing together over a family tradition, small acts of connection can sustain your relationship through the chaos.
Ultimately, as Walsh puts it, “Your partnership exists in its own unique context. Lead with empathy, honesty, and respect, and you’ll find a way to navigate even the most challenging family dynamics.”
This holiday season, embrace the opportunity to grow together as a couple while navigating the complexities of family dynamics. With thoughtful communication, creativity, and a united front, you can honor your relationship and still enjoy the festive chaos of the holidays.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Jacob Wackerhausen/Getty Images