
Oftentimes, when I'm asked to list three things that aren't discussed nearly enough in marriage, I typically say something along the lines of 1) people who are hypocrites in their relationship in the sense of expecting from their spouse what they aren't prepared to be or give themselves; 2) folks who don't make friendship a main focal point in their relationship with their partner; and 3) individuals who don't get that, just like there are "seasons of sex" in long-term relationships, there are also, what I call "sexual growth spurts" that individuals experience too.
An example that immediately comes to mind is a couple I know who are basically sexless at the moment. A big part of the reason why is because the husband is arrogant. Oh, and lazy. What I mean by that is, he truly believes that since he is "packin'", that his wife should automatically be satisfied. Their situation isn't all his fault, tho. She admits that when they were dating—and even during the season of them living together—"bang, bang, bang" sex (you know, the kind that consists of subpar foreplay, not much intimacy, and next-to-nothing afterplay) was cool. However, as she's gotten older and matured, that simply doesn't work, for her, anymore. He thinks she's trippin'. She thinks he's selfish. There is clearly a huge disconnect. It's an entire mess. Unfortunately, it's also not rare.
It's been heavily reported that 15-20 percent of marriages are considered to be sexless (this means that the couples in them have sex less than 10-15 times a year). But I'm not sure how much it is explored that a part of this could be due to the fact that one person is in one place sexually while another is someplace entirely different; that one person has had some personal epiphanies while the other has not…at least not yet. And, if that is indeed the case, if it is true that one partner has indeed encountered a sexual growth spurt while their partner has not, what should they both do? If the "growing one" is you, here are some suggestions to hopefully get your sex life back on track.
Get Clear About Where and How You’ve Changed

I'd have to say that about 70 percent of the time, while I'm in a session with a couple, I'm reminded of why poor communication is a leading cause of divorce. The reason why I say that is because, sometimes it can take hours' worth of meetings, just to get to the root of what their issue is. For instance, whenever one partner shares how "over it" they are, I ask why, and they say something along the lines of, "I'm just not the same person anymore" and then I inquire, "In what way?", you should see the look on their face when they can't figure out how to explain what they mean. Well shoot, if you don't know how you're different, how is your partner supposed to adjust to your changes and how can I help to facilitate that shift?
If you're doing this life thing correctly, you're supposed to be ever-growing and evolving, yes, even sexually. But if you don't know how to convey in what ways you are doing that, there's not much anyone can do to help you out; your partner included.
That's why, the first thing that I recommend is taking out a few hours to do some serious sex journaling. Reflect on how you were when you first became sexually active, when you first got with your partner, and the way you are now. What was it about how you were 10-15 years ago that may be totally different in this moment? Also, what about your relationship with your partner—both inside and outside of the bedroom—has changed to the point where your sexual needs and wants have transitioned too? Clarity can help to bring forth productive conversations between you and your spouse, which is always a good thing.
Express What Your Sexual Needs Are Now

There are a lot of conceited partners out here in the world. Oftentimes, that conceit translates into being patronizing and condescending as hell. Listen, just because you may be in a different headspace when it comes to sex, that doesn't make your partner "less than". It doesn't necessarily or automatically mean that you've "elevated" either. It simply means that your needs are different now and so you desire different things in order to be sexually fulfilled. That's only fair. But as you make strides to convey this point to your partner, it's important to not approach them in a way that makes them feel like you are somehow "above" them.
That is what I had to tell the wife of the couple that I mentioned earlier. Just because she wants more foreplay than she used to, doesn't make her husband a bad lover all of a sudden. The reality is that she's older than she used to be; menopausal too. Her hormones have shifted and that oftentimes requires more foreplay in order to get fully aroused. For a few months, she decided that the way to bring this up to her husband was to tell him that his approach to sex was "immature". What partner wants to hear that? Plus, it's not even true. Her body is different now. Full stop. Simple as that. Her sex life now needs to meet her where her body is.
That's just one example, but I think you get my point. A good lover is going to want their partner to be pleased, even if what it takes to do that is very different from what they are used to. But the only way that a lover can remain great is by receiving clear, concise and kind communication from their partner. Have the talk. Just make sure to deliver where you're currently at in a way that still makes your partner feel good about himself, the relationship and your sex life.
Accept That Sometimes We Grow At Different Times—and in Different Ways

Something that I really respect about healthy married couples who've been together a decade or more is the fact that it represents what it means to stay together, even if, as individuals, you're growing at different paces. In fact, I think that's what a lot of couples who break-up mean when they say, "We've grown apart"; for whatever the reason, they weren't able to master how to find the balance between remaining committed as a unit while still allowing each other to flourish as individuals…especially if it's in different ways and at different times.
Hormonal changes. Spiritual evolutions. Books. Therapy. Practices like orgasmic meditation and erotic self-focus. Time. All of these things can play a direct role in you coming to a new place about what works for you sexually and what doesn't.
What's important to remember, during your own sexual growth spurts, is your partner may be in a totally different place than you—and there is nothing wrong with that. A successful relationship is all about compromise. It's important to accept that while he may need to adjust to your "new normal", you may also need to be open to the fact that certain aspects of your sex life with him, to him, should remain the same.
Be Lovingly Patient

As far as relationships go, the word "patient" is, hands down, one of my favorite words to apply in sessions. While most of us automatically associate it with waiting, the definition that I like is, "bearing provocation, annoyance, misfortune, delay, hardship, pain, etc., with fortitude and calm and without complaint, anger, or the like". In the context of this particular article, let's go with the words "annoyance" and "delay". When you have recently encountered a sexual growth spurt, it's important that you bear with the annoyances and possible delays of your partner learning how to adjust to what you now need without complaining or getting angry. Whew!
Here's an example. A woman told me that, for years, she hated receiving oral sex (I know, right? What in the world?!). But something that therapy revealed to her was she associated cunnilingus with a guy from her past who left her devastated. See, it wasn't so much the act that she didn't like; it was that she didn't want to "open herself up" in that way to someone else. Not receiving cunnilingus was basically a wall that she built to keep emotional pain away. Once she came into that revelation, she basically started demanding it from her partner. Meanwhile, he is not a big fan of oral himself so, what used to be a mutual understanding for them (it didn't need to happen), it had now become a point of contention.
No one should feel pressured into doing something, simply because their partner up and changes their mind about it. Just like you've had to get used to your areas of growth, your partner will have to do the same. If he cares about you, he will. But in the meantime, meet him halfway and be patient. Don't complain. Don't get angry. Just help him get used to what your needs now are.
Remember That Good Sex Is Always About Establishing a True Connection

When it comes to sex, no matter what page you're on vs. your partner, the key is to make sure that you're still in the same book (hopefully, the same chapter too). And hopefully, what it's based on is making sure that an emotional connection continues to transpire. Sexual wants and even sexual technique both play a very essential role in establishing a truly lasting and fulfilling sex life. So long as both of you, both feel like you're in this thing—which, in this article, I mean the bed—together and you both want to please one another, the sexual growth spurts that come along the way will figure themselves out.
Life is all about growth. Bedroom action is not exempt from this fact. Keep growing, sis. Just make sure to keep your partner abreast, lovingly so, along the way.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









