
‘Drinking my water and minding my business’ has always been my mood, but with all the talk around hydration lately, I’ve started wondering what exactly is the right way to drink my water. On one hand, there is the school of thought that subscribes to drinking a gallon of water a day. There’s a school of thought that subscribes to somewhere around the ballpark of 2-3 liters of water per day. There are also water enthusiasts who wouldn’t dare touch a bottle of purified water over alkaline water. And then there’s the side of the internet who are head to head about drinking plain water and its benefits and adding enhancements to “superpower” it.
As with other aspects of health, figuring out how to hack your way to better drinking water has been making waves on the internet. I, for one, enjoy my daily fix of chlorophyll water which is said to be an internal deodorizer, clear your skin, and reduce inflammation in the body among other things. Plain water is said to be out, while 'enhanced' water is said to be in. Allegedly this is the case if you’ve been hitting your daily water intake consistently but still don’t feel hydrated and/or if you find yourself peeing almost immediately after drinking said water. If that sounds like you, according to TikTok, you could be drinking your water wrong.
And you might need to unsubscribe from plain drinking water. According to creators like @calibabyoficial, leveling up your water with baking soda, Himalayan pink salt, and lemon or lime is essential for proper hydration. But how true is this?
I reached out to dietitian Rosie Mensah, MPH to learn more about the plain drinking water versus enhanced water phenomena and to demystify why some of us are following the ‘hydrate, hydrate, hydrate’ mantra to a T but still might be feeling thirsty.
You’re drinking all of this water, why do you still feel thirsty?

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First things first, if you are waiting to drink water until you are feeling thirsty, chances are, you are already dehydrated. Mensah describes thirst as a sign of mild dehydration. So you should be consuming water frequently enough throughout the day that you do not get to this point and so that the body is properly hydrated. However, if you feel that you have been drinking enough water and your thirst levels persist, Mensah suggests that this could be pointing to an underlying health concern.
She continues, "If you are feeling excessively thirsty, there could be something else going on, especially if you are staying hydrated regularly. That’s something that I would encourage folks to see a health professional about because it could mean there are other bodily issues happening and could mean other conditions."
Is going to the bathroom after you drink water normal?
Whenever I think of drinking enough water, I also think about how many bathroom breaks are going to ensue shortly after. In the recent season of The Real Housewives of Potomac, one of the ladies shared that her kidney stones came from not drinking enough water each day because she feared needing to use the restroom too much while she had things to do. And I get it, who wants to drink water just to have to get up and release it shortly after? I believe that's why all the conversation around 'proper' hydration has started.
There had to be a connection between not drinking enough of the right water and using the bathroom too quickly to allow your body to retain the benefits of drinking water, right? Turns out, not exactly. It's all about the size of your bladder and the fact that it's only possible to retain a certain amount of fluids before it gets full. And once it's full, it's time to use the bathroom. The bladder holds approximately 16 ounces of fluid. If you are consuming more water than that, within an hour or two you are absolutely going to need to use the bathroom frequently.
"If you are drinking more, you are gonna have to go to the bathroom more. That's just the reality," Mensah adds. "But that’s like a good thing. It’s moving through your body and you want that. Your organs and your cells are being nourished."
So yes, going to the bathroom is normal. Your bladder is full and it's doing what it's supposed to do. If you want to decrease how often you go without being dehydrated, consider pivoting from chugging your water first thing in the morning to sipping throughout the day and limiting your intake to no more than 8 ounces each hour.
Does adding baking soda to water increase pH?

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The loaded question. The answer might depend on the expert, but according to Mensah, there are few studies showing the health benefits of adding baking soda to plain drinking water to alkalinize it. Based on my own research, the tactic came up most often when referring to pool water maintenance, which makes sense. I have, however, also seen other experts touting the pH and hormone regulation benefits of adding a little baking soda to your water. Mensah says that the human body already does a pretty good job at maintaining a healthy pH balance, which again makes sense.
"Whatever you are consuming, putting into your body, your body has mechanisms to put it at a functioning pH," she explains. "You could have plain water, plain tap water that is filtered to maintain the same benefits as drinking other forms of water. I think, again, a lot of it could just be a marketing tactic. But in terms of health benefits, you can get the same benefits from regular plain water."
It could depend on the expert, but if you want to add baking soda to your water for the benefits, consider talking to a professional about your individual dietary needs.
What about adding Himalayan pink salt to your water?
Adding Himalayan pink salt to your water is how you make water referred to as sole water. It is said that by adding Himalayan pink salt to your drinking water, you are adding trace minerals to it that make it easier for the body to retain these minerals. It is also believed to help with electrolyte balance, digestion, energy, and sleep. But, there is also not a lot of conclusive research to support these claims.
If you want to add Himalayan pink salt to your water because of its trace minerals in hopes of further nourishing the body, be my guest. But similarly to the baking soda mentioned above, it's not something you have to do to your water. Drinking plain water is more than enough.
What does adding lemon or lime to water do?

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We've all heard about adding fruit to water to get the benefits of said fruit from the water we're drinking, but adding those slices might just be an aesthetic choice more than a health choice. Although there are many articles around the internet supporting adding lime, or better yet lemon, to your water (especially detox water content) and the benefits of it, there are few studies that support such claims as it relates to adding lemon and lime to the water you drink specifically. However, people have reported having glowing skin as a result of drinking lemon water regularly and better digestion (although those things could be from the water more than the citrus element of the drink).
"I think a lot of it people [feel] like it makes the flavor [of water] better because I know there are some people that say they just don’t like to drink water," Mensah notes. "But adding those things can make it just a better drinking experience for you. But in terms of like health, there’s really not much that it does."
Does adding salt, lime juice, or lemon juice to water make it electrolyte water?
But what about electrolyte water? Surely, some benefits support adding electrolytes to water like lime juice, lemon juice, or salt to your water. And according to Heathline, there very well may be. However, these findings also support the fact that tap water and bottled water also contain electrolytes, just a lot less concentrated than an electrolyte-enhanced sports drink like Gatorade or Powerade. If it brings you joy to add extra sodium, trace minerals, and lemon or lime juice to your water to reap even more benefits of the minerals responsible for facilitating some important bodily functions, do you. But as Mensah has shared, you don't have to.
Electrolyte water or electrolyte-enhanced drinks like sports drinks and Pedialyte are usually recommended in cases of severe hydration, illnesses that cause fluid loss, intense workouts that last beyond an hour, long periods of heat exposure, or if you lose a lot of sweat and/or other fluids during exercise. In all of these cases, speak to your doctor about the best way to replace the electrolytes you might lose in these circumstances. Outside of that, regular water should have you and your day-to-day hydration needs covered.
How much water do you need to drink to be hydrated?
According to our expert Mensah, hydration is all relative and differs from person to person based on individual needs, body shapes, and sizes. "The recommendation of around 8 glasses [a day] is really just to ensure people are staying hydrated," she clarifies. "But that doesn't necessarily factor in other fluids that you have [during the day]. If you are a tea drinker, you may opt for more tea than clean water. And that’s still fine because it’s still a nourishing beverage. But it really depends on the individual."
Someone who is more physically active might have a daily water intake that signifies they require more water. Someone who drinks more coffee might also require more because of the amount of fluid they excrete as a result. Mensah explains that while you can track your water throughout the day to make sure you are getting enough, it's not always a necessary step as long as you are making sure you are consuming water frequently.
Is drinking plain water enough to hydrate you?

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This article came about because of all the different information swirling in the social media sphere and the question it left me thinking about. The short answer to this one is yes, drinking plain water is enough to hydrate you. But if you want to make things more enticing to your palette or more nourishing to the body by trying out tips from TikTok experts here and there, then do it. Just know if you don't want to succumb to the pressure of suggestions, that's okay too. As long as you're getting those ounces in daily, and aren't excessively thirsty, your hydration levels are fine.
As with everything mentioned in this article, Mensah advises speaking with a health professional about your own individual needs, what your body might be lacking, and nutritious choices that could help improve those matters.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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