
Okay, so I’ve got a question — what are your summer plans as far as your skin is concerned? Listen, it’s a super valid concern considering the fact that I recently had a conversation with a couple of women over 60 who told me that one of their biggest regrets was taking the condition of their skin for granted back when they were in their 30s. One of them literally said to me, “We love to talk about ‘Black not cracking,’ but let’s not act like we can’t go 20 years looking under 40 and one day — BOOM, we look 70.”
I’ve heard this said many times over the course of my life, which is why I’ve become more proactive than ever when it comes to my own skincare regimen; this includes keeping my eyes on certain skincare trends that I think will do wonders for Black skin. That said, as far as this particular summer season goes, here are ten that I personally think will bring out the best in all of us…as far as our skin is concerned.
1. Citrus Skincare Products

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If you’re someone who enjoys eating citrus fruit, that’s a good thing. It contains nutrients like vitamins B and C, antioxidants, copper, fiber, magnesium, and potassium. When it comes to your skin, specifically, the citric acid that’s in it can help to kill that bacteria that could cause skin damage and aging, while its ascorbic acid is great at improving collagen and skin elasticity. Plus, the antioxidants in citrus fruit are highly effective at sloughing off dead skin cells so that your skin looks fresh and radiant, as other properties can reduce hyperpigmentation. For all of these reasons and more, if you don’t have at least a citrus-based body wash or face peel in your possession, there’s no time like the present to get yourself one.
2. Witch Hazel

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It is so wild to me how a bottle that costs so little can do so much. Personally, I’ve had some witch hazel in my possession for years now, and I’ve had absolutely no regrets. Although I mostly use it as a skin toner, witch hazel can also speed up the healing process of breakouts, soothe scalp irritation, reduce inflammation (like if you end up with a mosquito bite), reduce the appearance of puffy eyes, and also tighten up (the look of) your pores. Trust me, if you don’t invest in any other current skincare trend on this list, this is an (easily) under-five bucks one that will be well worth your while.
3. Skin Cycling

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If you’ve ever had a trainer before, you probably know that when you’re trying to achieve certain body goals, you need to work out different parts of your body on different days. Along these same lines, that’s what skin cycling is all about: you come up with an effective skin routine that consists of you applying certain products on one day and another set on another in order to achieve optimal results.
From what I’ve read and researched, if you want to be a true “cycler,” you need an exfoliant, retinoid, and moisturizer. The first night you use the exfoliant, the second, the retinoid product; and on the third and fourth, the moisturizer. Then you rinse and repeat the regimen all over again. As far as the perks go, skin cycling can help to repair your skin’s barrier as well as “prep” it for the changes in seasons — so, at least consider doing it in the weeks leading into a new season (like in October in preparation for fall).
4. Chlorophyll Supplements

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A couple of days ago, someone randomly asked me if I take chlorophyll; that goes to show how popular it is becoming. Although the basic definition of chlorophyll is it’s the compound in plants that give them their green color, there are many reasons why it’s beneficial as far as your skin is concerned. For starters, chlorophyll contains a good amount of vitamins A, C, E, and K. Plus, it’s also full of antioxidants, anti-inflammatory, and contains antimicrobial properties that help to heal acne, minimize the appearance of pores, and help to detoxify your system overall.
Just make sure that if you choose to take it in supplement form, you follow the instructions thoroughly. Oh, and don’t be alarmed if your urine turns green or your stools become a little loose; both can be side effects when taking chlorophyll on a regular basis.
5. Menopause-Themed Products

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Aging is a blessing; I don’t care what anybody says. So, why do so many people (in my opinion) fear it? Well, aside from how shallow our culture can be as it relates to its definition of beauty, another challenge is not nearly enough individuals properly prepare for what is inevitable — getting older. For instance, did you know that after menopause, you start to lose as much as 30 percent of your skin’s collagen within the first five years? The less collagen you have, the more sagging and wrinkling your skin will do. That’s why, it’s actually pretty dope, that more skincare brands are coming up with products that cater to women who are menopausal or post-menopause. One article that can ease you into learning more about these types of products is Allure’s “13 Skin-Care and Wellness Products Made Specifically for Menopause and Its Effects”.
As far as some things that you should stay up on when it comes to caring for your skin, as you’re entering into menopause, peptides (which help with collagen production), retinol (which can reduce the appearance of fine lines), and sunscreen (which should be a must regardless of your age) are all sure bets when it comes to keeping your skin looking younger for a longer period of time.
6. Hypochlorous Acid

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Although hypochlorous acid is something that has been around for basically forever, it started to gain some real traction during the peak of the pandemic; that’s because some call it a powerful-yet-natural disinfectant. How natural is it? Well, your body actually produces it on its own. White blood cells create it to fight off bacteria and infection.
Anyway, skin-wise, it’s beneficial because hypochlorous acid helps to unclog your skin’s pores, reduce the type of inflammation that’s associated with eczema and psoriasis, and repair damage that may have occurred due to acne.
The main thing to keep in mind is you MUST use a diluted version of this type of acid (which commercialized versions of it have done); otherwise, you could end up with chemical burns. Otherwise, it’s great for all skin types and has virtually no side effects.
7. Skincare That’s Make-Up Too

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If you personally wouldn’t dare step outside of your front door without a full face of makeup on, luckily, you don’t have to sacrifice the quality of your skin by doing so. The reason why is that there are a ton of “skincare hybrids” that are making their way onto the beauty scene. At the end of the day, what they offer you is the benefits of skincare products without you having to sacrifice the look that you adore from using cosmetics. Vogue’s article “These Makeup Products Can Actually Replace Your Entire Skin-Care Routine” can start to point you in the right direction. So can Harper’s Bazaar’s “The rise of hybrid cosmetics: 12 make-up products that act as skincare”.
8. Cucumber Extract

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Something that I didn’t know until recently is that cucumbers are closely related to watermelons and pumpkins. Aside from that, they’re a fruit that is full of water, vitamin K, and a good amount of vitamin C and potassium. And although it’s pretty commonly known that putting cucumbers over your eyes can help to reduce puffiness, there are a host of other things that they can do as well. The properties in cucumbers are awesome when it comes to deeply hydrating your skin, reducing skin inflammation, fighting against free radicals, making your complexion appear brighter, and slowing down the signs of premature aging. That’s why you should consider applying a homemade cucumber mask once a week or purchasing some cucumber extract to apply all over.
9. “Skinimalism”

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I once read an article that said 'skinimalism' is basically all about being a mindful consumer. The way that CNN puts it is skinimalism is about finding the most uncomplicated way to bring out the best in your skin. Bottom line here is, for the sake of your skin, budget, and the environment, it’s being encouraged to not be a product junkie as far as your skin is concerned. Instead, look for items that have as few chemicals as possible on their label while getting down to the ones that are the best for you — even if it’s only 3-5 things…not just when it comes to skincare but your makeup too. What it all boils down to is “less is more”.
10. Cloud Skin

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Although this last one is more of a makeup than skincare trend, I decided to throw it into the mix because, if there’s one thing that a lot of us want during the summer season is skin that looks flawless without appearing overly made-up. That said, cloud skin can give you that because it’s basically a cosmetic approach that doesn’t make your face look too matte or too dewy. How to create it is an article unto itself. What I will say is you’ll need a moisturizer, makeup sponge, some concealer and foundation, a makeup brush, and some loose powder. A Black YouTuber who gets pretty damn close to the trend (although she calls it “soft matte”) is KaaylaDee. You can watch her tutorial here. Enjoy!
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Featured image by Johnny Heltfield/Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






