
Is it just me — or is it kind of wild that the conversation of perimenopause (and menopause and post-menopause) seems to be coming up more than it ever has? I thought about that when I read about a team-up that Queen Latifah and Weight Watchers are currently doing to bring perimenopause awareness to as many people as possible.
Good. Glad to hear it because, if you’re a woman who is blessed enough to reach the average age of menopause (the day when you’ve gone 12 months without a cycle), which is 51, you definitely need to know what you are in for during the seasons that are leading up to it. And boy — can it be quite the ride.
Perimenopause (the years of physical and even mental and emotional transitions that you tend to experience before menopause) is something that I have discussed quite a bit on this platform (check out “Perimenopause Has Your Period Being All Over The Place? Here's What To Do.," “Perimenopause Shifting Your Shape? 7 Ways to Deal,” and “5 Signs Your Estrogen Is Too High. 5 Signs It's Too Low.”) However, it wasn’t until I happened upon an article on Hello! entitled, “Perimenopause made me hate autumn,” that it even occurred to me that perimenopause would cause some similar issues that my favorite time of the year does. Wow.
So, as the temperature is dropping and leaves are changing — if you are also “going through some changes,” take a moment to read what perimenopause and autumn have in common…so that you know how to handle what is actually happening to you…either way.
Autumn Cultivates Drier Skin
GiphyAlthough hot flashes and brain fog haven’t really been my personal perimenopause issues, two things that did rise up in my life are dry skin and waking up at 3 a.m. like clockwork — and yes, dry skin is something that can also be an issue during the autumn season. As far as perimenopause goes, if your skin can’t seem to get enough moisture, it’s probably because of the combination of your estrogen levels dropping along with your skin becoming thinner (which makes it harder for it to retain moisture) over time.
Then, if you add to this the fact that autumn weather has less humidity, you’re usually wearing fabrics like wool, taking hot showers and then turning on the heat in your home which results in dry, hot air blowing on you for hours on end — definitely make sure to have a humidifier on in your bedroom at night, to take warm instead of hot showers and that you seal your skin once you get out of it.
Oh, and eat the kind of foods that will moisturize your skin from the inside out. Check out “These Foods Will Give Your Skin & Hair The Moisture They Crave” for a list of some of those.
Autumn Can Impact Your Moods
GiphyWhile reading an article on menopause rage, I thought about the fact that it really is underestimated, all that a woman’s hormones go through during perimenopause. One of the things that the piece stated (that is quite legit) is, as your estrogen levels start to drop, that can do a number on your serotonin levels (a brain chemical that affects moods, sleep and your sex drive) too — and boy, when that happens, it can have you on a real emotional roller coaster ride (sometimes).
Know what else can do that? Seasonal affective disorder (SAD) which is a pretty big deal for some during the fall. Since (with the help of time change) the days are shorter and there is less natural light that people are able to receive, that can trigger depression (or depression-related symptoms) in some individuals. Not to mention the fact that your system naturally produces more melatonin when it’s dark which can cause you to drag and feel more fatigued.
As far as the perimenopausal side of this, plant-based, estrogen-enriched foods (known as phytoestrogens) can help to bring more estrogen into your body. Some of those foods include carrots, oranges, red clover tea, broccoli and coffee. As far as SAD is concerned, you can combat that with the help of an official diagnosis by a licensed professional.
Beyond that, spend as much time in natural light as much as you possibly can; consider investing in what is known as a SAD light therapy lamp; take a vitamin D supplement (it’s an all-natural mood regulator); create and/or maintain a consistent exercise regimen, and do your best to keep stress at a minimum (especially during the holiday season).
Autumn Will Probably “Adjust” Your Libido
GiphyAnyone who told you that you have to kiss your sex life (or even the quality of your sex life) goodbye after menopause is someone who should see their doctor (to check on their physical health) and/or a sex therapist (check out “Have You Ever Wondered If You Should See A Sex Therapist?”). Listen, the reason why I’ve written articles for the platform like “What Having Sex After Menopause Is Like, According To 10 Women” is because there are PLENTY of women out here who are having AMAZING sex post-menopause.
Still, that doesn’t mean that the transition within the perimenopause period doesn’t come with a few bumps in the road. That’s because a drop in sex hormones can sometimes result in less (natural) lubrication, a harder time getting aroused and less (genital) sensitivity in some women while it can actually cause the sex drive to skyrocket in others (if their estrogen and progesterone levels end up fluctuating on the higher end).
For similar reasons, autumn can alter your libido a bit too. That’s because it’s been proven that testosterone levels typically increase in both men and women during the fall season. Not to mention the fact that certain fall-themed foods (like pumpkin, pears and butternut squash) are aphrodisiacs and the cooler it is outdoors, the better a man’s sperm tends to be.
Autumn Can Cause Hair Loss
GiphyI’m telling you — estrogen plays such a pivotal role in a woman’s overall health and well-being. Take your hair, for example. If you’ve been noticing that your locks are shedding more than usual or that they are thinning out in some areas, it could be because a drop in estrogen has shortened your hair growth phase.
And how in the world could the autumn season play a role in hair loss? Actually, I wrote an article on this very thing last year. If you read “We Shed More Hair During The Fall. Here's What To Do About It.,” you’ll peep that autumn can trigger hair loss due to the fact that your hair goes through more shedding in the fall so that, hopefully, you will grow more hair in the winter (in order to protect your hair from winter’s cold).
Problem is, if you’re going through perimenopause and the fall season at the same time, you could see way more shedding than usual. Some hacks for this? Reduce the amount of heat that you apply to your hair (including hot oil treatments). Limit the hairstyles that cause tension (like ponytails that are always in the same spot on your head or tight braids; especially around your edges).
Try to keep harsh chemical usage to a minimum including relaxers and hair dyes. And definitely give yourself scalp massages and use a volumizing shampoo.
Autumn Might Jack Up Your Sleep Patterns
GiphyEstrogen, progesterone and testosterone are all hormones that are influx during perimenopause. Unfortunately, since they also tend to send conflicting messages to the neurotransmitters in your brain during this time, that’s why they can disrupt your sleep whenever you’re going through this season of your life. Not to mention the fact that few folks find it easy to stay asleep when they feel like they are burning up and hot flashes are a very common symptom of perimenopause (especially the latter stages of it).
Interestingly enough, trying to sleep during the autumn season poses to be a challenge for many people too. From the potential for feeling depressed and your melatonin levels being all over the place (due to you being exposed to less sunlight) to your immune system being challenged by flu bugs and viruses (sleep quality is virtually shot when you’re sick) and even consuming more comfort food which can make you prone to napping which can make it challenging to sleep throughout the night — all of this can have you tossing and turning all night long, if you’re not careful.
As far as what you can do to make sleeping easier during perimenopause, creating a consistent exercise routine is always a good idea. So is setting your thermostat to around 68 degrees so that you don’t find yourself experiencing hot sweats quite so much. And what about combating autumn-related sleep issues? Spend more time outdoors (when the sun is out) so that you can naturally set your circadian rhythm (which is your body’s internal clock). Be intentional about keeping your immune system strong, so that you don’t have to try to fall asleep while you have a cold or the flu.
Keep a sleep schedule, so that you don’t nap too much during the day or oversleep at night (since it does get darker quicker; especially once time “falls back” an hour).
Autumn May Increase Your Appetite
GiphyIf it seems like you are gaining weight faster than ever (or it’s harder for you to lose weight than it used to be), it’s probably not in your head. The reality is that, during perimenopause, as your estrogen and progesterone decline, that can do a real number on your metabolism which can make it easier to pack on the pounds; especially if you work a job that keeps you seated most of the time and you don’t work out regularly (because perimenopause can also cause you to lose muscle mass as well). And all of this doesn’t even touch on the fact that your mood swings may cause you to want to emotionally comfort yourself with food while the shifts in your hormones may trigger certain cravings as well.
Autumn? Remember how we talked about SAD (seasonal affective disorder) earlier? If it starts to affect you on some levels, it can also bring about cravings and increase your appetite. And since it’s colder outside and you may not be moving around and about as much, well, from the junk food that may bring you joy, the late-night snacking that might be your thing and/or all of the holiday food that you might be consuming — some health experts say that most people will gain anywhere between 1-7 pounds during this time of the year.
Whether your appetite has increased due to perimenopause and/or autumn — drink water and infused water to help to quell your desire for food (and detox your system); snack on foods that are healthy and full of water like cucumber, zucchini, celery, peaches, yogurt, broccoli, grapefruit, apples and grapes. Studies show that essential oils like bergamot, mint and cinnamon can help to suppress your appetite while eating more protein can help you to feel fuller for a longer period of time and fiber can clean out your system quicker.
Autumn Could Make You Less Motivated
GiphyFluctuating hormones can lead to a lack of sleep and a lack of sleep can uptick your stress levels — and when that happens during perimenopause, you could end up with what is known as brain fog. Brain fog is what happens when you find yourself forgetting things, you have trouble concentrating and/or you don’t feel very motivated or inspired to do much. A part of what is causing all of this to happen is because estrogen and testosterone are essential when it comes to cognitive function and when their levels drop, your mind isn’t working at an optimal pace.
Interestingly enough, changes in weather during the fall and wintertime can lead to fatigue, headaches, irritability, a lack of concentration and the ability to make the best decisions (which might be why cuffing season is so “big” during the autumn season).
As far as perimenopause goes — exercise, meditation and consuming more antioxidants are all things that can help your brain to get back on track. If your brain fog is more about the cooler weather — getting more rest, reducing your stress and, believe it or not, drinking more water (because water contains oxygen and that is something that your brain thrives on) can help to bring about some immediate relief.
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I know, right? Who would’ve thought that perimenopause and autumn would be out here mimicking each other (as far as certain symptoms go). Now that you know how they do, prepare.
That way, you can enjoy all of what the fall season has to offer — without letting what I just mentioned get in your way. Perimenopause or weather-wise.
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Featured image by Dasha Petrenko/Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









