Modest Fashion Is Having A Moment — And These Influencers Share Why It’s More Than A Trend

Growing up in the early 2000s, it was common to see our favorite music artists, high fashion models, and video vixens revealing plenty of skin with an emphasis on their favorite assets throughout many facets of mainstream media. While overtly convincing young women being sexy was determined by the least amount of clothing one could possibly wear, it caused many of us to become obsessed with our bodies believing that was the only way to be seen, feel beautiful, and most importantly gain the attention of the opposite sex.
Over 20 years later the fashion industry is beginning to shift in ways we haven't seen in decades. Throughout the spring 2023 runway collections, designers debuted enticing looks featuring long hemlines with emphasis on silhouettes and fully covered midriffs articulating sexiness with fashion-forward modesty.
A part of this modern culture shift can be attributed to the current state of our economy here in the United States. As we climb out the last three years of a worldwide pandemic there has been a decline in consumer confidence with predictions of a looming economic downturn. The hemline index theory is what's known in the fashion industry as the theory of recessions correlating to longer hemlines and less flashy clothing resulting in a more conservative way of life. To give a comparison, skirts tend to get shorter when the economy is doing well and people are feeling more confident financially and longer when there's less optimism and uncertainty.
While the theory is debatable in its factual nature, this can be seen throughout history with clothing being of neutral tones and less revealing following the Wall Street Crash leading to the Great Depression and World Wars in the most extreme cases, while bright and jubilant during the 1960s and early 2000s.
When it comes to fashion, less being more is truly subjective, especially to those that believe dressing conservatively to be the quintessential aspect of true elegance, style, and liberation. While seemingly another mainstream fashion trend on the rise here in the United States, for many women around the world modesty is not a trend but a lifestyle. More than maxi skirts, oversized blazers, and baggy trousers, modesty represents a mindset of sophistication while demanding respect for one's body, mind, and soul regardless of one's personal style or religious affiliation.
Even with a modern shift in the sartorial world, modesty has misconceptions of its own. While there’s still a long way to go with modest representation, these fashion influencers are sharing why they believe modesty makes women more attractive and how it’s more than clothes but a way to represent who they are from the inside out.
Aïssata Diallo
“Modesty is the core of my self-expression and there's a level of elegance to it that I always found endearing.” - Aïssata Diallo
Based in NYC, Aïssata is a fashion influencer whose style is based on who she is and where she’s from. When asked what inspired her style she shares, “My personal style comes from my inspirations of the inner-city girl mixed in with my faith and culture. I try to blend all of these different components of myself [in]to one aesthetic that screams modern Muslim woman from NYC.” Developing her personal style, Aissata says “modesty” was not in her vocabulary at a young age. “Being new to this, it took time figuring out my personal style, and to be honest the learning is still ongoing but it’s been empowering to keep pushing the envelope with my modest fashion.”
For many Muslim women, modesty can be seen as oppressive from the outside looking in, what many fail to see is that women of the faith have a choice in how they want to be perceived in the world and express beauty in their own way. “What most people don’t realize is that modesty is a personal journey and a decision you have to make for yourself otherwise you’d never stick through with it. Eventually, I got to a point where I wanted to submit to God.”
She continues, “Modesty is the core of my self-expression and there’s a level of elegance to it that I have always found endearing. In being modest you’re going against the societal norm to revel in the power of your choice. It’s also a spiritual thing for me and a way to please God. It’s more than just what you’re wearing on the outside, it’s a lifestyle. The way you carry yourself, the way you think, your heart, your morals, and values. There’s a lot of inner work that goes into it and the outer beauty just reflects it.”
"Dressing more modestly naturally elevated my style." - Aïssata Diallo
Another way modesty defines a woman's beauty is by elevating personal style, shifting from fast fashion to investing in quality items. “In my opinion, modesty enhances a woman’s beauty beyond the superficial and [adds] substance, depth and a level of mystery to one’s beauty.” Aïssata continues, “It also enhances the amount of respect I demand/receive from anyone who sees me. In terms of my personal style, dressing more modestly naturally elevated my style. I used to buy a lot of fast fashion before embarking on this journey and now I find myself only investing in high-quality pieces.”
Furthermore, Aissata explains, “Modesty is personal, and it does not have to be boring and you don’t have to look like an elderly. I’m learning that you can bring parts of yourself and your culture in your modest journey and continue to grow further as you learn more about yourself and your faith.”
Asma Shakar
“Modestly enhances my personal style because it forces me to pay more attention to the small details of my outfits.” - Asma Shakar
Fashion stylist and boutique owner Asma Shakar is a fashion influencer who describes her personal style as both modest and versatile. “Modesty to me not only means dressing in a way that my body is not shown. It also relates to how I carry and conduct myself as a woman and as a Muslim,” Asma shares. “I think modesty enhances a woman's beauty because it allows for people to look past their physical attributes and focus more on their heart and soul. Modesty enhances my personal style because it forces me to pay more attention to the small details of my outfits.”
Always feeling confident, she continues to elevate and develop her natural style. “I feel like I’ve always been confident in my personal style but it has been developing since I learned the true definition of style.” She continues, “I honestly feel like my personal style is developing every day and probably won’t stop anytime soon.”
As far as negative stereotypes for Muslim women, she states that “one of the biggest misconceptions is that dressing modestly as a Muslimah is oppressive. But when major fashion houses dress their models modestly, it’s fashion. I believe when I dress modestly it’s liberating as opposed to being oppressive.”
Anne
“It shows class and a sense of inner confidence.”- Anne
Conservative fashion doesn’t always have to be a religious decision. For Anne, it’s an expression of who she is and how she feels on the inside. “How I dress is a reflection of my mood and energy. I’m always intentional about the way I want to look.” She continues, “There’s an effortlessness and hints of androgyny that always remain as part of my signature style. I enjoy playing in clothes and reinventing myself.”
Her belief in modesty is simple, it’s a choice. “It shows class and a sense of inner confidence. It can also be seen as a reflection of one’s self-esteem. My personal style is predominantly modest because I enjoy the contrast of wearing something feminine with something masculine. I think there’s so much more to look at when you’re fully clothed and dressed well.”
“Modesty enhances a woman’s beauty by shifting the focus to the beauty of other attributes like her smile, behavior, her stance, and/or her words. Modesty isn’t a limitation, it’s the liberty to showcase other sides of you.” - Anne
As a child, Anne states she was always confident in her style which gave her the freedom to express herself and develop into the woman she was destined to become. “I was confident as a child with my style. I was given the space to express myself through clothes. I liked what I liked and there was always a freedom to choose how I wanted to present myself. My mom really nurtured that side of me.” Allowing her that freedom, she learned how to see herself in many forms and appreciate all attributes of herself which gave her the freedom to experiment with style. “I believe modesty enhances a woman’s beauty by shifting the focus to her smile, her behavior, her stance, and/or her words. Modesty isn’t a limitation, it’s the liberty to showcase other sides of you.”
Modesty enhances Anne’s personal style by inspiring her to experiment with layering, structure, and shape. She shares her number one style rule, “If I’m to wear something that shows a little more skin, everything else is to be covered. I think the overall look becomes that much more interesting and tasteful.”
Her overall thoughts on why she encourages modesty are that “it inspires transformation. There are so many ways to enhance your beauty and reinvent yourself whilst fully dressed. Modesty isn’t boring. It’s timeless and powerful.”
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Featured image by Aïssata Diallo/Instagram
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
There is a very specific reason why I decided to write this article before the holiday season officially gets underway. It’s because I once read a study that said it’s quite common for most Americans to double the amount of alcohol that they consume between Thanksgiving and New Year’s Day.
It makes sense when you stop to think about all of the holiday parties, time off, and moments spent with loved ones that transpire around this time of year. And while there is certainly nothing wrong with enjoying some mulled wine, real-deal eggnog, or peppermint martinis, because your health is something that never “takes a vacation,” I thought it was important to share with you some of the benefits (pros) and challenges (cons) that can arise from alcohol consumption.
My main motive? Mostly, I hope that it will serve as a solid reminder to embrace all of the things that you adore about this time of year, so long as you do it in moderation and you weigh the costs.
Especially as far as drinking alcohol is concerned.
PRO: Manages Blood Sugar Levels
GiphyHere’s something that you may have never seen coming. Were you aware of the fact that alcohol can actually help to stabilize your blood sugar? Yep, according to the American Diabetes Association, so long as you leave it to no more than 1-2 cocktails a day, alcohol may be able to lower your A1C levels. Pretty cool, right?
CON: It’s a Carcinogen
GiphyAlcohol is a carcinogen. The reason why this should somewhat alarm you is because carcinogens are things (like tobacco, UV rays, processed meats, etc.) that can increase your chances of being diagnosed with cancer (especially mouth, throat, esophagus, stomach and breast cancer). There are various ways this happens including the fact that alcohol, specifically, can hinder your body from breaking down certain nutrients, it can cause your estrogen levels to spike and alcohol can also cause certain toxins to damage your DNA and certain bodily proteins over time.
PRO: Cultivates Euphoric Feelings
GiphyIf you find yourself feeling more euphoric while you’re enjoying a drink, it’s not all up in your head. Although, for the more part, alcohol is considered to be a depressant, when consumed in small amounts, it can provide a stimulant effect. This happens due to the fact that when you first start to consume alcohol, it causes the production of the feel-good hormone known as dopamine to increase — and since dopamine makes us all feel more relaxed and confident while heightening our senses of pleasure too…well, there you have it.
CON: May Increase Anxiety/Depression
GiphyAs they say, “what goes up, most come down” at some point — and that is what you have to be careful of when it comes to alcohol consumption. For instance, when you drink alcohol, although it tends to initially cause your dopamine levels to uptick, because it is a temporary bodily response, sometimes the dips are lower than the rises…and that is when anxiety starts to kick in. A similar point is made with depression because oftentimes, people with depression-related symptoms, will use alcohol as a way to deflect from what’s really going on with them — and that can make them feel even worse than ever once the buzz of alcohol starts to wear off.
PRO: Has Some Heart-Related Benefits
GiphyWhen it comes to your heart, there are interesting findings surrounding its relationship to alcohol. For instance, some research states that, so long as the consumption is moderate, alcohol can actually help to increase the good cholesterol in your system while also breaking down proteins that can potentially lead to blood clots; both of these factors alone can reduce your chances of dying from heart disease.
CON: Packs on Pounds
GiphyIt’s no secret that alcohol tends to contain quite a few calories. That’s why, it’s not uncommon for people who’ve lost weight to mention “I’ve stopped drinking” as one of the causes for the shed pounds. That’s not to say that there aren’t some alcoholic beverages that have less calories than others including vodka (133 calories per serving), white wine (148 calories per serving) and tequila (99 calories per shot). Just keep in mind that the more you drink, the more calories get into your system and the more weight you stand to gain.
PRO: Lowers Inhibitions
GiphyAlthough you really should only be uninhibited around people who you absolutely trust, if that person is your partner and you’re looking to have a pretty — eh hem — active evening, alcohol can certainly help to make that happen. The science of it all is the prefrontal cortex of your brain is what regulates your inhibitions and levels of self-control. Meanwhile, alcohol suppresses your inhibitions which can cause you to be more spontaneous and open to trying things that you might not immediately do if you were sober. And with the right individual, that can be sexually beneficial (emphasis on “right person”).
CON: Makes It Harder to Orgasm
GiphyOn the other hand, as odd as it may seem (in light of what I just said), if you have too much alcohol in your system, it could make climaxing difficult. That’s because orgasms happen, in part, due to your nervous system being stimulated — and since alcohol is technically a depressant…well, it could reduce nerve sensitivity (especially as far as your clitoris goes) for you while making it challenging for your partner to remain erect or have consistent stamina. And yeah, that sucks.
____
‘Tis the season. And with that, if some wassails or hot buttered rums are in your immediate future — hey, don’t let me stop you — not even a lil’ bit.
All I’m saying is now that you know what alcoholic drinks have to offer (both ways), you can know exactly how to incorporate them into your holiday plans. Enjoy!
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