Can we talk about how Megan Thee Stallion is lowkey an inspirational speaker? I mean seriously, have you ever been feeling down on yourself and then "Girls in the Hood" starts playing? It's like, OK girl, get it together, you're a Queen. From beats and bars to catchy lyrics, she's gonna deliver. But musical talent isn't the only thing that deserves acknowledgment. Sis is also about her bag. The "Savage" rapper has collaborations with multiple brands like Cash App, Revel, and recently announced, Nike.
Through this particular partnership, the Hot Girl Coach is promoting the Nike Training Club App. Exercise sessions, workout and wellness tips, and athletic wear are all available through the platform. In a fun video released to her Instagram, she shared the strenuous work behind being a performer, and highlighted how she is criticized for not truly being an "athlete," to which she responds:
"Oh really? Let's see you run through twelve-hour dance rehearsals, train five days a week, then perform in front of 50,000 people, squatting 50% of the time! Real hot girls know, no one can define us but us."
App-users are expected to see a more intimate side of what Meg's fitness journey entails and get the motivation and help needed to reach their own health goals.
This marketing move is not a new strategy for Nike. In fact, in the past, they've had successful collaborations with other major artists including Drake, Travis Scott, and Kendrick Lamar. Brand collaboration and influencer marketing continue to be a major way that companies are forming a better relationship with their customers while successfully selling their products.
And the more I see them, the more I realize, Black women are the secret sauce. I mean, just look at the material.
Naomi Osaka
Naomi Osaka had a tradition of buying her mom a Louis Vuitton bag every year since she was sixteen. She's now their global ambassador, and even co-designed the recent dress she wore at the Met Gala.
Lori Harvey
Shoutout to Lori Harvey, not only for Michael B. Jordan but for making sure we look cute and comfortable through her partnership with Naked Wardrobe.
Chloe x Halle
Of course, Chloe x Halle are gonna be a part of why our skin looks amazing. I mean look at theirs, which they give Neutrogena some credit for.
Saweetie
Whew, now one thing we know about Saweetie is she keeps a collab. From McDonalds to MAC, she moves the needle. Also, congrats are in order for her latest partnership with Crocs, proving her love for food and creativity is alive and well.
Beyonce
And we can't forget about Queen Bey's partnership with Adidas, and how IVY PARK's recent release sold out in three days.
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