Megan Thee Stallion Is The Latest Example Of Why Black Girl Magic Is The Secret Ingredient
Can we talk about how Megan Thee Stallion is lowkey an inspirational speaker? I mean seriously, have you ever been feeling down on yourself and then "Girls in the Hood" starts playing? It's like, OK girl, get it together, you're a Queen. From beats and bars to catchy lyrics, she's gonna deliver. But musical talent isn't the only thing that deserves acknowledgment. Sis is also about her bag. The "Savage" rapper has collaborations with multiple brands like Cash App, Revel, and recently announced, Nike.
Through this particular partnership, the Hot Girl Coach is promoting the Nike Training Club App. Exercise sessions, workout and wellness tips, and athletic wear are all available through the platform. In a fun video released to her Instagram, she shared the strenuous work behind being a performer, and highlighted how she is criticized for not truly being an "athlete," to which she responds:
"Oh really? Let's see you run through twelve-hour dance rehearsals, train five days a week, then perform in front of 50,000 people, squatting 50% of the time! Real hot girls know, no one can define us but us."
App-users are expected to see a more intimate side of what Meg's fitness journey entails and get the motivation and help needed to reach their own health goals.
This marketing move is not a new strategy for Nike. In fact, in the past, they've had successful collaborations with other major artists including Drake, Travis Scott, and Kendrick Lamar. Brand collaboration and influencer marketing continue to be a major way that companies are forming a better relationship with their customers while successfully selling their products.
And the more I see them, the more I realize, Black women are the secret sauce. I mean, just look at the material.
Naomi Osaka
Naomi Osaka had a tradition of buying her mom a Louis Vuitton bag every year since she was sixteen. She's now their global ambassador, and even co-designed the recent dress she wore at the Met Gala.
Lori Harvey
Shoutout to Lori Harvey, not only for Michael B. Jordan but for making sure we look cute and comfortable through her partnership with Naked Wardrobe.
Chloe x Halle
Of course, Chloe x Halle are gonna be a part of why our skin looks amazing. I mean look at theirs, which they give Neutrogena some credit for.
Saweetie
Whew, now one thing we know about Saweetie is she keeps a collab. From McDonalds to MAC, she moves the needle. Also, congrats are in order for her latest partnership with Crocs, proving her love for food and creativity is alive and well.
Beyonce
And we can't forget about Queen Bey's partnership with Adidas, and how IVY PARK's recent release sold out in three days.
Featured image by Mike Coppola/Getty Images
Kirby Carroll grew up in VA but now calls Atlanta, GA home. She has a passion for creating content and helping brands grow through storytelling and public relations. When not immersed in work, you can find her sipping a mimosa at brunch or bingeing a new TV drama on Netflix. Keep up with her on social media at @askKirbyCarroll.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl In Motion: Paige Shari Addison Shows Us Why She's The Hostess With The Mostess
Paige Shari Addison is the epitome of an ItGirl, which is why she is one of 100 ladies on xoNecole's inaugural ItGirl 100 list in partnership with Hyundai. Hailing from Atlanta, Georgia, Paige started her journey as a host in high school by hosting parties. Since then, she has made a career in hosting, from parties to big-name events, and she launched Strictly RNB, a platform for new artists and R&B lovers. Paige reflects on her creative path in the limited video series "ItGirl in Motion."
“My first curated event at Criminal Records was incredible. It was all for up-and-coming artists,” she says. “I needed a platform for us as a collective to be able to give ourselves the platform instead of asking for it, instead of looking for it. I was like, I want to make sure I let people get this experience that I would give as a performer but enjoy the experience with them. It was a dream come true.”
The Atlanta native also has her own line of acai bowls called Soulfull Bowls. She started it during the pandemic after events and parties shut down. But it was her love for eating acai bowls and the reactions others had to them that made her want to make it her next business move. Being open to creating new ventures in the midst of uncertainty is a bold move and one of the reasons why Paige has the “it” factor.
“Being an ItGirl means you’re just authentic. There’s an air to us. We have confidence that exudes from the way we speak, the way we put our lip gloss on, the way we walk, the way we talk. I show up as myself everytime I walk into a room. I’m hospitable, I make sure everybody’s good,” she says.
Get to know more about the hostess with the mostess in the video above.
See our ItGirl 100 list in full here. Click through the gallery below for some BTS moments of Paige and our partnership with Hyundai.
Director: Mikkoh @mikkoh
Production company: @polly___studio
Producer/AD: Samuel Cho @choboi90
Producer/Tech: Paul Nguyen @paul__winn
DP: Cristian Bernal @cristianbernal
Editor: @30inthemorning
2nd Cam: Paul Nguyen
1st AC: AJ Paug @ajpaug Gaffer: Dennis Albert @dennisalbert_
Audio Mixer: Victor Chavez @vic_the__
PA: Rick Carreno @ispeakrick
PA: Tiffany Do @tivani.doee
BTS Photo: Prime @theartofprime
Car Detail: @sud_studs @slugglobal
Creative Director @hellobosco
Team Lead @kevgumbo3000
Project Manager @zakk_jullot
Creative Producer @iamkingsheyla
Designers @miacolemxn @noelspiva
@xoNecole
Director, Integrated Marketing @_vang
Campaign Manager @kingchachiii
Talent Lead @kaylawalker
Feature image by Prime/ @theartof prime