
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry

As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
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Feature image by Antonio Livingston.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Men And Women Like To Be Touched Differently. Why Is That?
Any time I hear someone say that their primary love language is physical touch and then someone else says something snarky like, “So basically, you just want to have sex all of the time” in response — I can tell how ignorant that second individual is. Physical touch isn’t just about sexual intimacy, not by a long shot. I say that because, the reality is, basic human touch is something that all people need — some just more than others.
There is quite a bit of science to back this up too. For instance, physical touch can lower stress and boost immunity. Physical touch makes us calmer and more compassionate. Physical touch reduces pain and anxiety. Physical touch helps to cultivate emotional intimacy with other people. Physical touch creates comfort and pleasure. Bottom line, physical touch does so much for us which is why we should learn as much about it as we possibly can.
That’s not to say that all of us desire to be touched in the same fashion, though. For example, did you know that there is quite a bit of research to support the fact that men and women (overall) long to be touched in different ways?
In the effort that we all become more “fluently effective” when it comes to how we “speak” the language of physical touch to those around us (especially when it comes to our partner), let’s explore how a man wants to be touched vs. how a woman prefers to be.
Men and Women Are Different. Even When It Comes to Touch. Why, Though?
Before I get into some things that I discovered about men and women when it comes to where they prefer to be touched and how those places differ from one another, first let’s — pardon the pun — touch on why there is even a difference in the first place. Apparently, because women’s fingers are naturally softer, they are better when it comes to touch discrimination. What is that? Touch discrimination is basically having the ability to tell the difference between different types of touch sensations. And this is probably a big part of the reason why research also says that when compassion, anger, or happiness is conveyed through touch, men and women tend to respond/react a bit differently as well.
Case in point: One study stated that when two men try to convey compassion through touch, it doesn’t really resonate well, although men can detect anger, even through the slightest touch, extraordinarily well. And happiness? Well, when two women are sharing that feeling through touch, it is clearly conveyed — meanwhile, between a man and a woman or two men? Yeah, not so much.
The thought process for these three emotions is, when it comes to compassion because women have been the prominent caregivers throughout history, they have “mastered” the ability to express it. Anger? Remember, men are good at detecting it — studies say that it’s because they tend to feel and express anger more often; I’d venture to say that being protectors and providers requires being aware of that emotion far more often as well. Happiness? Reportedly, women tend to be happier more often than men are and they also convey their emotions, openly, more than men do too.
How Men Feel About Physical Touch (Overall)
Okay, so when it comes to unique things about men and women as it relates to touch, let’s start with the fellas, out the gate. I wanna do that because, when I was doing my research on all of this, I immediately came across something that proved what I just said in the intro. What part in particular? Did you know that, even when it comes to truly platonic friendships, men still wish that their female friends would engage in physical touch more than women do (via their male friends)?
That’s because, even when it comes to intimacy among friends, physical touch displays trust and a feeling of closeness — and research says that men find that to be valuable. And so yes, this does amplify the point that physical touch and the need for it go well beyond sexual intimacy.
Still, I’m sure that it comes as absolutely no surprise that if you were to ask a group of men and women who prefer the love language of physical touch more, it’s going to be men (especially if they are over the age of 45). And while there are many theories for why this is the case, mine is that, since men are traditionally known and expected to be providers and protectors and that is hard work, I think they feel safe, reassured, seen, validated and deeply cared for through physical touch. It’s a way for them to get “off of the clock” from using touch to take care of others to being touched in a nurturing way.
Some other interesting things about men and touch is, although women seem to be more at ease with being touched overall, guys are more comfortable with being touched by strangers, especially in a flirty way (in part, because they process it as a potential for “opportunity” — read between the lines there), they prefer women touching them over being touched by men and they are known to initiate touch more if who they are touching is a woman.
And what about touch as it relates to sexual intimacy? Well, according to science, while both men and women enjoy their genital region, lips, ears, shoulders, and inner thighs to be caressed, men also respond to the back of their legs to be touched while women barely even acknowledge that part of their body (in this way). Men also consider their hands to be an erogenous zone far more than women do. It should also be noted that men are more aroused by touching their partner than being touched by them.
How Women Feel About Physical Touch (Overall)
So, what about women and touch? Well, something that is associated with women quite a bit is affective touch. If you’re not familiar with what that is, affective touch is all about having the ability to touch in a way that cultivates feeling and emotion. Not only do women tend to be better at doing it, but they also find it to be a more pleasurable experience than men do. Research says that this is because of the fact that, overall, women have had more positive experiences, as it related to touch than men.
Something else that is interesting about affective touch is women who express themselves through touch are typically considered to be more affectionate and trusting as opposed to men who touch a lot. And so, since women like to give affective touch, they are also highly responsive to it — and that could explain why women like to touch and be touched (like reaching out to touch someone’s hand) when someone is sharing their thoughts and feelings with them.
Another thing to note about women and touch is because their pain perception is a lot more sensitive than men’s, even slight adjustments in touch (pressure, temperature shifts in body parts, etc.) will affect them in a way that won’t affect men. When it comes to sexual intimacy, specifically, this could explain why even a slight shift in touch can bring a woman into or take a woman out of the mood far easier and quicker than it would a guy’s.
Something else that should go on record here is how women respond to touch based on their menstrual cycle. For instance, when a woman is ovulating, she tends to be more sensitive to touch; plus, she also finds kissing to be more of a priority. Meanwhile, the drastic shifts in hormones during menopause and postmenopause can make women less sensitive to touch.
As far as sex and sexual stimulation go, women reportedly like to be touched more than to touch. Also, when a man looks into a woman’s eyes while touching her, that increases her arousal levels significantly (men prefer women to gaze at their genitalia; not sure if anyone is shocked there — LOL). Places where they prefer to be touched include their breasts, neck, and butt; some even say that they can orgasm just from being stimulated in those spots (along with their lips and ears). As far as the type of touch that is most effective for women during copulation, oral reigns.
And what about how men feel about oral sex? Well, I once read an article that said that 27 percent of the male participants in their study would rather get some fellatio tonight than receive a raise, so…you do the math. LOL (while we’re on the topic of oral sex, a little over 50 percent of men and women find it to be more intimate than intercourse and consider refusal to engage to be a relationship deal-breaker. Agreed).
Okay, so with all of this intel on how men and women differ in the touch department, what does all of this even mean? To me, it’s a blaring reminder that even something as simple as touching has billions of layers to it — that even though touch is something that we all need, the art of it is something that must be studied and mastered; especially when it comes to interacting with the opposite sex and even more so when that person is our partner.
And yet, we shouldn’t take this information lightly because, when you (again) factor in all of the ways that touch is holistically beneficial…just imagine how much better intimacy would be, on all levels, if we respected how people prefer to be touched more often.
A poet by the name of John Keats once said, “Touch has a memory.” Think about that the next time you reach out to touch someone — and they reach out to touch you. Then ask yourself: what memories do you want them to have? What memories do you want to keep?
How can all of this data help to make that happen?
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