
Opinions are like…y’all know what they are like. LOL. I thought about that when I was reading up on the importance of goal-setting, and I happened upon several articles that said setting goals is completely overrated.
I mean, I’ve got a — you know what I’ve got — which means that I have an opinion too, and mine is that goals are absolutely necessary if you want to accomplish certain things in life. Goals give you something to look forward to. Goals help to keep you centered and focused. Goals instill confidence because, as you set and reach them, that gives you the motivation and strength to set even more…bigger ones, at that. So yeah, I’m always gonna be a fan of establishing short as well as long-term goals.
That said, I do think that there’s a key to reaching one’s goals that gets overlooked far too often: not allowing them to overwhelm you — because being overwhelmed is hella counterproductive when it comes to getting things done in this thing that we all call “life.”
So, if you’ve got some goals in mind, on paper or in your phone and either the mere thought of them or the process of executing them has you all irritable, stressed, exhausted, unable to focus, negative or just plain ole’ paralyzed (you know, mentally or emotionally), I want to share with you some things that could help to remove those emotions. That way, you won’t just reach your goals, you’ll actually enjoy the process of doing so.
Put a Mission Statement on Your Goals
GiphySomething that can totally blindside you while you’re in the process of reaching your goals is being so caught up in the work that comes with manifesting them that you forget (at least momentarily) why you are doing so much in the first place.
Take a (current) client that I have. When I tell you that almost every time we speak, they’ve got a new set of goals that they want to achieve — and because of this, they rarely get anything done. SMDH. A big part of the reason why is because they refuse to put together a mission statement that will help to keep them focused and committed; not only that but a mission statement can help them to come up with plans and ideas that are logical instead of emotional — ones that actually cause dots to connect, so that their goals can be properly streamlined.
A mission statement doesn’t have to be long. A solid paragraph of 3-5 sentences will do. At the end of the day, it’s simply a summary of why you set the goals that you did and what you hope to achieve with them. Post ‘em somewhere that will keep you inspired until they are achieved. This one hack alone is a total game-changer. Promise you that.
Set Goals for Yourself. Not to Keep Up with Other People.
GiphyOne more thing about a particular client of mine (and then I’m gonna get up off of their neck — LOL) — one reason why they switch up their goals so much is because they are constantly looking around at what other people are doing (or not doing). For instance, if there is something that they want to do professionally yet it will take a bit more time than some of their friends who are already financially where they want to be, they will talk themselves out of that goal in order to try and find a way to make money quicker. Ugh.
Author Betty Jamie Chung once said, “Comparison with myself brings improvement, comparison with others brings discontent.” Author Bangambiki Habyarimana once said, “You are not required to perform like them, you are required to perform like you.” And author Eleanor Brown once said, “Stop thinking you’re doing it all wrong. Your path doesn’t look like anybody else’s because it can’t, it shouldn’t, and it won’t.” All of these things are very true.
When it comes to this particular topic, one of my favorite Scriptures is “He fashions their hearts individually; He considers all their works.” (Psalm 33:15 — AMPC) And, to this, I will add one of my favorite quotes of all-time: “If two people were exactly alike, one of them would be unnecessary.” (A man by the name of Larry Dixon is credited for saying that.)
Y’all, that client of mine is wasting a ton of time and insulting their own individuality by constantly comparing themselves to other people. Their goals, your goals, my goals — all of them are individual ones that have their own lane, purpose and timing. Please don’t spend — or is it waste? — a ton of moments paying attention to what others are doing. You can’t fully concentrate on your own self and your own life that way.
Have Weekly, Bi-Weekly, Monthly and Seasonal Goals
GiphySometimes goals are hella overwhelming because you will state a huge one to the world and then…that’s it. For instance, if you want to leave your job and start your own business within a year, that can seem semi-daunting unless you have smaller goals that can help you to reach your biggest one. And that’s why it’s always a good idea to come up with weekly, bi-weekly, monthly and seasonal (once a season) goals as well.
For this particular hypothetical — for the weekly goals, write down 3-5 things that you can do each week to shift you from your current job to your own business. For bi-weekly goals, 1-2 things. A monthly goal can be one thing (like putting money into your savings or business account) and your seasonal goals should be something that “puts a bow” on your weekly and bi-weekly ones.
Like if your weekly goals were about designing a website and your bi-weekly goals are about meeting with a life coach or someone who can help you to put your business together, your seasonal goals can be making sure that the site is done and that you have enough money saved up if you realize that you need to leave your job before the 12 months are up.
“Breaking up goals” will always make the process of accomplishing big things so much easier on your mind, body and spirit. Try it. I think that you will like it.
Get Yourself Some Accountability
GiphyEven though I am a marriage life coach, ask my clients and they will tell you that I think that the quote, “The excess of a virtue is a vice” even applies to seeing a therapist/counselor/coach. Meaning, even though meeting with a mental health professional is a STELLAR idea (and everyone should do it at some point in their life), if you’re not careful, you can find yourself in a codependent (if not completely dependent) relationship with your therapist/counselor/coach — and because they are making money off of your sessions, many won’t bring this possibility up.
That said, some experts say that when it comes to using professional support for specific issues, 10-20 sessions will probably suffice and, depending how long those are spaced out, that could equate to spending 1-2 years of time with them. As for my clients, some have been with me for years simply because we continue to roll over into new topics or goals to tackle. Either way, I recommend you reading articles like Open Counseling’s “5 Signs It’s Time to End Therapy (Plus a Huge Mistake to Avoid)” and The Atlantic’s “Plenty of People Could Quit Therapy Right Now” just to see if any of what is shared personally resonates.
And if you do sense that it’s time to shift, I personally think that it’s a good idea to schedule some, what I call, “oil change visits” (meaning, see your support every 3-6 months or so). Also, get yourself an accountability partner — because, at the end of the day, that’s a huge part of what a therapist/counselor/coach does for people: hold them accountable.
And yes, in order to stick to your goals, so that you are able to reach them, you need someone who will hold you accountable to what you said that you were going to do. My two cents would be to pick someone who is excited about what you want to do, is completely trustworthy and also an individual who you can hear and receive the good and challenging stuff — both about yourself and what you are doing — from. Also go with someone who is going to celebrate with you once your check-off list is complete…and won’t let up until it is.
A revolutionary by the name of Thomas Paine once said, “A body of men holding themselves accountable to nobody ought not to be trusted by anybody.” You wanna be truly great? Hold yourself accountable and do that, in part, by getting someone to help you to do that — someone who will do it both effectively and well.
Develop Your Strengths More than Your Weaknesses
GiphyMy friendship circle is dope. I mean, really dope. Since a lot of them are creatives, many will say some truly profound things that they think is the basic equivalent of saying “What’s up?” LOL. Take, my friend, Shannon (who can BLOW blow — check him here). Years ago, I heard him speak at the college I once attended (one that DEI is trying to remove my late fiancé’s scholarship for minorities as we speak — whew, that orange man…). Something he said that stood out to me is, “If you spend time developing your weaknesses, you will be mediocre. If you spend time developing your strengths, you will become supernatural.” LISTEN.
A compliment this same friend has given me (and because he’s got GRAMMYs, Emmys and a Dove Award, I am humbled) is he thinks that I can sing. He was actually caught off guard the first time he heard me because I’m pretty much only known for writing (and public speaking). Y’all don’t have enough time for a part of this being that I was never encouraged in my home to develop that talent. Another reason, though, is because singing, for me, is just that — a talent (a skill that takes some work).
Writing, for me, is a gift (an ability given by God that requires very little effort on my part). So, although I maybe could’ve done some background vocal sessions if I had focused on singing more, to get really, REALLY good at it would’ve taken a lot more work than where I’ve landed as a writer and author because my writing gift comes very naturally to me.
My (ultimate) point? When it comes to reaching your goals, gifts, talents and skill sets are going to have to come into play. And while you should definitely discipline your weaknesses (like say, your weakness is marketing), you’d be better off getting someone who is solid in that area to help you out, so that your energy and effort can go into what you know you are naturally strong at. Not only will that keep you motivated, it will make getting through your goals so much easier as well.
Revisit Your Goals Once a Month
GiphyEven though I’ve known it for quite some time, it’s still semi-difficult for me to comprehend that research says that each of us make somewhere around a whopping 35,000 decisions on a daily basis. And if that is indeed the case, since decisions find ways to alter who we are and how our lives play out, you should never just assume that a goal that you set three months ago, you will see the exact same way by this coming weekend.
Moral to the story here — make it a point and practice to revisit your goals on a monthly basis. The reason why is to make sure that you still feel the same way about each goal as you did…when you first set it or even four weeks ago. Not so much so that you will totally change it (a fickle goal is a never accomplished one); it’s more so you will do some editing, so that what you are trying to achieve makes the most sense to you.
Case in point: When I was in the process of writing my latest book, my initial goal was to have it come out in June — just like my first book did 20 years prior. However, because so much about me has evolved since then, it seemed to be a better fit to release it right after the new year that I observe (Rosh Hashanah) and close to the birthdays of two of my favorite men: my father and fiancé who are both gone now. The book still was written and released in 2024…I just tweaked the plan a bit, so that I could feel more at peace about my approach.
Write the goal. Edit as needed. It’s a great hack.
Honor ALL of Your Efforts
GiphyI try to toast myself, especially at the end of every week. I also am a huge fan of celebrating my achievements (big or small; it doesn’t matter). As I’ve gotten older (and hopefully wiser), though, I am really getting into the word “honor”. Honor is about respect, esteem and giving credit where credit is due. And if you have goals that you are genuinely and consistently striving for, you should honor the blood, sweat and tears that you put into them as well as honor yourself — because, unfortunately, many people will never see just how big and rich their life could’ve been if they had simply done the same.
THAT SAID — no, DO NOT WAIT until all of your goals are reached to honor what you’ve accomplished. For every weekly, bi-weekly, monthly and seasonal goal that you have hit, HONOR IT whether it’s by praising what you’ve done in a journal, setting an appointment to pamper yourself (which is a form of rejuvenation) or doing something that you know will give your self-esteem levels an extra boost. Doing this will help to keep you from feeling overwhelmed. It will give you something to look forward to. It will also keep your confidence levels where they need to be.
Remain (Semi) Flexible
GiphyAuthor and life coach Tony Robbins once said, “Stay committed to your decisions, but stay flexible in your approach” — and he’s spot-on. So many relationships end because people are stubborn. So many people self-sabotage plans because they are too rigid. And yes, many goals do not get accomplished because folks are too freakin’ inflexible.
- Got a budget for a goal and an unexpected expense comes up? Push the goal back a month; don’t quit altogether (don’t super procrastinate either).
- Had a big meeting with a potential investor that fell through? Find someone else.
- Got some things that came up that conflict with your goal-setting schedule? Cut down that social media or TV time to get the goals done.
Point is: Learn to bend and adjust because ish happens; that’s just how life is. Oh, but if you master what is probably my favorite Bruce Lee quote, you’d be amazed how little “life shifts” really will rattle you:
“Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way around or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.” (Bruce Lee)
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It’s the Canadian hockey player, Maxime Lagacé who once said, “It’s not the goal that will make you successful. It’s what you do daily.” And indeed, if you do, even just a little bit, goal-wise, on a daily basis — what once seemed really large and maybe even a bit intimidating, it will be closer to being accomplished than you realize.
So…feeling overwhelmed about a goal right now? Congrats. It must be pretty damn amazing.
And now that you know how to reach you…all you’ve got to do is…do that.
One tip — then step — at a time.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
I seriously doubt that it will come as a shock to anyone reading this that the “official” cold (and flu) seasons are considered to be during the fall and wintertime. However, what kinda tripped me out is that there really are only a few months of the year when we aren’t susceptible to catching a cold: May-July. SMDH.
Know what else is wild about colds? They have five stages: incubation (1-2 days); symptom onset (1-2 days); peak symptoms (1-2 days); plateau (2-3 days), and recovery (3-5 days) — and that is why, sometimes, it can seem like it takes FOREVER to get over a cold. Also, SMDH.
Luckily, there are some things that you can do to either speed up the healing process of a cold or make having one more bearable than usual. Things that are affordable, all-natural, and easy to incorporate into your daily routine.
Are you ready to know how to nip a damn cold in the bud…before you even get one?
Here ya go.
1. Fire Cider

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Two drinks that I am gonna drink all the way down, each and every fall season, are hot chocolate and apple cider (that’s warmed up). So, when I read about something called “fire cider,” it absolutely caught my attention. If you’re not familiar with it, fire cider is a homemade drink that consists of things like apple cider vinegar, herbs and other ingredients that are specifically designed to boost your immune system.
I won’t lie to you — since some of the traditional recipes contain things like onion and garlic (sulfur has potent medicinal properties) and sometimes even hot peppers (which help to clear up congestion) — although fire cider might not be your favorite as far as your palate is concerned, the viruses (because there are reportedly somewhere around 200 of ‘em) that cause colds will lose a lot of their impact if you drink this; and that makes it worth a shot — well, swallow. Some fire cider recipes can be found here, here and here.
2. Probiotics
A few years ago, I wrote an article for the platform entitled, “80% Of Your Immunity Is In Your Gut. Take Care Of It Like This.” — and that alone should explain why and how a probiotic can help to prevent colds and make it easier to get over them. The reality is that a healthy gut is what helps to monitor how your immune system reacts and responds to harmful pathogens that may try and get into your system, including ones that cause the common cold.
And since probiotics feed your gut with “good bacteria,” this gives your gut the ability to be better (and quicker) at fighting off the bad. So yeah, take a probiotic — all of the time and definitely while you have a cold. It helps.
3. Peppermint (or Eucalyptus) Oil

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Although I rarely get sick (praise the Lord!), when I do catch a cold, I think what I hate the most is not being able to comfortably breathe. Well, something that is proven to help with that is peppermint essential oil. That’s because it contains properties that act as a natural decongestant as well as a fever reducer. Another essential oil that can hook you up in this department is eucalyptus oil. It’s bomb because it helps to soothe a nagging cough, it can clear up chest congestion and ultimately makes it easier to breathe.
So, before turning in at night, either mix a few drops of one (or both) of these oils with a carrier oil like grapeseed, avocado or jojoba, warm it up for 10 seconds in the microwave and apply it to the sides of your nose or on your best or back. Or put the oil in a diffuser. It can quickly ease cold-related symptoms while also making it so much easier for you to rest (which is something else your body needs to get over a cold; more on that in a sec).
4. Zinc Lozenges
Zinc is a mineral that helps to keep your immune system healthy and strong — and since a weakened immunity is directly connected to having more colds (2-4 a year is considered to be “normal,” by the way), it’s always a good idea to have some zinc in your body. As it relates to colds, specifically, aside from the fact that zinc can help you from catching one to begin with, there are also studies which say that sucking on zinc lozenges can help to shorten the timespan of a cold as well.
To be fair, some people have said that zinc lozenges make them feel nauseated; however, everything has its pros and cons and so, how would you know if you’re one of these folks unless you try it? Oh, and while we are on this topic, there are also zinc supplements and foods that are high in zinc (like red meat, lentils, hemp seeds, cashews and quinoa) if you want to try and get more zinc into your system that way (although lozenges are gonna be your best bet on the shortening tip; just sayin’).
5. Foods Rich in Vitamin C

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Speaking of foods that can fight a cold, out of all of what you’ve read here, probably what you are quite familiar with is the fact that vitamin C and colds are mortal enemies. In fact, one pretty significant study says that by taking one gram of vitamin C a day during a cold, you can reduce the severity of your symptoms by as much as 15 percent.
That’s because vitamin C is packed with antioxidants, it helps to reduce bodily inflammation and it helps to strengthen your immunity too. Foods that are full of vitamin C include chili and yellow peppers, kale, kiwi, papaya, broccoli, kale and citrus fruits.
6. Elderberry Tea
If you’re someone who likes to put preserves on your biscuits or toast, have you ever tried one that is made from elderberries (recipe here)? It’s actually pretty good — and good for you because elderberries are high in vitamin C, fiber and antioxidants. And that is why they are great whenever you are trying to hurry up and get over a cold because they also contain properties that are literally antiviral — and since a cold is a virus…well, there you have it.
One of the best ways to get elderberries into your system? Elderberry tea. If you add honey to it, honey can help to shorten symptoms like a stuffy nose, sore throat and cough by 1-2 days. Very cool.
7. REST

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Did you know that even one day of not getting the sleep that you need to weaken your immune system and increase bodily inflammation at the same time too? That’s because one of the benefits of a good night’s rest is it rejuvenates and recharges your system, so that your immunity can work at its optimal level.
Not only that but, according to science, if you already have a cold, getting plenty of rest can benefit you on a few different levels as well. First, your cytokines (proteins that boost your immunity) are released when you sleep.
Second, your body temperature elevates enough to kill some of the bacteria and viruses that are making you sick. Finally, sleep provides you with the energy that you need in order to get through the day while you are healing from your sickness. So, if you want to get through your cold ASAP, be intentional about getting as much rest as you possibly can.
BONUS: A Humidifier
When you get a chance, please check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall”. There really are all kinds of solid reasons to invest in a humidifier around this time of the year — and one of them is to make getting through the cold (and flu) season so much easier for you. Since humidifiers bring moisture into the air, that can help to loosen up congestion, soothe an irritated throat, decrease coughing, help with the healing process of respiratory infections and it can help you to sleep better — so that you can get past your cold sooner.
So, if you don’t already have a humidifier, cop one ASAP. Your future colds will absolutely hate that you did. LOL. For a list of some highly recommended humidifiers that are currently on the market, click here.
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