Halle Bailey Recently Spoke About Her Postpartum Depression — And I’m So Glad She Did

If you’re one to track celebrity news — which, let’s be real, is oftentimes nothing more than gossip — you’ve probably noticed that actor and singer Halle Bailey’s name has been coming up quite a bit as of late. Last week, she announced a mini solo residency (her first) that sold out in a matter of minutes, and since she and artist DDG (the father of her firstborn son, Halo) have broken up, it’s like folks are publishing minute-by-minute updates on what co-parenting is like for the both of them (and between them).
However, what caught and held my attention was her sharing the fact that she has been going through postpartum depression in the midst of…it all.
As Halle went on to explain her extreme anxiety when it came to being apart from her baby for more than 30 minutes, looking in the mirror and not really recognizing herself, and feeling triggered (in ways she probably wouldn’t be otherwise) — as a doula (which is basically a birthing assistant) who has had a front seat to clients who’ve battled with postpartum depression as well (and also as someone who knows that somewhere around 1 in 8 women deal with it on some level), I thought that now would be as good of a time as any to address some things about postpartum depression head on.
One, so that it can be taken more seriously than it oftentimes is. Two, so that you can know what to potentially look out for if you’re pregnant or someone you care about is. And, last but not least, if you have recently been diagnosed with postpartum depression, you can know that there is absolutely nothing to feel ashamed about — and that you are certainly not alone.
Postpartum Depression. Revisited.

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First up, I’m not even gonna begin to act like I can cover something as…vast as postpartum depression in one article. However, I am going to try to provide a bit of fact-based intel, just so you can separate myths, rumors, and the attitude of dismissiveness from what this type of depression is actually all about.
Postpartum depression (which is sometimes also referred to as perinatal depression and is also known as PPD) is the type of depression that occurs either during a woman’s pregnancy or shortly after she gives birth. Although the Greek philosopher and physician Hippocrates spotted emotional challenges that new moms would experience all the way back in his day (which was a LONG time ago), it actually wasn’t until — check it — 1994 (just 30 years ago — SMDH) that the Diagnostic and Statistical Manual of Mental Disorders formally listed postpartum depression “medically defined concept.”
Since then, even more studies have been trying to get to the root of postpartum depression. For instance, a UCLA team came to the conclusion about a decade ago that pregnancy alters the brain on many different levels. It does this by (for example) causing neurosteroid chemicals to skyrocket during pregnancy and then plummet after giving birth, which can cause the brain to go through extremes in order to resume some sort of balance.
In 2019, in response to this, the FDA approved Zulresso (brexanolone). New moms 15 and over can take it, although it absolutely must be under the supervision of a medical professional due to some of its potential side effects.
It also should go on record that there are three different types of postpartum depression — there’s the “baby blues” that easily at least half (some reports say as much as 75 percent) of new moms go through which is pretty (self-) manageable; there’s postpartum depression that comes with more severe symptoms (more on that in a sec), and then there’s postpartum psychosis which is the most extreme kind of PPD. Around 1 in 1,000 women are diagnosed with it, and it can include paranoia, hallucinations, and mania.
Okay, so how can you know if what you are experiencing is “baby blues” or something more serious? That is an excellent question.
5 Early Signs of Postpartum Depression

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Although some of my clients are individuals who I didn’t know prior to their pregnancy, some people have been friends. One friend, in particular, I had known for about 20 years at the time that I helped her give birth to her first child ,and so I knew her personality very well. That’s why, when I noticed some of the signs that I’m about to share, I alerted her midwife ASAP.
Initially, her midwife said that we should wait a couple of weeks to see if it really was postpartum depression, yet my friend was moving so out of character that I wouldn’t let up. Later on, her midwife told me that she was glad that I didn’t wait because my friend ended up going through a pretty serious bout of postpartum depression for a few months.
1. Early signs of PPD: Your emotions don't "level out" within the first couple of weeks.
Listen, if premenstrual syndrome (PMS) is real (and it is), in part due to all of the hormonal changes that we go through (perimenopause comes to mind, too), I bet you can just imagine all that is going on, hormonally, after giving birth. And while the first couple of weeks can seem a bit all over the place, if you’re not starting to feel like your old self within a couple of weeks or so, don’t merely shrug that off; it could be a postpartum depression warning sign.
2. Early signs of PPD: Your anxiety is through the roof.
Something that really let me know that something was up with my friend is she was obsessed with feeding her child (a part of the issue was mastitis, which is an infection within a woman’s breast tissue). It was so much to the point that she wouldn’t sleep, and when I would be insistent upon it, she would put a bottle up on a pregnancy pillow and prop her baby up next to it (keep in mind that this was a newborn). She was super anxious and irritable, which can be another warning sign of entering into postpartum depression.
3. Early signs of PPD: Your day-to-day patterns are drastically shifting.
Your baby is going to create a new normal for your life; that is guaranteed. However, if you’re noticing that you are totally deviating from everything that you typically do as far as your daily routine goes, while this could be the case for the first few weeks, pay close attention to if it remains that way for longer periods of time. This can be tied to short-term memory loss or feeling very disoriented — another telling sign.
4. Early signs of PPD: You are beyond exhausted.
I once read that new parents tend to lose somewhere around three hours of sleep each and every night during the first year of their child’s life (chile) — and yes, that is going to lead to feeling tired, drained…weary even. Oh, but the exhaustion that I’m speaking of here is when you are well past feeling like you are running on fumes.
Depression exhaustion is when your brain is foggy, your focus is off, and you start leaning into feeling like you’re just existing instead of living because that’s just how worn out you are — and when you can’t seem to find relief, no matter how hard you try, that’s when it could teeter into depression if you’re not careful.
5. Early signs of PPD: You're either overly concerned with or totally detached from your child.
If you can’t think about anything but your baby or you don’t really feel much of an attachment at all, both of these can be signs of postpartum depression setting in as well. While science is still trying to figure out if shifts in oxytocin play a role, it is clear that changes in estrogen, progesterone, and within your thyroid can lead to either outcome — and both aren’t what’s ideal when you have a baby.
5 Signs of Full-Blown Postpartum Depression

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To be honest, everything that I just said can be a warning sign or a clear indication that you are in postpartum depression. The reason why I separated them from the ones that we are about to discuss is that if you only have one of what I just said, it may not be depression; however, if you’ve got three or more of them going on, definitely contact your doctor or midwife, just as soon as you possibly can — especially if they are compounded by these too.
1. Signs of PPD: Loss of appetite
When you’re depressed, it can sometimes cause you to not want to do basic things like showering or eating. A part of this may be due to something known as anhedonia, which is basically the ability to enjoy pleasurable things like food. Thing is, though, in order for you to get your strength back and for your baby to receive the nutrients that they need (if you are breastfeeding), you’ve got to eat. Besides, not eating can lower your blood sugar levels and that can impact your moods.
2. Signs of PPD: Insomnia
It probably doesn’t surprise you that, reportedly, 75 percent of people who are depressed struggle with getting a good night’s rest. The hamster wheel that it can put you on is wild, too, because you initially may struggle with sleeping because you are anxious or worrying a lot, which can have your emotions so all over the place to the point that you need sleep to regulate them…which you can’t seem to get because, again, you’re worrying so much.
There’s no way around the fact that a lack of sleep and depression are linked, so if you’re going days without at least getting some naps in, that could be a sign that postpartum depression has set in. (By the way, lemon balm is something that you might want to try if you can’t seem to sleep and you’re looking for an all-natural way to deal with it.)
3. Signs of PPD: Non-stop crying
If you ever get around to reading TIME’s “The Science of Crying,” you’ll get that nothing about crying is black and white. And honestly, if you’re crying from time to time after having a baby, that is completely understandable — encouraged even because it can help to reduce stress and pain; in fact, it’s pretty damn therapeutic.
What you shouldn’t overlook is if you’re experiencing crying spells to the point where it feels like you can’t stop. That can be an indication of depression because what you are expressing is feelings of hopelessness on some level.
4. Signs of PPD: Suicidal ideations
At the top of this year, Healthline published, “People with Perinatal or Postpartum Depression Face Higher Suicide Risk.” Hormones play a role in this. So does suppressing emotions if you feel some sort of guilt or shame for even having those thoughts during such a special time in your life. Then, if you add to the fact that reportedly only 15 percent of women seek professional mental health support for postpartum depression — sometimes it all can become so overwhelming that ending one’s life seems like the only way out. IT’S NOT.
If you’re thinking about suicide, even just a little bit, please speak up. Again, there’s nothing to be ashamed of; you simply need some expert assistance to get you through it.
5. Signs of PPD: Thoughts of hurting your child.
If it gets to the point where you are considering harming your child, that leans into the psychosis level of postpartum. Still, if a woman is going through all of the signs that I just mentioned, simultaneously, imagine how defeated she must feel. Anyway, although this isn’t the most common sign, it is the one that needs immediate professional help.
What Should You Do If You’re Going Through Postpartum Depression

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So, after reading all of this, you definitely sense that you or someone you know has some postpartum depression going on. What should you do? The first thing is what I’ve already mentioned, which is to make an appointment to see your doctor or midwife. Please don’t try, and “Google your way” into a remedy or solution because a medical professional may need to do lab work and mental health screenings to get to the root of what could be causing it. Next, if you are officially diagnosed, get a solid support system around you.
Remember (and it really can’t be said enough), postpartum depression is NOTHING to be embarrassed about or ashamed of. You had a baby, which is a supernatural feat; it may take some time to recover from all that came with doing that — and that is okay. Next, you might want to consider getting a postpartum therapist — and yes, there is such a thing. They can help you to better articulate your feelings and needs, offer proven tips to get you through this particular season, and help you to find therapy treatments that will be most effective for you personally.
All-Natural Remedies for Postpartum Depression

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Please hear me loud and clear when I say that natural remedies for postpartum depression need to be accompanied by a physician’s (or midwife’s) knowledge and care.
The reason why I can’t stress that enough is, again, postpartum depression is nothing to be flippant with or about, and simply thinking that you can take a supplement and call it a day is irresponsible at best. At the same time, though, there are things that can complement whatever your doctor or midwife suggests as you’re on the road to healing from it.
1. Postpartum depression remedies: Get some omega-3s into your system.
Omega-3 fatty acids help to keep your cell membranes in peak condition, and yes, they have been proven to help reduce some of the symptoms that are associated with (postpartum) depression. In fact, some doctors recommend consuming these types of fatty acids throughout your pregnancy in order to reduce the chances of being diagnosed with postpartum depression. There are supplements that are available, and foods like flaxseeds, chia seeds, walnuts, meat from grass-fed animals, and salmon are filled with this particular nutrient, too.
2. Postpartum depression remedies: Consider some postpartum yoga.
Remember how Halle Bailey basically said that she felt disconnected from her body? Something that can help you to “reconnect” is postpartum yoga. Since it’s a form of exercise that decreases stress and anxiety, it’s low-impact, and it can help you to feel better about your body again — all of this works together to get you through postpartum depression.
3. Postpartum depression remedies: Fast from sugar, caffeine, and alcohol.
Sugar, caffeine, and alcohol are all stimulants — the kind that can make you feel energized and then cause you to crash a few hours later. When you have postpartum depression, you’re already on an emotional roller coaster ride, so you need to consume these things in extreme moderation.
Sugar? Studies say that it can actually make depression-related symptoms worse. Caffeine is a bit of a mixed bag; however, if it made you anxious before getting pregnant, you definitely should speak with your doctor before consuming it after pregnancy. Alcohol? It also increases your depression symptoms; plus, it’s potentially addictive.
4. Postpartum depression remedies: Get yourself an accountability partner.
Suffering in silence. A lot of new moms do it, which is why I was so glad that Halle spoke up about what she has currently been going through. When I say that you need an accountability partner (preferably a non-relative if you've got bossy or controlling ones who want to tell you "how things are done"), what I mean is you need someone who will help you to stick to your plans/goals for healing from postpartum depression, while supporting and encouraging you on your low days; you also need someone who will be great at helping you to feel good about yourself again.
Postpartum depression isn’t really something that you can get through (well) alone. Please don’t try to.
5. Postpartum depression remedies: Ramp up the self-care.
LISTEN, if there is ever a time when you shouldn’t feel the least bit guilty about getting (extra) massages, facials, or whatever else makes you feel pampered and beautiful — right after having a baby would be it. In fact, if you are currently pregnant, I recommend that you create a “pamper me budget” for your postnatal care. Why? Well, sometimes, one of the hardest things about adjusting to the new normal of a baby is trying to find the balance between prioritizing them vs. yourself.
When it comes to this final point, you’ve got to always remember that the healthier you are — mind, body, and spirit — the better off your baby will be, and that means that you’ve got to take premium care of your mental health…and yes, self-care via pampering plays a big role in that (check out “5 Reasons You Should Unapologetically Pamper Yourself”).
Why You Should Consider Hiring a Postpartum Doula

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The way that my particular doula services work is I come into the pregnant mom’s life during the beginning of her third trimester and then stick around for a month following her giving birth to her child. That way, I can monitor any potential signs of postpartum depression, give her partner a break (yes, fathers have needs that shouldn’t be ignored during that time, too), and I can help around the house if the mom is too tired or physically not up to doing things like washing dishes or even changing her baby sometimes.
Although I do this naturally, the technical term for this type of doula is a postpartum doula. And even though we're all given information on how to provide postpartum care during “doula school,” a postpartum doula’s training is focused especially on how to support moms and babies after mom gives birth.
This can include doing all of the things that I already mentioned, as well as offering breastfeeding assistance (because it can sometimes take a minute to figure it out, trust me), running errands, preparing meals, helping out with other members of the family (like the other children) — some postpartum doulas will even spend the night a few nights a week so that the mom can get some quality rest.
Indeed, one of my favorite things about a postpartum doula is that while a baby nurse mostly only focuses on the newborn’s needs, a postpartum doula helps the entire family. Yeah, they are pretty bomb and can be a real godsend on a billion different levels. For information on how to find a doula or postpartum doula, click here. For information on how to become a DONA-certified doula, click here.
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This one was lengthy (even for me — LOL), yet I hope you can see why it needed to be.
Halle, thanks again for bringing this issue to light. I salute you.
Having a baby is miraculous. New moms deserve all of the support that they need once they do it.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









