
Eunique Jones Gibson On Celebrating Black Culture While Creating Space For Black Joy

Growing up, Eunique Jones Gibson didn't have to look far for positive imagery that reflected who she was and where she came from. At a young age, Eunique's parents wasted no time instilling the importance of self-love and embracing the richness of Black culture. From her father's afrocentric, Cross Colours-based style to seeing herself through the lens of Lena James, Jada Pinkett's confident persona on A Different World, Eunique's surroundings began to paint a colorful portrait of the worlds that true representation could form. She points out, "That was my entryway into really embracing the culture and understanding the power of who we are and being critical of false narratives." It's no wonder that her work in representation through entertainment and media no less found her.
Early out in her career, the power to influence through advertisement served as a compass to direct her career pursuits, "When people used to ask me what I wanted to do that, I always said I wanted to influence decisions in 30 seconds or less. Because that's what commercials do." But for Eunique, the power to influence doesn't stop after the commercial ends, true impact transcends fleeting attention spans and viral moments that evaporate within the vapor of a swipe or click.
Photo by: Eunique Jones Gibson and Ashleigh Bing
The creative-entrepreneur proved this to be true, most noticeably through her Because of Them We Can campaign and instant-classic game, Culture Tags. In creating her Because of Them We Can campaign in 2013, Eunique recognized that Black History Month was in need of revitalization, "I wanted to refresh it, make it youthful, engaging, and inspiring. I saw the opportunity to do that through photographs and eventually to evolve it from that point." As the campaign grew in online popularity and potency, it garnered the attention of prominent figures like Oprah Winfrey to Kerry Washington, "I thought it was going to be a 28-day campaign, but I also realized that in order to be true to what I was trying to prove — which was that we need to reimage Black History, I had to lead by example."
The example that Eunique continues to set is one that's rooted in her mission to celebrate culture and community through the highest form of resistance: Black Joy. Her new game, Culture Tags, has served as an instrument for joy as many have looked for a delightful escape in the midst of quarantine. Restoring play and festivity back into our households, Culture Tags continues to find new life as outside reopens, guaranteeing to be the life of any cookout or rooftop party where the game makes an appearance. "As Black people, we've gone through and continue to go through so much as a community that oftentimes joy is all we have to look forward to. It's up to us to preserve it, protect it, and create the space for it."
xoNecole: Your project “Because Of Them We Can,” garnered viral success with the images that you shared of young Black children portraying notable Black figures. You mentioned once that you “wanted to refresh Black History,” could you tell us about that mission to refresh/reimagine Black History and how that’s evolved today?
Eunique Jones Gibson: When I started the campaign in 2013, I didn't see a captivating push that made Black History interesting and exciting and something that wasn't just Black and white photos. Black History was relegated to the narrative that in order to make history or be a figure or a person who could be acknowledged in Black History, it was a typical lineup of individuals that we learned about in school but it didn't expand beyond those individuals. It also typically ended up revolving around individuals who, when we talk about Black History Month, were older or people who were deceased and we know that Black History is constantly being made. It's always taking place, it's taking place right now as I'm talking to you.
I wanted to do something that would make it interesting to learn about figures throughout history that paved that way by refreshing those images and allowing folks to see them through the eyes of a child. Because then, you become a little more interested in the story and the individual beyond your bias or what you may think based on what you've heard or haven't heard.
Photo by: Eunique Jones Gibson and Ashleigh Bing
Because of all the success that you did receive from that campaign, was there anything that surprised you about the feedback you received or the response in general from your community?
I think at the time what really surprised me was the fact that people wanted it to continue beyond Black History Month. It was almost as if it became my responsibility to keep it going. I had started something bigger than what I had initially thought it was. I thought it was going to be a 28-day campaign, but I also realized that in order to be true to what I was trying to prove, which was that we need to reimagine Black History, I had to lead by example. I don't think I expected it when I launched it and I certainly didn't expect to be eight years later to still be building upon that foundation.
Your game, Culture Tags, is one of the hottest new games for us. What inspired the creation of Culture Tags?
We are a big entertainment family; we love game nights and it really just dawned on me at some point that we needed more games! We needed more options that were rooted in our culture. Not games that we can play because we understand the rules and because they're fun, but games we can play because they bring back the nostalgia and excitement because we know that it was made with us in mind.
The inspiration behind Culture Tags is that same inspiration behind all of my work: it's to celebrate culture and community and to make sure we are represented. I started to think about it back in 2019. One day, I was online and saw a really long abbreviation or acronym and all these people were commenting, "Why do I know what this means?" I was definitely in that same group where I was like, "Yo, this is wild, I know what this says!" I've tried to train my mind to see the opportunities beyond what's on the surface, I immediately said, this is a game!
Courtesy of: Eunique Jones Gibson
Your agency, Culture Brands, has recently been tapped to become Hyundai’s African American agency of record. Why do you think it’s important for big brands to tap firms and agencies that are actually of the culture, especially when it comes to portraying our images in advertisements?
Because we exist. We live it, we eat it, we breathe it. It isn't something that we have to study, it's something that we innately know. In order for brands to portray an authentic representation of their customer base when they are targeting Black folks, they should have experts at the table who can present an authentic story and picture. You can't do that when you are not of the culture.
There are certain things that you will miss, certain things that you will overlook, and that will never enter the conversation because you don't have that first-hand knowledge. You have to bring in people who eat, sleep, and breathe it — and people who can respect it. It's one thing to create culturally relevant content but the content also has to be responsible; it can't be exploitative.
Someone who is of the culture should know how to ensure that we are represented without allowing a brand to co-op the culture or present themselves as a culture vulture. There has to be people at the table with a voice to guide in that direction. A lot of times you have people who are in the room but are not at the table or people who are at the table but don't have a voice, or if they have a voice, no one is listening. We have to make sure that when brands invite multicultural or African-American companies to the table, that they are ready to listen and learn and to implicate the learnings and expertise that these agencies are offering.
"It's one thing to create culturally relevant content but the content also has to be responsible; it can't be exploitative. Someone who is of the culture should know how to ensure that we are represented without allowing a brand to co-op the culture or present themselves as a culture vulture."
I was listening to your interview on Luuvie’s IG Live and one of the things that really resonated was when you shared, “You’ve got to trust your vision. People steal ideas all day, but you can not steal a vision.” In your eyes, what is the difference between an idea and a vision?
Ideas come and go, and oftentimes they are inspired by a need. They are inspired by the environment and things that are happening around us but I think that the difference between an idea and a vision is that a vision makes the idea scaleable. A vision makes the idea sustainable; and gives [the vision] value and validates it beyond that moment. And it gives you direction. It helps to guide the direction that you move in. Oftentimes your ideas may change, but they should back into your vision.
Beyond that, I also don't think it's a good idea to fall in love with your ideas. I think you can execute them and like them, but you should not fall in love with them. You should commit yourself to whatever your anticipated goal is: fall in love with the goal, not with the idea that might get you there because that idea can shift, but if you commit to the goal, you might see that there are multiple ways to get there. Which is why you have to anchor yourself in the vision.
"A lot of times you have people who are in the room but are not at the table or people who are at the table but don't have a voice, or if they have a voice, no one is listening."
Something that many creatives may experience along their journey is analysis paralysis in not really knowing where to start with their ideas. What advice would you give to someone who may be sitting on an idea or hesitant to take a leap into their dreams?
I always say, "Date your dreams." A lot of times you can look at an idea as a dream or something that you want to execute or explore and I think you have to date it and spend time with it. You have to obsess over it, analyze it from different angles, poke holes in it. What's good about this, what's bad about it? What makes sense, what makes this crazy? You date it.
I also think you have to be willing to bet on yourself. After you've gone through that process, if you've come out on the other side, you've got to be willing to fail. If you're not willing to fail, then you will never try. If you're willing to fail, then you can take the risk to move forward with the idea understanding that if you failed, you really just learned.
Photo by: Eunique Jones Gibson and Ashleigh Bing
"Mistakes happen for us to patch the holes, to ensure that our baskets stay full once the blessings start coming in."
What’s something that felt like a mistake in the moment, but turned out to be a pivotal lesson for you along your journey?
I've had multiple moments like that. My mentor tells me, sometimes the thing that feels horrible that we lament over because they happened to us, really happened for us. He likened it to medicine that tastes horrible but at the end of the day, it does us some good. I think it can only do us good if we maintain the perspective that it's all an opportunity to learn and improve and not make the same mistakes that we made before because we are more informed this time.
Failure has been a consistent part of my process and they have been big and small, and costly - whether it's cost me money or peace of mind, they are not inexpensive! But I have learned from each one of them to ensure that I do not make the same mistake again. Mistakes happen for us to patch the holes, to endure that our baskets stay full once the blessings start coming in.
For more of Eunique, follow her on Instagram.
Featured image courtesy of Eunique Jones Gibson
- Career Transition During a Pandemic - xoNecole: Women's Interest ... ›
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'Sistas' Star Skyh Black On The Power Of Hypnotherapy & Emotional Vulnerability For Men
In this insightful episode of the xoMAN podcast, host Kiara Walker talked with Sistas star Skyh Black, as he opened up about his journey of emotional growth, resilience, and self-discovery. The episode touches on emotional availability, self-worth, masculinity, and the importance of therapy in overcoming personal struggles.
Skyh Black on Emotional Availability & Love
On Emotional Availability & Vulnerability
“My wife and I wouldn't be where we are today if both of us weren't emotionally available,” he shared about his wife and Sistas co-star KJ Smith, highlighting the value of vulnerability and emotional openness in a relationship. His approach to masculinity stands in contrast to the traditional, stoic ideals. Skyh is not afraid to embrace softness as part of his emotional expression.
On Overcoming Self-Doubt & Worthiness Issues
Skyh reflected on the self-doubt and worthiness issues that he struggled with, especially early in his career. He opens up about his time in Los Angeles, living what he calls the “LA struggle story”—in a one-bedroom with three roommates—and being homeless three times over the span of 16 years. “I always had this self-sabotaging thought process,” Skyh said. “For me, I feel therapy is essential, period. I have a regular therapist and I go to a hypnotherapist.”
How Therapy Helped Him Heal From Self-Doubt
On Hypnotherapy & Empowering Self-Acceptance
Skyh’s journey is a testament to the power of tapping into self-development despite life’s struggles and being open to growth. “I had to submit to the fact that God was doing good in my life, and that I'm worthy of it. I had a worthiness issue and I did not realize that. So, that’s what the hypnotherapy did. It brought me back to the core. What is wrong so that I can fix it?”
Watch the full podcast episode below:
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Pack A Travel Case With These 12 Items For Amazing 'Summer Vacation Sex'
It’s kind of funny that while I’m literally in the process of writing this article, the Los Angeles Times published “How to get lucky on your family vacation” hours prior. LOL. Although this year marks a bit of a dip in the amount of Americans who plan on taking a summer vacation (because this administration ain’t making coin-keeping easy, y’all) — it’s still being reported that around 53 percent will do so in the name of rest, relaxation and spending quality time with their loved ones.
And for many, the loved ones category absolutely includes their bae. And if that is the case, that probably means that sex is somewhere on the menu.
Yep. I actually read one survey (that consisted of 2,000 people) that said folks tend to have twice as much sex while they are on vacation than they do when they’re at home. It makes sense too when you factor in that you have less to do (unless you’re traveling with those folks who act like you need an itinerary for every damn thing — and we all know one…SMDH), which makes you less stressed out, which makes it easier to feel sexy and to want to get sexual.
And so, in the spirit of that indeed being the case, I want to make sure that you carve out a corner of your suitcase or carry-on to include at least half of the following 12 things that are on this list — things that can help to make “summer vacation sex”…that much hotter, y’all.
1. Edible-Grade Sunscreen
It can’t be said enough that, no matter how melanated you may be, your skin needs sunscreen. Not only to protect yourself from the risk of skin cancer (which 1 in 5 Americans will get in their lifetime) but from premature aging that can come from sun damage too. That said, if the urge arises to have sex outside somewhere, I did find some edible-grade sunscreen, in case you’re either worried about what sex in the sun will do to your skin or how all of the chemicals in sunscreen will affect your (digestive) system. The company is called Sky & Sol and you can read up on them here.
2. Flavored Lip Balm
If you’ve ever wondered why your lips are so susceptible to being chapped, it’s because they don’t contain any oil glans to keep them moisturized. This is especially important to keep in mind when the weather is extremely cold or hot because that can do a real number on the sensitive skin that your lips are made out of. That’s why it’s essential to stay well-hydrated and to also keep some lip balm in tow. Lip balm is especially designed to moisturize your lips, reduce chapping, exfoliate, soothe irritation and protect your lips from UV damage. As a bonus, lip balm will also help to keep your lips super soft and kissable; especially if you get the flavored kind. #wink
3. Condoms
I’m still out here, literally shaking my damn head, that reportedly, only one-third of men and one-fourth of women use condoms (and even many of those folks don’t do it consistently). It can’t be said enough that if you’re not in a monogamous (married) or exclusive (dating) relationship where you both are getting regularly tested and are on some other form of birth control (unless you want to get pregnant) — you absolutely should be using condoms and, as a woman, you should not solely rely on your partner to have some that are ready and available.
Not just because you should be responsible for your body and health but because not all condoms are made equal, so you should bring along some that you prefer/enjoy. If you’d like a lil’ help picking those out, check out “These Are The Kinds Of Condoms Your Vagina Would Actually Prefer.”
4. Crotchless Swimsuit
Packing some sexy lingerie? I certainly hope that goes without saying. If you’ve got a hot tub around, though and you want to “get it in” without getting totally naked (so that nosey people won’t see every damn thing), you do know that there are some crotchless swimsuits out in these streets, right? An example of one is here. Of course, you can always do what Beyoncé said in “Drunk in Love” and just move ish over to the side but…I’m just giving you another creative option…if you wanted one.
5. Blindfolds
If you’d like to cultivate an atmosphere of mystery or anticipation, a simple blindfold will do the trick. There is another reason why I think they are great for summer vacation (sex) trips, though — if your hotel room doesn’t come with blackout curtains and you want to have a quickie or two without the room being so bright, putting on a blindfold can solve that “problem” too.
6. Waterproof Sex Toys
Who said that you have to wait until you get to your hotel room to engage in some foreplay? If you bring a couple of sex toys around, you can tease each other practically anywhere — and if they are waterproof, that includes in the ocean or pool. Some, you can pair up with your smartphone in order to stimulate your partner from just about anywhere. Whew, chile.
7. Homemade Sex Toys Too
Speaking of sex toys, you’d probably be amazed at how many things in your house can double up as one. A spatula or wooden spoon is great for spanking. A necktie, some tights and a pair of clothespins work well for BDSM (use your imagination, sis). An electronic toothbrush is its own vibrator. A string of (lubricated) pearls in between your thighs? Girrrl…GIRL. Oh, and cop a silicone ice tray that comes in different shapes.
When you are rubbing ice in the shape of fruit, flowers or even animals over each other’s bodies, you’ll be surprised by how the combination of the cold with the texture of the space of the ice will stimulate you (make the ice out of juice instead of water for an extra sweet treat!).
8. Portable Charger
I don’t know what took me so long to get a damn portable charger but it’s one of the best things that ever happened to me. What I personally purchased is the ANKER Zolo Power Bank, 20,000mAh 30W High-Speed Portable Charger. I can throw it in my purse, it charges fast, I can use more than once before needing to recharge it; plus, it complements most devices. A great thing to keep in mind, so that your sex toys don’t end up going out on you while you’re…wherever you are.
9. Massage Oil Candle
Going through security at the airport can be a HEADACHE. And while, how long it can take, oftentimes varies on the airport you’re at and the time you are traveling (you can read more about that here), the process is going to be especially annoying if they have to go through your bags. Since you can currently only pack a quarter-sized bag of liquid products on your carry-on, my two cents would be to leave the massage oil at home and pack a massage oil candle instead.
That way, you can still engage in some temperature play (check out “Hot Sex: 10 Super Sultry Reasons To Bring Wax Play Into Your Bedroom”) while you’re on the road without going through any security hassle hang-ups. Some edible massage oil candles are located right here.
10. Wine Cooler Sleeve
Say that you end up going on a wine tasting tour while you’re on vacation and you end up purchasing a bottle or you simply want to toast with some champagne but you’re not sure how to store the bottle. Did you know that there are wine cooler sleeves that are lightweight, portable and will help to keep your bottles cold without condensation for hours on end? A brand that comes highly recommended is here.
11. Rose Petals
I think there are a few reasons why rose petals are oftentimes used to create a sexy mood. Red symbolizes love and passion. Rose petals are soft to the touch. The scent of them is considered to be an aphrodisiac as well. For all of these reasons, bring along some fresh rose petals for your hotel bed. If you put a damp paper towel in something like a small Tupperware container and then place the rose petals inside of that, they won’t dry out quickly which will make them feel great once you’re ready to start rolling around in them (you can also keep them in your hotel room’s fridge to further extend their shelf life).
12. Mints
Morning sex. Outdoor sex. Whatever kind of sex — it’s always going to be better when your breath and his smell good. And just so you don’t have to lug around a big bottle of mouthwash, pack some mints. Altoids are always going to be my number one draft pick — yet go with whatever are your personal faves. They’re the perfect hack for unbelievable summer vacation sex. Wouldn’t you agree? Enjoy!
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