
You know, it never ceases to amaze me that, whenever I do research on the top reasons why married couples decide to get a divorce, rarely—if ever—do I see that they stopped being friends with each other; if they were ever friends in the first place. And that is exactly why I wanted to write this article. While things like poor communication, financial challenges and intimacy issues are popular causes for marital discord and break-ups, if there is one thing that helps some couples stick it out, it's the fact that, above all else, they share a bona fide friendship.
And when you're truly friends with someone, that makes it easier to deal with the tough times as opposed to when you're not.
I promise you that, I've sat with plenty of couples who never even considered if 1) they made building a friendship a priority while they were dating/courting and 2) they didn't make sure to either establish or nurture their friendship so that they could stay out of divorce court. That's why, whether you are in a new dating situation, engaged or, most importantly, already married, I hope you'll take out a few moments of your time to read this and then ask yourself, "Am I actually friends with my boo?" or…not. Believe you me, the answer can reveal a lot about your relationship—and its future.
You Genuinely Like Each Other

I'm not big on boyfriend/girlfriend relationships (you can read more about that by checking out "Why I'll Never Call Someone A 'Boyfriend' Again"). To me, it's way too much like acting married when you're actually not. When you do that too often, believe it or not, it can teach you how to get divorced rather than remain committed to the spouse you actually do end up with (think about it—you fall for someone, break-up, move on…then rinse and repeat a billion times till you're relationally desensitized). Whenever someone asks me how I plan on getting married, I simply say, "I plan on marrying a friend." And yes, it really is that simple (to me).
I can't tell you how many marriage sessions I have sat in where it's completely obvious that the two people I'm talking to don't like each other very much. Not only that but it's hard to tell if they ever did. Unfortunately, while they were dating, so much focus was put on if they love each other and where the relationship is ultimately headed, that they weren't able to chill out and build a solid and genuine friendship in the process. It's like since marriage was the goal, friendship never became the foundation. That's why, whenever a couple in trouble come to me, I don't ask, "Do you still love each other?" I wanna know if the like is still there. Do they enjoy hanging out? Do they make each other feel good about themselves? Do they have a variety of things in common with one another? If they could hang out with just about anyone, would their spouse always top the list? Do they feel safe and relaxed in each other's their presence?
The best—and by "best", I mean healthiest—marriages I know consist of a husband and wife who are the very best of homies. Out of all of their friends, their spouse is pretty much their closest one. And because of that, it makes the good days better and the hard ones easier. Mutually liking is a marital superpower. Do you and yours have it?
You Can Tell Your Partner Anything

Recently, I checked out Mrs. KevOnStage's Love Hour podcast on YouTube. This particular episode was "What I wish my wife knew, with Spiceadams and Andy Mineo". Not only was it funny (I'm not sure I've ever heard "run them cheeks" before), but it's always refreshing to hear men talk about how they feel about relationships and, more importantly, what they need in them (check out "10 Things Husbands Wish Their Wives Truly Understood"). At around the 48:00 mark, Andy got into how, right before marrying his wife, her shared with her that he had watched porn, even while they dated, along with how she considered that to be cheating and how it ultimately almost resulted in their wedding getting called off.
I used to work with a ministry that dealt with porn addiction (which yes, is a very real thing), so I get why his wife took the stance that she did. At the same time, though, her initial reaction is also why a lot of people choose not to share all of who they are with their partner. When they know that the consequences have the tendency to be very severe, oftentimes, they choose to keep so much of who they are to themselves (or they share it with someone else which can sometimes set the stage for emotional affairs).
Oftentimes, when engaged couples come to me for advice, one thing that I'll refer them to is "276 Questions to Ask Before You Marry". I always get the same response—"C'mon, Shellie. Almost 300 questions?!". In response, I say the same thing, "Yep." You have no idea how many people don't really know each other before they jump the broom. Or worse, one or both are withholding information out of fear of being penalized or punished if they revealed their very core.
In order for someone to vow "for better or for worse", they've got to know what the worse is. That's what engaged couples need to know. If you're married, once you said those words, a part of what truly loving someone is all about is letting them show their good, bad and ugly sides, knowing that you've totally got their back regardless. I mean, that's how you treat your (other) friends…isn't it?
You Have Fun Together

One time, while working with a married couple who were trying to heal from past infidelities (on both sides), when I asked the husband why he cheated, his answer caught his wife way off guard. "My wife is no fun anymore." The fact that she immediately jumped down his throat about how "ridiculous" she thought that reply was actually helped me to understand just where he was coming from. An indie movie that I think is super cute is He's Mine Not Yours (starring Jason Weaver, Gabrielle Dennis and Caryn Ward Ross). When Brooke (played by Dennis) feels like she might be losing her man, Kent (played by Weaver), she asks his best friend, Doug (played by Carl Payne) what she should do. One thing that he said was, "Lighten the hell up." See, one of the things that attracted Kent to the "other woman" Mandy (played by Ross) is she liked to do things like listen to music, watch basketball games and just…hang out. Everything didn't have to be deep and serious all of the time. And because of that, she was starting to win Kent over.
I don't have one friendship where there aren't times when we don't end up having sobering conversations. But most of the time, we're laughing—cracking jokes, sharing stories, having a ball together. It's a reminder that no one wants to constantly be around a person who is acting like a parent, hall monitor or buzzkill. Yeah, people who are friends with their spouses are able to effortlessly have fun with one another. Only individuals who don't get what it takes to make a marriage work thinks that this particular point is a trivial one.
The Relationship Is a DRAMA-FREE Zone

Y'all, sometimes I'll sit in a marriage session and find myself impressed that I can last an hour with one of the people I'm talking to. And you know what? That makes me respect their spouse all the more since they've actually got to live with them. If I had to categorize the type of person who drains me the most, I'd have to say that it's the drama kings and queens of the earth. Ugh. You know the kind. They make problems where they aren't any. They are masters at blowing things out of proportion. Feelings always supersede logic and good ole' common sense. Nothing every truly satisfies them. You always find yourself walking on eggshells in their presence because you never really know what "version" of them you are going to get at any given moment.
Two friends who want a healthy relationship are going to be extremely proactive in keeping the drama to a minimum. They do this by openly communicating. By not playing mind games (like gaslighting or triggering each other). They take responsibility for their own actions. They make sure that they each feel loved and respected. Peace is the bottom-line goal of their dynamic. I've had some people that I've loved but "fell out of like" with, all because they were too dramatic for my taste. Married couples who are friends with each other, repel drama instead of embrace it; especially when it comes to their own relationship.
They Are One of Your Absolute Favorite People

If it's TMI, my bad. That's kind of how I get down. Anyway, I remember once asking an ex of mine if I was the best that he had ever had (in bed). He sat for a moment and said, "You're not the best. But you're definitely my favorite." At first, I felt some type of way, but when he explained the history of him and his best (he was her first, so you can read between the lines there) and how, if he had to choose, he'd prefer me most of the time (we were very frank with each other, so yes, I could handle his candidness), I got what he meant. When someone is your favorite, they are your preference. When someone is your favorite, they get a kind of special treatment that no one else does. When someone is your favorite, you will easily and effortlessly choose them again and again, no matter what.
I've got friends like that. Friends who, out of all of the people I know, if I had to select a person to be around, it would be them…even if I just hung out with them the day before. That's how much I enjoy their presence in my life. Spouses who are friends tend to feel just like this. While their husband or wife isn't their everything (nor should they be; only God should be seen in that light), they are a favorite—someone who is above all others because that's just how dope their partner is (to them).
Favorite friends. Should I ever get to the point and place of walking down somebody's aisle, that's what I want to be able to proudly and confidently say the love of my life and I are. Not just lovers but long-lasting friends. Just like any happy and healthy married couple should be. For better or for worse. Until death parts them.
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Featured image by Shutterstock
- DJ QuickSilva & Ashley: How To Have Fun In Marriage - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Questions To Ask Your Spouse During Hard Times - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
'You Both Are Going To Change': Tabitha & Chance Brown On Their New Body Collection & Successful Partnership
Tabitha and Chance Brown are the epitome of Black love. They've been married for 22 years after first meeting in middle school and share a beautiful blended family. The beloved couple is no stranger to talking about their journey to the altar and the ups and downs they've faced together on their show, Fridays with Tab & Chance. Now, they have taken the name Fridays and expanded it into a body collection.
The new collection, which dropped on November 14, features a body wash and a body lotion that complement their fragrances, Her Business and His Business. "We had such a huge success with the fragrance launch, and it’s because of our customers and fans," Tabitha shares in an exclusive interview with xoNecole.
"They asked for body products and we wanted to make sure we listened. But also layering fragrance begins with the body routine." The body wash is $33, and the body lotion is $35. Keep reading below to hear more about Tabitha and Chance's new collection, their body rituals, and what makes their partnership successful.

Fridays with Tab and Chance body collection
Marcus Owens
xoNecole: How did you come up with the scents for the collection?
Tabitha Brown: We love warm scents that make you feel sexy and loved. [We’re] both fans of gourmand [scents], including bergamot, vanilla, tonka and chocolate.
xoN: If you could describe your working relationship in one word, what would it be and why?
Tabitha: It's our first time building a product line together and our first time working with fragrance. So having patience with the process and each other has been the best way to build.
xoN: What is your body care ritual?
Tabitha: Exfoliate with a scrub a few times a week, but using a moisturizing body wash daily. After a shower, I spray a body mist that compliments what scent I am choosing for the day. Most times vanilla mist wins because it’s a perfect base for layering. I then hydrate [my] skin with lotion. Then, once dressed, I layer my favorite fragrance, Her Business, first and then His Business on top.
Chance: [I’m] way more simple. Just body wash and lotion and then my cologne and I’m good to go.
xoN: We enjoy watching you two together online, whose idea was it to start 'Fridays with Tab & Chance'?
Tabitha: It actually happened by accident. Back in 2018, my fans had just been asking about how we met, so we did a video answering questions one Friday and people in the comments [asked], will y’all do it again next Friday? And so we did and the next thing you know Fridays with Tab & Chance was born.
xoN: In what other ways do you plan to expand Fridays? Restart the podcast? TV show?
Tabitha: We are working on a lifestyle content show vs the traditional Fridays podcast. More to come soon.
xoN: You do many things together, but what would you say is your favorite quality time activity and why?
Tabitha: We are really simple. We love watching movies or TV series together on the couch or in bed. It’s really one of our favorite things to do together.
xoN: What is your favorite thing about the other person?
Tabitha: I love that he makes me feel safe and how hard he works to be an amazing father.
Chance: I love that she is crazy enough to pursue her wildest dreams.
xoN: What is the key to a successful partnership in business and personal?
Tabitha: The key is knowing that you both are going to change, and giving each other grace, patience, and understanding during those changes.
See more on tabandchance.com.
Feature image Marcus Owens









