
While babymoons have existed for eons, they have grown incredibly popular in recent years! As someone with insufferable wanderlust, there was no doubt that a babymoon was something I wanted to do during my pregnancy, especially because it has always been my goal to maintain pre-mommy personality traits, qualities, and hobbies – before and after the baby is born.
Fortunately for me, and not to toot my own horn, pregnant me was already headed to France for a wedding so I simply decided to extend my trip and travel outside of Paris to conduct my pre-baby meditative vacation in the South of France (exact destination still TBD). Doing so eliminated a lot of the hassle of trying to figure out where to go for a babymoon and lowkey may be a good tip, you know? Double up! If you’re already going somewhere during your pregnancy, pick a babymoon destination nearby based on comfortability and doctor’s orders.
But it also reminds me to point out that there is a major difference between a vacation and a trip! The older you get, the more you realize this. Getting fucked up every day isn’t always the relaxation you crave and even worse when you’re tacking on jetlag. Personally, I find it hard to believe that anyone might return home feeling relaxed under those circumstances. Babymoons are a time to unwind before the baby comes because, while I hope it won’t be anyone’s last trip, it may damn sure be the last relaxing trip before so much of your planning caters to your growing family.
A handful of travel experts provided us with a nice list of destinations that might be perfect for your babymoon, but many of them also pointed out that a babymoon (with its purpose in mind) can be a staycation at a luxurious hotel or off in the cabins – it doesn’t have to be a pricey, passport-toting getaway. Below are 18 destinations that you might consider while mapping out your babymoon.
1. The Bahamas

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The Bahamas offers beautiful beaches, gorgeous resorts, and plenty of activities for expectant parents to enjoy. At Breezes Resort and Spa, you will be pampered with spa treatments and delicious food. The resort also has an array of activities including snorkeling, kayaking, and swimming with dolphins.
– Shawn Richards, Expedition Coordinator and Master Adventurer
Nassau, Paradise Island Bahamas is the perfect vacation for soon-to-be parents to relax and unwind before heading into parenthood. Paradise Island offers visitors an array of different experiences including an afternoon with the world-famous swimming pigs, a tour around the statues of the peaceful Versailles Gardens, or a visit to the National Art Gallery. Atlantis Paradise Island’s The Cove is an elegant hotel perfect for couples seeking a romantic babymoon.
Couples can also enjoy five miles of white sand beaches, tranquil azure waters and so many amenities including golf for the soon-to-be dad and a fun day shopping and self-care for the soon-to-be mom. For a relaxing day at the adults-only pool, couples can spend the day in a private cabana enjoying delicious mocktails and end the night dining at diverse culinary options including Fish by Chef José Andrés, Nobu by Nobu Matsuhisa, Olives by Todd English, and Casa D'Angelo by Chef Angelo Elia.
2. Chicago, IL

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You're not regular parents, you're cool parents, so why not go all out for your last night as a pair? Fly to Chicago and spend a night (or three) in Viceroy Chicago’s penthouse suite. You'll also enjoy a private yacht cruise on the Chicago River, a custom tasting menu at Somerset restaurant, and incredible sunset views from the Devereaux rooftop lounge. Babymoons are a great time to relax, unwind, eat (with two hands because you'll be holding a baby all day!) and pamper yourself.
– Matthew Bowley, Marketing Manager at Solmar Villas
A quick 1.5 - 2 hour drive southwest of Chicago, IL – we have a Babymoon Package that we offer, perfect for the significant other to surprise someone with or plan together. [The Kishauwau Cabins] are located just a 10-minute drive from the largest state park in Illinois, so there are lots of things to do in the area. [The cabins] are a small built-up family business that has been here for over 35 years. Our customers love how well-spaced our cabins are for privacy. We are out in the country, so it’s such a safe property and we get many single women that [travel] here. [Additionally], four of our cabins are dog-friendly.
–Terisa King, Owner of Kishauwau Cabins
3. St. Lucia

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St. Lucia offers a tropical paradise that has a little bit of everything — beaches, waterfalls, parks, and everything in between. If you are looking for an all-inclusive resort, there are a ton to choose from. Here you get to enjoy much-needed rest and take full advantage of the endless spas the resorts have to offer.
Babymoons can be taken anywhere, however, some general considerations that may be helpful before choosing a holiday destination for your babymoon may include avoiding areas with high altitudes or intense heat, being mindful of possible food and waterborne illnesses, and ensuring that there is adequate medical support available in case of an emergency.
– Becky Moore, Founder of Global Grasshopper
Arguably one of the most breathtakingly beautiful resorts in the Caribbean, Jade Mountain offers a relaxing getaway where moms-to-be (and expecting dads) can enjoy a babymoon surrounded by St. Luca’s stunning nature. With sanctuaries that feature uninterrupted views of the famed Pitons surrounded by striking blue waters, butler service, and en-suite private plunge pools, the resort offers an idyllic getaway for expecting parents to be pampered before the baby arrives.
Spend the day relaxing in a private beach hut with perks like mitered cooling spray, fruit kebabs and sorbed, unwind with en-suite yoga and meditations, and satisfy cravings at the resort’s onsite Chocolate Lab where a dedicated Chocolate Alchemist guides guests in making signature sweets, or learn the art of healthy vegan cooling at the resort’s organic, regenerative farm. The options are endless but one thing is for sure: you’ll leave feeling rested, refreshed, and ready for the next steps in your journey.
– Unknown
4. Iceland

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After visiting Iceland myself a couple of years ago I can fully understand the attraction to the country for a babymoon, the air is clean, the population is small and the wide-open spaces help you feel at one with nature. The Blue Lagoon is a must-visit, it is known for its geothermal waters, which are said to have healing properties. The setting is breathtaking as you are surrounded by mountains and black sand beaches. If it wasn't enough to float around supported by the wonderful warm waters you can also enjoy spa treatments and prenatal massages.
– Becky Moore, Founder of Global Grasshopper
5. Poconos, PA

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One of the best babymoon destinations is the Poconos. The Poconos offers a relaxing atmosphere to have an iconic view while picnicking on the lake, taking a walk in the beautiful downtown area, or taking a scenic drive through the mountains. You can skip the adventure and relax with nature before your little one arrives.
– Corritta, It’s a Family Thing
6. Virginia Beach, VA

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Virginia Beach would be an excellent option for one last hoorah before the beautiful new addition. The destination is easily accessible, home to 35 miles of beaches and for those couples who want to enjoy themselves but be mindful of expenses, Virginia Beach is an affordable getaway that still provides the pleasures of a true escape. The most unique package offered in the beach town is from The Barclay Cottage Bed & Breakfast in Virginia Beach.
Located near the oceanfront, the house features wraparound porches on both floors and was originally intended as a golf course clubhouse. Each guestroom features soothing, coastal decor with original hardwood floors, and most offer a private bath. Couples who choose the cottage's Babymoon Package are greeted with chocolate-dipped clementines and sparkling cider in their room plus a couple's massage (prenatal for her, Swedish for him) in the on-site Seagrass Massage Room during their stay.
– Francisco Perdomo
7. The Florida Keys

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The Florida Keys are also great for single moms – our resorts are in Islamorada, only 90 minutes from Miami and the MIA Airport so it’s an easy and safe destination to travel solo. It’s similar to a Caribbean destination without ever leaving the U.S. Moms-to-be can be as active as they’d like to be – relax poolside or get out on the water. Moms will wake up on the sunrise side of Islamorada.
Couples can enjoy an oceanfront pool, boat excursions, and daily activities from sunrise to sunset such as beachside yoga. We also have a large mocktail menu which is appreciated by mamas. Amara Cay Resort hosts babymoons on a weekly basis.
–Sarah Vining
8. San Juan Island, WA

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Need some time off before the baby arrives? Spend a memorable weekend at the Tucker House Inn & Harrison House Suites on magical San Juan Island. They’ll pamper the expectant parent(s), provide satiating food and relaxation with freshly baked house-made cookies, a sparkling non-alcoholic beverage, truffles waiting upon arrival, and a $50 voucher to tide-to-table Coho Restaurant for a candlelit dinner. A gourmet breakfast in bed every morning and a special prenatal massage for the mom-to-be at a local spa round out the indulgence. They’ll even satisfy the prenatal cravings of the new mama with ice cream made just for her! Where else can you do a babymoon and receive an orca whale onesie for your new arrival?
The San Juan Islands are a short floatplane ride from Seattle or an hour-long leisurely ferry ride from the mainland of Washington State. Consistently recognized as a top travel destination by TripAdvisor, Travel + Leisure, and Condé Nast Traveler for the last decade, the Islands offer nature and nurture--gentle hikes, sea kayaking, farm-to-table foods, and pampering spas await.
–Amy M. Nesler, Stewardship & Communications Manager
9. Niantic, Connecticut

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[This] is the most perfect place for any woman ready to take her babymoon. The Inn at Harbor Hill Marina Bed and Breakfast is a restored inn located in the marina district and has the most beautiful views you will ever see. It offers elegance, nostalgia, and relaxation to its guests. This place is fantastic because it's within walking distance of a lot of local shops and restaurants, so you can stroll along and enjoy the area. Best of all, this inn offers special packages to residents for anniversaries, simple getaways, or relaxation. It's also said that they offer packages specifically for babymoons! So don't be afraid to check it out!
– Suzanne Bucknam CEO, The Connecticut Explorer
10. Maui, Hawaii

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Maui is home to golden sand beaches, swimming, snorkeling, golfing, and consistently sunny skies, making it a perfect choice for a babymoon. Here, visitors can relax on famed Kaanapali Beach, take a light walking tour of Haleakala National Park and attend a showing of Old Lahaina Luau to learn and enjoy all that Hawaiian culture has to offer. Hyatt Regency Maui Resort and Spa is an ideal resort for a babymoon getaway as it stands out when it comes to relaxation. The hotel has recently completed the multimillion-dollar renovation of its 810 guestrooms and lobby and is the perfect place to unwind.
Soon-to-be-parents can enjoy a relaxing couples massage or feel an authentic sense of Hawaii with the Lomi Lomi Massage at the Marilyn Monroe Spa, the only oceanfront spa on Maui. The resort also hosts an award-winning Drums of the Pacific Lu’au. [Last but not least], it features six free-form pool areas, oceanfront cabanas, various dining destinations, and much more.
11. Palm Beach, Aruba

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Aruba, the happy island, is the perfect place for parents to enjoy an authentic Caribbean babymoon. Known for its year-round sunshine, Aruba boasts amazing weather with low humidity and refreshing east trade wind breezes. Aruba is easily accessible with daily flights arriving from across the country and has plenty of activities for couples to enjoy. Aruba is known for some of the most amazing beaches including Baby Beach, known for its shallow and calm waters it is the perfect place for soon-to-be parents to relax. The scenic coastline makes the perfect backdrop for couples to have a romantic day on a Monforte Luxury Cruise.
Located on 12 acres of luxe waterfront property, Hyatt Regency Aruba Resort Spa and Casino is the perfect place to stay on this vacation. The resort recently finished a multimillion-dollar renovation that includes the brand-new ZoiA Spa and Trankilo, an adults-only pool with 10 private cabanas where guests can receive spa treatments as well. Couples can enjoy treatments including Aruba Sun Rescue using local aloe to Island Breeze with a pineapple sugar scrub to Massage den Awa, a gentle form of body therapy performed in the Trankilo pool for deep relaxation that combines elements of massage, shiatsu, and muscle stretching.
12. St. Barths

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Hôtel Barrière Le Carl Gustaf opened in St. Barths in October 2020. The five-star resort exudes luxury, elegance, and French-style charm throughout its 21 luxurious rooms, suites, and bungalows, including a Penthouse Suite. Set amid tropical elegance that creates an ambiance of well-being, relaxation, and letting go, Le Carl is the perfect place for a babymoon. The Hotel Barrière Le Carl Gustaf is the only hotel on the island boasting panoramic views of the port of Gustavia, the island’s capital. Guests can enjoy the renowned Fouquet’s restaurant which has made the journey from Paris to offer guests the delicious and exciting cuisine created by three-star Michelin Chef Pierre Gagnaire.
The spa offers multi-sensory stimulation, bespoke holistic treatments, and tailored massages. They also offer a treatment called a Serenity Massage that is perfect for expectant mothers who are 4-8 months pregnant and relieves backache, lightens the legs, and improves skin elasticity. They offer pure and natural products from Biologique Recherche. The hotel is situated in close distance to other key attractions of the area including the idyllic Shell Beach and its superb Shellona restaurant; the lively port, with its tranquil alleyways and sophisticated boutiques; and the natural sea pools of Grand Fond and Petit-Cul de Sac.
13. West Hollywood, CA

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Andaz West Hollywood is perfect for soon-to-be parents who love music and film as it is Los Angeles’ iconic rock ‘n’ roll hotel located on the famous Sunset Strip in West Hollywood, California where musical history, celebrity, and style come together. Couples can enjoy spectacular views of the Hollywood Hills on one side and the Sunset Strip and Downtown Los Angeles on the other from the hotel’s rooftop pool, complete with a poolside bar and an array of cabanas to revel in. The pool is the highest rooftop pool in Los Angeles, making for a truly unforgettable getaway. The hotel also features the acclaimed Riot House Restaurant for a night of dining in West Hollywood.
14. Sanibel, FL

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As one of the prettiest beaches and state parks in Florida, Sanibel is the perfect weekend getaway for couples or single women alike. Sanibel is an ideal location for a babymoon because you can relax on the beach, take a nap on a hammock, lie by the pool or simply lay in your room and admire the Intracoastal views from your balcony. Or, if you want to shop around the town for the little one on the way, there are tons of quaint shops to explore.
Sanibel Harbor Resort is home to one of the best spas in Florida on Punta Rassa, a peninsula on San Carlos Bay. While staying at the hotel, you can enjoy a full menu of therapeutic treatments. Most importantly, they have a Prenatal Massage which is perfect for moms to be. This massage is custom designed to focus on the discomfort that happens during pregnancy.
– Nikki Webster, Brit on the Move15. The Great Smoky Mountains, NC

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The weather in this location is warm and pleasant depending on the time of year, making it ideal for relaxing. The Great Smoky Mountains are ideal for a babymoon because of the pleasant weather, numerous activities, breathtaking views, and soothing ambiance, as well as the fact that it is a budget-friendly trip.
– Jenny Ly
16. Florence, Italy

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Before the baby arrives, take that romantic trip to Italy you’ve always said you would. The picturesque capital of Italy’s Tuscany region is known for its culture, architecture, and fascinating history. Elevate your trip with a stay at Four Seasons Hotel Firenze, a five-star urban resort minutes from the Uffizi and the Duomo. Dine on the Arno River: A quiet dinner for two may soon be a thing of the past.
Don’t miss the opportunity to enjoy a memorable meal on the private fourth-floor terrace of the Ponte Vecchio – Florence’s signature bridge. The hotel enjoys exclusive access to the bridge’s only open-air terrace, where guests can indulge in a four-course meal designed by Michelin-starred chef Vito Mollica. (Available May through October.)
17. Scottsdale, AZ

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Scottsdale [offers] more spas per capita than any other U.S. city, Scottsdale is a logical destination for pregnant guests seeking R&R. Between massages, pedicures, and pampering, visitors can kick back at the Four Seasons Resort Scottsdale at Troon North, taking time to explore the golf course and area’s culinary scene. [They offer a] “Hello Baby” Package – with comforts from the luxury casita accommodations to the complimentary maternity pillow, moms-to-be are guaranteed to leave Scottsdale feeling rejuvenated. The resort’s special babymoon package includes a credit for poolside mocktails, maternity massage, or comfort food classics at the Proof restaurant.
– Gianni Lai
18. Cartagena, Colombia

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Colombia is much closer to the U.S. than most people think, the city of Cartagena, also known as “Cartagena de Indias” is located on the Caribbean Sea, in the northwestern part of the continent. Bringing together the charm of colonial architecture, fascinating cultural festivals, and lush landscapes, Cartagena de Indias brings together the perfect babymoon experience. Framed by its stunning bay, Cartagena de Indias is one of the most beautiful, well-preserved cities in the Americas.
Casa San Agustín [is a] luxurious small hotel restored and reimagined for a new generation of travelers, Casa San Agustín echoes Cartagena’s fresh contemporary style and colorful Caribbean sensibility. From original frescoes in the library to centuries-old wood-beamed ceilings in the guest rooms, Casa San Agustín’s art and architecture evoke the city’s rich history as a 17th-century Spanish stronghold. The hotel’s Aurum Spa offers traditional Hammam treatments for increased circulation, the release of tension, and nourishment for the skin.
– Pro ColombiaAnd this doesn’t even begin to cover all the destinations you might consider for your babymoon, as anywhere in the country could make for a great destination depending on what it is that you’re looking for. Additionally, where you choose to travel will depend on how far you are in your pregnancy.
Be sure to consult with your OB/GYN for any additional tips on how to travel safely during your pregnancy. Safe travels!
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Featured image by Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff









