Thanks to social media technology, more and more people are leaving behind the 9-5 life to pursue their own passions. In 2018, we all know someone who owns a business, works from home, or aspires to do so.
As much as working for yourself may seem like a dream come true, it comes with a lot including lack of sleep, a lot of time spent at home, and an emotional roller coaster ride. Show some support for all of their endeavors this holiday season by gifting something that will help progress their boss agenda.
For those in your life who are really living the boss life, beginner or vet, here are 12 gifts that they'll absolutely love and thank you a million times for:
For The Multitasker/Bed Boss:
Lapgear Designer Lap Desk, $34.99
Working from bed just got real – real productive. The entrepreneur who is guilty of lounging while working will appreciate this great addition to their at home work life. (Shop Here.)
Girl Boss Novelty Name Plate Desk Sign, $14.99
This is the perfect gift for the friend that never fails to remind you who the boss really is. Now it's on display for the world to see. (Shop Here.)
For The Forgetful One:
Tile Mate Key Finder. Phone Finder. Anything Finder, $19.99
Being a entrepreneur doesn't mean that you have everything together at all times. This gift will be keep the entrepreneur in your life focusing on business instead of scrambling for misplaced items. (Shop Here.)
For The Friends That Needs A Bit Of Extra Motivation:
Deluxe Law of Attraction Life Planner - 2019 planner, $38.99
This planner is anything but basic. Not only will it help any entreprenuer get super productive. It also includes some great mental health exercises such as gratitude journaling, finding your "why" and other important things to keep every level of boss on the right track. (Shop Here.)
For The Homebody Boss:
Verilux HappyLight Compact Personal, Portable Light Therapy Energy Lamp, $39.95
Need a gift for someone that's always cooped up in the housing working day in and day out? This mood improving therapy light will help to keep them in good spirits. May we add – it's also portable. (Shop Here.)
Gift Tree Custom Engraved Bettoni Pen, $34.95
This is the perfect gesture for the entrepreneur that you don't know on a super personal level, like a boss or colleague. Any entrepreneur would love to write down all of their million-dollar ideas in style. (Shop Here.)
For The Social Savvy One:
Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy, $13.36
This is the ultimate how-to guide for the social media obsessed entrepreneur that's looking to use social media to boost their personal brand and business. (Shop Here.)
For The Caffeine Aficionado On A Budget:
Espro Travel Stainless Coffee Press, $34.95
A $5 a day coffee habit could be a bit much when you're building a business. Motivate any coffee-loving girl boss (or guy) brew their own fresh coffee on the go using the coffee of their choice. Coffee snob approved. (Shop Here.)
For The “Bag Lady”:
Gonex Women Laptop Tote Bag, $34.95
If always being on the go is starting to cramp her style, this business tote bag is the only gift to give. This stylish tote is compartmentalized to perfectly store all of the important things that any girl boss wouldn't want to be caught without. (Shop Here.)
For The One Who Loves Aesthetics:
TOODOO Desk Accessory Organization Kit 10 Piece Set, $34.99
Much like people, when work spaces look good they feel good. This rose gold desk accessory kit is a great addition to any work space. (Shop Here.)
For The One That Loves Vintage Inspired Things:
Maxtek Black Felt Letter Board, $19.99
You might have seen these plastered all over Instagram and Pinterest. These vintage inspired felt boards are perfect for the entrepreneur who is a sucker for a vintage feel and of course loves to be expressive. (Shop Here.)
For The One That Isn’t A Morning Person:
A Beautiful Morning: How A Morning Ritual Can Feed Your Soul and Transform your Life by Ashley Ellington Brown, $14.99
We all know how you start your day can easily determine the way your whole day goes. Inspire the budding boss in your life with the book that will help guide them with actionable steps to help make every day intentional. (Shop Here.)
'Tis the season! Check out xoNecole's other Christmas gift guides here.
Disclosure: If you purchase something through one of our links, xoNecole may earn a small affiliate commission.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
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It’s very common for fall to create feelings of nostalgia.For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
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Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
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Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
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You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
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If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
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On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
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There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
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When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
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