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Zerina Akers’ Black Owned Everything Is Next-Level Black Luxury

More than just a platform or marketplace.

Business

To know Zerina Akers is to know that she puts on for the culture. Since she made the fashion world her playground years ago while interning at W Magazine and studying under Stella McCartney, Akers has always known that she wanted to learn everything the industry had to offer. It was in 2014 that she finally felt like she was in a place to show the world what she had to offer. The moment was marked by the spark of her creative partnership with Beyonce Giselle Knowles-Carter as a stylist and costume designer. That very moment allowed Akers to break ground on an abundance of life-changing looks in the "Formation" video to the countless ensembles in Black is King.

The Maryland native recently personified Cardi's lyric, "If it's up, then it's stuck," when she transformed her finsta account into an e-commerce promised land for Black folks. Black Owned Everything is the new home to 14,000 registered Black-owned businesses with the mission to elevate the visibility of Black-owned brands. Akers acknowledges that Black businesses have fought exclusion, systematic oppression, and active disenfranchisement for decades. Because of that, BOE's goal is to change the narrative and to invite you to support Black-owned businesses, celebrate Black creators, and participate in an inclusive, unified community.

On this IG account, with over 200,000 followers, you'll find a bio that reads, "For When The Trend Is Over" and we have never loved a six-word social media biography more. In an interview with HIGHSNOBIETY, she elaborates on why she felt it was important to make this point. Akers says:

"BOE is a medium for creating meaningful and long-lasting participation for Black-owned businesses. We are building a community, growing socioeconomic status, showing pride in our product and what we produce. Taking ownership of our creativity so other brands don't take or sell our stories."

You can expect BOE to always be intentional about spotlighting our brands and our stories because we deserve. We deserve the immersive storytelling content, designer collaborations, capsule collections, and curations that Akers is set to make available on Black Owned Everything. This is what we mean when we say, "Black people deserve luxury."

By opening the world's eyes to the beauty we create as a people, we deny cultural appropriators the means of shoplifting our customs and heritage. Essentially, this creative genius wants to use BOE to teach the industry "to give proper recognition to Black creatives. All of the brands on BOE are innovative and bring a unique perspective to the marketplace." Not only can you shop gifted designers like Fe Noel and CISE but you can also add beauty items from SKINBUTTR, home goods from The Fond Home and hair products from Girl+Hair, to your cart; and that's not even scratching the surface of this gold mine.

Basically, you can outfit your whole life from Akers' luxury domain. And while this space us for Black people by Black people, it's for everyone because this experience needs support from everyone.

We are so thankful to this queen for providing a unique lens for us to see ourselves as true pioneers. For more information on Black Owned Everything, click here.

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