OK so, there is this Nigerian woman who goes by the name EfikZara. She's got an Afro that is absolutely mind-blowing—like for real, for real. She's gorgeous and kind-of puts me in the mindset of the actor DeWanda Wise with a vibe that is sorta like another YouTuber, nappyheadedjojoba (who I featured last year in the article "Single Minded: So, What If You Like Dating But DON'T Desire Marriage?"). Anyway, as I was checking out EfikZara's video "Why The Natural Hair CULT (Community) is TRASH...? WILL I QUIT?", I noticed a comment that was made by a viewer who goes by Daytime Vegan:
"I feel this way about the vegan community. It has become a cult that spews hate to anyone who isn't a purist vegan eating salads and smoothie bowls every day. Don't dare eat a vegan frozen pizza or cook with oil or even THINK about leaving veganism. Many vegans will come for your blood. It really is exhausting."
(I know, right? She's also got some pretty counter-cultural thoughts on hair grease, too. You can check those out here.)
I'm not a vegan or vegetarian, but with headlines like "Hundreds of thousands ditching meat as part of January vegan resolutions that will continue through the year, campaigners say," I think that it's super-important to not only acknowledge the ever-growing vegan community, but to provide it the support it needs. Part of what comes with that is offering knowledge. So today, let's dive into some common mistakes that many vegans make.
The first one would be what Daytime Vegan said. If you want to be a vegan, cool. But just like I'm sure you don't want anyone cramming their philosophies or way of life down your throat (see "How To Respect Someone's Path When It's Nothing Like Your Own"), it's important to extend that same courtesy to others---even when it comes to diet.
That said, as far as your health goes, it's not enough to just think that if you totally abstain from animal products, you're all good. Believe it or not, there is such a thing as being an "unhealthy vegan", and here are some of the main ways that people end up becoming one, sometimes without having a clue.
1. Not Getting All The B12 You Need
I'm someone who is borderline anemic. Something that totally turned that around for me is taking a B12 supplement. Not only is B12 something that helps to prevent megaloblastic anemia, it also maintains your nerve and blood cells, supports bone health, and can help to keep depression-related symptoms at bay.
The reason why this tops the list of vegan-related mistakes is because there are more and more articles coming out like "A doctor is warning vegans not to believe internet rumors that vitamin B12 is unnecessary" due to the fact that many vegans are not intentional about getting enough of this vitamin into their system. You can avoid being one of them by taking a daily supplement. Or, you can eat more foods rich in B12. It's true that it's easiest to find B12 in fish and dairy, but fortified cereals and some plant-based milk alternatives including hemp, cashew and coconut milk are good vegan sources too.
2. Not Getting Enough Calcium, Either
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A lot of us grew up hearing that dairy was the best way to get the calcium that we need. Personally, I never got why humans seem to be the only mammals who not only drink another mammal's milk but continue to do it well into adulthood. As if that ain't enough of a reason to reconsider consuming it, dairy also gets major side-eye because it can cause body inflammation, raise insulin levels, increase mucus production, and it comes with a certain amount of cancer risks. I mean, it's not like you can't get all of the calcium that you need without milking a cow.
Almonds, kale, broccoli, oranges, chia and sesame seeds, amaranth grain and spinach are just some of the non-dairy options that are calcium-rich.
And, of course, this is a mineral that also comes in supplement form if you'd rather go the "pill a day keeps the doctor away" route.
3. “Overdosing” on Protein
One of the biggest concerns that a lot of newbie vegans have when they are transitioning over to a vegan lifestyle is if they'll be getting enough protein. While protein is certainly essential in order to build and repair body tissue, grow hair and nails, and make pretty much all of the body chemicals within our system, you don't need as much as you probably think that you do. If a man gets around 56 grams on a daily basis and a woman takes in 46 grams (which is around 10-15 percent of your daily caloric intake), everything should be all good.
And just how can you know if you are low-key overdosing on protein? Headaches, digestive issues, nausea, dehydration and fatigue are some of the signs. So, if you've been eating a ton of oats, corn, potatoes, cauliflower, Chinese cabbage, sundried tomatoes and/or artichokes and you've been experiencing any of these symptoms lately, scale back a bit. If you start to feel better, chances are, you did take it a little too far on the vegan protein tip.
4. Eating Way Too Much “Vegan” Junk Food
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I remember watching an episode of Beverly Hills, 90210 back in the day where Brenda declared that she was a vegetarian and shamed her family for eating beef, only for her brother Brandon to call her out for wearing a leather jacket. That's what I think of whenever a vegan friend of mine is piling up on junk food. Not eating meat doesn't mean you can't still overdo it when it comes to sugar, sodium and Lord knows what else.
If you're not sure if you are someone who falls into the "junkie vegan" category, you might want to read "Are You a Junk Food Vegan?" in its entirety. A simple way to know is based on something that was referenced in the article: "A junk food vegan is a vegan who regularly consumes highly processed foods which are primarily made in science labs." Yep, that's about it in a nutshell. Another article that breaks down some vegan junk food that needs to be replaced with some healthier alternatives is "10 Vegan Foods That AREN'T Healthy—And What to Eat Instead".
Remember, just because you might not eat steak or chicken wings, that doesn't mean those veggie chips and dairy-free cookies can't raise your blood pressure too.
5. Or Eating Way Too Many Meat Substitutes
I guess if you're a vegan, strictly for environmental reasons, I get why you would constantly be on the lookout for foods that have a taste and texture similar to meat. But other than that, I would like to hear in the comment section why someone would give up meat and then want something that's as close to it as possible. I mean, it's not like a lot of these meat substitutes out here ain't loaded with sodium, processed chemicals, and a high price tag. It's also not like there aren't plenty of articles out in cyberspace suggesting that you avoid "fake meat" as much as possible (see "The trouble with fake meat", "The Foods You Should & Shouldn't Be Eating On A Plant-Based Diet" and "Are Meat Substitutes Bad For You Or What?"). Does this mean that you can never have an Impossible Whopper for lunch? I don't think that's the conclusion. Just make sure that you do all things in moderation. Fresh fruits and veggies are always gonna be better for you than a burger—no matter what form it comes in.
6. Not Taking in Enough Calories
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Something that a lot of people overlook is, when you decide to go without meat and dairy, that means you are also going without fat in your diet. This means less calories which means you actually need to eat more. When you take into account that veggies and fruits consist of a lot of water and fiber, you're probably not getting nearly as many calories as meat-eaters do; especially if you're eating the way you always have.
Here's the deal. If you want to maintain your current weight, as a woman, you need somewhere around 2,000 calories a day (1,500 if you wish to lose about a pound a week). Men need about 2,500. Apples, carrots, cucumbers, garlic, grapefruit and peppers are extremely low in calories. So, until you get used to what foods can give you the daily caloric intake that your body requires, you might want to refer to a calorie chart (like this one), just so you can get used to your new calorie intake normal.
7. Becoming Iron Deficient
Something else that meat does is provide a good source of iron. You can actually eat a 4 oz steak and get about 20 percent of the iron that your body needs for the day. So, as a vegan, just make sure that you've got some 100 percent grape juice, dark leafy greens, lentils, asparagus, sweet potatoes, raisins or dried apricots around. Otherwise, you could end up with brittle nails, shortness of breath or even a damaged immune system.
8. Forgetting All About Omega-3 Fatty Acids
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One of the most important reasons to make sure that you've got some omega-3 fatty acids in your system is so that you can protect your heart. It's proven that these acids help to slow down the development of plaque around your arteries, reduce the chances of you having a heart attack or stroke, and can even lower your blood pressure. I personally take them in supplement form because they're really good at keeping my skin and hair moisturized; studies also say that they can protect us from UV damage too.
I must admit that omega-3 capsules are a little on the large side. So, if you'd prefer to get this nutrient via your diet, since salmon isn't your thing, try the following—walnuts, flaxseeds, hemp seeds, chia seeds, spinach, brussel sprouts and purslane (which is basically a weed that can be treated just like lettuce).
9. Not Doing Enough Research on Different (Health-Conscious) Recipes
The folks that I know who flip-flop back and forth when it comes to whether they are a practicing vegan or not, they typically struggle due to sheer boredom. That's why this point also makes the health-related vegan mistakes list. Think about it—if you are vegan in order to detox your system or because you think it would be better for you overall, it's important that you find healthy recipes that will keep you committed to your health plan.
If you're currently seeking some inspiration, our article "15 Vegan Soul Food Dishes That'll Make You Rethink Meat" can help you out. I also recommend that you check out sites like Blacks Going Vegan, Veggie Soul Food and downloading the Black Vegan Tube app; it's an app that is totally free and offers support and info to people within the Black vegan community (their IG handle is @blackvegantube). Some vegan chefs that you might want to start following include Rachel Ama (@rachelama_), Jenné Claiborne (@sweetpotatosoul), Bryant Terry (@bryantterry), Stacy Dougan (@simplypurely) and Shauna (@Blaq.Vegan). The more you learn, the more exciting veganism can become for you.
10. Not Having a Grocery Budget
Yep. I sure did put this on the health list. If you're spending so much money on food that you can't pay your rent, I think that could lead to an anxiety attack, at the very least. Shoot, the last time I went to Whole Foods (which was just a couple of weeks ago), I spent almost $50 on three cartons from the hot bar (one was vegan collards, by the way), so y'all can't convince me that veganism is a cheaper route to go. Still, I will agree with the stance that it can be more affordable than a lot of us think if there is a budget in place, less "brand names" are purchased, and there's a commitment to cook from scratch. For instance, instead of always buying a Beyond Meat Beast Burger, take out a weekend to learn how to make your own black bean burger instead. And, rather than always being up in Whole Foods, take a stroll through your local farmers market.
Hmph. Come to think of it, if budgeting is something that you keep fumbling on, maybe going vegan can change all of that. There is no way that you can be a "good vegan" without preparing a grocery list beforehand and, if you want to come home with more than one shopping bag, you need to set some money aside. Anything that can make you responsible with money has got to be at least worth trying. Yeah…I'll think about it (wink).
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
How I Transitioned My Meat-Loving Family To A Vegan Diet
10 Foods You Should Eliminate From Your Diet If You're Trying to Lose Weight
How To Stan For Your Newly Vegan Homegirl Like She's Beyonce
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023