
I'm absolutely not, in any shape, form or fashion, a Trump fan. Never have been. Adding to that, I give major side-eye to anyone who is, including the evangelicals who claim he is doing "the Lord's work". Shoot, you can walk on over to Isaiah 1:17(NKJV) and read, "Learn to do good; seek justice, rebuke the oppressor; defend the fatherless, plead for the widow" and then line that up with Matthew 12:33 ("a tree is known by its fruit") and see that him doing the kind of work that God would be proud of is super suspect (to put it mildly). But when someone recently asked me about what I personally think is the worst thing that Trump has done to this country—so far, anyway—although the list is LONG, I chose to mention something that I feel is very underrated—"Trump has made a lot of Americans more insecure, unbelievably hypersensitive, extremely narcissistic and, well, bullies."
If you've even spent a day trying to stomach all of the president's "Trump yells" (I call his tweets that because about 90-95 percent of them end up with exclamation points), you'll see that he is quite the tyrant. So long as someone agrees with him, it's all good. Oh, but as soon as someone doesn't? Well, he pulls stunts like the title of this article—"White House to Federal Agencies: Cancel New York Times and Washington Post Subscriptions". If you don't agree with, like or condone what he has to say, you should be silenced. Tell me that's not the same energy that you see on social media, at your place of employment, and perhaps even across from your own dinner table on a regular basis. If you agree with me, cool. If you don't, STFU.
This one article isn't going to totally change our climate. I know that. But when I recently read that the hip-hop artist Nas has grown weary of how much we refer to Illmatic as being his best work, I thought about one of my own personal faves that isn't featured on that classic project. The song is "One Mic".
In response to a culture that seems to be getting more infected with the combo of fear and ego by the day, I just want to take a moment to use my one voice to say 1) you have the right to have the views that you do and 2) you can do that while still respecting the views of others, even though others may not be doing it in return. Here's how.
Implement the Golden Rule

One of my first writing gigs gave me the opportunity to interview one of the most real and pleasant artists I've met to this day—Amel Larrieux. One of the things that we talked about is although she considered herself to be far more spiritual than religious, a biblical principle that she did make a point to instill into her children was the Golden Rule—"Do unto others as you would have them do unto you." (Although it's phrased a bit differently, the basic principle is found in Matthew 7:12). She said it is one of the best ways for all of us to be more loving and tolerant. Amen.
I remember once hearing that the way we treat others, it tends to speak volumes about how we feel about ourselves. That said, ain't it a trip how folks will profess their views and feelings on something and then, once you say something contrary, not only are you wrong, but some people will cuss you out, tell you how much of a hater that you are, and then, they will try and intimidate you into not sharing your perspective ever again? Oh, but let that same person be treated in the way that they treated you and suddenly, they are a victim.
Some things are a matter of flat-out right or wrong. No doubt about it. But a billion more things are based on opinion and perspective. For those matters, when you make a point to respond in the way that you would want someone to respond to you (hopefully that is a kind, thoughtful and non-threatening manner), it's amazing how much they are willing to hear you out. And when there are less monologues and more dialogues transpiring, it's kind of amazin', how much growth can happen—between both individuals.
Always Keep People’s Personal Paths in Mind

I am the kind of person who is far more interested in the "root" of a person than their actual "tree". What I mean by that is, all of us have paths and experiences that result in who we are today. So, whenever I encounter someone who couldn't be more different than I am when it comes to their views, philosophy or even lifestyle, I like to know what brought them to their particular point and place. I also encourage them to listen to some of what got me to where I am as well.
For instance, I recently had a conversation with someone about marriage and divorce. When I shared some of my views and they immediately told me how wrong and "crazy" I was, I calmly asked, "So, you're basically telling me that the Bible is wrong because that is where I'm pulling my convictions from. And if you are, if you're telling me to concede to you rather than stand on what I believe is wrong, isn't that a form of idolatry? Isn't that placing your over my own values and principles?" It was crickets after that.
It wasn't my job to try and make others see things my way. It didn't need to be their job to make me submit to theirs either. At the same time, we've all heard the saying, "Seek first to understand, then be understood." One of the best and most effective ways to respect someone's path that is unlike your own is to do just that. To not cause "accidents" by always trying to force other folks "into your lane". And yes, y'all, that goes both ways.
Gut Check Your Own Confidence and Security Levels

I'm not on social media. I haven't been for almost a decade now, and while I'll pull a Brandy and "Never Say Never" about not coming back on, I can tell y'all that I am at perfect peace being without it. Although I must say that, back in my Facebook days, it was pretty lit because it was basically a social commentary page. I would post stuff, encourage comments and, one of my rules was that I never pulled comments off—no matter how much I disagreed or even if I was attacked for my own statements. Sometimes things would get so heated that people would get mad, block me and then talk about me on their page. Still, most times, it was hard to get mad because I was kind of like, "I mean, if you are so firm in your beliefs, why are you so threatened by mine?"
All these years later, I still feel that way. Whenever I do get triggered by someone else's perspectives or opinions, the first thing that I try and do is get to the root of why it bothers me so much. More times than not, it's either due to how they presented their perspective, because they are trolling (trolling really is the absolute worst) or, it's because their words challenged me to push past myself and dig deeper—whether I liked it or not.
If you're someone who seems to always be mad when someone thinks or says something that is contrary to how you feel, take a moment to reflect on why it's got you so heated. You might realize that it has very little to do with them and more to do with your own sense of confidence and security levels. Especially when it comes to folks in cyberspace who you don't know and probably will never see. Because really, why should they affect you so profoundly? Unless they've got a point that you weren't prepared to consider and that's got you totally out of your comfort zone. #hmm
Don’t Let the Influence of Fame Make You a Hypocrite. Or a Bully.

Again, because the world is on-10 when it comes to hypersensitivity, I'll leave specific names and particulars out. But over the past few months, I have seen celebrities get caught doing the very thing that they berate others about. They will talk about folks but once they are discussed, now there's a crusade to silence their critics. Or, they will tell others about the kinds of folks they should and should not be friends with based on their friend's political or religious views, but the very moment they are seen with someone who is just like the individuals they preach against, suddenly it's all about empathy. Not only is taking this kind of approach majorly hypocritical, it can also be the trait of a bully.
Why do I say that? In a nutshell, bullies are "a blustering, quarrelsome, overbearing person who habitually badgers and intimidates smaller or weaker people". I also say that because of what the traits of a bully consists of—always needing to control and dominate other people; being quick to pop-off on others; being intolerant of the differences of other people; having a poor sense of impulse control, and having a sense of inferiority. This is a bully, y'all. How often do you see this acted out on a daily basis? When people are out here trying to convert folks into believing just like they do or cancel them when they don't, how many bullying tactics are tied into that? Voltaire once said, "If you want to know who controls you, look at who you are not allowed to criticize." Or even think differently than. Folks who try and control others? They are bullies.
The reason why celebrity culture is able to bully so effectively is not really because of their power, but how a lot of us see ourselves; it's because a lot of us "elevate" them when they really should be no more than appreciated. Maybe sometimes admired.
I recently watched a video on hip-hop artist Lecrae's YouTube channel and he brought up a good point. At the end of the day, even after all of the awards and money, "You're still gonna be a person who has death in your family, still gonna have insecurities, still gonna be tired, still gonna be hungry…all I'm trying to say people is work hard and do it out of love." Right.
People are just people. So, don't allow the influence of famous folks to have you out here being a hypocrite or a bully to others. Don't try and push points on people that you are not applying yourself and don't try and intimidate others into feeling like they are smaller or weaker than you are, simply because they are different. To do either of these things, it is the epitome of being disrespectful.
Stop Trying to “Convert” Others. Don't Be Obsessed with "Cancelling" Them Either.

Something that inspired me to pen this piece was a tweet that I saw not too long ago. Someone tweeted out that a celebrity was recently praised for how quickly she lost weight following her pregnancy. The person wasn't congratulating that individual, though. What they immediately said after was when we praise someone for losing weight, what we're actually doing is fat-shaming. They made sure that it was written in all caps too. Brother.
That might sound ridiculous, straight out of the gate, but let that way of thinking get repeated in the press for a month straight and you might be surprised by just how many other folks will end up jumping on the bandwagon. While that tweeter thought that they were making some profound point, really with all of that yelling (because that's basically what writing in all caps conveys) and trying to silence people who disagreed were doing was trying to convert others. Then, if they could make that happen, they would probably say that those who disagreed should be cancelled.
Have you ever looked up the definitions of convert and cancel? To convert is "to turn to another or a particular use or purpose; divert from the original or intended use". To cancel is "to make void; revoke; annul". When a view or perspective is abusive or putting someone in harm's way, that is one thing. But all of us are individuals. This means that all of us are unique. We have different purposes. Should this reality be revoked or annulled simply because it doesn't match another's?
I'm a Bible follower. No doubt about it and I offer no apologies for it. But I also have people I adore who come from totally different religions and opinions. They don't try and convert me. I don't try and cancel them. Where we find common ground, cool. Where we don't? We try and respect that we don't because they are them and I am me. It's beautiful how much peace can be maintained, just with this point alone. This brings me to my final suggestion.
Know What It Truly Means to Agree to Disagree. Then Do It.

We've all heard the phrase "agree to disagree" before, but what actually does it mean? In a nutshell, it's when two opposing parties decide to "cease fire" in the sense of no longer arguing over a particular point. Some people might see this as a passive aggressive approach to matters, but c'mon—we all know there are some things that two people are never going to see eye to eye on. The thing that we need to ask ourselves is, "Why is that such a problem?"
One of my clients? They couldn't be more opposite of me on the political tip. They have actually said some things that I know would get them blocked on social media by some of my friends. But I get that they are the way that they are via their own life journey; that a lot of what they think isn't "bad", it's just not what I'm on. I must admit that we had one political debate that ended up being more draining more than anything because it wasn't like there was a prize at the end of the discussion. After that lil' chat, I said to them, "There are so many other things that we see in similar ways. Let's not let politics get us in that space again."
It's not that I'm afraid of confrontation. Anyone who knows me can certainly vouch for that. It's just that time—and hopefully wisdom—are teaching me that agreeing to disagree oftentimes translates into "don't sweat the small stuff". When you value your peace, your relationships and the time that you will never get back, you begin to accept that one way to honor others, and yourself, is to agree to disagree; to be OK with the reality that not everyone is like you. To have your say, to allow them to do the same, and to sometimes, simply leave it at that.
I'm learning more and more to do that because, well, it's the respectful thing to do, and you can never go wrong with respect—or self-respect. In a world that is getting further away from embracing this fact, never lose sight of it because, as a freelancer by the name of Annie Gottlieb once said, "Respect is appreciation of the separateness of the other person, of the ways in which he or she is unique."
We're not supposed to be clones of one another. Our differences are what helps us all to grow and evolve into better beings.
Give the same kind of respect you want to receive. Watch how much better the quality of your life becomes because of it. That's not a hunch. It's a guarantee.
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
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Feature image by Giphy
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









