If you’re a fan like me, you’ve been down with Rihanna since she was wearing a traditional sew-in (when lacefronts could never), rockin’ cropped hoodies with boyfriend jeans, and asking Mr. DJ to “turn the music up.” Much of her music is part of the soundtrack of my life, from “Umbrella” and “Live Your Life” (both representing the moment that sparked my 5-days-a-week-in-the-club years), to "Take A Bow" (the breakup song I had on repeat for two years straight after my first real grown-ass-woman breakup), to "Man Down" (my F-you song for the abusive boyfriend I stayed with one minute too long that year).
Rihanna has a catalog going back almost two decades, has won multiple Grammys, Billboard Music Awards, and BET award honors, and has experienced the glow-up of three lifetimes in expanding her reach beyond music into fashion and beauty, to the tune of $1.4 billion.
In anticipation of her Super Bowl LVII performance—and as we all reminisce on why Rihanna is the queen of reinvention and authenticity—let’s take a look at a brief snapshot of her career’s most bossed-up and bankable moments:
2005-2016: Music Career
As a teen, Rihanna earned the chance of a lifetime after she went solo (she was in a group, y’all) and was signed by Jay-Z to a multi-album deal with Def Jam when he was president. Her first album, Music of the Sun, was certified gold just a year later and she’d go on to record more albums with Def Jam before her official departure to join Roc Nation in 2014.
In total, she has sold more than 60 million albums worldwide, along with 215 million digital tracks as a music artist.
She has also earned millions on tours, with few notable ones being 2010’s Last Girl On Earth Tour (which promoted her fourth studio album "Rated R”) grossing $40 million, the Loud Tour in 2011, where she reportedly earned an estimated $90 million, and the Diamonds World Tour in 2013, which grossed more than $140 million in sales worldwide and sold out 84 out of the 87 stops on the tour.
2009: Fragrance Launches
She was one of the forerunners in the celebrity fragrance line craze of the early 2000s when she signed a licensing deal with Parlux Fragrances Inc. to get paid in royalties, profit-sharing and Parlux stocks instead of cash. It turned out to be a smart move because by the time her fragrance Reb’l Fleur was launched in 2011, it was projected to rake in $80 million. Two other perfumes, Rebelle and Nude, were launched in 2012, and Rogue, was released the next year. Several of them are still on the market today, proving she had that winning touch in the beauty industry even back then.
2011-2017: Big Steps Into Fashion
In one of her first major breaks in the industry, Rihanna teamed up with Emporio Armani Underwear and Armani Jeans to create a capsule collection and was the face of fall 2011 ad campaigns for the lines. In 2013, she signed a deal with British fashion retailer River Island, debuting at London Fashion Week.
In 2014, Puma tapped her to serve as creative director, brand ambassador, and campaign star. She also released her first shoe, the Puma Creeper, which reportedly sold out in three hours.
Reports at the time indicated that her work with the brand helped boost its sales 17.1 percent, with its 2015 earnings hitting almost $975 million.
She went on to design four ready-to-wear collections for the brand, including Fenty Puma by Rihanna, making its debut at New York Fashion Week for fall 2016, and, for her second and third collections, she took on Paris Fashion Week. Her last collection with the brand was launched in New York for spring 2018.
2017: Fenty Beauty Is Born
Fenty Beauty was launched in 1600 stores in 17 countries, and the brand’s products reportedly sold out “almost immediately” both online and in Sephora stores. “Makeup is there for you to have fun with. It should never feel like pressure,” she says via parent company LVMH’s website. “It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Rihanna has a 50% stake in the brand (valued at $1.4 billion), which earned her billionaire status on the Forbes list. She also became the youngest self-made billionaire with the success of the brand, her earnings from music and performances, and other investments.
The brand, which includes makeup, skincare, and fragrances, is loved for its inclusivity and embracing of all lovers of cosmetics, was named one of Time magazine’s “Best Inventions of 2017,” and generated $550 million by the end of the first year of operation.
2018: Savage x Fenty
In 2018, Rihanna introduced her line of lingerie to the world with an immersive experience during New York Fashion Week. Continuing the message of inclusivity, power, and fluidity, the show and line became a viral sensation on social and in the media. Her stake in this brand is now worth an estimated $270 million.
2022: Retail Stores & Going Public
After the brand saw major success with online sales, the first brick-and-mortar Savage x Fenty location was opened in Las Vegas in January 2022. This year, the company has reportedly raised $125 million in a recent funding round. There are reports that the company is edging toward going public, which could bring the company’s value to at least $3 billion.
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Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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The energy of the year is about wrapping things up, tying up loose ends, and completing one cycle or phase in your life. We close the door to one experience or way of being and enter a new one. A 9 Year pushes us to change and also invites us to nourish in the abundance that has come from such change and efforts.
Astrology’s Blueprint for 2025: Let Go, Level Up, and Thrive
There will be a lot of letting go this year, but these are necessary transitions as we focus on what is essential and a true priority for our lives right now. For those who are Life Path 9s, this will be a significant year for you, when life comes full circle and changes for the better. Next year is overall about letting go, culmination, growth, and being the master of your reality.
YOUR 2025 KEY ASTROLOGICAL INSIGHTS
THE BEST TIME OF THE YEAR FOR LOVE
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January 2, 2025 - February 4, 2025: Venus In Pisces
Venus is exalted in Pisces, and magic comes through in love. This is the time to believe in miracles and to envision what your heart wants right now. Keeping an open mind and heart is key, as the possibilities of love unfold for you. Emotions are running high, and people are looking to connect and build new relationships right now.
June 6, 2025 - July 4, 2025: Venus in Taurus
When Venus is in Taurus, Venus is home. Venus is the planet of love, security, and romance, and is the planetary ruler of Taurus. During this transit, love matters take shape more strongly, and there is a sense of stability blooming now.
This is the perfect time to go on a date, put yourself out there, or treat someone special with something special.
Love is the vibe right now, and this is the time of the year when romance is high. This is also a great time of the year for wedding bells or engagements.
October 21, 2025: New Moon In Libra
A New Moon in Virgo signifies a new beginning in love. New doors open and new chapters begin, and not only is this a good time to experience love, but it’s also a great time to manifest it.
Love may surprise you right now, as the New Moon aligns with the Sun and Venus currently in Libra as well.
Partnerships matters are experiencing a breakthrough, and expect the good energy you’ve been putting out to be coming back to you right now. Write down lists of intentions for your new beginning in love right now, and let your blessings come to you.
November 6, 2025 - November 30, 2025: Venus In Scorpio
Venus in Scorpio brings passion and intimacy to love. During this time, you can see relationships take it to the next level, and more commitment being nurtured here. Venus in Scorpio doesn’t want superficial love- it wants the real thing, and that’s the energy you are getting right now. This is the perfect time of the year to cuddle up with your boo and plan a special night with just you two. Venus in Scorpio transforms love and makes it more concrete.
BEST TIME OF THE YEAR FOR TRAVEL
June 26, 2025 - July 18, 2025: Mercury In Leo
This is a good time of the year to travel, and do something that makes you happy. The focus right now is on your pleasure, your joy, and the excitement your heart is looking for right now. The vibes are high with Mercury in Leo, and this is a good time to put yourself first and have some fun.
This is a good time to take a trip before Mercury will be Retrograde in Leo from July 18 - Aug. 11, making travel plans more chaotic after this period.
September 13, 2025 - November 15, 2025: Vesta In Sagittarius
Vesta in Sagittarius helps us step outside our comfort zone. This is the time of year when people are more inspired to travel, as the energy is high for adventure.
This is the perfect time to embrace your inner free spirit and take a risk.
Dedicate yourself to your passions, and be prepared to learn something new in your explorations. This is a time to travel with good company, have fun, and gain a new perspective.
December 19, 2025: New Moon In Sagittarius
This New Moon in Sagittarius is a good time of the year for travel matters, and this is also a good time to set your intentions for travel matters you want to see through but haven’t gotten to yet. When the Moon is in Sagittarius, emotions are high and so are the possibilities. Surprise opportunities for travel may fall into your lap right now, and this is a good time to go after the things you want. If you have the opportunity to travel, this is the perfect time to go to a new place or explore a new location.
BEST TIME OF THE YEAR FOR CAREER
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February 4, 2025 - June 9, 2025: Jupiter In Gemini
This is Jupiter's final leg in Gemini for the next decade or so, and Jupiter in Gemini is great for making new business connections, coming up with new ideas, and getting projects done. Jupiter in Gemini things big and doesn’t doubt or judge the ideas it comes up with. This is the time to bring creative and exciting energy into your career and push forth your efforts, especially if you have a career revolving around communication, social media, travel, writing, or publication.
April 27, 2025: New Moon In Taurus
This New Moon is a great time of the year to set your intentions for your career and your financial world. A New Moon in Taurus aligns you with your desires and helps you see concrete steps you can take to get there right now.
Whatever you have been patient for in career matters is coming to fruition for you now, and this is also a good time for seeing past efforts manifest into success for you.
Write a list of the financial and professional accomplishments you want to see come true for you this year and remember that you are worth every bit of it.
December 15, 2025 - January 23, 2026: Mars In Capricorn
Mars in Capricorn helps us develop in our careers, and also be recognized for our skills and talents. This is a great time to go after a promotion, ask for a raise, or see a level up in your career. Professional matters come full circle around this time, and the things you are known for here are coming to the surface now. Mars in Capricorn brings the passion and the energy needed to succeed.
BEST TIME OF THE YEAR TO MOVE
February 23, 2025 - April 18, 2025: Mars Direct In Cancer
Mars will be direct in Cancer for a little over a month, after being retrogade here at the start of the year. With Mars now direct, any initiatives you have been looking to set in regards to the home, family, and your foundations, are more likely to succeed right now. This is a good time to gain some more stability in your life, revamp the home, or move into a safer, or more nourishing environment. Mars in Cancer understands the importance of personal needs and emotional well-being and helps us align with what you need to feel safe.
June 9, 2025 - November 11, 2025: Jupiter Direct In Cancer
Jupiter enters Cancer for the next year and will be direct for five months out of the year. During these five months, this is one of the best times in over a decade, to see blessings happening within matters of the home. Many people will be moving homes, locations, and cities, during this time, and with expansive Jupiter involved, a lot of these changes are creating something bigger and better for you. This is the time to figure out what home means to you and to see your blessings expand here.
BEST TIME OF THE YEAR FOR HEALTH
May 18, 2025: Jupiter Sextile Chiron
This is a significant time for healing, and seeing the blessings that come from it. Jupiter in Gemini Sextiles Chiron in Aries, and the insights you can gain now will help you see the bigger picture in health matters. This is a time for feeling more inspired to take care of yourself and heal, and seeing more immediate benefits for doing so. This is healing on a broad scale, and some powerful events in health matters can occur for you now.
June 17, 2025 - August 6, 2025: Mars In Virgo
Mars in Virgo marks a time of new development in health. Mars gets things done in Virgo, and a lot of these initiatives will be taking place when it comes to the body, daily routine, and lifestyle. This is a good time to commit to a new health regime or practice and to find new ways to take care of yourself. You have more energy and stamina to take care of your health, and the initiatives you take will benefit you overall right now.
THE BEST TIME OF THE YEAR TO MAKE A CHANGE
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January 2, 2025 - March 21, 2025: Vesta In Scorpio
This energy embraces change. Vesta in Scorpio represents your commitment and responsibilities, and in Scorpio, helps us readdress and acknowledge ours. This is the time of the year to look at what you have planned for yourself, to rewrite or to recommit where needed, and a lot of this has to do with the inner work. The changes that benefit now, are coming internally, and where you want to devote more of your passions, time, and self.
August 11, 2025: Saturn Sextile Uranus
Saturn Retrograde in Aries forms a Sextile to Uranus in Gemini, and this is the time to shock people with the changes you are making right now.
Change is favored during this time, as there is more support for not only seeing your goals through but also making something out of them that helps you succeed in the long run.
With Saturn, the planet of long-term planning, forming a harmonious Sextile with Uranus, the planet of sudden changes, you are supported as you try something new right now.
August 23, 2025: New Moon In Virgo
A New Moon in Virgo encourages change and evolution. When the Moon is in Virgo we feel more inspired to make a positive change in our life, in also to experience “something better.” We are pushed to face where things have been out of place or disruptive, and Virgo helps us get things right. This is a great time of year to make a new plan or set a new initiative, and to do what is going to benefit you in the long run.
September 22 - November 4: Mars In Scorpio
Mars in Scorpio is all about transformation. During this time of the year, motivation is high to overcome a challenge or a fear, and we are more willing to do so now. Mars in Scorpio energy brings the courage we may need to make an important change in our lives and helps us feel confident enough to do so. Mars in Scorpio is driven to overcome and evolve and there is a lot of support to do so right now.
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