If you’re a fan like me, you’ve been down with Rihanna since she was wearing a traditional sew-in (when lacefronts could never), rockin’ cropped hoodies with boyfriend jeans, and asking Mr. DJ to “turn the music up.” Much of her music is part of the soundtrack of my life, from “Umbrella” and “Live Your Life” (both representing the moment that sparked my 5-days-a-week-in-the-club years), to "Take A Bow" (the breakup song I had on repeat for two years straight after my first real grown-ass-woman breakup), to "Man Down" (my F-you song for the abusive boyfriend I stayed with one minute too long that year).
Rihanna has a catalog going back almost two decades, has won multiple Grammys, Billboard Music Awards, and BET award honors, and has experienced the glow-up of three lifetimes in expanding her reach beyond music into fashion and beauty, to the tune of $1.4 billion.
In anticipation of her Super Bowl LVII performance—and as we all reminisce on why Rihanna is the queen of reinvention and authenticity—let’s take a look at a brief snapshot of her career’s most bossed-up and bankable moments:
2005-2016: Music Career
As a teen, Rihanna earned the chance of a lifetime after she went solo (she was in a group, y’all) and was signed by Jay-Z to a multi-album deal with Def Jam when he was president. Her first album, Music of the Sun, was certified gold just a year later and she’d go on to record more albums with Def Jam before her official departure to join Roc Nation in 2014.
In total, she has sold more than 60 million albums worldwide, along with 215 million digital tracks as a music artist.
She has also earned millions on tours, with few notable ones being 2010’s Last Girl On Earth Tour (which promoted her fourth studio album "Rated R”) grossing $40 million, the Loud Tour in 2011, where she reportedly earned an estimated $90 million, and the Diamonds World Tour in 2013, which grossed more than $140 million in sales worldwide and sold out 84 out of the 87 stops on the tour.
2009: Fragrance Launches
She was one of the forerunners in the celebrity fragrance line craze of the early 2000s when she signed a licensing deal with Parlux Fragrances Inc. to get paid in royalties, profit-sharing and Parlux stocks instead of cash. It turned out to be a smart move because by the time her fragrance Reb’l Fleur was launched in 2011, it was projected to rake in $80 million. Two other perfumes, Rebelle and Nude, were launched in 2012, and Rogue, was released the next year. Several of them are still on the market today, proving she had that winning touch in the beauty industry even back then.
2011-2017: Big Steps Into Fashion
In one of her first major breaks in the industry, Rihanna teamed up with Emporio Armani Underwear and Armani Jeans to create a capsule collection and was the face of fall 2011 ad campaigns for the lines. In 2013, she signed a deal with British fashion retailer River Island, debuting at London Fashion Week.
In 2014, Puma tapped her to serve as creative director, brand ambassador, and campaign star. She also released her first shoe, the Puma Creeper, which reportedly sold out in three hours.
Reports at the time indicated that her work with the brand helped boost its sales 17.1 percent, with its 2015 earnings hitting almost $975 million.
She went on to design four ready-to-wear collections for the brand, including Fenty Puma by Rihanna, making its debut at New York Fashion Week for fall 2016, and, for her second and third collections, she took on Paris Fashion Week. Her last collection with the brand was launched in New York for spring 2018.
2017: Fenty Beauty Is Born
Fenty Beauty was launched in 1600 stores in 17 countries, and the brand’s products reportedly sold out “almost immediately” both online and in Sephora stores. “Makeup is there for you to have fun with. It should never feel like pressure,” she says via parent company LVMH’s website. “It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Rihanna has a 50% stake in the brand (valued at $1.4 billion), which earned her billionaire status on the Forbes list. She also became the youngest self-made billionaire with the success of the brand, her earnings from music and performances, and other investments.
The brand, which includes makeup, skincare, and fragrances, is loved for its inclusivity and embracing of all lovers of cosmetics, was named one of Time magazine’s “Best Inventions of 2017,” and generated $550 million by the end of the first year of operation.
2018: Savage x Fenty
In 2018, Rihanna introduced her line of lingerie to the world with an immersive experience during New York Fashion Week. Continuing the message of inclusivity, power, and fluidity, the show and line became a viral sensation on social and in the media. Her stake in this brand is now worth an estimated $270 million.
2022: Retail Stores & Going Public
After the brand saw major success with online sales, the first brick-and-mortar Savage x Fenty location was opened in Las Vegas in January 2022. This year, the company has reportedly raised $125 million in a recent funding round. There are reports that the company is edging toward going public, which could bring the company’s value to at least $3 billion.
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Daye Covington Kicks Her Twist Out Up A Notch With A Voluminous Updo
“I wanted to create a style that was super cute but also easy to pull together, so I went with a puff and tendril combo! It's a style that can be done on freshly washed curls or one that can be done on old hair. [It’s perfect for] when we're short for time but want to add a little razzle-dazzle to our hair before a special occasion. It's very versatile!”
“I would love to dye my hair back to blue! It was my favorite hair color, but unfortunately, my 9-5 now prohibits unnatural hair colors. I'm pushing it with this dark plum color, but I look forward to the day where I can transition into a new stage of life and go back to blue. In the meantime, I'm focusing on length retention. I've been doing well for 2022 and have had no major cuts so I'm hoping to stay consistent with my routine in 2023.”
Follow Daye on Instagram @dayelasoul
Ambrosia Malbrough Made Magic With Poppin’ And Defined Finger Coils
“[Finger coils] is a style that I don’t do often, it takes much more time than my usual wash and go. But that extra time put in makes it extra special and so worth it. The results are beautiful. It’s a style that offers many days of wear, too!”
“[Earlier this year] I did my 4th big chop. This time around hit different as a mom of two. I don’t always have the extra time on my hands to put into my hair, so the short ‘do has been convenient. I’ve realized that not all wash days are created equal even if I use the same products. However, my 4c coils are loving the products I'm using now”
“Since I’ve been having my hair dyed, I’m looking forward to trying Shea Moisture’s new Mongongo and Jojoba Oils High Porosity Moisture Replenish Hair Masque. I am currently growing my hair out and plan on having fun with more highlights and a new shape - possibly a shag cut in 2023!”
Follow Ambrosia on Instagram at @brosiaaa
Jasmin Moses Shows The Secrets To Her Jaw-Dropping Curly Ponytail
“I love doing a sleek ponytail with my baby hairs laid to a T! It helps so my hair isn't in the way when I am cooking and running errands, but it's still snatched to provoke anyone in the room to stop me to say 'girllll your hair is laid!'. I like to add a little razzle dazzle by adding my cute, naturally curly ponytail extensions. It elevates the look perfectly for the holidays.”
“It took me from my freshman year of college to now, almost seven whole years, to know what works for my hair. I love protective styles like wigs and braids because my hair thrives when I don't mess with it. When I leave my hair alone, it grows the best, so I love taking off my wig when I get home, oiling my scalp and putting my bonnet on for bed! When I do wear my natural hair out, what helps me maintain the health of my hair is to get in a rhythm with my hair. [I do] my wash days on Sunday, wear it in a wash n’ go all week, and repeat the next Sunday.”
“My 2023 hair goal is to get back to my 2021 hair length! Recently, a hairstyle damaged my hair causing me to lose 4 inches in length, which was not fun. So I’m working on getting [my hair] back to its original health and keep growing from there! I am also looking forward to trying the Shea Moisture Curl Enhancing Smoothie as a one-product wash n’ go! I hear such great things about it and I think it will give me hold while also keeping my hair lightweight and voluminous. I’m also excited about the Coconut & Hibiscus Defining Styling Gel and Edge Gel.”
Follow Jasmin on Instagram @slimreshae
Now before getting into some tips that I’m hoping will help a few folks out, let me first say that I think it doesn’t really matter if someone is 24 or 54, is a single mom or has no kids, is an extrovert, introvert or ambivert, wants to get married someday or is simply looking for companionship (check out “Single-Minded: So, What If You Like Dating But DON’T Desire Marriage?”) — dating definitely can be a bit of a challenge right through here.
In my opinion, some of it is because we’re still dealing with the aftershocks of the pandemic. Another reason is that things have become so damn transactional these days that I’m not sure if folks even get what the purpose of dating is anymore (mostly, it’s to get to know individuals better so that you can determine who is your right fit). Still, another reason is that when we do step out into the dating waters (that are sometimes raging), some of us are already a bit jaded due to our past experiences, our friends’ stories, and/or those (oftentimes) horrible tales that we hear on TikTok.
Let’s simplify it all a bit, shall we? Although online dating and long-distance relationships are continuing to thrive in their own way, the reality is that if you want to establish a solid connection with someone, chances are, you’re going to need to participate in some old-school dating on some level. So, in order to increase your chances of those encounters being truly successful for you, here are some things that I advise you to do along the way.
Be Clear About Why You’re Dating in the First Place — and Communicate It
GiphyA woman recently told me that what’s pissing her off (her exact words) about the dating scene is, while she’s personally looking for her future husband when it comes to the kinds of men that she keeps running into, although they’ve wanted more than just a casual sex partner, marriage wasn’t on the menu. Not even a lil’ bit.
Yeah, one day, we’ll get into why more and more men are shying away from marriage — quite possibly more than ever before. For now, I’ll just say that if a person feels like they are meeting the needs of their partner while they’re also being told that theirs aren’t important, only for their partner to initiate divorce (over 70 percent of women do) and then take half of their earnings…I mean, I get why many guys are hard passing on the notion.
Anyway, because the men she was going out with didn’t want what she did, she’s been finding it discouraging to continue her dating journey. As she was talking to me about all of this, I asked her how long she would wait to bring her ultimate goals up.
Her: “I mean, I don’t want to scare men off, so I don’t really mention it at all.”
Yeah, that’s not good. Even though I get where she’s coming from, if you want to date in order to find your potential mate, you should never assume that the people you’re seeing automatically know that because not everyone is dating for the same purpose and reasons.
So, when should it come up? Not the first date because that’s basically a meet-and-greet to see if there’s anything “there” at all. However, if the second date goes well, it’s okay to say that your motive for dating is to ultimately find your life partner; that you’re not moving in fear or impatience, but you don’t see the point in dating indefinitely either. If a guy is on the same page, he’ll be fine with that.
If he’s not, he won’t — but at least you’ll both know where each other stands which can spare you from finding out that he was cool being with you but never wanted you to become his wife…three years down the pike.
Value Your Time
GiphyWhen it comes to valuing time, some of my favorite quotes include "Trouble is, you think you have time" (Jack Kornfield); "Time and effort can get you anything you want in the world. But nothing in the world can get you more time" (Matt Fox); "Until you value yourself, you won't value your time. Until you value your time, you will not do anything with it" (M. Scott Peck); "The one that values his time can value the time of others as well" (Sunday Adelaja); and "Time is the wisest counsellor of all" (Pericles).
Keeping all of these in mind, another benefit of knowing why you do what you do is that it can help you to value your time better. For instance, I have no interest in dating someone who has young children. This means that it doesn't matter how fine or funny a man is, if I meet you and that is what you have going on, why would I waste your time or mine by continuing to date you?
I can't tell you how many single people have come to me all distraught because they ignored their own preferences, got emotionally caught up, and now they are trying to figure out if they should totally ignore the very things that they said they did — or didn't — want in the first place.
Bottom line, please value your time and feelings enough to know what are non-negotiables and then not go further with people who fall into those categories. It's not a selfish act. When it comes to valuing another person's time, too, it's actually a really thoughtful one.
Learn a Few Current Dating Trends
GiphyAt the end of the day, trends are simply something that's popular at any given time. As far as dating goes, knowing some current dating trends can prove to be beneficial because it can 1) provide some insight on how to potentially approach dating at any given time and/or 2) help you to detect some things that might be going on with someone while you're on your say, first, second or third date with them.
That said, some trends that are, well, trending this year include open casting and infla-dating.
As far as open casting goes, the best way to describe it is it's all about stepping out of your "type" (check out "According To Experts, We All Have A 'Type'") and instead being willing to date individuals who may not look or even act the way that you're accustomed to. Now for the record, this doesn't mean that you should compromise your standards, deal-breakers, or boundaries in any way. It's more about not being so rigid in wanting a guy who is 6'2" and chocolate that you're not willing to even consider 5'10" and caramel. Because the reality is that a good man (if that's truly what you are after) may not look exactly like you prefer, yet if he's truly right for you, making that kind of compromise really won't matter much at the end of the day. Trust me.
Another dating trend is known as infla-dating. Can you guess what it's all about? Basically, it's the kind of dating that takes into account the fact that a lot of us just don't have the coins that we used to. For instance, I live in Music City, and an article came out recently that said you basically have to work somewhere around 60 hours a week in order to afford the ever-skyrocketing rink of this place. SMDH. I wish I could say that Nashville is the exception, but it's not. So now folks are finding more creative ways to date so that they don't have to tap into their rent money or their savings account in order to do it.
And for the record, that kind of approach isn't being "cheap." It's being wise. Shoot, I know a lot of couples who are on the brink of calling it quits as we speak because one or both of them aren't financially savvy. So yeah, dating people who can think outside of the box and still create some awesome dating memories while also being able to handle their financial responsibilities and obligations in the process? That reveals a thoughtful individual who is good at adulting too. If that ain't a solid potential long-term partner candidate, I don't know who is.
Keep the First Date Brief
GiphyListen, I'm a woman, and even I don't get all of this $200 first-date nonsense. If I was a guy, I would see that as a peak hustle, too, because there is no reason why a man who barely knows someone should be shelling out that kind of cash right out the gate. Know what else? There's no reason why a woman who values herself should want to automatically give someone the privilege of 2-3 hours of her time initially, either.
Honestly, unless you already know the person you're going on a first date with (for instance, a friendship is transitioning into something more or you've been talking to someone online or on the phone for a while and you're planning on meeting up for the first time), a first date needs to be light and not expected to go over more than an hour or so. Why? Because all that you're initially doing is trying to see if there is some chemistry and even a mutual interest to take things further — and you don't need more than a meet-up at a coffee shop or a bar for a glass or two of wine to do that.
If your immediate response is, "that's frugal AF," — I mean, if all your motive was is to get an expensive meal or reenact something you saw on some dating show on television…maybe. Yet, if you genuinely want to maximize your precious moments (not to mention energy and effort), a brief and semi-casual first date is the way to go. Besides, if there does happen to be a mutual spark, it's not like the two of you can't book a second date…hell, the next day if you want to.
Ask. Don’t Interrogate.
@lexaftercancer Reply to @jwillis808 Here’s my list! #datingtips #listofthings #dating #datingadvice
Listen, this woman said that she has a fiancé, so clearly, this method worked for her. THAT SAID, although I am a big fan of people knowing what they desire in a partner, I will say that if you plan on also coming up with an Old Testament scroll of characteristics and qualities, just make sure to keep in mind that sometimes what you want may not be exactly what you need — which is why it's a good idea to be flexible on some things. Also, the goal is not to find the perfect person but someone who is a great complement to your life (check out "If He's Right For You, He Will COMPLEMENT Your Life").
That’s why it’s also a good idea to not treat your dates like they are an interrogation. While it’s cool to touch on points that are of great importance to you, no one wants to feel like they are being bogged down with tons of inquiries.
So, how do you avoid wearing someone out on a date? Per date, think about 3-5 things that are a priority to you and ask about those. For instance, if you've had a pattern in the past of doing most of the work in your relationships, ask him about how he values reciprocity in a relationship. Or if spirituality is of the utmost importance, ask him what his spiritual practice is and how long it's been that way.
The reason why I provided these as examples is because…did you notice how they were worded in a way that still gets the results that you're looking for without someone feeling like they are being put on the spot?
I'm gonna be real, some folks end up self-sabotaging their dates, and it's because they come all anxious and hurried. You can't get to know everything that you need to know in two hours. Ask some questions, sure, yet also enjoy just learning someone's vibe too because it also reveals…quite a bit.
Expect Them to Have Expectations Too
GiphyOn the heels of what I just said, it never ceases to amaze me how some people think that they can have a book of what they want in a person and then act shocked when someone comes with their own comprised list. It’s almost like the “book person” is on some “You need to be everything that I expect and more, but you shouldn’t expect anything more than me showing up because I am enough automatically.” Yeah, I’m pretty sure you can hear all of the ego that is just oozing out of that sentence, not to mention how unfair and even unrealistic that way of thinking is.
So, if you’re someone who thinks that you “are the table” (insert eye rolls here) and so there should be no questions asked of you — I already see why dating hasn’t been working in your favor.
Just like you want to see how a man can add to your life, men want to know the same thing. Going on the defensive only causes them to build up walls. In other words, prepare to be a lot of what you expect. If that’s a challenge for you…maybe shorten that list — or at least don’t articulate as much of it — up.
Emotionally Pace Yourself
GiphyWhat happens if, after the first date, the guy checks off all of your (initial) boxes, and you’re ready to call your mama and tell her that you think that he’s the one? Yeah, PLEASE DON’T. While it’s cool to be excited about someone, if you don’t emotionally pace yourself, the elation can have you coming off as rushing things or even being too pushy if you’re not careful.
How? Well, if you really do think that he’s a great match for you, you could start emotionally processing him that way which could cause you to have expectations that are premature: “You think I’m awesome, and I think you’re awesome, so why haven’t you texted me this morning?” or “You said that you want to do this again, so why has it been four days and you haven’t booked another date yet?” GOODNESS.
I once read a study that said that when it comes to cultivating a true friendship, it takes 40-60 hours to create a casual friendship, 80-100 hours to become an actual friend, and 200-plus hours to become good friends. And that’s friendship, so why would you expect a relationship to miraculously unfold after three dinner dates?
Almost any emotionally healthy person is going to gravitate to an atmosphere of calm and serenity. So, while it’s okay to express that you’re looking forward to where this could go, as Benjamin Franklin so poignantly once said, “If passion drives you, let reason hold the reins.” In other words, try not to allow your feelings to override the reality that everything has a time and purpose, and, as a wise person once said, “Time prevents everything from happening all at once.” In other other words, pulling on flower petals, trying to get them to hurry up and bloom, only ruins the flower.
Date. Mindfully.
GiphyListen, if you don’t get anything else out of this article, please get how important it is to date from a place of mindfulness. And just what does that mean exactly? A simple explanation is when you are being mindful, you’re intentional about remaining in the moment. You’re not caught up in the past or consumed with the future.
When it comes to dating, in particular, mindfulness can be super beneficial because you’re not focused on comparing the current person with the people you’ve dated before, and you’re also not causing unnecessary anxiety and/or stress and/or drama by applying pressure on yourself or the person you’re getting to know by being obsessed with the possibilities of the future.
If you’d like to be more mindful in theory but you’re not exactly sure how to put it into practice, there are mindfulness principles that we all can stand to put into practice more often:
Reality. Reality is about what is rooted in truth and facts, not what you want or wish something to be. You can sho ‘nuff spare yourself some drama and trauma if you are someone who lives in reality while you’re dating instead of some rom-com or fairy tale that you’ve conjured up in your mind.
Accept. How would you feel if someone tried to change you? Exactly. Some people have a really bad habit of trying to “tweak folks” so that they can “make them fit” into their dating/relationship/marriage narrative. Avoid this, please. Accept people for who they are. If you can get wit it, awesome. If not, maybe they are just meant to be a friend — and that can be a blessing too.
Relax. To relax is to be less rigid, which speaks to being more flexible. When it comes to dating, this can help because if you’re willing to just let things reveal themselves as they come, that can help you to avoid overthinking or putting more stress on yourself than you should.
No one said that dating was easy. Still, if you’re a bit easier on yourself and the people you choose to go out with, each date can be an opportunity, a lesson, or a win. And all of these can be beneficial — if you choose to date smart instead of, well, hard.
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