

Here's 7 Ways Teyana Taylor Has Changed The Game In Music & Beyond
Over the weekend, I, like so many of us, was crushed to learn that Teyana Taylor had decided to hang up her shoes in music, and retire from music. Naturally, my wig was blown back, as both me, and the entire culture screamed, "Nooooo, Petunia!" Even some of our faves, like Cardi B, came to her defense, with a tweet that we all felt. Publications like Vulture, wrote:
"In what is officially the most upsetting Spotify Wrapped social-media post of the year, Teyana Taylor has announced that, due in part to being unappreciated in the music industry, she is 'retiring' from her career as a motherfucking international sensation."
After the chaos, Teyana eventually went on her Instagram Live to explain her retirement decision, clarifying that it had very little to do winning Grammy Awards or other accolades, but more so the lack of appreciation felt on her part by her record label. She even went on to disclose that it was a mental health decision for herself and for being around for her kids, which we all know that mental health is huge around here at the xoNecole offices.
Reluctantly, we decided to accept her announcement, but at the same time, celebrate by compiling a list of the times that our favorite sis snatched our wigs and changed the landscape of music and more.
Here's 7 ways Teyana Taylor has changed the game in music and beyond:
Since the age of 16, Teyana has made herself visible in the industry.
Teyana stepped on the scene at the age of 15, as a young artist signed to Pharrell Williams' label, Star Trek. From this moment on, she has gone on to be one of the most recognizable faces in the industry, as she has made herself visible in music, fashion, art, and more. Beginning on MTV's Super Sweet 16, to Ne-Yo's "She Got Her Own", to partnerships with Adidas, to Kanye West's infamous "Fade" music video, and much more, Teyana has shown how multifaceted she could be, and that we really don't think on the innovative level that she has since a young age.
Her performances are un-fcking-matched.
OK, so we all know that if Tey is attached to a performance, you better tune in. She's going to give you everything you need to enjoy yourself. And because we can name more than three times that we know she has killed the stage (mine are Lil Kim Tribute, Janet Jackson Tribute, and Phillip Plein's fashion show to Future's "Mask Off"). Make no mistake, sis will eat up all you thought a performance should be, and spare no expense.
She brings her life, family, and personality into her projects.
Tey is notorious for bringing her family along with her to her shoots, or any other ventures on her plate. Her husband, Iman Shumpert, and baby girl, Junie, are never too far behind as she balances her many projects. And in her latest music video, "Wake Up Love", she was able to include her entire family and latest pregnancy to daughter, Rue Rose, along too.
Teyana has the respect and admiration from industry peers like Marvin Sapp to Elton John to Erykah Badu.
Some of Teyana's biggest fans are her industry peers, who revere her as one of the best to do it. Sis is able to get many to do what they won't do for many, whether it's Queen Badu serving as her doula and delivering her second child, or Elton John making an appearance in a music video. Taylor is one of the most respected women in music, even if there's no music attached.
Teyana's 'The Album' reached #1 on the Billboard R&B Album Charts, as well as won her awards for Best Director at 2020 BET Awards.
After its release, The Album went on to peak at number one on Billboard's R&B charts, the first in her career. Pitchfork labeled her album as "regaining control of her art across a long and complex album, one that deftly recontextualizes classic R&B and better represents the fierce persona she has honed in public." Soon after, Taylor went on to win Best Director at the 2020 BET Awards, under popular moniker, 'Spike Tey', who has also directed music videos from the KTSE album, as well as other upcoming projects yet to be released.
She unapologetically stands up for herself and other women.
After a rough start to a 2018 Later That Night tour with singer Jeremih and Danileigh, Teyana quit the later canceled tour and decided to go out on her own, rebranding it as KTSE Tour. Taylor told the ladies at The Real:
"He did little to none, any promo, so it was just like, when we got there and the concerts were sold out and different things like that—when we got there, everything was Jeremiah, his name was on everything, like, my name wasn't even on the ticket."
Most impressively, Taylor then decided to bring Danileigh along with her on the rebranded tour, with amenities and perks that she felt they each were robbed of in the previous.
Queen.
And despite it all, Teyana Taylor has managed to amass 162M Spotify streams in 2020 alone.
In her retirement announcement, Teyana posted a screenshot of her Spotify artist streams, which showed her monumental 2020 accolades to close out the year. She may not feel appreciated, but Teyana is one of the only artists in history to have the resume and relationships she has, with little to no push from her record label.
We know she is nowhere near to being done on her journey, and we can't wait to see what she does next. But in the meantime, Alexa, play "Gonna Love Me".Are you a member of our insiders squad? Join us in the xoTribe Members Community today!
Featured image by Arturo Holmes / Shutterstock.com
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Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Max And Maya Living: A Candid Look At Love Abroad Behind The Cameras
For Maya and Max, the cameras are always on. The YouTube duo famously chronicle their lives as partners in both love and work in front of an audience of more than one million across various social media pages, candidly detailing everything from the ins and outs of their relationship and traveling to more intimate moments including the home birth of their first child in the countryside of Sweden. The pair have carved out a digital path, each step symbolic of who they are individually and their union that refuses to shrink itself into traditional roles.
Side by side, the two shared with xoNecole, their lives prior to the creation of Max & Maya Living, their popular YouTube channel. Tracing back to when Maya, known as “Shameless Maya,” was a solo highly sought-after influencer with international campaigns and a million followers, and Max was a budding actor, student, and photographer exploring the world.
Now, three years later, as joint influencers, married, with a child, and living in a new country, the two take a walk down memory lane before an audience accessed their home, their dreams, and their family life with the click of a button.
With sincere smiles of adoration and affection and earnest candidacy, the two shared how one late night tucked away in a cafe in Colombia turned into a proposal nine months later. A friendship quickly transcends to become a story of love strengthened by cultural differences, long distance, and an age gap to build a foundation of both self-discovery and a forever partnership.
Take us to the beginning, how did you two meet?
Max: I was backpacking through Colombia, and I made a stop at a hostel where Maya was staying. I was living in London, and I was transiting to Berlin, and this was my trip just before relocating. We were staying in a surf hostel, but there were no waves, and at night it turned into a spring break vibe where people were shooting vodka through water guns, and I was not there for that. So I walked to this outskirts hotel, and there at a barista cafe, Maya was sitting there.
Maya: We began bonding over our history in the arts. We both went to drama school, so that was our first talking point and from there, we [talked] for hours and embarked on a beautiful friendship. Max and I hit it off and [spent] three days… laughing our butts off and just being able to relate to one another.
After leaving Colombia, where did the friendship stand?
Maya: When I went back to L.A. I thought this would be over; I was like, wow! I really feel like I met such an amazing soul, but I couldn't see him as anything more than a friend. I'm 12 years older, and I'm this huge YouTuber in L.A., and he's a student transitioning to Berlin. So in my brain, I automatically put him in the friend category. But, he just kept reaching out, and he was so honest with everything, and a lot of guys put up a front… they see my nice home, my nice car, they won't say it, but they just look and start asking questions. Whereas Max he was like, "Omg! You live in this house? Are you rich, Maya?" Just very candid.
Max: I had a feeling that there was a slight mutual love potential, but I was afraid. I thought the stakes were very high, and I did not want to lose her as a friend. If I allowed myself [to think about how a relationship would work], it was just too complicated. But since our foundation was such a beautiful friendship, the obstacles of age and location, living on different continents, in different stages of our lives and careers, I [just] allowed myself to be grateful for our friendship.
Are you able to pinpoint when your feelings for each other transitioned from just friendship?
Maya: [Back in L.A.] I was reading my journal because I had written out what I was looking for in my ideal partner, and I remembered crying. What I had written was what and who Max is and what we did. I had written out an ideal date for us, and we had done that in Colombia, which was hiking, and that wasn't even a date. It was more like, "I'm going to this national park. Do you want to go with me?" So we were doing this long distance [friendship], and Max had no idea I was even entertaining this idea of us being together.
Max: For me, Maya was checking all the boxes, but I hadn't done anything but be myself. It was a strong feeling that I didn't even think of myself saying, I want it to be exclusive. It just came from the heart. I knew that I wanted to be exclusive regardless if it was going to be long distance. I think there's a tendency for men to put up a facade - you want to check all the boxes that person is looking for because otherwise, you might lose this person forever.
Just a few months after their initial spark in Colombia, Maya booked a job in Germany. Not exactly Sweden where Max was spending time with his family before his move to Berlin but still much closer to him than when she was in the City of Angels. Immediately after her job concluded, she decided to visit Sweden and visit Max.
Essentially, making the first move, for Maya, this was her chance to explore the feelings that constantly linked her back to Max. For Max, it was the time to show the dazzling YouTuber more than just another country to mark off on her passport but his home.
So Maya, tell us about your trip to visit Max in Sweden.
Maya: Love requires you to risk winning and risk losing, and you have to be okay with that. You can't be afraid. You have to keep taking steps forward, and I'm so glad I did. I made the first major flight to Sweden to see Max. Most women wouldn't do that; they'd think, "He needs to come to me." You just need to be honest with who you are and what you [want]. If that's very important to you, then that's your choice. For me, love required me to take a risk.
Since he was working in Sweden for a very short time period, it didn't make sense for me to request him to come to L.A. So, I was willing to take that first step, and you have to be open when it's a healthy risk.
"Love requires you to risk winning and risk losing, and you have to be okay with that,. You can’t be afraid. For me, love required me to take a risk."
Max: The day after Maya left Sweden, I could have asked her to marry me. I'm very traditional in that sense, where I believe in finding the one. Some people choose to commit to a relationship because of other values or interests. But I knew I needed that feeling, and I got that feeling with Maya.
At this point Maya you’re in L.A. and Max is in Sweden. What kept the spark alive despite being thousands of miles apart?
Max: The hardest thing was to say goodbye when you don't know when you're going to see each other again. So we came up with this idea where every time we say goodbye, we should have the next trip booked. By the time I left L.A., Maya already had her flight booked to visit me. So there was always something to look forward to, and you knew when you'd see each other again.
Maya: I think what was refreshing about Max is that he wasn't what I expected. In my mind, from society and social media. I feel like especially Black women are trained to idealize a certain kind of relationship, tall, dark, handsome, and six figures. You know, he has to have all these things. But with Max, he was in transition. [I had to ask myself] where were you at his age? We all start from somewhere? We're all on a journey. But the fact that he was disciplined and had a strong work ethic. So it's really looking at the qualities because I'm looking for a life partner, not someone to date for just a couple of years.
How did you two navigate cultural differences and being in two very different phases of your career?
Maya: It's important to acknowledge social norms and the differences of what each person likes and dislikes and then having a conversation about what each person wants. So if you are dating outside of your culture, you have to understand differences and not to take things as an insult.
I remember Max didn't open a door for me. I knew he wasn't doing this to disrespect me. So I literally went on Google and looked into Swedish culture. And I found information explaining that Sweden is big on equality. In their culture, opening the door for a capable woman is an insult. So it's important to acknowledge your culture and their norms. As well as seeing your dynamics and having candid conversations about what you each want. And try to see through the person that you love. Look at the core values. Look at the fun you have together.
Engaged and making the decision to explore a life together was just the beginning for the pair that, on paper, was as far apart as the distance between the continents in the middle of them. Fervently wanting to close the miles between them, Max and Maya explored all of the options; Max even considered a student visa to attend UCLA to be with Maya. However, before a full plan could be realized, the pandemic hit, and the two had to immediately shift gears.
Ready for a change of pace from the fast-paced influencer lifestyle of Hollywood, Maya moved back home to Canada. From there, the two purchased a home in the place where love first blossomed, Sweden. Finally reunited, the two married, and the very next day following the ceremony, Maya had to leave the country because of visa requirements. But, she didn’t leave alone. Max was right beside his partner as they traveled from Canada and Mexico together until they could return to Sweden together.
Finally settled and in their home, the two merged their lives together with the birth of their child and the start of their relationship as partners.
How did you two create “Max and Maya Living” together? Especially with Maya’s already influential social media career?
Maya:[When we met] I was working on my YouTube channel, and because Max was getting into videography and filmmaking, it just seemed like the most convenient option is to work with your partner. So while we were living in Mexico together, I hired Max to shoot for me. But I just didn't like the dynamic of being his boss when we already have the layer of me being 12 years older.
In "Max and Maya," that was born out of the desire to create mutually. I wanted to see him grow, and my energy was kind of like waning at this point because I had been doing my YouTube channel, Shameless Maya, for ten years, and it was just more or less the same thing over and over again. I wanted to start something new and fresh that we could both be part of.
What was that transition like for you going from behind the camera to a partner on camera with Maya?
Max: I was never intimidated by Maya’s success, I was curious, and I went through insecurities, but I was never intimidated. At the time, I was an aspiring actor and videographer. Then, all of a sudden, I felt like I got so much for free just because it was Maya. But I had to accept I was still learning. Maya was a very great teacher, and I became a sponge. Eventually, we progressed into two different levels of expertise, and now we work as a team.
How do you balance the marriage of Max and Maya versus the coworker space of “Max and Maya” you occupy when creating together?
Max: The one thing that I find the hardest is to switch off work when you are working very close with your partner. Don't bring in the emotions from your private life into the workspace, meaning, if you're working on something, try to work towards some sort of neutral space where you can step in together and be like, okay, we'll deal with this private stuff at another time.
And really nourish the family identity together, like your privacy as a family. So when we're out, and we're actually vlogging. That's not family time per se. So make time for family without the cameras.
Why do you think your story as a couple, as coworkers, as social media influencers resonates with so many and continues to engage thousands?
Maya: I think it's because we are carving our own path and being honest with ourselves, and however that translates online is just a by-product. A lot of women especially subscribe to the ideals of someone else versus what they enjoy. I know what I want. I'm older. I take on what society calls masculine attributes. I don't find it that. I just know who I am and when I'm in a relationship. It's nice to not feel like I have to dumb down or ask for help.
Max: I'm a very emotional person, and this relationship allows me to fully embrace that and just be myself. I don't have to act as if I'm something else. I don't have to prove that I'm some sort of alpha male that has to provide according to traditional social norms.
Maya: Society tells you that when you're married and have a child, you're supposed to have stability. But for us, we've always been travelers. We've always been adventurers, so we've just adopted our daughter into our lifestyle. It's easy to lose yourself to your partner or your family. And I think it's important to hold on to your self-identity as well as sharing this new dynamic with children and partnership. In our channel, we just share who we are and try to inspire others to create the life that you want.
For more of Max and Maya, follow them on Instagram @mmhilding and @mayasworld. Subscribe to their YouTube channel here.
Featured image courtesy of Max and Maya Living