
The coronavirus pandemic has unquestionably affected small businesses in a myriad of ways. From working remotely to dwindling revenues, regular processes are becoming a thing of the past as COVID-19 has forced business owners to significantly scale back their operations.
While the federal government recently rolled out a $2 trillion economic stimulus plan intended to aid US business and the American public, small businesses and entrepreneurs are currently struggling to make ends meet. While designed to slow the spread of the virus, social distancing has stripped small businesses of their in-person customers and all but shattered their cash flow. For many independent business owners, from photographers to hairstylists, the effects of the global pandemic can be challenging, if not devastating.
While undoing the effects of the coronavirus will be a much larger job, not all hope is lost. There are several ways that we can help still support our local businesses. We asked a variety of small business owners how people can aid their companies while we power through these tough times.
Jane, Founder of Nolaskinsentials
"Nolaskinsentials is a millennial, plant-based, cruelty-free skincare brand. We offer a variety of skincare products that cater to all types of concerns as well as skin types. To help provide our customers with accurate/personal recommendations, we also offer free skincare consultations as well!
"We're an e-commerce brand, so it's nothing out of the ordinary for us to continue shipping packages to our Nolababes. In terms of getting orders out in a timely fashion — that has been delayed due to the pandemic. However, we're still trying our very best to make sure everyone receives their items as safely and as quickly as possible.
"Our main concern right now is the safety of not only our customers, but everyone that this pandemic is currently affecting. With that being said, we feel the best option is to stay home and shop online for the things you need, skincare included. The safety risks are significantly lower than having to go out and publicly shop. With so many shortages of products from bigger brands, this is practically the best time to shop small businesses — we're fully stocked and ready to push out orders!
"In terms of remaining positive, I've been able to spend more time with my family for one. I also make it a point every morning to meditate and listen to my body and find out what it is I need to continue pushing through. My customers motivate me as well, they give me the extra 'umph' I need to get through the day. Because, well — acne doesn't stop just because we're in shambles. They truly keep me going, without a doubt."
Gabrielle McBay, Chef, Entrepreneur and Content Creator
"I provide private chef and boutique catering services. My business has definitely experienced unexpected change. As a chef, I work with people and events and now that everyone has been ordered to stay at home, all of my events for most of the year have been cancelled. I'm not sure when the next time is that I'll be able to work...and that's something that I don't think anyone can plan or be ready for. People can patronize small businesses during this time by supporting or sharing their products and services. Many businesses are trying to find new ways to reach customers online.
"Along with being a chef, I'm also a content creator. When COVID-19 started, I wrote a cookbook in 10 days with my followers on Instagram. I wanted to give people an easy cooking guide that will help them feel more comfortable in the kitchen, especially during this time. Patrons can support me by purchasing my new digital cookbook, You Have Food at Home.
"To be honest, it's been challenging to be calm and positive every day. I'd be lying if I said I haven't had my moments or been scared of what the future looks like. One thing I've been doing is giving myself grace to feel. It's OK to be sad or frustrated. But it's not OK to be consumed by fear and sit in worry. My faith motivates me to keep going. I trust God, above all things."
Dr. Alison Mitchell, MD, Founder and CEO, Renewed Hair Co.
"We provide clinically proven restorative hair care products that are 100% organic, non-toxic and yield results in the first 30 days. Our pioneer product, the Renewing Hair Elixir, combats a plethora of hair issues including hair loss, scalp irritation, balding, stunted growth and overall hair health.
"Thankfully, our products are made in the US, so we have been able to stay stocked. We have intensified many processes with our manufacturer and fulfillment company to ensure the utmost sterility and safety for our customers. We have, however, incurred delays in shipping times and processing of orders due to minimum personnel working at our centers. This pandemic has prompted us to be intentional with communication to customers and offering relief with reduced pricing during this time.
"There are many ways to support small businesses like ours during this time -- outside of making a purchase. Sharing a story about our products, liking and commenting on our social media pages and telling others about our hair care products are great ways to support. Also, when considering personal care while at home, giving thought to using Renewed Hair Co is hugely supportive.
"This company was founded on faith, and that same faith is what we are standing on to get through this difficult time. We began with a mission to help others solve devastating hair issues and through this pandemic our desire will remain the same. Though times are tough, our loyal customers still deserve to keep their hair healthy and flourishing. We know that this will pass, and we are determined to weather the storm until it does."
Kia Marie, Owner and Lead Event Planner for Kia Marie Events
"Kia Marie Events services includes event planning, event design, event management and one-on-one mentorship in event planning. It's the home for exclusive events for people who love to be elegantly entertained.
"We all are going through some form of change. I'm encouraging my clients to postpone their events instead of canceling. So far, we've postponed two events and two weddings into the fall season and the summer of 2021. The positive change is that I've been able to look at my business as a whole. I'm in the process of a rebrand and this has given me some time to enhance the Kia Marie Events experience for our clients.
"During this time, it's important for small businesses to let their past, present and future customers know that they are still in business. We can support small businesses by purchasing gift cards, online shopping, supporting local meal delivery services and sharing business offerings through social media platforms. If you have income coming in, invest in your business by signing up for memberships, coaching and industry educational courses. As for Kia Marie Events, we ask that clients support by postponing their events instead of canceling them. We are here to help our clients navigate and manage this process.
"When it comes to staying positive, I read daily affirmations, check on my circle daily and invest in my business. I also take breaks when needed. At first, I was bogged down with making sure my business was OK. But God has already confirmed that He has that part covered. So, for me keeping my head high, spending time with my family and keeping in touch with like-minded people keeps me calm and balanced."
Miriam Milord, Founder and Creative Director for BCakeNY
"BCakeNY is a custom cake studio located in Brooklyn, New York. Founded in 2009, we are dedicated to creating specialty cakes for all occasions. Our mission is to transfer our clients' vision into extraordinarily unique and delicious cakes. Our store front in Prospect Heights, Brooklyn is a community staple and we have been serving our clients over a decade now.
"BCakeNY has been majorly impacted by the pandemic. We mainly create cakes for large events like weddings and birthday parties and to keep people safe it was necessary to implement social distancing and ban large gatherings. For us this meant massive cancellations and layoffs. We had to immediately adjust to the new customer need of small cakes for at-home celebrations and virtual parties. We are working with a small staff now, from 18 down to five. It has been a tough adjustment, but we appreciate that we can still provide a service and jobs for a few employees.
"We support our neighborhood businesses by ordering in from restaurants or purchasing gift cards for friends and family. Small businesses are suffering, and we are trying to support our community as best as we can. We are offering smaller-sized custom cakes that can be ordered online for delivery or pick up. We also ship and deliver cake jars. When you order on our website, you can also donate a cupcake to our healthcare workers which we deliver to our local hospitals every week. Times are difficult for everyone and if you can't purchase from your favorite small biz right now, you can always support them by simply liking and sharing their social media posts.
"My employees and clients keep me motivated, we want to continue to provide jobs and joy. Birthdays still happen every day and smiles and joy are so needed right now. We work hard for that every day, despite the uncertainty of these times."
Fatima, Makeup Artist, Content Creator and Beauty Influencer
"I offer beauty services to clients for weddings, fashion shows, photo shoots and special events. With this being prom, graduation and wedding season, my appointments have been postponed until further notice.
"Some of the most effective ways to support small businesses during this time is to like and share their social media content as well as purchasing their products. Being home more allows me time to work on my craft, brainstorm and research different things that inspire me.
"What really keeps me motivated is the people who are still reaching out to me and letting me know when this is all over, they still want me to be a part of their most memorable moments."
Mecca Gamble McConnell, Photographer
"My company, Mecca Gamble Photography, offers brand photography for women of color. Due to the stay-at-home orders, I can't shoot, and I've had to cancel, reschedule and refund a number of shoots and upcoming events.
"Customers can support my business by rescheduling or booking future dates on the calendar. Right now, I am really leaning on my faith and my family. Professionally, I have a group of colleagues who support me and keep me encouraged. During this time, I am enjoying the opportunity to learn new things."
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Featured image via Mecca Gamble McConnell/Instagram
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Give Thanks: 10 Tips For Hosting An Absolutely Awesome Friendsgiving
If you’ve never checked out an episode of the ReLiving Single Podcast featuring Maxine and Synclaire — oops, I mean Erika Alexander and Kim Coles — it’s worth listening to an episode or two; especially if you’re someone like me who watches the Living Single reruns on TV One, sometimes, like they just came out. Good times.
And what does this even remotely have to do with Friendsgiving? Well, if you ever wondered what the origin story of this non-holiday-holiday is, legend has it that it’s mostly due to the combination of a 2007 tweet and the show that tries to act like it wasn’t birthed out of Living Single: Friends (I’m not the only one who feels this way either; you can read more about all of that here, here and here).
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor

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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With

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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish

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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail

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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal

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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock









