I wear many hats: mom, daughter, older sister, mentor, friend, and founder of HERide, Atlanta’s #1 female-friendly rideshare company. But above all these roles, I am a Black woman navigating life with resilience and grace.
Embracing Self-Love After Heartbreak
Let’s be honest: breakups suck, and no matter how long ago you went through one, the lingering effects can sometimes last for what feels like a lifetime. Embracing self-love after a breakup is a crucial step toward healing, and solo travel can be a powerful catalyst for this journey.
At one point, I thought being in love meant adapting to my partner's needs, but in the process, I shrunk myself until I was no longer recognizable.
Traveling alone gave me the space and freedom to rediscover who I am outside of a relationship. It allowed me to appreciate my own company, fall in love with myself all over again, and rewrite my story on my terms.
Through solo adventures, I found strength, joy, and a renewed sense of self-worth that prepared me to re-enter the dating world with confidence and a deep appreciation for my own happiness.
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The Transformative Power of Solo Travel
I recently returned from my first major solo travel adventure, celebrating my 30th birthday in Asia. Over the course of two weeks, I explored Bali, Thailand, and Seoul, Korea. This trip was more than just a vacation; it was a celebration of my growth, independence, and resilience.
Solo travel has taught me numerous valuable lessons. It has pushed me out of my comfort zone, allowing me to discover new cultures, meet incredible people, and, most importantly, reconnect with myself.
Each destination presented unique challenges and joys, from navigating language barriers in Thailand to experiencing the serene beauty of Bali's rice terraces. These experiences have deepened my appreciation for the world and my place within it.
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Traveling alone as a Black woman can sometimes feel daunting, but it has also been empowering. It has reminded me of my strength and capability. In moments of solitude, I have found clarity and peace, far from the hustle and bustle of daily life.
This freedom has been instrumental in my journey toward self-discoveryand personal growth. Here are a few ways solo travel has been transformative for me and why I believe it can be for you too:
- Rediscovering Yourself: Traveling alone allows you to step away from your daily routine and the roles you play in other people's lives. It's a chance to listen to your own thoughts and desires without external influences. This space can lead to profound self-discovery and personal growth.
- Building Confidence: Navigating new countries, cultures, and languages on your own can significantly boost your confidence. Each challenge you overcome is a testament to your strength and resilience.
- Making Uncompromised Choices: When you travel solo, you make all the decisions. You don't have to cater to anyone else's preferences or schedules. This autonomy can be incredibly liberating and empowering.
- Meeting New People: Solo travel often opens doors to meeting new people. Without the safety net of a travel companion, you're more likely to strike up conversations with locals and fellow travelers, leading to enriching interactions and friendships.
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Breaking Free from Hustle Culture
In today’s society, there is a pervasive culture of hustle and constant productivity. We are often made to feel that our worth is tied to how busy we are and how much we achieve. However, this mindset can be detrimental to our mental health and overall well-being. It’s important to remember that rest and self-care are just as valuable as hard work.
Solo travel is a powerful antidote to hustle culture. It allows us to step back from our daily routines, disconnect from work, and focus on our personal growth. Traveling alone gives us the space to recharge, reflect, and realign our priorities. It reminds us that life is not just about work and achievements but also about joy, adventure, and self-discovery.
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Practical Tips for Solo Female Travelers
To make the most of your solo travel experience, here are some practical tips:
- Plan Ahead: Research your destination thoroughly. Know the safest neighborhoods, the local customs, and any potential risks. Having a solid plan can alleviate a lot of anxiety.
- Stay Connected: Keep in touch with family or friends back home. Share your itinerary and check in regularly. This not only keeps you safe but also provides peace of mind to your loved ones.
- Trust Your Instincts: If something doesn’t feel right, trust your gut. Whether it’s avoiding certain areas or turning down offers that seem too good to be true, your intuition is a powerful tool.
- Pack Light: Traveling light can make your journey more comfortable and less stressful. It also makes it easier to move around and stay mobile.
- Embrace Technology: Use travel apps to navigate, book accommodations, and find local attractions. Technology can be a great ally in ensuring a smooth travel experience.
- Stay Aware: Be mindful of your surroundings. Avoid distractions like excessive phone use in public places, and always stay alert.
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Conclusion: Take the Leap
As I reflect on my journey, I am reminded of the importance of taking the leap. Solo travel has taught me that the world is full of possibilities and that the most important journey is the one we take within ourselves. Whether you are seeking adventure, self-discovery, or simply a break from the routine, solo travel can be a powerful catalyst for change.
So, to all my sisters out there: take the leap. Embrace the unknown. Rediscover yourself one solo journey at a time. Travel safely, travel confidently, and never forget that you are enough.
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RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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