
There is something that you should always keep in mind when it comes to your hair and scalp — they aren’t exactly like the rest of your body. What I mean by that is, as far as your hair is concerned, what’s inside of your hair follicle is living (which is why you can feel it when you pull a strand of hair out of your head); however, the rest of your hair? It’s dead (which is why you don’t feel it whenever you cut it).
And your scalp? If you ever hear “it needs to breathe” — well, there is some truth and some exaggeration that come with that.
Yes, your scalp requires oxygen and care because it is skin — and, in some ways, it needs to be handled with even more intention and care than other parts of your body (check out “Your Scalp Ages Six Times Faster Than Your Face. Why It Matters.”); however, does it need to breathe like, say, your lungs do? Nope. And that is why you can feel perfectly fine about wearing your wigs or weaves without worrying that you are damaging your scalp in the process.
There is a caveat to what I just said, though: It’s important that you do some “pre-” and “post-” care for your scalp, just so that it remains in optimal health while you are choosing these particular types of hairstyles. And that is what we’re going to explore today — how to properly care for your scalp before putting on a wig or weave and…after you remove ‘em.
PRE-WIG/WEAVE
A Scalp Treatment
If either you don’t know what a scalp treatment is or you can’t remember the last time that you got one — it’s past time for you to put this on your priority list. Honestly, whether you rock wigs or weaves or not, it’s a good idea to go to a (reputable) salon to get your scalp professionally massaged and exfoliated because the massaging will increase blood circulation to your scalp (which makes your scalp and hair healthier) and the exfoliating will help to remove scalp build-up, unclog your hair follicles and get rid of any dandruff flakes that you may have.
Plus, a thorough scalp treatment can reduce your chances of experiencing hair thinning or loss from your wigs or weaves — and you definitely need to stay on top of that. That said, if you’d prefer to do a scalp treatment at home, some cool recipes can be found here. It’s a good idea to give yourself one 3-5 days before installing your wig or weave.
A Moisturizing Shampoo
Remember how I said in the intro that your scalp typically ages at a much faster rate than the rest of your skin does? A part of that is because scalps tend to be parched — and that’s because we’re not proactive enough about providing it with the moisture that it so desperately needs.
One way to hydrate it is to wash your scalp and hair with a deeply moisturizing shampoo. Those are dope because not only do they not strip your scalp of its natural sebum, they also help to keep the pH balance of your scalp where it needs to be. Amazon has a wide variety of hydrating shampoos listed here.
A Tea Tree and Lavender Oil Blend
I really hope that you don’t forego the scalp treatment tip (especially if you plan on wearing your wig or weave for more than a few days at a time); however, if you do, definitely make sure to create a blend of tea tree oil, lavender oil and a carrier oil — all of these work together to nourish and protect your scalp. Tea tree oil is great because it contains anti-inflammatory and antifungal properties that can reduce bacteria and help to prevent scalp irritation from occurring.
Lavender oil is awesome because it has antimicrobial properties that can reduce itching, inflammation and dandruff. A carrier oil like rosemary will increase blood circulation to your scalp while one like avocado oil can deeply moisturize your scalp. Apply it to your scalp before your installation and keep it on tap for “touch ups” (where you can reach your scalp) along the way as well.
A Silk-Lined Wig Cap
When it comes to wigs, specifically, make sure that your wig cap is one that comes with silk lining. Not only will that help to reduce the friction of your wig (which could lead to frizz and even breakage of your natural hair), it can also help to keep your natural hair from drying out (which can also cause breakage over time). As a bonus, a silk-lined cap is a breathable fabric that can “cushion” your scalp, so that it doesn’t become irritated and inflamed by your wig. A variety of options to choose from are located here and here.
A Quality Wig/A Professional Weave
Wigs these days have come a LONG way, chile. I mean, just think about it — some of them can stay on your head for as much as 4-6 weeks at a time! And that is why it is so important — crucial, even — that you only invest in quality wigs: ones that are lightweight, fit well and are customizable. Some other things to look out for are wigs that shed very little and are advertised to last 1-3 years (if it’s human hair) and no less than 3-6 months (if it’s synthetic). All of these tips will not only help you to get the most out of your wig — it will keep your scalp in tip-top shape for a longer period of time too.
As far as weaves go — listen, YouTube and TikTok will have you out here thinking that you can build a house let alone install a weave. Still, for the sake of your scalp’s overall health and well-being (especially if you plan on keeping your weave in for several weeks at a time), invest in having a professional do it. They can recommend the best hair to use, they are trained to install your weave in a way that is comfortable on your head (and doesn’t pull too tight on your edges and nape) and typically know how to give your scalp some “breathing room,” so that you can care for it while your weave is in.
POST-WIG/WEAVE
A Scalp Detox
If there has been a wig or weave sitting on your scalp for weeks at a time, you absolutely need to detox your scalp once you remove it. Back in the day, I actually wrote an article on this topic entitled, “Treat Your Scalp To A Little Bit Of Detoxing This Weekend.” However, I can also give you some quickie tips here: after taking off your wig or weave, wash your hair and scalp with a clarifying shampoo (to remove any sebum, sweat or product build-up); apply a scalp mask (to deeply cleanse your scalp); rinse your hair and scalp with an apple cider vinegar mixture (to restore your scalp’s pH balance), and consider steaming your scalp (in order to deeply hydrate it).
A Scalp Massage
With a wig or tracks in the way, it’s hard to really get to your scalp — and that’s why it’s always a good idea to either get or give yourself a scalp massage once you remove your “other” hair. Scalp massages are super beneficial because not only do they reduce stress and tension, they also help to get the blood circulation going in your scalp, so that your hair follicles are able to receive even more of the nutrients that they need in order for your hair to be/remain healthy and strong.
Another bonus that comes with a scalp massage is it helps your scalp to produce natural sebum which can condition that part of your body as well. Plus, they feel amazing.
A Hot Oil Treatment
While you’re in the process of getting or giving yourself a scalp massage, it will serve you oh so very well to apply a hot oil treatment to your scalp too. Aside from the fact that hot oil treatments feel wonderful, they can help to reduce hair frizzing, they encourage blood circulation to your scalp and they are ideal for removing scalp flakes that may have made their way to your scalp while you had your wig or weave on.
And which oils should you use for this particular treatment? Jojoba oil helps to balance your scalp’s sebum levels. Castor oil helps to protect your scalp’s follicles. Grapeseed contains antioxidants and vitamin E that can help to heal your scalp. Essential oils like peppermint and ginger help to stimulate your scalp and encourage hair growth and strength.
A Zinc Spray
Zinc is a mineral that can benefit you in a myriad of different ways. It can boost your immunity. It can reduce the stress that is within your system. Due to its powerful anti-inflammatory properties, it can also help to speed up the healing process of acne as well. And when it’s in the form that’s known as zinc pyrithione, the antifungal, antibacterial and antimicrobial properties that are in it can help to clear up any fungal or bacteria-related issues that may have transpired on your scalp while you were wearing your wigs or weaves.
So, whether it’s in the form of a shampoo or spray, you can’t go wrong with applying zinc pyrithione to your scalp (if you’re not allergic to it, that is).
A Thorough Wig Cleansing
I once heard someone say that getting back with an ex is like hopping out of the shower and putting the same underwear back on. SMDH. LOL. While that is semi-debatable (I mean, check out “I'm Thrilled That Ryan Destiny & Keith Powers Are Back Together. 5 Things Before Reuniting With Your Ex, Tho.”), I won’t lie — that is exactly what came to my mind when I thought about this last tip: because what’s the point in following all of these scalp care tips — if you’re just going to turn around and put a dirty wig back onto your clean scalp? RIDICULOUS.
So yes, definitely make sure that you take out a couple of hours to really — and I mean, really — cleanse your wig. There are some videos that can help you out here, here, and here.
____
Are wigs and weaves considered to be protective styles? They are. However, what’s the point in using them for that purpose if your natural hair and scalp are suffering in the process?
Hopefully, these tips will help to prevent that from ever being an issue — because, in the long run, a wig or weave is only as beautiful as the hair it protects. Straight up.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by mayo/Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
Courtesy
Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
Courtesy
Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
Courtesy
Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
Courtesy
Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
Courtesy
Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
Courtesy
Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
Courtesy
Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
Courtesy
Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
Courtesy
Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
Courtesy
Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
Courtesy
Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
Courtesy
Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
Shutterstock
Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
Courtesy
Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
Courtesy
Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
Courtesy
Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
Courtesy
Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









