
There is something that you should always keep in mind when it comes to your hair and scalp — they aren’t exactly like the rest of your body. What I mean by that is, as far as your hair is concerned, what’s inside of your hair follicle is living (which is why you can feel it when you pull a strand of hair out of your head); however, the rest of your hair? It’s dead (which is why you don’t feel it whenever you cut it).
And your scalp? If you ever hear “it needs to breathe” — well, there is some truth and some exaggeration that come with that.
Yes, your scalp requires oxygen and care because it is skin — and, in some ways, it needs to be handled with even more intention and care than other parts of your body (check out “Your Scalp Ages Six Times Faster Than Your Face. Why It Matters.”); however, does it need to breathe like, say, your lungs do? Nope. And that is why you can feel perfectly fine about wearing your wigs or weaves without worrying that you are damaging your scalp in the process.
There is a caveat to what I just said, though: It’s important that you do some “pre-” and “post-” care for your scalp, just so that it remains in optimal health while you are choosing these particular types of hairstyles. And that is what we’re going to explore today — how to properly care for your scalp before putting on a wig or weave and…after you remove ‘em.
PRE-WIG/WEAVE
A Scalp Treatment
If either you don’t know what a scalp treatment is or you can’t remember the last time that you got one — it’s past time for you to put this on your priority list. Honestly, whether you rock wigs or weaves or not, it’s a good idea to go to a (reputable) salon to get your scalp professionally massaged and exfoliated because the massaging will increase blood circulation to your scalp (which makes your scalp and hair healthier) and the exfoliating will help to remove scalp build-up, unclog your hair follicles and get rid of any dandruff flakes that you may have.
Plus, a thorough scalp treatment can reduce your chances of experiencing hair thinning or loss from your wigs or weaves — and you definitely need to stay on top of that. That said, if you’d prefer to do a scalp treatment at home, some cool recipes can be found here. It’s a good idea to give yourself one 3-5 days before installing your wig or weave.
A Moisturizing Shampoo
Remember how I said in the intro that your scalp typically ages at a much faster rate than the rest of your skin does? A part of that is because scalps tend to be parched — and that’s because we’re not proactive enough about providing it with the moisture that it so desperately needs.
One way to hydrate it is to wash your scalp and hair with a deeply moisturizing shampoo. Those are dope because not only do they not strip your scalp of its natural sebum, they also help to keep the pH balance of your scalp where it needs to be. Amazon has a wide variety of hydrating shampoos listed here.
A Tea Tree and Lavender Oil Blend
I really hope that you don’t forego the scalp treatment tip (especially if you plan on wearing your wig or weave for more than a few days at a time); however, if you do, definitely make sure to create a blend of tea tree oil, lavender oil and a carrier oil — all of these work together to nourish and protect your scalp. Tea tree oil is great because it contains anti-inflammatory and antifungal properties that can reduce bacteria and help to prevent scalp irritation from occurring.
Lavender oil is awesome because it has antimicrobial properties that can reduce itching, inflammation and dandruff. A carrier oil like rosemary will increase blood circulation to your scalp while one like avocado oil can deeply moisturize your scalp. Apply it to your scalp before your installation and keep it on tap for “touch ups” (where you can reach your scalp) along the way as well.
A Silk-Lined Wig Cap
When it comes to wigs, specifically, make sure that your wig cap is one that comes with silk lining. Not only will that help to reduce the friction of your wig (which could lead to frizz and even breakage of your natural hair), it can also help to keep your natural hair from drying out (which can also cause breakage over time). As a bonus, a silk-lined cap is a breathable fabric that can “cushion” your scalp, so that it doesn’t become irritated and inflamed by your wig. A variety of options to choose from are located here and here.
A Quality Wig/A Professional Weave
Wigs these days have come a LONG way, chile. I mean, just think about it — some of them can stay on your head for as much as 4-6 weeks at a time! And that is why it is so important — crucial, even — that you only invest in quality wigs: ones that are lightweight, fit well and are customizable. Some other things to look out for are wigs that shed very little and are advertised to last 1-3 years (if it’s human hair) and no less than 3-6 months (if it’s synthetic). All of these tips will not only help you to get the most out of your wig — it will keep your scalp in tip-top shape for a longer period of time too.
As far as weaves go — listen, YouTube and TikTok will have you out here thinking that you can build a house let alone install a weave. Still, for the sake of your scalp’s overall health and well-being (especially if you plan on keeping your weave in for several weeks at a time), invest in having a professional do it. They can recommend the best hair to use, they are trained to install your weave in a way that is comfortable on your head (and doesn’t pull too tight on your edges and nape) and typically know how to give your scalp some “breathing room,” so that you can care for it while your weave is in.
POST-WIG/WEAVE
A Scalp Detox
If there has been a wig or weave sitting on your scalp for weeks at a time, you absolutely need to detox your scalp once you remove it. Back in the day, I actually wrote an article on this topic entitled, “Treat Your Scalp To A Little Bit Of Detoxing This Weekend.” However, I can also give you some quickie tips here: after taking off your wig or weave, wash your hair and scalp with a clarifying shampoo (to remove any sebum, sweat or product build-up); apply a scalp mask (to deeply cleanse your scalp); rinse your hair and scalp with an apple cider vinegar mixture (to restore your scalp’s pH balance), and consider steaming your scalp (in order to deeply hydrate it).
A Scalp Massage
With a wig or tracks in the way, it’s hard to really get to your scalp — and that’s why it’s always a good idea to either get or give yourself a scalp massage once you remove your “other” hair. Scalp massages are super beneficial because not only do they reduce stress and tension, they also help to get the blood circulation going in your scalp, so that your hair follicles are able to receive even more of the nutrients that they need in order for your hair to be/remain healthy and strong.
Another bonus that comes with a scalp massage is it helps your scalp to produce natural sebum which can condition that part of your body as well. Plus, they feel amazing.
A Hot Oil Treatment
While you’re in the process of getting or giving yourself a scalp massage, it will serve you oh so very well to apply a hot oil treatment to your scalp too. Aside from the fact that hot oil treatments feel wonderful, they can help to reduce hair frizzing, they encourage blood circulation to your scalp and they are ideal for removing scalp flakes that may have made their way to your scalp while you had your wig or weave on.
And which oils should you use for this particular treatment? Jojoba oil helps to balance your scalp’s sebum levels. Castor oil helps to protect your scalp’s follicles. Grapeseed contains antioxidants and vitamin E that can help to heal your scalp. Essential oils like peppermint and ginger help to stimulate your scalp and encourage hair growth and strength.
A Zinc Spray
Zinc is a mineral that can benefit you in a myriad of different ways. It can boost your immunity. It can reduce the stress that is within your system. Due to its powerful anti-inflammatory properties, it can also help to speed up the healing process of acne as well. And when it’s in the form that’s known as zinc pyrithione, the antifungal, antibacterial and antimicrobial properties that are in it can help to clear up any fungal or bacteria-related issues that may have transpired on your scalp while you were wearing your wigs or weaves.
So, whether it’s in the form of a shampoo or spray, you can’t go wrong with applying zinc pyrithione to your scalp (if you’re not allergic to it, that is).
A Thorough Wig Cleansing
I once heard someone say that getting back with an ex is like hopping out of the shower and putting the same underwear back on. SMDH. LOL. While that is semi-debatable (I mean, check out “I'm Thrilled That Ryan Destiny & Keith Powers Are Back Together. 5 Things Before Reuniting With Your Ex, Tho.”), I won’t lie — that is exactly what came to my mind when I thought about this last tip: because what’s the point in following all of these scalp care tips — if you’re just going to turn around and put a dirty wig back onto your clean scalp? RIDICULOUS.
So yes, definitely make sure that you take out a couple of hours to really — and I mean, really — cleanse your wig. There are some videos that can help you out here, here, and here.
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Are wigs and weaves considered to be protective styles? They are. However, what’s the point in using them for that purpose if your natural hair and scalp are suffering in the process?
Hopefully, these tips will help to prevent that from ever being an issue — because, in the long run, a wig or weave is only as beautiful as the hair it protects. Straight up.
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Featured image by mayo/Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Culture & Entertainment Shapeshifters You Need To Know
Culture shifts when she moves, and this year’s It Girls have the whole world collectively hitting refresh.
You see, the Culture & Entertainment It Girls don’t just become the moment, they shape it. Whether she’s redefining Young Hollywood, bending genres across the board, or turning a casual drop into cultural canon, her presence transcends timeline, group chats, and red carpets alike. This It Girl is the kind of woman whose name travels, from screens to stages to every corner of the zeitgeist.
This year's It Girl 100 is a mosaic of brilliance, spotlighting media personalities, cultural disruptors, beauty visionaries, and boundary-pushing prodigies who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can be a light and still honor your desire to glow at your own pace.
The women repping for the Culture & Entertainment category prove relevance is crafted, not accidental. It's the alchemy of talent, intention, and magnetism that becomes the spark.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Culture & Entertainment.

Model and Media Personality Olandria Carthen
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Olandria Carthen
Her Handle: @x_olandria
Her Title: Model and Media Personality
Who's That It Girl: Olandria Carthen is lighting up the entertainment space with creativity and confidence. We love her for carving out a name rooted in self-belief and for using her artistry to uplift and inspire.

Actress Akira Akbar
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Akira Akbar
Her Handle: @akira_akbar
Her Title: Actress
Who's That It Girl: Bright, fearless, and full of heart, Akira Akbar is redefining what young Hollywood looks like. We honor her for bringing depth and authenticity to every role and for reminding the world that talent has no age limit.

Singer, Songwriter and Actress Halle Bailey
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Halle Bailey
Her Handle: @hallebailey
Her Title: Singer, Songwriter and Actress
Who's That It Girl: Halle Bailey is ethereal strength in motion. We love her for redefining princesshood, representation, and the power of visibility, inspiring young dreamers to believe their voices belong on every stage.

Entrepreneur, Model, Actress, and Cultural Voice Chelley Bissanthe
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Chelley Bissanthe
Her Handle: @_slimthin
Her Title: Entrepreneur, Model, Actress, and Cultural Voice
Who's That It Girl: Chelley Bissainthe is a Haitian-American model, entrepreneur, and advocate. She uses her platform to uplift communities, honor her Caribbean heritage, and build pathways to ownership and legacy.

Actress and Singer Ryan Destiny
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Ryan Destiny
Her Handle: @ryandestiny
Her Title: Actress and Singer
Who's That It Girl: Ryan Destiny embodies star power and stillness in one. We celebrate her for her poise, range, and unshakable confidence, proof that quiet strength can shine just as bright as any spotlight.

Reality TV Personality and Influencer Amber Desiree (AD)
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Amber Desiree (AD)
Her Handle: @amberdesiree
Her Title: Reality TV Personality and Influencer
Who's That It Girl: Charismatic and bold, Amber Desiree brings emotional depth and vibrant storytelling to every project she touches. We love her for representing multifaceted womanhood on screen and off, inspiring a generation of creatives to lead with authenticity.

Top Creator, Model, Media Personality and Cultural Tastemaker Serena Page
Credit: Jacob Webster
Serena Page
Her Handle: @serenaapagee
Her Title: Top Creator, Model, Media Personality and Cultural Tastemaker
Who's That It Girl: Serena Page first captured hearts on Love Island USA Season 6 and has since become one of pop culture’s favorite “it girls.” Her confidence and authenticity have made her a go-to face for brands like SheaMoisture, Pepsi, and CeraVe.

Director and Executive Producer Courtney Whitaker
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Courtney Whitaker
Her Handle: @courtneyewhitaker
Her Title: Director and Executive Producer
Who's That It Girl: Courtney Whitaker is a two-time Emmy-winning producer and director specializing in TV, documentaries, and branded content. With over 20 projects completed, she's dedicated to amplifying underrepresented voices through impactful storytelling.

DJ Uncle Waffles
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Uncle Waffles
Her Handle: @unclewaffles_
Her Who's That It Girl: The DJ queen of the global stage, Uncle Waffles turns sound into celebration. We love her for electrifying dance floors and championing African creativity with confidence, rhythm, and undeniable joy.

Entrepreneur and Television Personality JaNa Craig
Credit: Susan Madore
JaNa Craig
Her Handle: @janacraig_
Her Title: Creator, Entrepreneur and Television Personality
Who's That It Girl: With creativity that defies convention, JaNa Craig is building a lane all her own in music and production. We celebrate her for reminding women that reinvention is power and authenticity is art.

Award-Winning Journalist, Host and Creator Gia Peppers
Credit: Jonavennci Divad - Ravenn Burs
Gia Peppers
Her Handle: @giapeppers
Her Title: Award-Winning Journalist, Host and Creator of Healed Girl Era Podcast
Who's That It Girl: Gia Peppers is an award-winning journalist, host, and podcaster who uses her platforms to tell powerful stories. Through More Than That and Healed Girl Era, she reminds audiences to embrace their voice and value.

Actress, Executive Producer, and Founder Marsai Martin
Credit: Maya McHenry
Marsai Martin
Her Handle: @marsaimartin
Her Title: Actress, Executive Producer, and Founder of Genius Entertainment and Sai Summer Cookout
Who's That It Girl: Marsai Martin is a creative prodigy with executive energy. We’re inspired by her for producing, directing, and acting with intention, showing young Black girls that leadership starts wherever you decide it does.

Rapper and Singer Doechii
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Doechii
Her Handle: @doechii
Her Title: Rapper and Singer
Who's That It Girl: A lyrical firestorm and unapologetic visionary, Doechii is shaping the sound of this generation. We honor her for pushing the boundaries of genre, performance, and self-expression with fearless creativity.

Actress, Singer, Producer and TV Host Keke Palmer
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Keke Palmer
Her Handle: @keke
Her Title: Actress, Singer, Producer and TV Host
Who's That It Girl: An icon of charisma and confidence, Keke Palmer is entertainment royalty. We celebrate her for leading with humor, honesty, and hustle, showing that versatility is her superpower and evolution her legacy.

Actress, Model, Singer, Designer, Content Creator and Entrepreneur Nzinga Imani
Credit: Shae DeWaal
Nzinga Imani
Her Handle: @nzingaimani
Her Title: Actress, Model, Singer, Designer, Content Creator and Entrepreneur
Who's That It Girl: We love Nzinga Imani for her bold authenticity and on-screen presence. As an actress, model, and entrepreneur, she’s redefining beauty and representation in entertainment.

Rapper and Singer Monaleo
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Monaleo
Her Handle: @themonaleo
Her Title: Rapper and Singer
Who's That It Girl: Monaleo’s voice hits with power and purpose. We honor her for pairing confidence with vulnerability, turning her truth into anthems that inspire women to heal loudly and live boldly.

Singer and Songwriter Amaarae
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Amaarae
Her Handle: @amaarae
Her Title: Singer and Songwriter
Who's That It Girl: With a sound that bends genres and a style that breaks rules, Amaarae is one of music’s most daring voices. We celebrate her for pushing boundaries, owning her individuality, and amplifying the power of Afro-fusion on a global stage.

Singer, KATSEYE Monan Bannerman
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Monan Bannerman
Her Handle: @meretmanon
Her Title: Singer, KATSEYE
Who's That It Girl: As a member of KATSEYE, Monan merges style, grace, and global influence. We celebrate her for bringing cultural depth and individuality to the next generation of pop icons.

Singer, Actress, Creative Director, and Choreographer Teyana Taylor
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Teyana Taylor
Her Handle: @teyanataylor
Her Title: Singer, Actress, Creative Director, and Choreographer
Who's That It Girl: Teyana Taylor is the embodiment of artistry, singer, choreographer, director, designer. We honor her for transforming every creative avenue she touches into a masterpiece of movement, emotion, and empowerment.

Singer, Songwriter and Producer Laila!
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Laila!
Her Handle: @prodlaila
Her Title: Singer, Songwriter, and Producer
Who's That It Girl: Laila is the creative force whose sound pulses with honesty and energy. We honor her for capturing emotion through production and storytelling, inspiring a new era of music that feels intimate yet universal.

Actress Antonia Gentry
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Antonia Gentry
Her Handle: @_antoniagentry_
Her Title: Actress
Who's That It Girl: With talent that transcends screens, Antonia Gentry brings raw emotion and grace to every performance. We honor her for reminding us that vulnerability is strength and that storytelling can be both healing and revolutionary.

Actress and Model Laura Harrier
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Laura Harrier
Her Handle: @lauraharrier
Her Title: Actress and Model
Who's That It Girl: Effortlessly chic and profoundly grounded, Laura Harrier is redefining Hollywood grace. We celebrate her for using her platform to champion representation and for proving that elegance and activism can coexist beautifully.

R&B Singer/Songwriter, Actress Coco Jones
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Coco Jones
Her Handle: @cocojones
Her Title: R&B Singer/Songwriter, Actress
Who's That It Girl: Coco Jones is a Grammy-winning R&B breakout who captivates with her timeless artistry and soulful voice. She also stars as Hilary Banks in the Bel-Air reboot and recently wrapped an upcoming romantic comedy That’s Her.

Entrepreneur, Media Personality and Philanthropist Lauren Speed-Hamilton
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Lauren Speed-Hamilton
Her Handle: @need4lspeed
Her Title: Entrepreneur, Media Personality and Philanthropist
Who's That It Girl: Lauren Speed-Hamilton turned her Love Is Blind journey into a masterclass in purpose-driven storytelling. We love her for inspiring authenticity in love, media, and entrepreneurship, building connection where vulnerability meets vision.

Actress and Singer Amber Riley
Credit: xoNecole
Amber Riley
Her Handle: @msamberpriley
Her Title: Actress and Singer
Who's That It Girl: Amber Riley’s voice is pure power, soulful, spiritual, and unforgettable. We celebrate her for using her artistry to uplift others, redefining what resilience and radiance look like in entertainment.
Joy Woods
Her Handle: @joynwoods
Her Title: Actress
Who's That It Girl: Joy Woods’ name says it all, joy radiates through every note she sings. We’re inspired by her Broadway brilliance and her commitment to showing that Black women’s voices are boundless and breathtaking.

Country Singer, Songwriter Tanner Adell
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Tanner Adell
Her Handle: @tanneradell
Her Title: Country Singer, Songwriter
Who's That It Girl: With a voice as bold as her vision, Tanner Adell is redefining country music with style and soul. We celebrate her for breaking barriers, blending cultures, and creating a sound that’s unapologetically her own.

Producer, Host and Media Maven Kéla Walker
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Kéla Walker
Her Handle: @KelaWalker
Her Title: Producer, Host and Media Maven
Who's That It Girl: Kéla Walker is a 7x Emmy-nominated producer, host, and digital tastemaker, a modern-day media maven merging television storytelling with contemporary influence. As the founder of Walker Media Group, she curates aspirational lifestyle content anchored in style, culture, and substance. From red carpets to real life, Kéla brings a distinct point of view that bridges legacy media and the digital landscape.

TV Personality Riley Burruss
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Riley Burruss
Her Handle: @rileyburruss
Her Title: TV Personality
Who's That It Girl: We celebrate Riley Burruss as a rising creative and storyteller forging her own space in entertainment. Fresh out of NYU with a degree in music business, she’s building momentum through Next Gen NYC and her podcast The Burruss Banter, all while exploring a future in entertainment law.

Entrepreneur, Actor, Model, Style Icon and Entrepreneur Lori Harvey
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Lori Harvey
Her Handle: @loriharvey
Her Title: Beauty Entrepreneur, Actor, Model, Style Icon and Entrepreneur
Who's That It Girl: Lori Harvey embodies modern femininity and independence. We celebrate her for turning self-love into legacy and for inspiring women to walk confidently in their own power.

Actress Storm Reid
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Storm Reid
Her Handle: @stormreid
Her Title: Actress
Who's That It Girl: Storm Reid radiates brilliance far beyond her years. We love her for bringing compassion, creativity, and courage to every role, a true beacon for young women dreaming of changing the world through art.

Actress Whitney Peak
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Whitney Peak
Her Handle: @whitneypeak
Her Title: Actress
Who's That It Girl: Whitney Peak exudes quiet confidence and magnetic charm. We celebrate her for redefining modern cool and for reminding young women that authenticity is the most timeless form of beauty.
Tap into the full It Girl 100 Class of 2025 and meet all the women shaping the culture this year and beyond. See the full list here.
Featured image by xoStaff









