This Is How To Know Your Protective Style Ain't Workin'
Braids. Twists. Wigs. Weaves. Buns. Bantu knots. Updos. Wanna know what all of these things have in common? They're protective styles—they are all things that you can do to your hair that will decrease how much time you spend touching your hair. Not only that but they protect your tresses from outdoor elements and, most importantly, keep your ends from experiencing damage. Yeah, protective styles are pretty amazin'. At the same time, you really can end up with too much of a good thing. When it comes to these particular looks, if you end up relying on protective styles so much that it ends up causing all sorts of drama when it comes to your hair getting stronger, longer and healthier…they actually are doing you absolutely no good.
So, how can you know for sure that your protective style is out here working against you rather than for you in the long run? I've got eight telling signs that you definitely shouldn't overlook.
1. You’re Noticing Protective Styles are Causing Breakage
A statement that a lot of people tend to make that is absolutely not true is, "My hair doesn't grow." If you're living—and you don't have some sort of diagnosed hair loss condition—your tresses are definitely growing, somewhere between one-fourth and one-half inch each and every month. However, the reason why a lot of us don't see any real length retention is because our hair breaks off, about as fast as it grows. Protective styles can do this when we've worn them too long (styles like braids and twists really shouldn't be in longer than six weeks at a time) or we're not properly conditioning our hair before styling it.
Another breakage issue? Sometimes, we're so comfortable with a protective style that we forget our ends at least need to be dusted, if not all-out trimmed. So, if you've been rocking a protective style with the intention of growing your hair out yet you haven't been seeing any real progress, ask yourself why that is the case—because you definitely should be.
2. Your Edges and/or Nape Are Getting Weak From Protective Styles
I wear my hair in box braids from time to time. Something that I can tell you is a huge red flag is if you leave your braider with your scalp feeling so tight that you've got a headache. A good braider isn't going to pull your hair so much that it ends up weakening your hair follicles and/or causes the edges and nape of your hair to start thinning out. While we're on this topic, I know some people who are so married to their lace fronts to the point where they don't even have edges anymore, either because they are installing their wigs incorrectly or they are leaving them on too long (you shouldn't keep one on for longer than six weeks).
If you've naturally got thin edges or the nape of your neck has always been shorter than the rest of your hair, that's one thing. Yet if your protective style is the direct cause, make sure that braids, twists, Bantu knots and sew-ins are looser and wigs are installed with extreme care. No look is worth losing some of your hair in the long run as a direct result of having it.
3. Your Scalp Is Irritated Because of Protective Styles
Something that can happen when it comes to braids (especially when you're using extensions) is your scalp can end up becoming really irritated. This happened to me once because my scalp didn't like the brand of hair that was used. This is oftentimes the case when synthetic fibers are used rather than human hair. New wigs can also make your scalp itch or cause it to become inflamed. Come to think of it, so can an older wig if you didn't wash out all of the shampoos and/or conditioner that you used before putting it back on.
Listen, your scalp is the foundation of your hair, so when it comes to protective styles, it's important that you wash your hair and scalp thoroughly before getting the style and that you are able to keep it moisturized. Also make sure that when it comes to braid/twist extensions, wigs, and weaves that the hair is quality so that your scalp isn't getting bumps, sores or you're not scratching it to death while you've got your protective style on.
4. Your Hair Is Loc'ing Up From Protective Styling
Here's something that is counterproductive AF. So, you get some killer braids or twists, yet you don't want to take them down, so you keep twisting your new growth to make the roots appear tighter so that your hairstyle looks fresher. OK. Here's the thing, though—if you do that long enough, you could cause your hair to loc up which makes it harder to detangle which means that you could end up damaging your hair once it's time to take it all down.
Another potential "loc up" cause? Having a sew-in remain for so long that your braids underneath end up becoming so matted that you weaken your hair trying to take everything down.
Locs are beautiful. They are also meant to be intentional. If you've got a protective style that's resulting in your hair loc'ing up, that is definitely not a good sign. A protective style should be relatively easy to "dismantle". It shouldn't stress you or your hair out when you're in the process of doing it.
5. Your Braids Are Too Tiny
Say that micro braids are totally your thing. While some stylists say that they can remain in your hair for three months (and lawd, since they can take 12 hours to put in, they should), sometimes it's not worth it when it comes to taking the braids out. For one thing, it can be a beast figuring out where your hair starts and the extensions begin. Secondly, there is a lot of manipulation that goes down while your fingers are trying to take out every little braid that you've got. While using a cream or spray can make the process easier, you could still end up with a lot of shedding, some breakage, and, at the very least, a couple of months when you'll really need to "baby" your hair. So, while micro braids may be convenient as all get out, again, if the ultimate goal is growth, they could end up working against you rather than for you.
6. You’ve Got Product Build-Up From Protective Styles
In a perfect world, a protective style would make it possible for you to not need to put a lot of product in your hair. But I know some of y'all are perfectionists and, at the very least, you want every baby hair to be in place. What I will say is if you notice residue, that your hair is dull, your scalp is flaky or your hair feels extra greasy—these are all indications of product build-up and it being time to wash your hair and quite possible removing your protective style. If you don't, your hair follicles could end up getting clogged (which is never good) or hair could become so stiff and hard that you could end up damaging the cuticles while trying to restyle it.
For the record, if you've got a sew-in, make sure to use a shampoo that is specifically designed for it (that way, your weave will get detangled while your natural hair can remain fresh and moisturized); every 2-3 weeks is cool. If you've got braids or twists, every two weeks is a good idea. Same goes for buns and updos; just make sure to deep condition after taking those down, every single time and, if you did apply a lot of product that you do an apple cider rinse to clarify your hair.
7. Your Protective Styles Are Too High-Maintenance
Here's what I mean by a high-maintenance protective style. Something that I really like to rock are cornrows. I am able to part and braid them myself, so they are super convenient. Yet when I read somewhere that Trey Songz once said that he cut his braids because he was tired of redoing them every four days, I felt that deep in my spirit. Remember that the purpose of a protective style is so that your hair experiences low manipulation which means that whatever look you settle on needs to absolutely not be high-maintenance. If you've got to constantly pull and tug at your hair in order to perfect the look, it's pretty counterproductive. Just something to keep in mind if you're trying to figure out which protective style to go with next.
8. You Never Switch Up Your Protective Styles
While you may have never considered them to be protective styles before, technically buns and updos do qualify because, if you take good care of them (including keeping your hands out of your hair), they can protect your ends and that can encourage length retention in the long run. Just make sure that you're not always putting the bun or updo in the exact same spot on your head. That can lead to breakage and balding if you're not careful. So can constantly parting your Bantu knots the same way. Never forget that hair follicles are very resilient and yet somewhat fragile at the same time, so you've got to constantly handle them with care—in part, by not constantly handling them.
Have fun with your protective styles; however, do give your hair a break, even from them, every once in a while. They are designed to be temporary solutions for achieving hair growth not permanent styles with no reprieve. Aight? Cool.
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Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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As a summer baby, I'm partial to the too-hot heat, the barely-there bikinis, and the overall bright and vibrant vibes that the June, July, and August months bring. Over the years, especially working in media and having to be up-to-date on different trends, the fall has held a special place in my heart and my Pinterest mood boards. Beyond the drop in temperature, the effortlessly chic OOTDs, and pumpkin spice-everything, I love a good fall trend list.
While "summertime fine" is most definitely a thing, nothing compares to a good fall trend. In the fall, our go-to manis will be more chic and calm, more mindful and demure. To discuss this and the other fall trends we can hope to see, we spoke with experts Imani J. Myers, Celebrity Nail Artist and founder of Imanicurist, and Session Manicurist Joelle Rodriguez, who gave us all the need-to-know deets about her top fall nail trend predictions. Keep reading for more.
Color Me Baddie
Keeping in line with her belief that fall will mean more muted nail colors, Myers predicts that the top nail colors will keep that same energy. Think "a deep wine red, chocolate brown, deep blues and of course the classiest, black," she tells xoNecole. As gravitating towards a more calm aesthetic becomes the vibe, opting for a solid, rich color is another fall 2024 nail trend. For color, Rodriguez is seeing green. "I think green, specifically a natural forest green, is going to have a moment," the manicurist envisions.
Run the Jewels
Just because fall may mean a more calm and muted aesthetic when it comes to our nails doesn't mean you have to sacrifice the bling. "There’s a bunch of holidays, and the last quarter of the year gets busy. I can predict major jewel designs for this holiday season," Myers says. Rodriguez is more than here for the bling. "The layered bling look has been around forever and comes back every winter. Now more than ever, it's more intricate and gorgeous!" she exclaims.
Almond Joy
In terms of the nail shape that will be the trendiest, Myers believes it will be all about the almond shape this fall in a variety of lengths. "I’ve noticed a lot of girls are leaning towards almond-shaped [nails], short to extra long. Such a timeless, dainty shape." Rodriguez sees almond and stiletto shapes as mainstays when it comes to manis but is also feeling square or oval shapes for the girls. "It's something fresh for the season, and she's a classic," Rodriguez emphasizes. "For my long-extension wearers, I think a traditional oval would be a cute shape to play around with."
Back in Matte
For the fall, Myers says matte is in order as a go-to finish for nail looks. "A lot of clients prefer the calmer designs, such as a solid rich color, for the colder months," she shares. "Matte top coat is a customer favorite. The finish is spotless and velvety." Rodriguez shares a similar sentiment, "I think glossy flat colors and metallics will be in, but I wouldn't be mad if matte made a debut. People do tend to skew away from it though because it can appear 'dirty' after some wear."
In Motion, In 3D
As far as emerging nail trends on her radar, Myers has one word: 3D. "Everything 3D," she says. "Products are changing daily, and new things [are being] introduced to make the work even cooler! 3D is taken over in the design portion of getting your nails done." Her personal favorite is the 3D flower nails that have been everywhere. Rodriguez seconds this forecast, adding, "Whether it's a single rhinestone or two, slightly 3D painted art, or extreme 3D with all the bells and whistles, I think the texture and having something to interact with on your nails is a nice way to bring the vibrancy of summer into the cold months." Noted.
Maximalist vs Minimalist
"While the maximalists of the world are leaning more toward colorful and heavily detailed nail art. The minimalists admire natural-looking and impeccably done manicures and extensions," Rodriguez shares. "For the minimal girls, I’m leaning towards a solid color, tortoise, chrome French tip, animal prints, and plaid. For my maximalist girlies, I’m leaning towards a lot of 3D and jewel work using darker/muted tones," says Myers.
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Featured image courtesy of Joelle Rodriguez/@joellesbosom