Resolving To Kick Your Product Junkie Habit? Here's Your Game Plan For 2024.

You’ve probably heard that the beauty industry is a staggering $90 billion one (that’s annually). However, what you may not know is, reportedly, folks spend close to $750 a year on their products. I mean, based on your own budget, that might not be much to you yet as someone who knows that preparing for retirement is closer now than my college days were at this point, that’s pretty steep to me, especially since I know that, easily half of what I currently have on the skincare and hair care tip, I barely even use.
Me? Aside from the products that I try in order to create content (that’s free stuff and also why I have so much of it), I gave up being a product junkie years ago. It was hard, yet it was also hella liberating. It freed up space. It freed up money. And it helped me to focus on what I know my skin and hair need as opposed to what the industry tries to cram down my throat.
So, why is my mission what it is today? If the beauty world is making billions, of course, they’re gonna try and sell you everything under the sun. Yet if you want to only purchase what will be truly effective for you this year so that you can keep some space and some coins, here are some tips that fully freed me from the bondage of always digging underneath my bathroom sink and knocking stuff over, only to be pissed as I cleaned it up (if ya know, ya know).
1.Learn Your Actual Skin and Hair Texture
GiphyThe benefit of being in the information age with internet access to boot is there is so much intel that’s readily at your disposal (which is why I don’t get how so many debates about opinions happen on social media when you can just open up a browser and find the facts). The challenge is sometimes there’s so much stuff to learn about that it can become super overwhelming. And honestly, I think that’s how a lot of us end up becoming product junkies in the first place. There’s one influencer on IG who says her skin is bomb due to one product, while someone on TikTok guarantees a totally different product will give you the same outcome.
And don’t even get me started on how many debates naturalistas have on YouTube about what works well on their hair vs. what doesn’t. If you try and take everyone’s opinion into account, you can easily look up and have two cabinets that are filled with stuff that you either don’t use or don’t like. *le sigh*
What’s my suggestion? Well, something that I did that helped me to get some of my cabinet space back was really figuring out what my own skin and hair texture was before making another purchase — and that alone totally changed the game. Because the reality is, someone can say that a particular product gave them flawless skin, yet if their skin type is dry and yours is oily, it could end up doing your own skin more harm than good.
So, what if you have no clue what your skin or hair type actually is? Sites like Skin Type Solutions (quiz is here), Ask the Scientists (quiz is here), and even Sephora (quiz is here) have online tests that you can take as far as your skin goes. YouTubers like Angela C. Styles (here) and Daye La Soul (here) can help you learn more about your hair type and texture. I super appreciate LaToya Ebony Hair’s channel for explaining the difference between 4b and 4c hair (here). Also, Naturally Curly (quiz is here) and Carol’s Daughter (quiz is here) can help you figure out what your hair type and texture are as well.
That way, as you’re moving through a sea of recommendations and suggestions, you can better narrow down what will prove to be the most effective for your hair strands personally. Knowledge is power. This includes when it comes to your skin and hair.
2.Acknowledge That Hair Products Actually Do Expire
GiphyDid y’all know that both skin and hair products expire? Yep. When it comes to skin ones, if they’ve got more oil than water in them, they tend to have a longer shelf life; although most skincare experts say that if you’ve got something that didn’t come with an expiration date but you’ve been holding onto it for 2-3 years, it’s time to toss it. As far as your hair goes, if a bottle of, say shampoo or conditioner has been opened, you shouldn’t keep it around for more than 12 months after you first used it.
And what if you’re not sure what to do? A solid rule is to pay attention to if the appearance or texture of a skin or hair product has changed. If that is indeed the case, go ahead and toss it. No sense in keeping something around if it’s not going to be effective — and if it doesn’t look or feel like it did when you first purchased it…chances are, it won’t be.
3.Toss Out What You Don’t Use on a Weekly Basis
GiphyOkay, while this rule isn’t 100 percent, I would say that it’s probably around 70 percent accurate. What I mean by that is that there’s a good chance that you don’t wash your hair, like clockwork, every seven days. And so, the main point here is, if something is not in consistent rotation, all it’s really doing is taking up space.
For instance, I’ve got a couple of bottles of braid-out and edge control products that absolutely need to get up and out from underneath my bathroom sink before 2024 because all they do is leave a white residue and a frizz-like hold (I won’t say no names but some products out here charge way too much money for the chaos that they create). Why haven’t I done it? It’s honestly because there is a part of me that thinks that, perhaps if I blend those items with something else, they will be useful.
However, since I haven’t tried that yet and also since other products are serving me just fine, I need to let that “fantasy” go and put them in the trash. Clutter is clutter, no matter what lie I might tell myself. Words to live by, sis. Words to freakin’ live by.
4.Make Sure Products Are Seasonal Not Emotional
GiphySomething that some people don’t take into consideration is the fact that your skin and hair oftentimes need different products based on the season that they are in. For instance, since winter is the time when we’re in dry indoor heat quite a bit, it would make sense to use a thicker moisturizer and hair conditioner than in the summer season; that’s what I mean by getting a “seasonal product.”
So, what do I mean by an emotional product? Just like you can have a bad hair day, you can have a “bad product reaction” sometimes. For instance, one of my absolute favorite braid-out creams, sometimes we work seamlessly together — sometimes we don’t. A bit of trial and error has revealed that on the wash days, when I use a heavy protein treatment, the product doesn’t take too well to it (go figure).
Anyway, what I used to do in times past was go out and buy 2-3 other popular braid-out products. Now, I just add a bit more patience in how I apply the one that I have.
Emotions are about feelings. When you want to stop being a product junkie, you’ve got to bring some logic and common sense into play. So yeah, when you’re out here doing your thing on your skin and hair, seasonal shifts in your products make sense; hinging everything on emotion (how you “feel” about your hair at the time) is unnecessary and costly. Literally.
5.Stop “Stress Shopping”
GiphyI can’t believe that at my big age, sometimes I will still get random breakouts — and, of course, they happen at the most unexpected and inopportune times. Although I know that oftentimes, like a cold, I just need to let it all run its course…I also know that I’ve got a solid skincare routine, and I just need to leave things be. Still, sometimes the stress of a perfectly (or imperfectly, depending on how you look at it) placed zit will have me out here looking for any and everything that says it will zap it in 24 hours or less.
And that, my friends, is what I call “stress shopping.” Even a pimple patch (which is actually pretty bomb when you want to reduce the swelling of a zit) is not going to make your skin look like a pimple was never there in a day. So, if you’re out here wasting money because you’re looking for a quick fix, accept that 9.5 times out of 10, there is no such thing, and so, all you’re gonna do by purchasing more stuff is spend more money, which now stresses your bank account out — which profits (pun intended) you nothing.
6.Who Cares If It’s Popular. Does It Work? FOR YOU?
GiphyAnd finally, this point right here can apply in so many ways and on so many levels. Thankfully, I’ve never been the kind of person (not as an adult anyway) who really cared to do something because it was “popular” — and it has served me well. Skincare and hair care products are not exempt because — and again, I won’t say no names — I can’t tell you how many times someone has told me that I’m crazy for not literally buying into a brand (or product from a brand), I got a test sample and either I was less than impressed, or my scalp or skin got irritated from it.
Personally, some of the best items that have worked for me are homemade products on Etsy’s site. The ingredients are natural, and the prices are fair. That’s just me…what works for me. Just make sure that if you are starting 2024 by promising yourself that you won’t be a product junkie anymore that you will really ponder what works for you and stick with that. It’ll save you time, money, and unnecessary drama. And won’t your skin and hair be thankful for that, chile.
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Featured image by Disobey Art/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Sports & Wellness Game-Changers You Need To Know
One thing about this category of It Girls? She plays the long game, and she's doing it while winning at every level.
Whether she's dominating on the court, commanding the balance beam, or moving with grit and grace across the track, her reach extends far beyond medals and accolades. For her, discipline is divine, recovery is as sacred as the hustle, and wellness is the secret weapon fueling her undeniable rise to GOAT status.
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.

Rapper and Basketball Player Flau'Jae
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Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.

Professional Basketball Player A'ja Wilson
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A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.

Professional Tennis Player Coco Gauff
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Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.

NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
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Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.

Professional Tennis Player and Entrepreneur
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Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.

Sports Journalist and Broadcaster Taylor Rooks
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Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.

Track and Field Athlete Anna Cockrell
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Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.

Professional Basketball Player and Comedian Sydney Colson
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Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.

Professional Basketball Player Angel Reese
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Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.

Professional Basketball Player and Model Kysre Gondrezick
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Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky

Track and Field Athlete Gabby Thomas
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Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.

Olympic Gymnast Jordan Chiles
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Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.

Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









