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I Tried TikTok's Latest Under-Eye Blush Trend & This Is What Happened
Beauty & Fashion

I Tried TikTok's Latest Under-Eye Blush Trend & This Is What Happened

Another day, another slay, thanks to the latest beauty trend taking over my “For You” page. TikTok has become the quintessential source of easy, real-life, everyday makeup tutorials that leave me wanting to take a trip to my local Sephora only to search for products I never knew I needed. It has become a trusted source of tried and true beauty hacks demonstrated by my favorite online influencers.


A more recent trend to hit TikTok is the pink under-eye blush application, with a phenomenal 106.1 million views. With a quick search of #pinkundereye you’ll see endless videos of women from every background and a variety of skin tones with their product recommendations and techniques on how to achieve this DIY pink concealer.

I love discovering practical and effortless beauty tips that I can add to my daily routine that won’t take too much time each morning. My makeup preference is a natural beat that takes less than 30 minutes to apply. Easy to achieve no matter one's skill level with a quick combination of three products, I was excited to give it a shot.

Follow along with my step-by-step guide on how to apply this pink under-eye concealer that may have you rethinking your everyday makeup routine below.

How To: The Pink Under-Eye Blush Trend

Step 1: Concealer

Shahirah Ahmed/xoNecole

First thing when starting your pink under-eye look, apply your go-to under-eye concealer to brighten the inside corner area underneath your eye. A good concealer will be a shade lighter than your foundation, masking any dark circles, wrinkles, or blemishes. Preferably used after smoothing on your foundation, allow your concealer to set for about 5 to 10 minutes before moving on to steps 2 and 3 of this effortless look.

Step 2: Blush #1

Shahirah Ahmed/xoNecole

As for the next step, I used Rare Beauty’s Soft Pinch Liquid Blush in the color "Bliss." I loved the lightweight feel and ease of application the matte nude pink provided. The soft tonal rose pink was subtle, with just the right pop of color extending to the deepest part of the inverted triangle underneath the eye.

Step 3: Blush #2

Shahirah Ahmed/xoNecole

Following up with a second blush with a deeper tone, I used Fenty Beauty’s Cheeks Out Freestyle Cream Blush in "Summertime Wine" on the outer under-eye higher up on my cheekbones. Using a M405 Angled Contour Brush from Morphe, I applied the lightweight cream blush, which is a great product to build upon if a more pigmented look is desired.

Step 4: Blend

Shahirah Ahmed/xoNecole

At this point, I was a bit nervous about the outcome but knew I had to trust the process. Opting for a sponge for finishing touches, it worked wonders in blending the layers of blush, especially with a mix of liquid and cream products, giving it a more natural finish.

After blending, I decided to apply another layer of Fenty Beauty’s "Summertime Wine," which is why I love a builder blush. With more layers, the bolder the look with a doll-like effect.

Shahirah Ahmed/xoNecole

Step 5: Setting Powder

Shahirah Ahmed/xoNecole

Finally, I applied setting powder to set the under-eye makeup, which allows it to last throughout the day by keeping the oil away while also achieving a smooth matte finish. For this step, I also used a Beauty Blender to set the concealer and blush combination.

Final Look

Shahirah Ahmed/xoNecole

Being a natural makeup girly with less is more perspective, I’ll definitely try this look again. Finding the right balance of blush, concealer, and setting powder will be the ultimate goal, as this beauty trend is for those who love a subtle approach to their everyday makeup routine.

Layering the perfect pinks without going too bold while also achieving an effortless pigmented look is the key.

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Featured image by Shahirah Ahmed/xoNecole

 

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