

5 Black Beauty TikTokers On Navigating Social Media As Creatives Of Color
TikTok has quickly become the go-to platform for all things beauty. With trends like the “clean girl makeup look” and “slugging” filling our “For You” pages, beauty lovers are inspired to level up their routines. As a result, #BeautyTikTok is evolving rapidly with new beauty hacks and influencers rising every day, making groundbreaking impacts on their community. TikTok seems to be the “perfect platform” for beauty influencers to grow, yet there’s still a wide gap for creatives of color, and Black creatives, in particular, to be seen.
Black creatives have been vocal about the recent inequalities on the platform. There has been a clear gap between exposure and opportunity from the algorithm for brand deals. There have also been unfortunate cases of content being stolen from Black creatives without any credit or recognition. As a creative myself, there have been times when I’ve felt like I had to put in more effort than my counterparts just to be noticed and when I've had to advocate for myself in order to be paid my worth. However, I love my community, so I continue to push forward and create, an adage many creatives of color live by.
In an effort to shed light on the Black content creators in the TikTok space, xoNecole chatted with five Black beauty TikTokers about their journey and experiences in the social media landscape.
Finding Your Voice and Pushing Forward
Victoria Azubuike, Beauty and Lifestyle Content Creator
Courtesy of Victoria Azubuike
“My growth as a content creator has been prolonged, and then it dramatically increased recently. I’ve recently understood my voice on TikTok and Instagram and what I want to convey to my audience. I dabbled in a few niches when I first started - mainly fashion and motivational content. Now, I’ve finally learned how to show up for myself and the community I serve. There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed. Thankfully, I found my voice.
There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed.
"I'm learning to show up as my authentic self daily, and share elements of my journey with my community. I'm learning loads, it's a process and reminding myself not to overthink certain things and think about what I would want/need to hear from somebody else. It’s not easy. However, I’m learning it’s important to still show up as my authentic self. I used to use many filters, and this year, I decided to show up as I am - even with a pimple on my face. Through time I’ve realized people respect that more. My community wants to hear from me, the content creator, and that doesn’t always mean showing up with makeup or being perfect. I’m very grateful for my community. They inspire me to push through and show up no matter my challenges."
Representation and Unity
Damilola Adejonwo, Beauty Content Creator
Courtesy of Damilola Adejonwo
"My journey as a content creator has been incredible, but at the same time, it has come with a lot of responsibility. Due to the racial climate, I always take it upon myself to show people how to respect me as a gay and Black man. Content and representation are important because they show who we are and where we come from. I want to show people that there are people who are gay, Black, and wear makeup. It’s so important to see that. I’m happy that I can show that side of myself. Although it has been a good journey for me, I think we have a lot more to do to feel fully included.
"Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
"Believing in myself is what helped me overcome my challenges and build community. However, what I learned through that is to take time for myself. Mental health and taking a break are so important. Especially if I want to be the change, I also have to be the action. Remember to take breaks, be inspired, and know what needs to change in our community. In my community, I feel like we’re not always included, so now I make it my responsibility to include everyone for us to be unified. If I don’t take that action, other people won’t either."
Staying Positive and Being True to Yourself
Brinkley, Natural Hair Content Creator
Courtesy of Brinkley
"In the beginning, being a content creator felt easy and came out of nowhere for me. As I put in more work, I felt like I had seen less engagement. I know it’s because I am a creator of color. These days I see those who aren't part of our community do less and blow up because TikTok is showing their content. However, Black creators are constantly getting shadowbanned or not ending up on the #ForYouPage. I have over 200,000 followers, and I’m only getting 1,000 views - something is not adding up. At some point, It was disheartening, and I thought about quitting because I was putting in so much work. I can’t give up on my online community.
"Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
"My biggest challenge has been staying positive. There are times when I do get discouraged or receive hate comments that make me feel like giving up. These are the moments when it’s important to remember who you are and not let anyone’s opinions define you. The biggest lesson has been staying true to myself. When you’re true to yourself, you can be proud of what you accomplish."
Focusing on Your Joy and What You Can Control
Alyssa Francois, Beauty + Lifestyle Influencer
Courtesy of Alyssa Francois
"My journey as a content creator has been one of the most rewarding experiences, and I'm not referring to money. Being able to cultivate a community, learn from them and offer them value is one of the best feelings. However, so many challenges come with being a content creator of color. It often feels like I have to be working 1000 times harder to get the credit or pay I deserve from brands that reach out to partner with me. This could be discouraging, but I do my best to focus on what I can control. What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
"After being diagnosed with endometriosis in 2021, I embarked on a holistic healing journey because I've learned that healing goes beyond the food on your plate and medications. Taking my community on my holistic healing journey has also helped me find new ways to become and feel beautiful from the inside first. I felt that I was making a positive impact as a Black content creator when women of all walks of life reached out to me, thanking me for sharing my endometriosis journey.
"I didn't know that simply opening up more about my autoimmune disease would be interesting to my community. Being a content creator and sharing my journey to help others brings me so much joy, and I want to make sure it continuously feels this way for me."
The Power of Pivoting and Being the Change You Want To See
Trennei Adams, Beauty Influencer
Courtesy of Trennei Adams
"As a woman of color who hasn’t been in this industry very long, my experience has been great! I love the community I’ve built and continue to grow. However, I felt a lack when building a true community on TikTok. I decided to pivot over to Instagram, started taking it seriously, and posting consistently. That’s when my community started to build and form. Something about Instagram feels more intimate to me; it has now become my main platform.
"I realized I was making more of an impact on Instagram as the messages would come through. Women were thanking me for inspiring them and being transparent. Those messages mean the world to me. People are drawn to what they relate to.More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
People are drawn to what they relate to. More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
"I’m unapologetic about being the change I want to see. I want to see more women cheering other women on. I want vulnerability. I want to see women evolving and stepping into their power, loving themselves fiercely and confidently while also holding space for the woman next to them!
"I want young Black girls to see that whatever they want to achieve in this lifetime is possible. You can be poised, classy, well-spoken, kind, educated, have nice things, go to therapy, etc. I want that to be normal for us Black women and not a shock! My platform exudes the change I would like to see more of."
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Featured image courtesy of Trennei Adams
Smile, Sis! These Five Improvements Can Upgrade Your Oral Hygiene Instantly
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
An author by the name of Alexandra Katehakis once said this about orgasms: “Great spiritual teachers throughout the ages have stated that orgasm is the closest some people come to a spiritual experience because of the momentary loss of self. Why is this true? Because with spiritual sex, you move beyond orgasm into a connection with yourself, your partner, and the divine — recognizing them all as one.”
If it’s counterintuitive to what you’ve ever thought about orgasms, believe it or not, there are even pastors who have said that climaxing is the closest comprehension of heaven on this side of it: it is an extreme kind of bliss that is indescribable and is best experienced between two people who share a sacrificial kind of love for one another.
Although this might seem like a heavy way to intro this particular topic, because the O Method is an orgasm-achieving technique that centers around housing energy, embracing the mental practice of manifestation, and the attempt to achieve the best climaxes ever — it all works together pretty well if you ask me. If you want to take your orgasms to the next level, it’s important that you get out of yourself (to a certain extent), that you see the spiritual role that manifestation plays, and that you are open to trying new things. No doubt about it.
So, let’s learn more about what the O Method is all about and how it very well could be just what you’ve been looking for…even if you didn’t know it.
What Is the “O Method” All About?
Question: When’s the last time you’ve had an orgasm? Not just any orgasm — I mean a really mind-blowing one (I’ll give you a second to think about it). Now, what if you could manifest that experience to the point where it wasn’t a rare occurrence but something that happened almost every time that you and your partner had sex with each other? How absolutely awesome would that be?
That is pretty much what the O Method is all about — helping you achieve the kind of orgasms (and sexual pleasure, in general) that you desire through the practice of manifestation. And since your biggest sex organ is your brain, it would make perfect sense that even with all of the tips and techniques that you might learn to do as far as your body is concerned, honing in on what you think about is super imperative to sexual fulfillment, too. And that’s just where manifestation comes in.
What If You’ve Never “Manifested” Anything Before?
Before we get into a quick lesson on manifestation, I think it’s important to mention two things. One, for the cynics, there is a lot of truth in the fact that it’s got some solid spiritual basis to it because even the Good Book says that as a man thinketh in his heart, so is he (Proverbs 23:7). At the same time, that same Good Book tells us that faith without works is dead (James 2:14-26). So, while it is always a good idea to focus on good, positive, and productive thoughts, just thinking about them isn’t enough — at some point, you’ve also gotta get out here and DO something (bookmark that).
Okay, with that mini-sermon out of the way, whether it’s in the bedroom or not, manifestation is basically about focusing on something tangible that you desire, harnessing your energy in such a way that your words and actions are directed towards that longing until what you want, well, manifests. For the record, aside from this having a spiritual backing to it, in many ways, science cosigns on manifesting, too. There is actually a scientific process known as neuroplasticity that consists of reframing your mind so that your actions ultimately end up aligning with your goals — and that is another way to look at manifestation.
So, what if you’re someone who has never set out to do a manifestation practice before? No worries. Something that’s awesome about it is there are several different approaches that you can take.
Some people manifest what they want in their lives via:
- Journaling
- Visualization/Creating vision boards
- Writing down their desires before going to bed (so that they can “download” them into their dream state)
- Creating mantras and affirmations
- Applying the 369 Manifestation Method (you can learn more about that here)
- Meditating
- Learning more about what you want to manifest (which brings forth clarity)
This is important to keep in mind because, when it comes to manifesting the types of orgasms that you want to have, as you can see, you can try different manifestation methods until you find one (or ones) that you are truly comfortable with. One that can ease you into the entire process rather smoothly is something known as sex journaling.
How Sex Journaling Can Actually Help You to Have an Orgasm
As a writer, I’m a big fan of journaling. Mostly because it’s a way to get out some of your deepest thoughts and feelings so that you’re able to really process what is happening inside of you in a private setting. And when it comes to sex journaling, specifically, it’s all about centering yourself on the things sexually that you want to “unpack,” get clarity on or come to some revelations about. For instance, if there’s only been one partner from your past who’s been able to help you achieve the type of orgasms that you wish to manifest, journaling about what makes him different from the other guys can provide you with some solid ah-ha moments.
Or if you need help getting as specific as possible about the sexual experiences that you’re after, journaling can help to make that happen for you — because one thing that manifesting reminds us all to do is be as specific as possible.
Yeah, simply saying, “I want to have better sex” isn’t detailed enough when you want to get your energy to match with your desires — instead, describe how all of your senses should feel in the experience, along with why, that can get you so much closer to achieving your goal. Once those things are documented, you can segue into creating mantras and/or meditation that are based on them. Yeah, sex journaling really is an underrated superpower on a lot of levels (check out “The Art Of Sex Journaling (And Why You Should Do It)”).
5 Tips for Making the O Method Work for You
Now that you know more about what the O Method is and how manifestation plays a direct role in its process, let’s talk about five ways to make the O Method truly effective in your own (sex) life.
1. Focus, FULLY, on your feminine energy. What do rose quartz, amethyst, moonstone (which is a Gemini birthstone as well; yes, I’m a Gemini), selenite, and rhodonite all have in common? They’re crystals that help you to go deeper into your divine feminine energy. Traits that are associated with this include compassion, creativity, kindness, gentleness, and sensuality (feminine energy is also accepting and forgiving). If you were to study energy from a biological standpoint, it’s about producing change, responding to stimuli, and having the ability to do what needs to be done (work). So, when it comes to manifesting the kind of orgasms or sexual experiences that you want, using things like your creativity and gentleness in your thoughts and actions can play a role in bringing balance to your partner’s masculinity, which can create a profound sense of pleasure — after all, opposites do attract.
2. Don’t hold back on what it is that you desire. Whenever I interview sex therapists, something that they all say is, a huge mistake that people make as far as sexual satisfaction is concerned is, they have walls up — not just with their partners but even within themselves. Sometimes, there is intimidation, fear, or even shame around what they really want to happen during sex to the point where they aren’t able to channel their energy fully in those directions in order to manifest what they want. For the O Method to work, you can’t let those types of negative emotions hinder you; the more you are able to articulate what you want and how you want it, the better chance you have of making it happen. So yes, get graphic. As graphic as possible.
3. Make manifestation a daily practice. Repetition is important when it comes to manifestation. That’s because the more you declare what you desire (a mantra), get still and think on it (meditation), or look at the “art” that you’ve created surrounding it (visualization), the quicker it becomes a part of you. So yes, make manifestation a daily practice. For instance, if one of your mantras is, “I am going to have intensely passionate orgasms, one right after the other,” don’t just state that 15 minutes before sex is going to happen. Wake up and declare it. Then say it on your lunch break. And again before turning in. The more your thoughts are “streamlined” in this way, the easier it will be for your body to follow suit.
4. Share this practice with your partner. If you were to do even more research on the O Method, one thing that most of the articles will mention is it’s a practice that you can do alone or with your partner. Indeed. However, I just want to make sure that you get into your psyche that great sex is, in part, about good communication. And so, the more comfortable you are sharing with your partner what you are doing as far as the O Method is concerned and what you ultimately want to happen as a result of the practice, the easier it will be for him to “match your energy” — both in and out of the bedroom. And when your partner is on the same page as you? That definitely increases the chances of attaining your sexual desires — exponentially so.
5. Stay in the moment. While I was reading one article on manifestation, I really appreciated something that the author said: manifestation isn’t some supernatural power. In other words, while it can be beneficial, it’s not like you can just think of something, and it instantly appears out of nowhere. Manifesting is a discipline, and it must be accompanied by action, consistency, and patience — this means that you must also practice mindfulness. Meaning, now that you know better what you’re looking to achieve as far as sex is concerned, every time that it transpires, maintain a level of positive energy, remember what your end goal is, and then determine in your mind to enjoy the moments as they come. Remember, manifestation isn’t to add stress…it’s to cultivate clarity.
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At the end of the day, the O Method is simply a way of reminding you that your mind plays a huge role in your sexual pleasure, and when you channel it and your energy exactly where you want them both to go, you’ll be amazed what your body is capable of doing…and accomplishing.
So, what kind of orgasm are you wanting to achieve? You’ve got a tool to get you there. USE IT.
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Featured image by Giphy