Selena Gomez is once again the reigning queen of Instagram, reaching a whole new level of support at 400M+ followers. Whether you are a Selenator or not, you have to admit it is pretty legendary to leave the platform for as long as Gomez has, only to return and become the most followed woman to date. This massive growth and general outpour of support are heavily influenced by the success and impact of her brand, Rare Beauty.
If you are not familiar, Rare Beauty supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective. The beauty brand's mission is heavily intertwined with Gomez’s experience in the public eye and struggles with mental health. Rare Beauty celebrates uniqueness and individuality, stepping away from unachievable and unrealistic beauty standards, which has, in turn, set Selena Gomez apart.
Rare Beauty encourages us to question what would happen if we stopped trying to be perfect. They open the door for honest dialogue around conventional beauty and the correlation it has on our mental health.
It's clear to see the heart of the brand not only through the Rare Impact Fund but the faces behind the brand. Rare Beauty truly celebrates inclusivity. My favorite example of this is Toni Bravo, known as @bonitravo on TikTok, a former Rare Beauty Social Associate.
@bonitravo thank me later 🤝
Bravo, through several viral videos showcases the depth and range of Rare Beauty products with her unique sunset blush combos for deep and dark skin tones. Bravo spotlights the areas in the beauty space where Black women are generally left out of the conversation. She emphasizes complexion products with the proper undertones, and blushes and highlighters with deep enough shades to complement and enhance our features.
Like Bravo, my Rare Beauty favorites that sparked my love for the brand are:
The Positive Light Tinted Moisturizer
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I’m in the color 56N and the shade match for the Positive Light Tinted Moisturizer is flawless!
The Always an Optimist Soft Radiance Setting Powder
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This setting powder doesn’t get mentioned enough and sets the face beautifully.
The approach Rare Beauty takes in shifting the narrative is refreshing. 2023 feels like a full-blown social media era, with every platform challenging our perception and pushing the limits for perfection.
It’s vital to have brands like Rare Beauty hold space to keep us grounded and individually rare.
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Featured image by Jorine Dorcelus/xoNecole
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