
November gifts us with the blessing of Mercury direct on the 3rd bringing balance and understanding to our relationships. When Mercury shifts into Scorpio, we're invited to embrace our vulnerabilities and the healing that our intimate connections can provide. The Jupiter and Pluto conjunction reminds us that even the most painful experiences have the ability to transform our lives for the better. Our vitality returns with a force when Mars goes direct just in time for the New Moon, inviting us to (re)commit to our deepest desires. The Sun shifts into Sagittarius on the 21st, lifting our spirits for the holiday season and preparing us for the beginning of eclipse season.
Check out your November 2020 monthly horoscopes:
Aries November 2020 Monthly Horoscope

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Your relationship dynamics get a little more clear when Mercury goes direct on the 3rd. When Mercury shifts into Scorpio on the 10th, you desire to go deeper in your connections. Anything surface-level won't keep your attention for long. On the 12th, Jupiter and Pluto meet up, requiring you to step up to the plate as you rise to new levels of success and influence. Here's your opportunity to show the world what you've got. When your ruling planet, Mars, goes direct, you're feeling more confident in your ability to get the job done––even if it requires you to move beyond your comfort zone (aka the growth zone).
On the New Moon, you're encouraged to explore different resources for gaining the financial assistance you need. When Venus enters this part of your chart, you've got the magic touch. Ask and ye shall receive. The Sun enters Sagittarius on the 21st, inviting you on a quest for higher knowledge by deepening your understanding of your spiritual beliefs. If you've been feeling the urge to travel to a specific place, there may be lessons for you to explore there. November comes to a close with a Full Moon Lunar eclipse, helping you resolve any communication barriers inhibiting you from expressing your truth and acknowledging the truth of others.
Taurus November 2020 Monthly Horoscope

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Mercury goes direct in Libra on the 3rd, then shifts gears into your opposite sign, Scorpio, bringing your focus to relationships. Finding a happy middle ground with your partner and renegotiating existing contracts are supported moving forward. On the 12th, Jupiter and Pluto encourage you to expand your view of the world––possibly through some sobering events playing out on a global scale. Sudden changes in your religious and political beliefs are possible during this time. On the 13th, Mars goes direct, helping you blow off some steam. The past couple of months may have been a bit intense as you internalized your frustrations and hopefully came to a better understanding of the root of them.
The more mindful you become of your anger, the less power it has over you.
The New Moon on the 15th has you taking a relationship to the next level. You may be tying the knot with your sweetie or signing your name on the dotted line with that new employer. If you're an independent contractor or entrepreneur, Venus shifting into Scorpio can help you attract new clients or a business partner. On the 21st, the Sun enters Sagittarius liberating you from the opinions of other people as you learn to place more value on your own perception of yourself. They don't call it SELF-esteem for no reason. The month wraps up with a Full Moon Lunar Eclipse liberating you financially, whether you're paying off a debt or getting a raise. Avoid overspending so you don't wind up getting yourself right back in the spot you worked so hard to get out of.
Gemini November 2020 Monthly Horoscope

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Your ruling planet, Mercury, goes direct on the 3rd helping you get clear on whether you and a romantic interest are on the same page. The focus shift when Mercury transitions into Scorpio to help you get your schedule and workplace organized. When it comes to your health, addressing any obsessive or addictive tendencies is beneficial for more sustainable peace of mind. On the 12th, Jupiter and Pluto support you in getting to the root of any habits that affect your psychological well-being. When Mars goes direct, your friends can be a much-needed support system if you let them in on what you've been struggling with. We all need help at times—even the person wearing so many different hats.
The New Moon on the 15th invites you to incorporate some better habits into your lifestyle. When Venus enters this part of your chart, you'll find it a little easier to stick with these changes. On the 21st, the Sun enters Sagittarius, bringing your attention to relationships and contracts. It may be time to renegotiate the terms of an agreement or communicate your needs within a close relationship. Knowing what your boundaries are is great but it doesn't do you any good if you don't communicate them to other people. The month closes out with a Full Moon Lunar eclipse in your sign bringing forth some powerful, fated events that will change your life over the course of the next year. Strap yourself in and get ready for the ride!
Cancer November 2020 Monthly Horoscope

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The month kicks off with Mercury going direct on the 3rd helping you smooth out any family feuds or disruptions on the home front. When Mercury shifts into Scorpio on the 10th, you're in a sentimental mood, making this the perfect time to indulge your inner romantic. Write a love song, watch your fave rom-coms or travel somewhere secluded with bae for a little more one-on-one time. On the 12th, Pluto and Capricorn meet up, encouraging you to take an honest assessment of your relationships and contractual agreements. If something isn't working, address the issue and provide some solutions that could work for you and your partner.
When Mars goes direct, the pressure is on but you're feeling confident to take on any challenges that stand in the way of your success. The New Moon on the 15th invites you to pick up a new (or old) hobby as a means of nurturing your inner child. On the 21st, the Sun enters Sagittarius, making it a little difficult for you to practice self-control at Thanksgiving dinner. Enjoy yourself but keep things in moderation! The month closes out with a Full Moon Lunar Eclipse. Take it easy during this time if you don't have as much energy as usual. It's time to disconnect from the grind and reconnect with your spirit.
Leo November 2020 Monthly Horoscope

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Communication issues smooth out when Mercury goes direct on the 3rd. When this energy shifts into Scorpio, you've got an opportunity to resolve some family drama or issues on the home front. On the 12th, Jupiter and Pluto team up to remind you of the importance of maintaining a healthy work-life balance. Don't let the hustle stress you out to the point that you're not eating properly, getting enough rest, and exercising as well. When Mars goes direct on the 13th, you're ready for some adventure and another stamp in your passport. If you're a student or teacher, this transit gives you the energy boost you need to finish off the semester strong.
The New Moon on the 15th invites you to start a new project or learn a new skill. Scorpio's fixed nature will help you lock into whatever you're creating or learning. On the 21st, the Sun enters Sagittarius, encouraging you to indulge your romantic side. Enjoy a fancy bottle of wine, buy yourself some flowers, or take a trip with bae. The month winds down with a Full Moon Lunar Eclipse illuminating those that are truly loyal to you and those that are just around to get something from you. Let go of anyone that you're dragging along just for the ride. They just might be the dead weight that's slowing down your progress.
Virgo November 2020 Monthly Horoscope

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Your ruling planet goes direct on the 3rd, helping money matters move forward. When the energy shifts into Scorpio on the 10th, you're capable of communicating your feelings more clearly. Jupiter and Pluto team up on the 12th to shake things up. If life has become too routine, a stroke of inspiration has you craving something bigger, better, and way more fun. Your inner child is in desperate need of your attention so make sure you're nurturing that aspect of yourself to stay more engaged with life. On the 13th, Mars goes direct, bringing you out of the depths of some transformational shadow work you've undergone these past couple of months.
You're feeling more confident in your ability to make the best out of your experiences—the good, bad, and ugly.
The New Moon on the 15th invites you to express yourself in a way that allows others to know the real you. On the 21st, the Sun enters Sagittarius making your family the center of your joy over the next month. Spending more time at home and with your loved ones is just what you need to get grounded. November comes to a close with a Full Moon Lunar Eclipse reminding you that it's OK to pivot in a different direction. If you're no longer interested in your career path, this is a supportive time for repositioning yourself and establishing a new mission.
Libra November 2020 Monthly Horoscope

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Mercury goes direct in your sign on the 3rd, clearing up communication and travel issues for you. Energy shifts into Scorpio, helping you move money matters forward. On the 12th, Jupiter and Pluto link-up which has you feeling restless to make some changes on the home front. A relocation may be just what you need to transform your life. You're feeling more assertive when Mars goes direct on the 13th, encouraging you to shoot your shot so you can take your relationship to the next level. Just make sure you maintain that diplomatic approach of yours to avoid coming off as too pushy.
The New Moon on the 15th invites you to plant the seeds for a new, financial endeavor that may involve you partnering up with someone else. Just make sure they're on the same page as you to avoid any problems in the future. On the 21st, the Sun enters Sagittarius and you're feeling vibrant and ready to mingle for the holiday season. You're the life of the party and others can't help but be mesmerized by your charm. The month comes to an exciting close with a Full Moon Lunar Eclipse wrapping up a chapter for you in the way you view the world. Your political or religious beliefs may undergo sweeping changes as you get more clear about your personal values and beliefs.
Scorpio November 2020 Monthly Horoscope

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The month kicks off with Mercury going direct on the 3rd, helping you find closure where necessary. When this energy shifts into your sign, you're feeling more empowered about the new direction you're moving in. On the 12th, Jupiter and Pluto meet up which could feel a bit heavy as you're adapting to new ways of thinking and communicating. It's time to address those limiting beliefs and self-dialogue. No one is out to get you in this case, Scorpio. Don't play a role in your own demise. When Mars goes direct on the 13th, you're motivated to get your body and your office into shape. Put yourself on a more structured routine to maintain a good sense of work-life balance.
On the 15th, the New Moon in your sign invites you to blow out the candles and make a wish. What do you want to accomplish in the next six months to a year? Write it down on paper and watch sh*t get real. The Sun shifts into Sagittarius on the 21st, bringing your focus to money. Avoid overspending over the next month. Holiday season is upon us but you can budget for it instead of breaking the bank. Remember the most important part about the holidays is being with your loved ones––not seeing who can buy the most expensive gifts. The month comes to a close with a Full Moon Lunar Eclipse on the 30th, giving you the nudge you need to step into your power and ditch the old sob stories that perpetuate a victim complex. You're a winner, baby. Act like it.
Sagittarius November 2020 Monthly Horoscope

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November kicks off with Mercury going direct on the 3rd, helping you smooth out any communication issues amongst your social circle. When Mercury shifts gears into Scorpio, you're clear on which connections you need to dissolve due to others' hidden agendas. On the 12th, Jupiter and Pluto team up, sobering you up to the reality of your financial situation. You may hate to hear it, but stop trying to live above your means, and then wonder why you're stressed about money. Reel it on in and stick to a strict budget when it comes to holiday shopping. When Mars goes direct on the 13th, you're motivated to create and play. You can have fun and still be financially responsible.
The New Moon on the 15th invites you to disconnect from the chaos of the world to reconnect with the still center of your soul. Profound healing is taking place for you regarding issues that may have affected you in past lives. It's time to clean up your karma by making different choices moving forward. On the 21st, the Sun shifts into your sign, making it your birthday season! All eyes are on you so make the most of it. The month closes out with a Full Moon Lunar Eclipse in your opposite sign which could result in an ending in a relationship or contractual agreement. Ultimately, whatever dissolves from your life during eclipse season is no longer a good match for you. Keep your head up, buttercup. Better opportunities and partnerships lie ahead.
Capricorn November 2020 Monthly Horoscope

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The month begins with Mercury going direct on the 3rd, helping you move forward in matters of career. When Mercury shifts into Scorpio, you're clear about who's on #TeamCappie and who's not. Any hidden agendas will be revealed in the weeks to come. On the 12th, Jupiter and Pluto team up, reminding you not to blow your problems out of perspective. It's been a tough year but trust that all of this pressure you've been under will result in some major gems. When Mars goes direct, you've had enough of the same ol' scenery, making it the perfect time to switch up your home decor or relocate elsewhere.
The New Moon on the 15th invites you to reconnect with your deepest desires. Do you want more power? More depth in your relationships? Or maybe more satisfaction in the work that you do. The choice is yours. Plant the seeds and nurture your garden. On the 21st, the Sun shifts into Sagittarius which has you feeling more reclusive than usual. Reflect and rest up for your birthday season. November comes to a close with a Full Moon Lunar Eclipse helping you overcome the limited beliefs contributing to any addictive or obsessive habits. Some insight about your health can be just the catalyst you need to get your sh*t together.
Aquarius November 2020 Monthly Horoscope

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November kicks off with Mercury going direct on the 3rd and you're on the first flight out to that resort in the Caribbean. When this energy shifts into Scorpio, be mindful of confrontations with authority figures—particularly in the workplace. Instead of cursing your boss out, vent about them to a friend instead. Jupiter and Pluto meet up on the 12th, inviting you to confront your biggest enemy—you. Your experiences are simply mirroring what you feel about yourself, so cut it out with the projections and lean into some accountability instead. On the 13th, Mars goes direct, reminding you of the power of your righteous anger.
Use your voice to be an agent of change.
The New Moon on the 15th has you pivoting in your approach to your career. Realign with your deepest desires to assure that your success is in the bag. On the 21st, the Sun enters Sagittarius, inviting you to connect with your friends—both online and in real life. Your vibrant spirit is infectious amongst your social circle. You could even find yourself receiving a lot of attention on social media over the next month. On the 30th, the month closes out with a Full Moon Lunar Eclipse transforming your relationship with your money. Limiting beliefs have got to go for you to step into the abundance you were destined for.
Pisces November 2020 Monthly Horoscope

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Mercury finally goes direct on the 3rd, helping you sort out issues with financial institutions you're associated with. On the 10th, the energy shifts into Scorpio encouraging you to dive deeper into your studies about spirituality. Some of you may even be in positions to teach others what you know. When Jupiter and Pluto link up on the 12th, you're reevaluating your social circle and whether they truly align with your core values and beliefs. Don't be afraid to branch out in search of your tribe. On the 13th, Mars goes direct. If your money slowed up over the past couple of months, things should be turning around in the weeks to come.
The New Moon on the 15th has you ready to commit to your mind's expansion, making this a good time to enroll in school, sign up for that workshop, or find a mentor you can learn from. On the 21st, the Sun enters Sagittarius and you're feeling the pressure to push forward in your career by leaps and bounds. It's OK to be hopeful but make sure your expectations are realistic. Everyone can't be an overnight success. November winds down with a Full Moon Lunar eclipse illuminating a generational pattern that needs to be resolved. You now have the opportunity to express yourself in ways that your ancestors didn't have the privilege to.
It's your duty to own your truth, embody it, and share it with the world.
Are you a member of our insiders squad? Join us in the xoTribe Members Community today!
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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