The pathway to manifesting our ancestors' wildest dreams, is first led by becoming a living embodiment of their legacy. For storyteller, photographer, and podcast creator, Nneka Julia, it's the weight of three consciousness, "a Black American consciousness, a Nigerian consciousness, and a Cambodian consciousness," that when fused together, ignites the purpose and vision behind her work.
Being the child of immigrant parents, Nneka has been surrounded by examples of resilience that have informed every aspect of her creative pursuits. As a teen, Nneka and her family traveled to Cambodia, her mother's home country, to visit after the passing of her grandparents. It was on this trip that she'd pick up her camera for the first time, and everything would shift, "That trip really changed my life; it changed the trajectory of knowing what I was actually interested in doing. At that point in time, I knew what it meant to be able to capture my family on camera and memorialize them in that way."
Courtesy of Nneka Julia
Nneka discovered the art of audio storytelling through her father's cassette collection of motivational speakers and self-help gurus like Tony Robbins, Les Brown, and Zig Ziglar. In a fateful twist, she would find herself utilizing this same form of storytelling, on her very own roster of podcasts, Passing Through and The Layover. While listening, you'll spot the unique sonic experience the podcasts offer: it's immersive. It's poignant and captivating. It uproots you from whatever location you happen to find yourself in while listening and teleports you into exotic destinations and the memories that were made there.
The single-narrative podcast is filled with life lessons and tangible anecdotes that strip down the highly-curated nature of travel glamour shots, revealing the humanity in each story Nneka tells, "I think when we're online, it's easy to feel like everyone's life is so perfect and that we're alone. All this stuff is so much more important to me than the image; it's that you don't feel alone."
The mission that Nneka fulfills with her platform is necessary, especially at a time where a global pandemic has warped our sense of time and connection is hard to come by. Fortunately, this time has allowed Nneka to reset and share new stories in the upcoming fourth season of Passing Through, that reflect all of the life lessons and updates that have unfolded, "I'm very excited for the next season of Passing Through because it's going to cover quite a bit. I finally caught up with myself in terms of the stories, these are very recent things, this upcoming season is very present."
xoNecole: What was the inspiration behind starting your podcast, ‘Passing Through’?
Nneka Julia: It started as a way to archive my thoughts, feelings, and life lessons learned along the way from all the different people I've met and different places I've been. But now it's turned into this vehicle for people to understand that they're not alone in what they are going through.
I was tired of seeing the same things. When you see people curate and present an image of themselves that completely doesn't match what they're going through at the time, it can kind of warp your sense of worth. So how do I create a tribe in this digital space and how do I keep it real with myself while I'm doing it? We're all kind of archiving our lives online, but what if it was whipped out? What would I have to show my children? For me, legacy, become this ever-present idea and thought, and the things that I continue to go back to are written word and audio. I have to be able to create in this space not just for me, but for the people who come after me.
"For me, legacy, become this ever-present idea and thought, and the things that I continue to go back to are written word and audio. I have to be able to create in this space not just for me, but for the people who come after me."
Courtesy of Nneka Julia
Coming from a Nigerian-Cambodian background, how has your heritage and being born to immigrant parents informed your work?
It has informed every aspect of it. I try to live by the saying that "to whom much is given, much is required," because my parents have given me so much. Not just to their children but to their community, and there's never been this ask for recognition or reward. For me, it's like I have their bones, but I'm wearing my flesh. That's really what it feels like. I owe it to them to carry us to the next level, tell their story to the world, and carry the legacy of our family.
Why is it important for you to share your space for others’ stories to be told on your secondary podcast, ‘The Layover’?
It was totally a byproduct of the live show we did for Passing Through in 2019. Now that I think about it, it was pretty wild to do: we were eight months into the podcast, people didn't know what the show was going to be, I could have Fyre Festival'd the whole thing. But it sold out at this great spot in Manhattan. I invited six black women to share their stories on stage, and it felt like church. I knew with the live show I didn't want to center myself, why not give other Black women a chance to share their stories?
For me, I've been to different storytelling shows and they've all been extremely white spaces, where the storytellers felt like they had to make people laugh and crack a joke. And I hated that. So I wanted to do away with that; I wanted people to feel like they could cry on stage, and feel whatever the story made them feel. Seeing that live with Passing Through, I thought we could do that on a week-to-week basis with The Layover, where people aren't scared to be vulnerable, cry, crack jokes, and run the full spectrum of who we are as Black women and WOC.
How has your work evolved since embodying photography to where you are now in the space of written and audio storytelling?
I didn't realize that my creativity wasn't medium-specific, I didn't realize my creativity could come out in writing, it could come out in audio, photos, and multiple different ways; when I started off, I thought photography was it. As time went on and I started to travel more for pleasure and for work, I started to meet so many people and there are worlds within those people. You're not just meeting a driver in Bali, you're talking about his mother and his daughter, and where he's from, and what his dreams are. Those things stay with you and it affects you. And I felt like photography, yes it was wonderful but if pictures are worth a thousand words, then how much are words worth?
Courtesy of Nneka Julia
"If pictures are worth a thousand words, then how much are words worth?"
With travel being such an intricate part of the work you do and stories you tell, what have you learned from this season of stillness?
It's been a lot. I've never shied away from myself or solitude. So I can't say that this time has been incredibly difficult. Thankfully, this time has been a reset period. Before it used to be just "hustle, hustle, hustle," but now, we're living in strange times, so it's like you have to listen to yourself. Finding a comfortable routine has helped, but also finding solace that you're going to want to break those habits sometimes but you can always get back on the horse. Be graceful with yourself, but be targeted with hitting the small things like taking a walk, writing 50 words, reading two pages - those are my goals. And if I hit it, it's a success, if I go over, it's even more of a success. The atomic things add up, they all compound.
Although the future is so uncertain right now, what does the next frontier for you look like?
For me, the next step (at least in my career) would be adapting these stories into larger-than-life works. Something that speaks to more than just Instagram, something that engages all the senses. I absolutely love audio and written work, but film is all of both of things in one. So I'd love to and am planning to branch off into film, with the ultimate goal to tell my parents' story at scale as well. Communities are niching down. Anytime we go super digital, there's always the antithesis which is analog. With my future work, I want to go analog, so people are able to touch something, feel something, and have something.
For more of Nneka Julia, follow her on Instagram and check out her podcast, Passing Through.
Featured image courtesy of Nneka Julia
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock