
Create The Ultimate Hydrated Twist-Out With These Black-Owned Brands At Ulta Beauty

This article is in partnership with Ulta Beauty.
With the season changing so quickly, it feels like summer just packed its bag and ghosted us. Whether we're ready or not, the new season calls for a new shift in mindset, style, and hair routines. When it comes to taking care of my natural hair, what I do in the summer is simply not enough for the fall and winter. The cool crispness of the season tends to bring about more dryness and hydration becomes a top priority. In these uncertain times, who knows what the next few months will look like, so here's what you can do now to prepare your hair for the next few months.
First things first, we'll need to rack up on all our hair needs, and Ulta Beauty is making it easier for all of us with their Gorgeous Hair Event. As one of their biggest sales of the year, you can expect up to 50% off of brands like PATTERN Beauty (today for 24 hours only all PATTERN Conditioners are half off), The Mane Choice, and so much more. Their sale is available online, curbside pickup, and in-store starting October 4 until October 24. Make sure you grab your mask and hand sanitizer and get everything you need for half the price.
I already grabbed a few of my favorites products from Melanin Haircare, which is new and exclusively available Ulta Beauty, and PATTERN Beauty to show you how I get a hydrated and juicy twist-out. It's one of my favorite styles because it can be worn as a protective style and a curly fro'.
Check out my step-by-step routine using Black-owned products from Ulta Beauty.
Step 1:
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Start on freshly washed hair and part your hair the way you prefer: side part, middle part, or straight back.
Step 2:
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Create smaller sections to create twists.
Step 3:
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Spray your hair with water and PATTERN Beauty's Hydrating Mist for maximum hydration. I like to mix the aloe vera and avocado infused spray with water to boost the hydration in curls that way the style can last a little longer before needing to remoisturize my hair. You can also use the spray to add back moisture to dehydrated strands.
Step 4:
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Apply a generous amount of the new Melanin Haircare Multi-Use Softening Leave-In Conditioner, which can be found exclusively at Ulta Beauty. The water-based leave-in makes detangling easy because the product melts right into your hair and softens your curls. An added bonus is that it smells amazing!
Step 5:
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Finger detangle or use a detangling brush to remove any knots or tangles.
Step 6:
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Apply a generous amount of Melanin Haircare Twist Elongating Styling Cream (found exclusively at Ulta Beauty) to your stands. The twisting cream is the thickest product of the collection but is good because it adds a ton of moisture on top of what the leave-in has already provided.
Step 7:
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Apply Melanin Haircare Multi-Use Pure Oil Blend, which can be found exclusively with Ulta Beauty. The lightweight oil helps seal moisture and soften hair without weighing it down.
Step 8:
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Twist and repeat.
Step 9 (optional):
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Add PATTERN Beauty Satin Scrunchie to your hair to stretch your twists and cut down on some of the shrinkage. Apply the satin scrunchie from the top of the twists as far down to the end as you can. You don't have to worry about any damage or dryness from the scrunchie because it is satin and cuts down on tension and friction.
Step 10:
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Let your hair air dry.
Step 11:
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Once your hair is is dry, add the Melanin Haircare Multi-Use Pure Oil Blend, which is new and exclusively available at Ulta Beauty, to your roots and fingertips and start to untwist your hair.
Step 12 (optional):
Ulta Beauty
Use thePATTERN Hair Pick to increase the volume in your hair and enjoy your hair.
The Final Look:
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Krissy Lewis for xoNecole.com
When it comes to getting a hydrated twist-out, you have to make sure that you use moisture-boosting products and always add water before adding any product. To keep moisture throughout the night, make sure you sleep with a silk/satin scarf or bonnet so everything you used doesn't dry out overnight.
Lastly, don't forget to head to Ulta Beauty's Gorgeous Hair Event now through 10/24 to discover your best hair with these products and more. Click below to shop!
Melanin Haircare Multi-Use Softening Leave-In Conditioner
Ulta Beauty
New and exclusively at Ulta Beauty.
Grace Eleyae Black Satin-Lined Knot Turban
Ulta Beauty
Regular Price: $29.99
HOW TO Achieve A HYDRATED Twistout
A super easy tutorial on how to achieve the perfect twistout that's hydrated and keeps your curls poppin!
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Featured image by Krissy Lewis for xoNecole.com
Freelance writer, content creator, and traveler. She enjoys the beauty of simplicity, a peaceful life, and a big curly fro. Connect with Krissy on social media @iamkrissylewis or check out her blog at www.krissylewis.com.
Claudia Jordan, Demetria McKinney & Jill Marie Jones On 'Games Women Play' & Dating Over 40
What do you get when you mix unfiltered truths, high-stakes romance, and a few well-timed one-liners? You get Games Women Play—the sizzling new stage play by Je’Caryous Johnson that’s part relationship rollercoaster, part grown-woman group chat.
With a powerhouse cast that includes Claudia Jordan, Demetria McKinney, Jill Marie Jones, Carl Payne, Chico Bean, and Brian J. White, the play dives headfirst into the messy, hilarious, and heart-wrenching games people play for love, power, and peace of mind. And the women leading this story? They’re bringing their whole selves to the stage—and leaving nothing behind.
From Script to Spotlight
The road to Games Women Play started over 20 years ago—literally.
“This script was written 20 years ago,” Jill Marie Jones said with a smile. “It was originally called Men, Money & Gold Diggers, and I was in the film version. So when Je’Caryous called me to bring it to the stage, I was like, ‘Let’s go.’” Now reimagined for 2025, the play is updated with sharp dialogue and modern relationship dynamics that feel all too real.
Demetria McKinney, no stranger to Je’Caryous Johnson’s productions, jumped at the opportunity to join the cast once again. “This is my third time working with him,” she shared. “It was an opportunity to stretch. I’d never been directed by Carl Payne before, and the chance to work with talent I admire—Jill, Claudia, Chico—it was a no-brainer.”
Claudia Jordan joked that she originally saw the role as just another check. “I didn’t take it that seriously at first,” she admitted. “But this is my first full-on tour—and now I’ve got a whole new respect for how hard people work in theater. This ain’t easy.”
Modern Love, Stage Left
The play doesn’t hold back when it comes to the messier parts of love. One jaw-dropping moment comes when a live podcast proposal flips into a prenup bombshell—leaving the audience (and the characters) gasping.
Demetria broke it down with honesty. “People don’t ask the real questions when they date. Like, ‘Do you want kids? How do you feel about money?’ These convos aren’t happening, and then everyone’s confused. That moment in the play—it’s real. That happens all the time.”
Jill chimed in, noting how the play speaks to emotional disconnect. “We’re giving each other different tokens of love. Men might offer security and money. Women, we’re giving our hearts. But there’s a disconnect—and that’s where things fall apart.”
And then Claudia, of course, took it all the way there. “These men don’t even want to sign our prenups now!” she laughed. “They want to live the soft life, too. Wearing units, gloss, getting their brows done. We can’t have nothing! Y’all want to be like us? Then get a damn period and go through menopause.”
Dating Over 40: “You Better Come Correct”
When the conversation turned to real-life relationships, all three women lit up. Their experiences dating in their 40s and 50s have given them both clarity—and zero tolerance for games.
“I feel sexier than I’ve ever felt,” said Jill, who proudly turned 50 in January. “I say what I want. I mean what I say. I’m inside my woman, and I’m not apologizing for it.”
Demetria added that dating now comes with deeper self-awareness. “Anybody in my life is there because I want them there. I’ve worked hard to need nobody. But I’m open to love—as long as you keep doing what got me there in the first place.”
For Claudia, the bar is high—and the peace is priceless. “I’ve worked hard for my peace,” she said. “I’m not dating for food. I’m dating because I want to spend time with you. And honestly, if being with you isn’t better than being alone with my candles and fountains and cats? Then no thanks.”
Channeling Strength & Icon Status
Each actress brings something different to the play—but all of them deliver.
“I actually wish I could be messier on stage,” Claudia joked. “But I think about my grandmother—she was born in 1929, couldn’t even vote or buy a house without a man, and didn’t give a damn. She was fearless. That’s where my strength comes from.”
For Jill, the comparisons to her iconic Girlfriends character Toni Childs aren’t far off—but this role gave her a chance to dig deeper. “If you really understood Toni, you’d see how layered she was. And Paisley is the same—misunderstood, but strong. There’s more to her than people see at first glance.”
Demetria, who juggles singing and acting seamlessly, shared that live theater pushes her in a new way. “Every moment on stage counts. You can’t redo anything. It’s a different kind of love and discipline. You have to give the performance away—live, in the moment—and trust that it lands.”
Laughter, Lessons & Black Girl Gems
The show has plenty of laugh-out-loud moments—and the cast isn’t shy about who steals scenes.
“Chico Bean gets a lot of gasps and laughs,” Claudia said. “And Naomi Booker? Every scene she’s in—she’s hilarious.”
But the play isn’t just about humor. It leaves space for reflection—especially for Black women.
“I hope we get back to the foundation of love and communication,” said Demetria. “A lot of us are in protector mode. But that’s turned into survival mode. We’ve lost softness. We’ve lost connection.”
Claudia agreed. “We’re doing it all—but it’s not because we want to be strong all the time. It’s because we have to be. And I just want women to know: You can have peace, you can be soft. But stop bringing your old pain into new love. Don’t let past heartbreak build walls so high that the right person can’t climb over.”
Final Act: Pack the House
If there’s one thing this cast agrees on, it’s that this play isn’t just entertainment—it’s necessary.
“Atlanta is the Black entertainment hub,” Claudia said. “We need y’all to show up for this play. Support the arts. Support each other. Because when we pack the house, we make space for more stories like this.”
Games Women Play is more than a play—it’s a mirror. You’ll see yourself, your friends, your exes, and maybe even your next chapter. So get ready to laugh, reflect, and maybe even heal—because the games are on.
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Sterling K. Brown & Ryan Michelle Bathe Relationship Timeline
Sterling K. Brown and Ryan Michelle Bathe are one of our favorite Hollywood couples. We can't get over their adorable moments together on the red carpet and on social media. While they're both from St. Louis, they didn't meet until college, which they both attended Stanford. And the rest is as they say, history. Read below as we dive into their decades-long relationship.
Mid to Late1990s: Sterling K. Brown & Ryan Michelle Bathe Meet
Sterling and Ryan met as freshmen at Stanford University. "We were in the same dorm freshman year...that's kind of how we met," Ryan said in an interview with ET. "I was mesmerized," she said after watching him audition for the school play, Joe Turner's Come and Gone. Sterling revealed that The First Wives Club star was dating someone else, so they started off as friends.
"She got cast in the play as well, and we would ride bikes to rehearsal, and we would just talk. We found out that we were both from St. Louis. We didn't know that we were both from St. Louis, like, our parents went to rival high schools. We were born in the same hospital. Like, we were friends," he said.
The first few years of their relationship involved many breakups and makeups. However, they ended up graduating and attended NYU's Tisch Grad Acting Program together.
Early 2000s: Sterling K. Brown Tells Ryan Michelle Bathe She's 'The Love Of My Life'
The Paradise star opened up about telling Ryan that she was the one. "We broke up for three and a half years before we came back into each other's lives," he said. "She was on the treadmill working out, and I had this epiphany, 'I have to go tell this woman she's the love of my life.'"
"I go to her apartment, I tell her, and she's like, 'Well, I'm working out right now,' and I was like, 'No, I can see that—I'll just talk to you while you're on the treadmill,' and she's like, 'Well, I feel like going outside. So I'm gonna go on a run,'" he continued. "So I'm like dressed [in a suit], and she starts running through Koreatown, and I start running along with her. Brother had to work, but it was well worthwhile."
2006: Sterling K. Brown & Ryan Michelle Bathe Tie The Knot
The St. Louis natives eloped in 2006 and a year later held a larger ceremony. According to the bride, the best part of their wedding was the food. "The best thing about it was the food," she told ET.
"Can I just say, sometimes you go to weddings, and you get the winner-winner chicken dinner and you're like, 'I pay. OK, it's fine.' But I wanted people to remember their experience -- their culinary experience. So I was happy about that. The food was good."
2011: Sterling K. Brown & Ryan Michelle Bathe Welcome Their First Child
In 2011, Sterling and The Endgame actress welcomed their first son, Andrew. In a 2017 tweet, Sterling revealed they had a home birth. "An unexpected home delivery is something my wife and I went through ourselves with our first born, so this was round 2 for me!" he wrote while referring to a scene involving his character Randall, in This Is Us.
2012: Sterling K. Brown & Ryan Michelle Bathe Appear On-screen Together
A year later, the couple acted together on the Lifetime series Army Wives.
2015: Sterling K. Brown & Ryan Michelle Bathe Welcome Their Second Child
In 2015, Sterling and Ryan welcomed another son, Amaré. Sterling shared an Instagram post about their latest addition to the family. "1st post. 2nd child. All good! #imoninstagram," the Atlas star wrote.
2016: Ryan Michelle Bathe Joins Sterling K. Brown On 'This Is Us'
Ryan guest appears on her hubby's show, This Is Us.
Sterling K. Brown Reveals Ryan Michelle Bathe's Mother Didn't Like Him At First
During their sit-down interview for the Black Love series, Sterling revealed that Ryan's mother wasn't a fan of him, which caused friction in their relationship.
2024: Sterling K. Brown & Ryan Michelle Bathe Explain How Jennifer Lopez Once Broke Them Up
While visiting The Jennifer Hudson Show, Sterling and Ryan share their hilarious Jennifer Lopez break-up story. "We had just gone out, we were living in New York City, we were in grad school, and we had gone to see a Broadway play and we came back to my place and my roommate was playing the ["Love Don't Cost A Thing"] video on MTV," Sterling said.
"Now I'm a fan of Jennifer Lopez's dancing, and I was watching the video and I knew my young...21, 22-year-old girlfriend was looking at me watch the video. And I know I'm not supposed to have a reaction. In trying NOT to have a reaction, what had happened was, my eyes began to water."
Ryan jumped in, "Otherwise known as, TEARS! I turn around and my boyfriend is weeping, tears like big fat [tears]. And I'm looking and she's just a shakin' and a shimming, and he's just crying. I said 'Oh no, I got to go.' "
2024: Sterling K. Brown & Ryan Michelle Bathe Launch Their Podcast, We Don't Always Agree
The couple launched their podcast, We Don't Always Agree, where they disclose more intimate details about their love story.
Feature image by Chelsea Lauren/Shutterstock