
Create The Ultimate Hydrated Twist-Out With These Black-Owned Brands At Ulta Beauty

This article is in partnership with Ulta Beauty.
With the season changing so quickly, it feels like summer just packed its bag and ghosted us. Whether we're ready or not, the new season calls for a new shift in mindset, style, and hair routines. When it comes to taking care of my natural hair, what I do in the summer is simply not enough for the fall and winter. The cool crispness of the season tends to bring about more dryness and hydration becomes a top priority. In these uncertain times, who knows what the next few months will look like, so here's what you can do now to prepare your hair for the next few months.
First things first, we'll need to rack up on all our hair needs, and Ulta Beauty is making it easier for all of us with their Gorgeous Hair Event. As one of their biggest sales of the year, you can expect up to 50% off of brands like PATTERN Beauty (today for 24 hours only all PATTERN Conditioners are half off), The Mane Choice, and so much more. Their sale is available online, curbside pickup, and in-store starting October 4 until October 24. Make sure you grab your mask and hand sanitizer and get everything you need for half the price.
I already grabbed a few of my favorites products from Melanin Haircare, which is new and exclusively available Ulta Beauty, and PATTERN Beauty to show you how I get a hydrated and juicy twist-out. It's one of my favorite styles because it can be worn as a protective style and a curly fro'.
Check out my step-by-step routine using Black-owned products from Ulta Beauty.
Step 1:
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Start on freshly washed hair and part your hair the way you prefer: side part, middle part, or straight back.
Step 2:
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Create smaller sections to create twists.
Step 3:
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Spray your hair with water and PATTERN Beauty's Hydrating Mist for maximum hydration. I like to mix the aloe vera and avocado infused spray with water to boost the hydration in curls that way the style can last a little longer before needing to remoisturize my hair. You can also use the spray to add back moisture to dehydrated strands.
Step 4:
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Apply a generous amount of the new Melanin Haircare Multi-Use Softening Leave-In Conditioner, which can be found exclusively at Ulta Beauty. The water-based leave-in makes detangling easy because the product melts right into your hair and softens your curls. An added bonus is that it smells amazing!
Step 5:
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Finger detangle or use a detangling brush to remove any knots or tangles.
Step 6:
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Apply a generous amount of Melanin Haircare Twist Elongating Styling Cream (found exclusively at Ulta Beauty) to your stands. The twisting cream is the thickest product of the collection but is good because it adds a ton of moisture on top of what the leave-in has already provided.
Step 7:
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Apply Melanin Haircare Multi-Use Pure Oil Blend, which can be found exclusively with Ulta Beauty. The lightweight oil helps seal moisture and soften hair without weighing it down.
Step 8:
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Twist and repeat.
Step 9 (optional):
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Add PATTERN Beauty Satin Scrunchie to your hair to stretch your twists and cut down on some of the shrinkage. Apply the satin scrunchie from the top of the twists as far down to the end as you can. You don't have to worry about any damage or dryness from the scrunchie because it is satin and cuts down on tension and friction.
Step 10:
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Let your hair air dry.
Step 11:
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Once your hair is is dry, add the Melanin Haircare Multi-Use Pure Oil Blend, which is new and exclusively available at Ulta Beauty, to your roots and fingertips and start to untwist your hair.
Step 12 (optional):
Ulta Beauty
Use thePATTERN Hair Pick to increase the volume in your hair and enjoy your hair.
The Final Look:
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When it comes to getting a hydrated twist-out, you have to make sure that you use moisture-boosting products and always add water before adding any product. To keep moisture throughout the night, make sure you sleep with a silk/satin scarf or bonnet so everything you used doesn't dry out overnight.
Lastly, don't forget to head to Ulta Beauty's Gorgeous Hair Event now through 10/24 to discover your best hair with these products and more. Click below to shop!
Melanin Haircare Multi-Use Softening Leave-In Conditioner
Ulta Beauty
New and exclusively at Ulta Beauty.
Grace Eleyae Black Satin-Lined Knot Turban
Ulta Beauty
Regular Price: $29.99
HOW TO Achieve A HYDRATED Twistout
A super easy tutorial on how to achieve the perfect twistout that's hydrated and keeps your curls poppin!
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Featured image by Krissy Lewis for xoNecole.com
Freelance writer, content creator, and traveler. She enjoys the beauty of simplicity, a peaceful life, and a big curly fro. Connect with Krissy on social media @iamkrissylewis or check out her blog at www.krissylewis.com.
Eva Marcille On Starring In 'Jason’s Lyric Live' & Being An Audacious Black Woman
Eva Marcille has taken her talents to the stage. The model-turned-actress is starring in her first play, Jason’s Lyric Live alongside Allen Payne, K. Michelle, Treach, and others.
The play, produced by Je’Caryous Johnson, is an adaptation of the film, which starred Allen Payne as Jason and Jada Pinkett Smith as Lyric. Allen reprised his role as Jason for the play and Eva plays Lyric.
While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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We don’t get to choose the order we’re born into, but it’s wild how much it can shape who we become. Though birth order may seem like an inconsequential family fun fact, it can influence how we move, love, lead, and even how we see ourselves. Whether you're the dependable oldest, the often-overlooked middle child, the free-spirited baby in the family, or the only child who grew up as their own best friend, there's a chance a few of your core personality traits are tied to the role you played growing up.
Eldest Daughter Syndrome had its viral moment online last year, and for good reason. The term gave language to the silent pressures so many eldest daughters tend to carry as a result of their birth order. Beyond that very needed conversation, birth order as a whole can offer insight into not only our traits and tendencies, but also how we show up in life, love, and even our work.
Below, we’re breaking down the traits most commonly associated with each birth order. Keep reading to learn what your birth order might say about you.
If you are the oldest...
Let's be real, being the firstborn often comes with a lot of responsibility. And it's usually not by choice. From early on, they’re the ones who set the tone, carry the weight, and take on the title of "the responsible one." Because of that, they often grow into reliable, high-achieving adults. But the pressure of being "the blueprint" and the one to "lead by example" can also be a heavy burden to bear.
Oldest child traits may look like:
- Natural leaders that take charge even when they didn’t mean to (read: she's bossy, but keeping it cute)
- High standards (for yourself and everyone else)
- Motivated, goal-oriented, and always chasing that next accomplishment
- Reliable and conscientious
- Perfectionist tendencies that can lead to burnout
- Struggles with being controlling or micromanaging
- Often cautious, craving stability over spontaneity
- Finds it hard to rest or ask for help
If you are the middle child...
In the grand scheme of the birth order lineup, the middle child can be the quiet MVPs. As the child who falls in the order "in-between," they’re used to being the one who keeps the peace while also fighting to stand out. But being the “in-between” can also mean feeling overlooked or forgotten. In some families, especially ones with toxic dynamics, the middle child may even take on the role of the "black sheep," while their siblings are seen as the golden children. Still, despite (or maybe because of) that, middle children tend to thrive socially and can read a room like the back of their hand.
Middle child traits may include:
- Top-tier peacemakers who can smooth over almost any situation
- Adaptable and easygoing (even when they’re lowkey screaming inside)
- Often feel overlooked or like they have to do the most to be seen
- People-pleasers who put everyone else first
- Social butterflies and community-minded, with strong friendships outside the family
- Can be rebellious when they feel boxed in
- Thrive when they’re allowed to define success on their own terms
- The ultimate go-between, translating vibes between generations, personalities, and moods
If you are the youngest...
The baby of the family walks through life knowing how to charm, persuade, and perform. They often grow up with more freedom and fewer expectations, which fuels their adventurous and carefree side. But that same freedom can sometimes lead to entitlement, or a tendency to seek validation by being the "fun one."
Youngest child traits might include:
- Social butterflies who light up a room and don’t mind the spotlight
- Natural charmers, funny, flirtatious, and usually down for anything
- Can be a little self-centered or attention-seeking (but you still love them for it)
- Tend to keep things uncomplicated… unless they’re not getting their way
- Known to be manipulative when trying to get what they want
- Free-spirited and bold in their choices
- Often underestimated, but capable of big things when they focus
- Thrive in spaces that let them express, explore, and be a little extra
If you are the only child...
Only children can be the ultimate "one woman show" as they are often a mix of all the birth orders rolled into one. Without siblings, they learn to entertain themselves, advocate for their needs, and navigate adult conversations early. That independence can make them magnetic, mature, and deeply introspective, but it also comes with a deep craving for validation and control.
Only child traits can include:
- Mature and wise beyond their years, often viewed as old souls
- Conscientious and responsible, usually the go-to person in their circle
- Seek approval and validation more than they let on
- Natural leaders with big ideas and even bigger plans
- Can be sensitive and deeply affected by criticism
- Prefer structure, routines, and control (sometimes to a fault)
- Like things done their way (and don’t love compromising)
- Thrive in solitude but still want to feel seen and celebrated
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