With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
After working several corporate buying jobs, Jasmene Bowdry was tired of going to an unfulfilling 9-5 job, so she stepped out on faith and in 2016 launched SHIFT StyleHouse— a fashion brand offering versatile looks for the modern day Renaissance woman on the go. Using her background as a retail buyer and fashion stylist, Bowdry has built a platform that's empowering women through style. She recently launched her collection inside The Market at Macy's in Atlanta's Lenox Mall.
In this week's feature, meet Jasmene Bowdry of SHIFT StyleHouse.
Courtesy of Jasmene Bowdry
Title: CEO & Founder of SHIFT StyleHouse
Location: Atlanta, Georgia
Year Founded: 2016
# of Employees: 1
30-Second Pitch: SHIFT StyleHouse is a fashion platform offering versatile fashion for the modern day renaissance woman. SHIFT is powered by love and determination to empower women through style.
What inspired you to start your brand?
After working several corporate buying jobs, I still felt unfulfilled and like I wasn't walking in my purpose. I didn't know how things would turn out after launching. I simply knew I was a lover of fashion and loved seeing the confidence women exuded when they got dressed up, so I stepped out on faith and made my fashion dreams come to life.
What was your a-ha moment that brought your idea into reality?
I always assumed starting a business was an excessive amount of money, but once I began to research I realized it wasn't and since I had a background of being a retail buyer and fashion stylist, I was like, 'Oh I can totally do this!'
Who is your ideal customer?
Her name is Jurnee. She is a modern day renaissance woman on the go. She's shifting throughout the day and night and she needs versatile fashion pieces that move with her. From kids' soccer games, to brunch with the girls to date night, she's got style, class, a schedule, and NO TIME to change in between it all.
What makes your business different?
My business is different because I really keep my customer (Jurnee) top of mind. Everything is focused on her lifestyle and what she needs. From assortment decisions, to pricing, etc, she is top of mind. So I would say my business is different because it is customer-focused versus focusing on the latest trends.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Lots of obstacles will come when growing your brand. My biggest was resources. When I first launched I used my salary from my 9-5 to fund my business. But then I was let go and had to still make it happen without that additional income. You get real creative (laughs).
What was the defining moment in your entrepreneurial journey?
The defining moment was my brand launching in Macy's new pop-up format, The Market @ Macy's in Lenox Mall (in Atlanta). Just to have that presence and awareness speaks volumes.
Where do you see your company in 5-10 years?
The ultimate goal is for SHIFT StyleHouse to be a global fashion empire that allows customers to shop online and in-store for black owned brands.
Where have you seen the biggest return on investment?
My biggest ROI is vending and ads. Vending is great because it allows for you to engage and interact directly with your consumers and potential consumers. They can hear your story and touch and feel the products. I love vending! Facebook and Instagram ads generate approximately 30% of my revenue. It allows you to increase your brand awareness as well as retarget customers who visited your website but did not purchase.
Courtesy of Jasmene Bowdry
Do you have a mentor? If so, who?
Sort of! Although we haven't started our one on one meetings yet (laughs) but Necole Kane which stemmed from our Path To Greater Than experience.
Biggest lesson you've learned in business?
Biggest lesson was to be okay with being uncomfortable. My comfort zone was a six-figure salary at a job I dreaded going to daily. Getting let go was a blessing but I was scared. I had plans to transition to full-time and move to Atlanta. Well, getting let go didn't stop no show. I still moved. I have been going strong for over 8 months as a full-time entrepreneur. I got my brand in Macys. And have amazing opportunities presented to me since moving here that never would've happened had I stayed in my comfort zone.
To keep up with Jasmene, follow her on social media: @jasmenemache and @shiftstylehouse.
Featured image courtesy of Jasmene Bowdry
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
With two Eclipses happening this month, this is one of the powerhouse months of 2023 and one that will be unforgettable for many. The month begins in Libra Season, and with Mercury also entering Libra on October 4th. When Mercury is in Libra, the focus is on keeping the peace, creating harmony, and finding the beauty in life. Relationships, finances, pleasure, and creation are all the focus during Libra Season, and this month overall will be creating a lot of positive change in these areas of life.
What October 2023 Has In Store For Your Zodiac Sign
On October 8th, Venus moves into earth sign Virgo, and love takes on a more serious and grounded tone here. Venus in Virgo has high standards and wants the best of the best. There is a possibility of becoming overly critical in love or relationships with this energy, however overall, Venus in Virgo will be focused on letting go of unhealthy behaviors in love and creating more positive ways of relating, giving, and receiving in relationships. A few days later, Pluto goes direct in Capricorn after going retrograde in Aquarius back in May, and fewer power struggles and obstacles are more likely.
With Pluto direct in Capricorn, it is easier to reach your goals, build success, and see your own self-empowerment in it all.
On October 12th, Mars enters Scorpio, and Mars loves being in this water sign as it’s the ruler of Scorpio. Mars in Scorpio is passionate and direct and heats things up when it comes to your relationships. Mars will be in Scorpio until November 24th, and a spark is definitely being lit. A few days later, we have a New Moon Solar Eclipse in Libra.
This Solar Eclipse is creating a fresh start in love, but may also be bringing things to the forefront that are uncomfortable to see. A Solar Eclipse in Libra is relationship-oriented, and this is where you will be seeing the most impact now.
Before the month ends, Mercury enters Scorpio on October 22nd, Scorpio Season begins on the 23rd, and there is a Full Moon Lunar Eclipse in Taurus on October 28th. The end of October is when a lot of big moves are being made, and transformations are occurring, and it’s about letting go of baggage before moving forward again. The Lunar Eclipse in Taurus is another eclipse that has an impact on relationships, as both Libra and Taurus are ruled by Venus, the planet of love.
Through what is changing and transforming in some of your close relationships, this energy suggests there is greater love on the other side of it. Find gratitude in where you are, and stand in hope and self-belief for where you want to be.
Your October 2023 Monthly Horoscopes
ARIESAriesKyra Jay for xoNecole
Your strength is needed this month, Aries. During October, the Sun is in Libra, meaning the Sun is in your 7th house. The 7th house is the house of love and relationships, but it’s also the house of open enemies and opposition. This month, you will be finding your balance between the opening you are seeing in your life right now and what still needs to be built.
On October 14th, there is a New Moon Solar Eclipse in this area of your chart, the 7th house, and this is an impactful time for you emotionally. The intentions you have been setting in your love life and financially are creating a new scene for you. This is a good month to do more of the things that make you happy, to get creative, and to notice the beauty in your life. Before the month ends, your ruling planet, Mars, moves into your 8th house, and things get deep and even more emotional for you moving into November.
TAURUSTaurusKyra Jay for xoNecole
October is a month of reflection for you, Taurus. There is a lot happening this month and a lot happening for you personally, yet you are taking the time to tend to your inner world and recreate your safe spaces. With Venus in a fellow earth sign and in your 5th house of romance for most of this month, you will be sure to have plenty of love in your life to help you through some of the downtime you are getting in October.
Mars moves into your house of love on October 12th, and this is heating things up for you in your relationships and sex life. Fuel your passions and notice what is lighting you up inside right now. Before the month ends, on October 28th, there is a Full Moon Lunar Eclipse in your sign, and you are going through some major life changes. You are closing one chapter of your life of self-discovery and moving forward with a new view of yourself and the world around you.
GEMINIGeminiKyra Jay for xoNecole
This month is all about letting go, Gemini. You are moving through a time of releasing what has been filling your world with more chaos and confusion than clarity and are paving a new path for yourself. Your ruling planet, Mercury, is in your house of happiness for most of this month, and you are really thinking of the things that your heart wants and expressing yourself through this space of openness as well. Communication channels are exciting for you this month.
On October 14th, the New Moon Eclipse will be highlighting all of the energy of love you have been feeling this month and will be helping you hone in on your creative passions and hobbies as well. This month is surprising you on how well things turn out when you let go of what isn’t working. The second eclipse of the month is on the 28th, and this one for you is about laying the past to rest once and for all and giving yourself time to heal and process.
CANCERCancerKyra Jay for xoNecole
October is an activating month for you, Cancer. There are some eye-opening moments happening, and a lot of things are coming to a head. The energy of the month is about letting things find their place and allowing yourself to be okay in the process. Venus is in your 3rd house of communication for most of this month, and you will be able to communicate more freely how you are feeling and what you need in your relationships right now.
With the Sun in Libra and in your 4th house for most of October, home is really where the heart is right now. Spending time in comfortable environments where you feel the most at ease is nourishing. Before the month ends, there is a Full Moon Lunar Eclipse in your 11th house of community, and things are coming full circle for you. Lean on your support systems and community for an extra hand, and know that you deserve to take up space.
LEOLeoKyra Jay for xoNecole
This is a month of things moving forward for you, Leo. Patience is still needed, as things may not be moving as quickly as expected, however, they are moving nonetheless, and you are leaving the space of stagnation you have been feeling the past couple of months. Openings are coming into your life, and with Venus now in your 2nd house, you are able to capitalize on what you have been investing in and claim your abundance.
The Solar Eclipse happening mid-month will be awakening something within you when it comes to expressing yourself. You are breaking free from fears, limitations, and self-judgments and seeing yourself as someone who deserves to be heard. The Sun is also in this area of your chart until the end of the month, and you have all the support from the universe right now to speak up and speak your truths.
VIRGOVirgoKyra Jay for xoNecole
October is a month of blessings for you, Virgo. This year has been a year of a lot of ups and downs for you, and in the second half of this year, you really get to settle into more stability and positive fruition. You are being guided to use your instincts wisely this month, however, so as to keep blessings rolling. Your ruling planet, Mercury, will be in your 2nd house of income for most of the month, as well as the Sun, and financially, this is a really good month for you.
On October 8th, Venus moves into your sign, and you are receiving and feeling the love right now. Venus will be in your sign until November 8th, and over the next month, this is a good time for your relationships and business, receiving positive feedback, and putting yourself out there. On October 28th, there is a Full Moon Lunar Eclipse happening in your 9th house of adventure, and you could be seeing some travel or education plans coming to fruition now. You are really ready to enjoy how far you have come this month.
LIBRALibraKyra Jay for xoNecole
This month is all about creating your dreams, Libra. This is an exciting month for you and one where you are healing your inner child, gaining a new perspective, and manifesting your life. Libra Season is fully underway, and this is an impactful Libra Season for you, as there is a New Moon Solar Eclipse happening in your sign on the 14th. This Solar Eclipse is your time to shine, to bring your dreams to the forefront, and to let go of the past that doesn’t resonate with you anymore. It’s all about the vision this month; focus on the best one for yourself.
With the Sun and Mercury in your 1st house of self for most of the month and Venus in your 12th house of closures, you are finding your balance between the new and the old. You know there is a lot to release emotionally in your life still, but you are also giving yourself the space and freedom to soak in the good that has already arrived and making you happy right now. On October 23rd, Libra Season ends, and you are ready to focus more on your plans for the future.
SCORPIOScorpioKyra Jay for xoNecole
October is a month of rebirth for you, Scorpio. This is one of the most powerful months for you and one where you are starting fresh in many ways. Mercury is in your house of endings for most of the month, and your mind is focused on your spirituality, finding solutions, and letting go of perspectives and habits that don’t serve you or your health. Through the transformations that are occurring right now, new life is coming to fruition.
Mars and Mercury both enter your sign before Scorpio Season begins on the 23rd, and by the end of October, the energy moves from release to receive. You have more energy at your disposal when Mars is in your sign, and you are moving through a time of passion, action, and making things happen for yourself. This Scorpio Season for you is one where you are creating a new life for yourself and following the dreams you left to the wayside.
SAGITTARIUSSagittariusKyra Jay for xoNecole
Sagittarius, October is all about the heart and about showing up. This month for you is a time of support, friendship, and community, and a time where you are really discovering who your people are. You are awakening to what your inner child needs to heal and are seeking forgiveness this month. This is a time for you to move toward a new path in your life, one that feels more fulfilling for you and your well-being.
Venus is in Virgo and in your 10th house of career this month, and you are seeing some positive changes within your professional world. You are being received especially favorably right now, and this is a good month to ask for a promotion, network, or redefine your career goals. On October 14th, there is a New Moon Solar Eclipse happening in your 11th house, and your hopes and dreams are coming true for you. The clarity you gain this month is life-changing.
CAPRICORNCapricornKyra Jay for xoNecole
This month is all about patience, finding your peace, and exploring the world, Capricorn. You are focusing a lot on your belief systems, your intentions, and what goals you have set for yourself and your life. Venus is in your 9th house of adventure for most of the month, and you are really thinking about the big picture right now. You are doing more things differently this time of the year, thinking outside of the box and allowing your intentions to come to fruition.
On October 10th, Pluto goes direct in your sign. Pluto retrograde entered your sign in June, and you finally get to settle into the transformations that have been occurring since then. You’ve had a lot of moments of self-clarity and change, but now you are ready to live in this space and experience fewer changes to your environment. On October 28th, there is a Full Moon Eclipse happening, and this Lunar Eclipse is a time of love coming full circle for you. Relationships are developing at the end of October, and you are letting go of the past in love.
AQUARIUSAquariusKyra Jay for xoNecole
October is all about allowing life to unfold effortlessly, Aquarius. The path of least resistance is the most rewarding one, and this month, you are tapping into your inner faith. You have truly been trusting the process, and with the Sun in your 9th house for most of the month, the divine guidance is there for you right now. This month is about trusting that things are coming together for you and enjoying your life how you can right now.
On October 14th, there is a New Moon Solar Eclipse happening, and this eclipse is helping you build new foundations in your life. You have goals you want to set, places you want to see, and people you want to meet, and this eclipse is highlighting all of that for you. The second eclipse of the month is happening on the 28th, and this Lunar Eclipse is about letting things settle in, finding your ground, and nourishing your inner world. You are going within a lot this month, and through the new insight you have found, you are ready to make some concrete decisions that have been needed.
PISCESPiscesKyra Jay for xoNecole
October is a time of compassion, nurture, and love, Pisces. You are putting the love into your life and feeling this energy come back to you as well. Venus is in Virgo, your opposite sign, for most of the month, and this is good energy when it comes to your relationships and your love life. Your focus is on the people in your life and where you want things to grow in love, and you are putting in the effort to make your dreams come true for you here.
With the Sun also in your 8th house of commitments for most of the month, another love area of your chart, you can expect this to be a more emotional month for you. You are getting vulnerable, expressing where you stand, and creating a new slate for yourself in love. On October 28th, there is a Full Moon Eclipse happening in your 3rd house of communication, and the messages and insights you have been looking for are coming in.
The end of the month is a busier time for you, and you will be suddenly seeing everything you want to do and plan right now.
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Featured image by Kyra Jay for xoNecole