This Content Creator Believes ‘Less Is More’ For The Ideal Skincare Routine
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on the daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
Kaylen Zahara, better known on Instagram as @AmazedByKay, is an entrepreneur and digital content creator taking the beauty and wellness industry by storm. "My favorite part about this career field is the opportunities it provides and the realization that my entire lifestyle is sponsored," she tells xoNecole. "I get paid just to be myself and use products and services that I would if I weren't in this career field."
She reminisces back to when her relationship with beauty and skincare began to strengthen five years ago. "I would have to say 21 is when the shift happened," Kaylen tells xoNecole. "It was an older gentleman who taught me about the importance of taking care of my skin at a young age so that I would age beautifully. After that conversation I never looked back and began manifesting a lot of skincare beauty deals."
Courtesy of Kaylen Zahara
Whether it's through her quick tips for hair and beauty on YouTube, giving advice on personal branding on IGTV, or speaking on panels for marketing and entrepreneurship, the 26-year-old Los Angeles resident proves that she's a businesswoman and budding beauty guru to be on the lookout for in 2020. With over 115,000 Instagram followers and counting, she has proved to her growing audience that she can be the new go-to girl for fashion, beauty and reliable lifestyle content.
In this installment of xoNecole's "About Face", Kaylen talks about keeping her skincare routine simple, the personal benefits of cannabis and her spiritual journey to appreciating beauty and skincare on a deeper level.
My morning routine consists of...
Courtesy of Kaylen Zahara
"A typical morning for myself is waking up, giving gratitude, meditating, checking emails and social media, along with with jamming to my favorites like Jhene [Aiko], Kehlani, Alina Baraz, Masego, Ari Lennox to set a vibe and intention for my day to be joyous and soulful!"
My AM skincare routine looks like...
"My skincare routine is extremely easy and quick. Day and night stays the same. I believe in less is more and just focusing on one thing at a time per season."
My evening routine consists of…
"My evenings are typically accompanied with music, vision board sessions, sound baths, binaural beats, YouTube, and maybe even cannabis."
My PM skincare routine looks like...
"I keep my routine the same. Less is more for me, no need to complicate things. Occasionally, I will use a sheet mask to assist with removing under eye bags if I haven't been getting adequate sleep. Sheet masks by The Creme Shop are super affordable and they cure any under eye bags overnight. [They] keep them away if you use them each day!"
How my skincare changes for the seasons…
"My fall and winter skincare is ALL about moisture and hydration. Spring and summer is where I focus on cleansing and preventing acne. In the fall and winter, I focus on hydration. I start with washing my face with warm water and First Aid Beauty face cleanser. I like to dry my face with a clean towel after and I apply my favorite choice of gel cream, which is typically Erno Laszlo Hydra Therapy Gel Cream - this cream is so hydrating! I then follow up with eye cream by Dermalogica [because] bags under the eye can happen any time of the year.
"If we are in the spring and summer season, I would apply Dermalogica's Age Brightening Acne Serum after washing my face and before applying a gel cream for hydration."
My go-to makeup look consists of…
Courtesy of Kaylen Zahara
"My go-to makeup look is always the 'no makeup' makeup look. I like to start off with a primer that is hydrating and has a shimmer to it. I find that it allows the light foundation on top of it to shine like a diamond. I touch up with shimmer-like bronzer around the perimeters of my face and add concealer to my eye and forehead area to make sure my makeup doesn't look flat or one dimensional."
How I approach beauty from the inside-out…
"Honestly? Being a woman that partakes in consuming cannabis has allowed me to awaken to my authentic self and led me onto the path of becoming my highest version. Cannabis is such a healer, a mentor, a soulmate, and more for me and so many others."
What self-care looks like to me…
"My self-care must-haves are sheet masks, a gel cream for hydration, cannabis, crystals, herbs, tea, sage, binaural beats and of course my devices."
My earliest beauty memory…
Courtesy of Kaylen Zahara
"My earliest beauty memory that really stuck with me and made me feel like a woman was when my mom finally allowed me to get acrylic nails when I was 13. That trip to the nail salon was extremely impactful and ignited my love for nail care and acrylics!"
How my view on beauty and skincare has evolved…
"I used to think that beauty and skincare was just at a surface level; vanity and external. I learned with my growing spiritual journey, that it's much more deeper than that. It is internal. It's energetic. What we put in our bodies, how we think, what we feel, and what we choose to believe has a major direct impact on our skin and its health just as it does everything else. Present day, I have adopted a lifestyle that supports healthy skin that consists of herbs, meditation, adequate alkaline and kangen water intake, and care of all other organs."
For more of Kaylen, follow her on Instagram.
Shop Kaylen's Beauty Staples:
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Featured image courtesy of Kaylen Zahara
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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It Girl In Motion: Paige Shari Addison Shows Us Why She's The Hostess With The Mostess
Paige Shari Addison is the epitome of an ItGirl, which is why she is one of 100 ladies on xoNecole's inaugural ItGirl 100 list in partnership with Hyundai. Hailing from Atlanta, Georgia, Paige started her journey as a host in high school by hosting parties. Since then, she has made a career in hosting, from parties to big-name events, and she launched Strictly RNB, a platform for new artists and R&B lovers. Paige reflects on her creative path in the limited video series "ItGirl in Motion."
“My first curated event at Criminal Records was incredible. It was all for up-and-coming artists,” she says. “I needed a platform for us as a collective to be able to give ourselves the platform instead of asking for it, instead of looking for it. I was like, I want to make sure I let people get this experience that I would give as a performer but enjoy the experience with them. It was a dream come true.”
The Atlanta native also has her own line of acai bowls called Soulfull Bowls. She started it during the pandemic after events and parties shut down. But it was her love for eating acai bowls and the reactions others had to them that made her want to make it her next business move. Being open to creating new ventures in the midst of uncertainty is a bold move and one of the reasons why Paige has the “it” factor.
“Being an ItGirl means you’re just authentic. There’s an air to us. We have confidence that exudes from the way we speak, the way we put our lip gloss on, the way we walk, the way we talk. I show up as myself everytime I walk into a room. I’m hospitable, I make sure everybody’s good,” she says.
Get to know more about the hostess with the mostess in the video above.
See our ItGirl 100 list in full here. Click through the gallery below for some BTS moments of Paige and our partnership with Hyundai.
Director: Mikkoh @mikkoh
Production company: @polly___studio
Producer/AD: Samuel Cho @choboi90
Producer/Tech: Paul Nguyen @paul__winn
DP: Cristian Bernal @cristianbernal
Editor: @30inthemorning
2nd Cam: Paul Nguyen
1st AC: AJ Paug @ajpaug Gaffer: Dennis Albert @dennisalbert_
Audio Mixer: Victor Chavez @vic_the__
PA: Rick Carreno @ispeakrick
PA: Tiffany Do @tivani.doee
BTS Photo: Prime @theartofprime
Car Detail: @sud_studs @slugglobal
Creative Director @hellobosco
Team Lead @kevgumbo3000
Project Manager @zakk_jullot
Creative Producer @iamkingsheyla
Designers @miacolemxn @noelspiva
@xoNecole
Director, Integrated Marketing @_vang
Campaign Manager @kingchachiii
Talent Lead @kaylawalker
Feature image by Prime/ @theartof prime