Jordin Sparks Shares Her Self-Love Journey To Embracing Her Natural Curls

Effortless grace, undeniable natural beauty, and a voice hand delivered by God and his angels themselves are just a few of the notable ingredients that make up Jordin Sparks. The former sixth-season American Idol winner - who made history as the youngest winner of the entire franchise at just 17 years young - has gone on to release hit after hit, marking her territory as a key voice in the 2010s R&B scene with “Tattoo,” “One Step At A Time,” “No Air,” and “Battlefield.” Now, the Sparkle star has added a few new titles to her resume, including wife, mother, and Cantu Beauty ambassador.
The Grammy-nominated singer-songwriter has been personally tapped by the hair care brand to join forces in an effort to shine a light on the brand’s community initiatives to give back to women around the world. This includes her partnership with the global nonprofit organization Women Empowering Nations, which kicked off in 2022 with a surprise virtual visit to the final 11 young women who were awarded a spot in the Cantu GLOW Global Fellowship, a four-month hands-on experience in the beauty industry.
In an exclusive interview with xoNecole, Jordin opens up about her natural hair care journey, how self-love and self-care work hand-in-hand, and how becoming a mother and a wife has challenged her self-care maintenance.
xoNecole: How did the partnership with Cantu first begin?
Jordin Sparks: Well, I actually ran into [Global Marketing Director] Dametria [Mustin] down in New Orleans for ESSENCE Fest. We were at this Black excellence brunch and our paths crossed, and we just kind of connected. I really love what the company stands for and how they are empowering women, and at the same time making and helping women feel beautiful with their hair no matter how they rock it. Anytime I can be a part of something that helps uplift women and empower them, I want to do it, so it just seemed like the perfect partnership.
xoN: When did you begin to fall in love with your natural hair?
JS: Honestly, I think it took a little while to fully embrace my hair. I always loved my curls, but when I was growing up, I always wanted something that I didn't have naturally, which was straight hair just because it was different; it was so pretty. My mom's hair was straight as well, but I loved my curls - always. I never wanted to get rid of them. I think it wasn't until probably my mid-twenties that I really started to understand my hair and what it needs, what it doesn't need, how it works best, how to take care of it with a crazy schedule, and different things like that. I would say my mid-twenties was when I really started to embrace and love my natural hair.

Jordin Sparks.
Image courtesy of Cantu.
xoN: When does your hair feel the most beautiful?
JS: Honestly, I love it when my curls are doing what they're supposed to and being wild and free. I love them when they're like that, but now that I've discovered protective hairstyles, I also love my hair in braids. I feel really beautiful when I have those, and I especially love the fact that I can do so many different things with them as well.
xoN: How has your hair routine changed since you’ve become a wife and a mother?
JS: Well, I definitely don't take as long to do my hair like I used to. That's also why I love the protective styles. With braids, I tried faux locs, I tried the Marley twists. I love them all, but the best part about them is that you just wake up and go. You don't have to do anything and you still look fly no matter where you go. It's definitely changed as I have less time and I need less fuss, to be honest.
xoN: Why is it important to include natural hair into conversations about self-love?
JS: Honestly, I think this is a really good question because if we can't love our hair, which is our crown, it naturally comes out. We can change it when it's out with different treatments and stuff, but we can't change the type of hair that we have. I mean, I'm sure technology has come so far that maybe we can now, but as of now, I don't know if we can do that. If we're talking about self-love and loving ourselves in all that we are, that would definitely include the crown of hair that we wear.
I know when I was younger, my hair just did what it wanted to do. I didn't quite know how to do my hair yet, and sometimes it would make me feel a little self-conscious because I was already tall and stood out where I was. When my hair kind of just did its own thing, it stood out even more. I'm grateful. I know we're all individuals and I'm meant to stand out from the crowd, but when I was younger, I just wished my curls would've just done what I told them to do.
Embracing my hair has definitely helped me embrace the rest of me as well. My natural beauty and what I have. I love my cheeks, I love my eyes, I love my face, my skin, my smile especially, and I love my hair. When you look in the mirror, those are the things that you see. You see your eyes, you see your face, and you see your hair. I think that it's definitely important to include that in the conversation with self-love because it's one of the first things that you notice, and the first thing that you see, and it's going to be with you. I mean, hopefully, it'll be with us for as long as we are around, but it depends.
"Embracing my hair has definitely helped me embrace the rest of me as well. My natural beauty and what I have. I love my cheeks, I love my eyes, I love my face, my skin, my smile especially, and I love my hair."
Jordin Sparks.Image courtesy of Cantu.xoN: Who are some of the women that you turn to for natural hair advice?
JS: Honestly, this is a good question as well because I have learned a lot over social media, and with all the different women that I come across and I run into. Everybody that I have met, all these different women, these amazing artists, and songwriters, and actresses that I've come across, and in other fields as well. Everybody's got a different way of how they do their hair and it's always so interesting to me. If the conversation comes up, I definitely love to ask, but I learn a lot of different ways to do your hair and different hacks from social media, to be honest.
xoN: What are some key lessons that you’ve learned about natural hair and self-love that you wish you would’ve learned sooner?
JS: I wish I could have told my younger self that doing my hair is a process and that it's something that you have to learn. When you're young, you want everything to happen right then and there. I don't remember spending a ton of time crying over my hair, but I do remember moments where I felt frustrated and just wished it would've been easier. But nothing that's ever worth doing is very easy, so I'm grateful that I've learned to exercise patience in that way with my hair. Being able to love and embrace my hair has really helped me with who I am and all the things that make me me.
In the self-love department, I feel like I've had a good grasp on who I am for a long time, but I feel like I would have wanted to tell myself that true beauty and true inner peace do come from the inside when you shake off all those external things that don't really define who you are. Clothes don't define who you are - they're an extension of who you are, but they don't define you. An accessory in your hair, a shoe, makeup, all of those things don't define us. It's who we are inside and how we treat other people. Especially being in the industry, sometimes that message can get blurred and cannot come across so easily.
I think I would've just told my younger self to not worry, don't sweat the small stuff, you'll be coming into your own, and you'll be coming into your power as a woman the more you grow and the more that you learn, and that it's going to be amazing. I'm still the same person to my core, but I know that 18-year-old Jordin couldn't mess with Jordin now.
xoN: In the entertainment industry specifically, how have conversations around natural hair evolved, and where can we see improvement?
JS: I have seen a ton of conversation about natural hair. There's tons of think pieces, there's clips, there's videos, there's hacks, there's all these different things on social media and all over. I think it's great that we're having that conversation so the youth can hear these conversations, see them, and realize that they're not alone and that we've all had to figure out our hair journeys together. On the other hand, I do feel like what we need more of is people who know how to do these types of hairstyles. It's very few and far between where you find somebody who can do what is asked for a character as an actress.
Then have somebody come in and try and do natural styles in the way that we know that they should look. I don't think that there is enough. Basically, we need more hands on deck. All hands on deck. We need more people who can do natural hair. I've got to give a shout-out to my girl Alicia, who did my hair while I did my Christmas movie (A Christmas Treasure) in Vancouver. She took such good care of my curls. They were beautiful. We had a plan where I wouldn't put so much heat on my hair so that my hair could still grow and look great. I really love her, so I want to give her a shout-out because she really is helping us girls feel like we know what we're doing with our hair when we come to set.
xoN: How do you include your hair into your self-care routine?
JS: To be honest with you, right now, for my self-care routine, I just need something that I don't have to think about. My hair is in a protective, braided style right now and I love it. I know if I need to glam it up a little bit I can. If I want to be casual, I can do that as well, but for my self-care and my mental right now, I need something that I don't need to think about and I can just get up and go. That's where I'm at right now.
For more of Jordin Sparks, follow her on Instagram @JordinSparks.
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Featured image courtesy of Cantu.
- Yes, Yvonne Orji Is Still Saving Herself For Marriage, But Hopes This Year Will Be The Last ›
- ‘I Felt Safe’: Jordin Sparks Opens Up About Meeting Her Husband After A 5-Year Career Break ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Give Thanks: 10 Tips For Hosting An Absolutely Awesome Friendsgiving
If you’ve never checked out an episode of the ReLiving Single Podcast featuring Maxine and Synclaire — oops, I mean Erika Alexander and Kim Coles — it’s worth listening to an episode or two; especially if you’re someone like me who watches the Living Single reruns on TV One, sometimes, like they just came out. Good times.
And what does this even remotely have to do with Friendsgiving? Well, if you ever wondered what the origin story of this non-holiday-holiday is, legend has it that it’s mostly due to the combination of a 2007 tweet and the show that tries to act like it wasn’t birthed out of Living Single: Friends (I’m not the only one who feels this way either; you can read more about all of that here, here and here).
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor

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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With

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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish

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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail

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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal

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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock









