
The ItGirl Directory Is Here: 50+ Black Woman-Owned Agencies, Companies, Directors & More

The ItGirl Directory is like the ultimate group chat for women to connect with a fierce selection of women-led ItGirl agencies and businesses. This is your digital link-up for collaboration, empowerment, and nurturing your personal and creative ventures. Connecting with like-minded women who get you is essential, and the ItGirl Directory makes it possible.
We’re committed to supporting the girlies by providing access to resources and opportunities that amplify personal and creative endeavors.
Get connected with ItGirl-certified and Black women-owned companies, agencies, and freelancers, across marketing, creative production, branding, and more.
Featured Categories: Marketing & Branding | Talent & Creator | Photo & Video
MARKETING & BRANDING
Meet the dot connectors across marketing, branding, strategy, campaigns, experiential, and more. These women pull off large-scale campaigns, brand partnerships, strategic marketing, consulting, press and communication strategy, and much more.
19th & Park
Founded by Tahira White and Whitney Headen, 19th & Park is an agency rooted in strategy, innovation, ideation, and execution — allowing them to create stories that make people feel again and build with brands including Bumble, L'Oreal, and Meta.
SLUG Global
SLUG is a team of young artists from diverse professional backgrounds and disciplines founded by creative director and musical artist Brittany Bosco. The agency specializes in graphic design, web design, digital marketing, original content curation for web and social media, creative direction, immersive set design, and event production across the intersectional spaces of music and culture—leading them to work with brands such as Spotify, Facebook, and many more.
Crown and Conquer
Based in Los Angeles, April McDaniel's Crown + Conquer is an independent agency redefining success for brands based on authenticity. By fostering meaningful cultural interactions, the agency has curated campaigns for Adidas, Amazon Studios, Google, and others.
RTTR
Rachel Wims, a marketing executive, author, and global philanthropist, serves as the founder and CEO of RTTR. Her agency specializes in content production, talent management, and artist creative/brand development. Among Rachel's clientele are notable names such as Jayda Cheaves, Dess Dior, and the beauty brand Topicals.
D28
Specializing in fashion, entertainment, lifestyle, hospitality, and tourism— Shenell Renwick is a Brooklyn-based publicist, storyteller, and co-founder of d28. D28 is a PR and digital marketing agency working with emerging brands and talent including True To Us and Sondér New York.
All Angles Agency
Founded by Evangeline Elder, All Angles Agency is a brand partnerships and integrated marketing engine, powering multicultural platforms in music and entertainment with strategy & consulting across brand deals. AAA connects the dots between the hottest cultural entities and brands looking to create authentic touchpoints with diverse audiences. AAA has worked with artists such as Jean Deaux, Free Nationals, Ambre, as well as cultural platforms Femme It Forward, Hoorae/Raedio, Roc Nation, and more.
OneDayCMO
Emmelie De La Cruz is the founder, marketing consultant, and AI enthusiast of OneDayCMO. Curated through the love for growing small businesses and startups, her omnichannel strategy service allows companies to confidently delegate their marketing thanks to Emmelie and her in-house team of vetted experts.
Third & Hayden
Third & Hayden, founded by Kei Henderson, is a Creative Incubation Hub functioning as a record label, management, and publishing company. We support artists and creators in establishing enduring careers by providing startup artists with foundational capital, strategic guidance, operational support, and essential resources for success. Recently the agency inked a joint venture label deal with SoundCloud.
Creative Collective NYC (CCNYC)
Imani Ellis is the Founder and CEO of The Creative Collective—the largest community of diverse creative professionals in the country. Additionally, Imani is also the creator of CultureCon—an annual IRL event extension of The Creative Collective that prioritizes visibility and opportunity for Black and Brown creatives. With ongoing partnerships with Max, Cash App, and others, Imani continues her mission of building community and fostering cultural collaboration.
Worque + Off Worque
Cristina Jerome, the founder of Worque, operates as a freelance marketer and creative, excelling in talent collaboration, social media, and brand marketing. Initially known for her achievements in the music industry, she spearheaded digital strategy for R&B acts at Keep Cool (RCA Records). Expanding into TV, she contributed to projects like Red Table Talk, Bel-Air, and Rap Sh!t. Subsequently, roles at Topicals and Adidas tapped Cristina to direct social content and lead global brand marketing campaigns. These diverse experiences culminated in the creation of Worque, a community and content marketing agency where Cristina's work, worth, and wins speak for themselves.
SydTheCreative
Sydney Price, also known as SydTheCreative, is a Spelman graduate, creative strategist, content creator, and storyteller. She specializes in helping entertainment and lifestyle brands develop bold creative and meaningful content and strategy. Sydney has collaborated with clients such as Twitter and Adobe.
Sunset Works
Based in LA, Deena Morrison is the founder and producer of Sunset Works Entertainment, a full-service agency specializing in content production and artist development. With over 8 years of experience and a dynamic team, Deena has served clients such as Spotify, ESPN, Nike, Blavity, META, and more.
The Elle Empire
Founded by Elle Houston, the Elle Empire creates dope events for cool brands and cooler people. This agency has been responsible for partnering with Apple Music, Savage X Fenty, and many more.
PopNCreative
After being tired of not seeing women launch and lead in the advertising and marketing industries, founders Lori Hall and Jessica Lane started the Pop’N Creative agency during the pandemic. This agency operates with a mission to see brands win in marketing within a multicultural world— working with brands such as H&M, Hulu, Netflix, Discovery, and many more.
League Twenty Two
Founded by Ashley Henderson, League Twenty Two is a diverse team of forward-thinking millennials bringing unique and bold perspectives to an experiential strategy with over a decade of experience. They infuse cultural authenticity and relevance with expertise to make moments memorable and redefine what’s possible. They specialize in experiential production and fabrication, content curation, and creative strategy rooted in culture. They’ve worked with Clinique, Nike, PrettyLittleThing, SiriusXM and more.
Jessica Roner
An LA native now based in New York, Jessica Roner is a consultant who thrives through illustration, brand storytelling, and creative strategy. With a background in ideating and executing pitches for both global and local campaigns, she excels in repositioning and establishing value within brands. Her diverse portfolio includes collaborations with solo entrepreneurs and larger corporations such as Louis Vuitton and Atlanta Apparel Mart.
Marz Enterprise
Founded by Jasmine C. Green, MARZ Enterprise is committed to revolutionizing the modeling industry through a strong emphasis on diversity and authentic representation. We specialize in tailored creative talent solutions for ad agencies, production companies, casting directors, and beyond.
24:Ours
Founded by Goldie Harris in 2016, 24:OURS is a creative label based in NYC that bridges the gap between music, media, and marketing. Specializing in event and content production, they curate experiences for diverse audiences and true music enthusiasts. Additionally, the 24:OURS Creative Studios serves as a co-working space and full-service rental photography/video studio, offering tailored meeting and event spaces for the musical and creative community.
A Same Different Story
Since 2020, Reegan Houston has orchestrated major global cultural events through her agency, A Same Different Story. Specializing in brand strategy, creative direction, and executive production, she has collaborated with luxury brands and institutions. As a freelance executive producer and creative director, Reegan has partnered with Kendrick Lamar, Migos, Drake, Shawn Carter, The Recording Academy, GQ, LaQuan Smith, Google, Netflix, and others.
Refine Collective and IBandfriends
Founded by IB Majekodunmi, Refine Collective is a digital community promoting and supporting minority-owned businesses and freelancers. Our mission is to empower the underrepresented by directing purchasing power their way. Additionally, our sister company, IB&FRIENDS, specializes in event production and creative consulting.
Ghetto Yolie
Yolanda Hoskey is a Brooklyn native and multi-disciplinary artist based between New York and Los Angeles. Her work challenges the monolithic perception of Blackness — leading to opportunities for partnership with prominent institutions and brands including The New York Times, Bloomberg, FUJIFILM, SNIPES USA, Walmart, and Aperture Magazine.
Imperial Marketing Group (IMG)
Founded by Anastasia Wright, IMG is a strategic marketing agency, consulting house, and talent management company with a long resume across music, culture, and entertainment. They’ve worked with Samsung, Soho House, and more in the brand realm–along with strategic marketing and deals for talent such as Janet Jackson, Mýa, Andrea Valle, Juvenile, Janelle Monáe, and more.
Chanel Hinds
As a freelance creative production manager, Chanel Hinds oversees the planning and execution of creative projects for clients in the fashion, music, and entertainment industries. She manages teams, budgets, schedules, logistics, and vendor relations for projects ranging from modest independent films to sizable commercial shots. Across the span of her career, she has worked with Amazon, Google, Nike, Prada, Awake NY, and more.
The Brownie Agency
The Brownie Agency was founded to address a gap in the market that overlooked the magic of women of color. With backgrounds in fashion and music, founders Ayanna Wilks and Brianna Agyemang leverage their experience to curate events and lifestyle experiences centered around celebrating women of color.
A Gold Consulting
A Gold Consulting, an international boutique agency, was established by New York native Ah-Niyah Gold. As a fashion and beauty consultant, A Gold Consulting is dedicated to carving out space for the next generation, shaping the future of fashion, beauty, and beyond through innovative approaches to PR and VIP relations. With nearly a decade of experience in event production and creative services, Ah-Niyah embarked on her industry journey nearly nine years ago, collaborating with Brittney Escovedo of Beyond 8. Together, they assisted notable clients such as Pyer Moss, Betsey Johnson, and Bobbi Brown. Today, Ahniyah's agency represents exciting brands including Topicals, Black Fashion Fair, Theophilio, Advisry, Black Boy Knits, Bed on Water, and Homage Year.
ASHYA + Equator Productions
Ashley Cimone is a creative director, designer, and producer based in Brooklyn, NY. She co-founded ASHYA in 2017, a New York-based eco-friendly accessories design label that embraces travel, cultural awareness, style, and utility in its DNA. Additionally, she is a partner and executive producer at Equator Productions, a full-service studio at the intersection of art and advertising that has worked with brands like Ghetto Gastro, Nike, New Balance, Spotify, and Amazon.
Private Yard
When it comes to developer Caláh Jones, she is truly in her own lane! Using the power of intuition and technology with the goal of elevating and innovating the creative landscapes of others, Caláh started her experiential design and ideation lab Private Yard to fuel the web design and development needs of the culture — taking on partners who are genuinely committed to evolution. Her clientele has ranged from Renell Medrano and JT of The City Girls to the Collective Gallery and multiple brands within the fashion space.
TALENT & CREATOR AGENCIES
Meet the women who connect POC creators and influencers with brands & help our favorite social media mavens get paid what they deserve.
Agency Cliquish
Taylar Barrington-Booker is the Founder and Head of Talent & Partnerships at Agency Cliquish. Established in 2021 in response to the BLM protests, the agency is dedicated to providing not just corporate commitment but also guidance and support to help Black talent reach their full potential. Today, Agency Cliquish remains committed to culturally relevant, conscious, and advocacy-led influencer management for Black talent in the digital realm.
Kensington Grey
Kensington Grey is an Influencer management agency with a network of over 150+ creators rooted in diversity. Every day, brands, influencers, and social media managers are identifying gaps in the ever-evolving arena of content creation and digital marketing. Founded in 2019, Kensington Grey Agency was created to fill one such hole. Kensington Grey was created to be a direct answer to the lack of representation within the industry.
Black Girl Digital
Created by Latoya Shambo, Black Girl Digital is a mission-driven, award-winning, premium influencer marketing agency advancing the creator economy for Black women and all multicultural creators through fair and equitable brand partnerships.
Human Relations
Founded by PR genius Makensy Smith, LA-based Human Relations is a growth agency specializing in strategic communications and intentional partnerships for unconventional individuals. Smith's clientele includes Iddris Sandu, D Smoke, and NFL linebacker Bobby Wagner.
Agency.ab2
Amber Ajee is a multi-hyphenated muse + force. When she's not steering creative on the RCA label, she's pushing her creative talent house and management company AB2, a management consulting firm and agency that assists individuals and brands in building their true potential and producing their star ideas through the lens of a strategy. One of her clients currently includes the successful emerging artist 4batz who you can hear on every Reel and TikTok right now thanks to his song "act ii: date @ 8."
MEF Agency
MEF Agency, founded by Gabrielle Amai Williams, is a full-service marketing, creative, and social agency dedicated to maximizing the potential of businesses, brands, influencers, and entrepreneurs. They specialize in sales, social media, brand awareness, and PR— garnering clientele from Sephora, NARS, Nike, and Live Nation.
Blk Girl Studios
Ibukun Oladejo is the founder of Blk Grl Studios, a creative agency for Black influencers. She spearheads digital marketing, collaborating with major Black influencers on TikTok, Instagram, and YouTube to amplify their presence and partner them with brands for inclusive social media campaigns. Notable clients include Nike, Afropunk, Sony Music, and MissGuided.
Beyond 8
Brittney Escovedo is an event producer and owner of the internationally successful agency Beyond 8. Beyond 8 is an events and lifestyle marketing company that curates events that go beyond the ordinary—offering innovative and immersive experiences. Beyond 8 has worked with Google, Saint Heron, Kering, Hood By Air, Uniqlo, Red Bull, and many more as their clientele list is ENDLESS! We stan!
abc group NYC
Jodi-Lee Reece is an experiential producer who's skilled in event management, production, contract negotiation, leadership, and experiential design. She is also the co-founder of ABC GROUP NY— a boutique experiential agency that specializes in event production and brand marketing within the fashion, lifestyle, tech, and entertainment industries.
BLK Girl Fest Studios
Founded by Nicole Krystal Crentsil, Black Girl Fest Studios is a cultural studio and consultancy specializing in social innovation, community, and experiences. Notable clients include Pinterest and eBay.
PHOTO & MEDIA VENDORS
Meet the women who create visual magic on the daily, across music videos, short- and long-form content, production, design, web, and more.
Trey Dgtl | Director + Producer
Founded by the visionary Treya Bolin, TREY DGTL is a dynamic production powerhouse specializing in visual storytelling. From immersive documentaries to short-form content, TREY DGTL has directed and produced for renowned clients such as Parsons, BET, Complex, American Express, Givenchy, Milk Makeup, and more. Treya Bolin's capabilities know no bounds.
Annie Bercy | Director + Photographer
From film directing, photography, video editing, graphic designing, and producing, Annie Bercy plays many roles in media. Working with the likes of SZA, Cardi B, and countless brands, there's no doubt that Annie's work has an iconic look and feel that simply cannot be duplicated.
Babe Cave LA | Director + Photographer
Randijah Simmons is a multidisciplinary artist and entrepreneur. In the summer of 2020, she opened up The Babe Cave LA and whether you're in the LA area or glued to your socials, you can always catch Randijah's work going viral across your timeline. Tinashe, Kari Faux, Flyana Boss, and Amaarae have been amongst her clientele and we think it's safe to say that this is just a taste of the opportunities to come.
Renell Medrano | Director + Photographer
Reigning from the Bronx, Renell Medrano is a Dominican-American photographer and director who continuously dominates our mooboards, TL's, and every editorial moment in between. Known for her raw and authentic approach to creative direction, Renell has photographed people like Kendall Jenner and Tyler The Creator to Jay-Z and André 3000, beauty brands like Burberry and Fenty, and has had multiple editorial pieces published under her name. And when she's not capturing shots, you can catch her steering her Ice Studios brand or inspiring the girls through her passion for fashion.
Keenan MacWilliam | Director + Photographer
Keenan MacWilliam is a Guyanese-Canadian filmmaker, creative director, and photographer whose style is inspired by the beauty of spontaneity and the observation of the human experience. Throughout her career, Keenan has collaborated with industry entities such as i-D, Spotify, The North Face, SZA, Hawa, and many others.
Exquisite Eye Studios | Director + Photographer
Breyona Holt who you may recognize as "Exquisite Eye" is an Atlanta native and artist who celebrates the timeless beauty and richness of Blackness. Inspired by her father's archival photography, Holt's work sparks dialogue about depicting Black skin, infusing vibrant colors and lushness to convey the intricacies of Black experiences. Collaborating with figures from sports, music, and fashion, including Serena Williams, SZA, Normani, and Kimora Lee Simmons, her imagery explores spiritual liberation and ethereal connections.
Nailah Howze #NaiShotThat | Director + Photographer
Nailah Howze, known as CloudNai, excels at capturing the essence of the Black community through her photography, showcasing the beauty of various cities and providing representation for the underrepresented. Her clientele includes New Balance, Adidas (with Yara Shahidi), Migos, Summer Walker, Big Sean, and numerous others.
Brain Studios
Kin Marie is a Chicago-based artist, film producer, post-colorist, and co-founder of the production company Brain Studios. Kin passionately prioritizes the visual culture of Afrofuturism—exploring its social implications and its potential as a blueprint for cultural evolution. Her work continues to serve as a platform for critical research and experimentation, examining the intersection of art, media, and social dynamics.
Dana Scruggs | Director + Photographer
Dana Scruggs, originally from Chicago's Southside, is a photographer and director based in New York. Her work centers on movement, abstraction, and eliciting emotion from the human form. Scruggs' distinctive vision has attracted clients worldwide, including Vanity Fair, SKKN, TIME, Rolling Stone, Glossier, The New York Times, Nike, Apple, GQ, and others.
The Ally Green | Director + Photographer
Alexandria Green, aka "The Ally Green," is a highly accomplished Black woman photographer and director based in LA, with NY as a secondary base. Starting in Houston, TX, she turned her early passion for photography into a full-time career by 18. Her impressive portfolio features collaborations with brands like Nike, HBO, and Toyota, and artists such as Travis Scott, Normani, and Kehlani. She's also partnered with Delta Airlines, Puma, Adidas, and luxury fashion houses like Dior, Versace, and Brandon Blackwood.
Renae Watson | Director + Photographer
Renae Wootson, also known as IIRONIC, is a visionary photographer whose work blends expressionism, portraiture, and documentary photography. With a focus on authenticity and depth, her work is described as 'visual poetry,' balancing simplicity with layered complexity. Collaborating with notable names such as Rolling Stone, Billboard, Alicia Keys, and Ralph Lauren, Wootson captures the intricacies of life and people through mood, emotion, and expression, embodying the core of her artistic ethos.
Milana Burdette | Director of Photography + Artist
Venice native Milana Burdette, a director of photography and artist, delves into the universal human experience through surreal visual narratives. By combining analog and experimental techniques, she crafts distorted dreamscapes that explore the essence of existence and challenge brutal subject matter. Her recent collaboration with Hennessy, Chad Easterling, and director Tevin Tavares showcases her ability to translate the reality of creating a legacy.
To learn more about the ItGirl 100 List, view the full list here.
Your May 2025 Monthly Horoscopes Are All About Blooming Softly & Trusting Divine Timing
May is about being patient, nurturing your dreams, and creating beauty in your world. This is a more stable and generous month than the chaos that April brought, and we get an opportunity for closure, healing, and rejuvenation this month. We are still amid some important retrograde transits, but these are ones we can navigate better by grounding our energy in the present moment, and not allowing ourselves to stress over the what-ifs.
With the Sun in Taurus for most of the month, May reminds us that there is beauty in finding your peace and not allowing anyone to disrupt that.
Pluto goes retrograde in Aquarius from May 4 until October 13, and this will be a time of remembering your power when it comes to your purpose, innovations, and the ability to attract support into your life. Mercury moves into Taurus on May 10, making this a good time for negotiations, creating new plans financially, and sticking to your word on something that holds value to you. The Full Moon of the month occurs in Scorpio on May 12, and this is the Flower Moon of the year, signifying growth and seeing the beauty in your life.
This Full Moon is all about letting go of what doesn’t feel authentic or resonate with you emotionally, and about experiencing more closure and healing within relationship matters.
Your May 2025: A Monthly Overview
Gemini Season officially begins on May 20, and we enter air sign energy, which is good for communication, business, and coming up with inspiring and new ideas. On May 24, Saturn enters Aries, beginning its new transit where it will remain for the next few years. Saturn in Aries is bold, direct, and straightforward, but so are its lessons. There is a gift in resilience and finding your strength during this time, and this transit will show you where your power is, but it may challenge you to confront self-limiting behavior in the process.
Mercury enters Gemini on May 25, and Mercury loves being here. Mercury in Gemini is the creative genius, and this is a month of aligning yourself with this energy. On May 26, we have a New Moon in Gemini, and it’s time to set your intentions for where you want a communication breakthrough in your life, and what new ideas you want to start planting the seeds for. This is a good New Moon for networking, exchanging ideas, having more fun, and getting inspired.
Article continues after the jump.
May 2025 Horoscopes for Every Zodiac Sign
Keep reading for your sun, moon, and rising sign below to see what May has in store for you.
ARIES
The impact from April is finally behind you, and you get to move forward this month, Aries. After a month of retrogrades and Eclipses, you are starting to see the progress of what you have been working towards financially this year. The Sun is in your 2nd house of abundance, self-confidence, and values this month, and you are putting your dreams here first.
With Venus also in Aries for the entire month of May, you are feeling the support within and without this month, and this is a beautiful month unfolding.
On May 24, Saturn enters your sign, beginning its transit in Aries, which will last for the next few years. Saturn is the master of tough love, and you are going to be learning a lot about yourself during his time and going through a growth spurt. The New Moon of May is at the end of the month on May 26 and will be giving you the answers and clarity you have been looking for, highlighting open communication in your life. Overall, this is your month of fewer obstacles and more progress.
TAURUS
Taurus Season is officially underway, and you are the main character right now, Taurus. Remember that. This month is about trusting your intuition and the timing of things, and knowing that things are working in your favor. With Venus, your ruling planet, in your 12th house for the month, you are seeking a lot of closure and culmination right now and are healing what was. Mercury enters your sign from May 10 until May 25, and it’s all about the perspectives you are gaining right now.
Don’t be afraid to ask the important questions and get down to the bottom of things that have been worrying you. On May 12, there is a Full Moon in your 7th house of partnership, and you are closing the door on what has not been working for you in love. You are seeing the clarity of what you need within your emotional world and how you want to navigate the changes you have been through here now.
GEMINI
May is a new beginning for you, Gemini. You have a lot of energy and vitality with you this month, and you are ready to accomplish some personal goals and intentions of yours. For most of the month, the Sun is in your house of closure and healing, and you are finding yourself rejuvenated from the transformations you have been through. Gemini Season officially begins on May 20, and with the Sun in your sign, nothing is holding you back from shining and living in your truth right now.
On May 25, Mercury enters Gemini until June 8, and Mercury loves being in your sign, as this is your planetary ruler.
Mercury in Gemini is forward-thinking, quick, and intelligent. You are coming up with solutions to previous challenges or obstacles, and overcoming something that has felt restrictive mentally. Before the month ends, there is a New Moon in Gemini on May 26, and this New Moon is one of the best times of the year for you to set your intentions and manifest your dreams. Remember you are worthy of what you are setting out to accomplish this month, Gemini.
CANCER
Cancer, this month requires you to slow down, take care of your health, and allow things to come to fruition the way they are meant to. There is a chance you could be overthinking more than usual this month, and you are being reminded that there is only so much that is in your control, and to give yourself some more grace. The Full Moon in Scorpio on May 12 will help you gain a little more clarity of the heart and is going to be a time of feeling the love and appreciation in your life.
Saturn enters your 10th house of career on May 24, remaining here over the next few years, and you are getting an opportunity to grow and discover where you may have been limiting yourself professionally, socially, or within your aspirations in life. This time is all about reminding yourself that you deserve recognition for the work you do, but that you must also be the one believing in yourself as well. On May 12, there is a New Moon in your house of emotional healing, and you are seeing the gifts of alone time, safe spaces, and tending to your creative inklings at the end of the month.
LEO
This month is an opportunity for a new beginning in love and progress within your emotional world, Leo. You are learning to trust your intuition more, and you are putting more of your energy into your heart’s desires. With the Sun in your 10th house for most of the month, you are shining in your truth and remaining confident in your goals in life.
Venus is in your house of adventure for the entire month, and this is a good time for experiencing romance while traveling or getting out of your comfort zone a little.
Saturn makes a significant move from Pisces into Aries at the end of the month and enters your 9th house. With Saturn here, you will be learning more about what mental growth and clarity mean to you, and this is a good time to dedicate yourself to higher education, traveling, gaining a new perspective, and honoring your integrity and values. The New Moon of the month is on May 26, creating magic within your friendships and community.
You are leaving this month with hope in your heart and new plans for the future.
VIRGO
May is a month of abundance and fruition for you, Virgo. Your dreams and intentions are coming to fruition, and you are owning that which you have created for yourself. With Venus in Aries, this is a good time for seeing support in your life financially, dedicating yourself to your commitments and responsibilities, and seeing the gifts in that. On May 12, there is a Full Moon in your 3rd house of communication, and this is an intuitive time for you, giving you the strength needed to close the chapter on what you don’t resonate with anymore.
On May 24, Saturn enters your house of shared finances, rebirth, intimacy, and resources, and over the next few years, you will be learning the importance of connecting with people who truly have your best interest at heart, and not committing to what feels unstable. Before the month ends, we have a New Moon in Gemini in your house of career, and this is a good time to manifest and set your intentions for where you want to see professional growth in your life.
Overall, May is about embracing your freedom while honoring the people and connections that help you grow and make you feel more secure in life.
LIBRA
This is a month of feeling empowered and ready to take on anything that comes your way, Libra. You are inspired by the progress you are making in your life right now, and with Venus in your 7th house of love, you are being well-received. This is a month of finding your balance between your path and the growth of your relationships, and there is a sense of support, harmony, and love in your life in May.
You are owning your authenticity and living in your truth fully, and this energy is magnetic.
However, Saturn also enters your 7th house of love this month, where it will remain for the next few years. Saturn empowers and helps you grow, but you can also feel a little more challenged within your relationships during this time. The more you can own your wants and needs, the more you can find vulnerability and support within your relationships. On May 26, a New Moon in a fellow air sign occurs and happens in your 9th house, creating a chance at a new adventure and an opportunity to discover some new inspiration.
SCORPIO
May is about believing in the impossible, Scorpio. It’s time to take a leap of faith in yourself and to remember your power. You are seeking a new beginning in your life, and with the Sun in your 7th house of love for most of the month, you are being supported and encouraged in the process. Pluto, one of your ruling planets, goes retrograde in your house of home and family from May 4 until October, and you are gaining clarity on the people and support systems you can rely on more.
The Full Moon of the month is in your sign on May 12, and this is the Flower Moon of the year. You are in full bloom and ready for whatever is next for you, and this is beautiful. Previous intentions and goals come to fruition for you overall in mid-May, and there is a lot to look forward to right now as you are getting excited about it all. Before the month ends, we have a New Moon in Gemini in your 8th house, creating a sense of empowerment through what you are looking to change and transform in your life right now.
This month is about not being afraid to take more risks and doing things your own way.
SAGITTARIUS
May is a beautiful month of magic, success, and good fortune, Sagittarius. You are feeling lucky this month and are attracting success to you in many different areas of your life. Venus, the planet of love, is in your 5th house of romance for most of the month, and you are enjoying your life, feeling the love within your heart, and expressing yourself freely in May. You are a magnet for your manifestations, and dreams are coming true for you this month, Sag.
On May 12, we have a Full Moon happening in your house of endings and closure, and you are closing out a big chapter in your life this month.
You are letting go of old pain or emotional experiences and choosing not to repeat a pattern that left you feeling hopeless before. On May 26, we have a New Moon in your sister sign, Gemini, enhancing your need for love, connection, and relationship development this month. This is a great New Moon to set your intentions for what partnerships you want to see grow, heal, and come to fruition for you. Overall, May is your month of fruition, balance, and believing in the magic in your life.
CAPRICORN
May is about slowing down and allowing yourself to find the answers you have been looking for, Capricorn. This isn’t the time to rush your progress or doubt where you are in life. The Sun is in your 5th house, and this is good for finding more time for fun, pleasure, self-care, and asking your heart what it needs. With Pluto going retrograde in your 2nd house of values and income, you are being reminded to hold yourself with integrity and to know that you are worthy of the things you are asking for.
The Full Moon on May 12 is a beautiful time to connect with loved ones or those who inspire you. The universe wants to show you that you are not alone this month and that you deserve to live a life where you can enjoy yourself more and manifest your dreams, rather than believing everything needs to be a challenge to be worthy. Saturn, your ruling planet, then enters your 4th house of home and family, and over the next few years, you are going to be rediscovering what home means to you.
AQUARIUS
Your guidance for May is to trust that what is falling from your life or changing for you is doing so for your benefit, Aquarius. Trust that what is happening is happening for you and not to you, and don’t doubt that you will rebuild from this. With Pluto going retrograde in your sign from May 4 until October 13, you need a break from some of the confusion you have been feeling in your personal life, and you are getting a chance to gain a new perspective this month.
Use this time to get inspired by change rather than let it bring you down, and ground yourself in the present moment more.
Saturn enters Aries in May, where it will remain for the next few years, helping you grow in the areas of your life that have to do with communication, networking, transportation, siblings, and education. You will be learning a lot during this time and will be finding new outlets for self-expression and communication. Before the month ends, we have a New Moon in Gemini occurring in your 5th house of romance, pleasure, hobbies, and entertainment, and after a month of navigating endings, changes, and closures, you are ready for a fresh start and are receiving one in love now.
PISCES
Allow what is to be, be, Pisces. May is a month of allowing yourself to trust the timing of the universe and not giving up hope that things are going to turn out beautifully for you. On May 12, there is a Full Moon in fellow water sign, Scorpio, and this is a time to get inspired and see the benefits of closure. This Full Moon is about gaining a new perspective and not doubting what is clearer to you now, that you are worthy of a new beginning.
On May 24, Saturn moves into your 2nd house of income, and you are going to be moving through a journey of developing financially, and working on maintaining stability while building new foundations in your life. The New Moon in Gemini at the end of the month is about setting your intentions for your home and family life and creating some new energy here. Overall, May is your month of breaking ground on the things you want to create for yourself and trusting the timing of how things are unfolding.
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Glow Ups, Grit, & Grown Woman Energy: The Ladies Of ‘Basketball Wives’ Enter A New Era
The ladies of Basketball Wives aren’t just back—they’re blooming.
With Season 12 already making waves as one of the most personal and layered seasons yet, the cast is showing us what happens when you mix real-life growth with the signature glam and grit fans have come to love. This time, it’s less about who said what and more about who’s showing up fully.
From business wins to new family dynamics and deeply vulnerable moments, Evelyn Lozada, Jackie Christie, and Jennifer Williams are peeling back the layers—and yes, still giving us the moments that light up Twitter every Monday night. But more than anything, they’re letting us see the women behind the viral clips, and they’re bringing a different kind of energy this season: one rooted in evolution, elevation, and unfiltered truth.
Legacy, Leveled Up
Season 12 isn’t just a continuation—it’s a transformation. The cast is tapping into a deeper sense of self, mixing the nostalgic drama fans expect with real-life growth arcs that feel fresh. Jackie Christie broke it down best, sharing, “You get classic Basketball Wives with this season, but you get new faces. They have intricate stories, and different things going on in their lives. And we all intermixed together… with the spiritual journeys, the growth, everything that happens in between—it’s going to be phenomenal.”
And that new energy? It’s loud, it’s bold, and it’s not afraid to shake the table. With new additions like Ty Young, Ming Lee, and Jackie’s own daughter Chantel (Channy) stepping into the fold, and Brandi Maxiell and Brittney Renner returning, the dynamic is more diverse than ever. One standout? Channy. Jackie called her “feisty” and “passionate,” saying, “To me, I thought she brought a lot of energy. She is herself.”
Evelyn co-signed the sentiment, saying, “She was a breath of fresh air to shoot with—just so authentic and so real… she says exactly how she feels. She’s very articulate.” And Jennifer chimed in with a little tease for what’s to come: “Chantel is Jackie 2.0… She’s opinionated, she’s spicy, and she’s going to speak her mind.”More Than the Moments
Yes, the show still brings the viral-worthy scenes, but this time, the cast is leaning into purpose. Jackie is proud of where her talk show is headed and is excited for fans to see just how far it’s come, saying, “It’s amazing, it’s in a great place right now, and I want everybody to get to watch that.”
Jennifer is also expanding her empire. “My motion picture under Jennifer Williams Production. It’s my first motion picture,” Jennifer says. “I had my documentary, which was very successful. So I love when the audience gets to see us doing business… behind the scenes, these ladies are hands-on, running businesses and being moms.”
And Evelyn teamed up with her daughter, Shanice, to launch their podcast Drop The Low.
It’s clear that these women aren’t just reality stars—they’re producers, creators, entrepreneurs, and mothers building legacies. And while the arguments might still hit the group chat, the business moves are giving “boss era” in the best way. Yes, the drama’s still there, but there’s purpose behind the platform. This time, you’re getting the full picture—not just the wine toss.
The Real Return
For Evelyn, returning to Basketball Wives wasn’t about unfinished business—it was about pride. Pride in what the franchise has become. Pride in how it continues to spotlight women of color in complex, nuanced ways. And pride in being able to use the platform to amplify her businesses and philanthropy.
She admitted the cast trips still aren’t her favorite part of filming, but being part of a legacy show that still has fans tuned in over a decade later? “I filmed the show because I’m proud of the franchise. We have put so much energy into this over the years,” Evelyn shares. “Every time we get a new season, I’m like, ‘Oh my God, we got another season!’ And I’m grateful for it.”
But it’s not just about being on TV—it’s strategic. “Obviously, we get compensated to shoot the show, but it also helps support our businesses and the other stuff that we have going on,” she adds. “That, for me, is more important—just to be able to promote those things and use this platform.”
Family First, Always
Jackie is entering a new chapter in more ways than one. Her daughter Chantel is joining the cast, and her husband Doug Christie recently stepped into his new role as head coach of the Sacramento Kings.
As for navigating reality TV with her daughter now in the mix? Jackie’s stepping back—but not too far. “Channy is an amazing, smart, beautiful young lady that is married, a basketball wife, a mother, and a grown woman in her own right… I didn’t need to navigate as a mom,” Jackie says. “I’ve always had that tendency to be like, ‘Let me do it for you, let me fix it.’ So Channy puts me where she needs me to be. She tells me, ‘You ain’t getting the key to my apartment.’ She moved in the same building as me!”
It’s a playful reminder that this season is just as much about boundaries as it is about bonds—and Jackie’s learning how to support her daughter without trying to fix everything. Boundaries? Set. Drama? Inevitable.
Too Real, Too Fast
Jennifer has always been known for the fashion, the shade, and the reads—but this season, even she had moments where things got a little too real. “I feel like there were a lot of those moments, and it didn’t necessarily have anything to do with me… but I feel like it got really personal this season,” she reveals.
She’s no stranger to conflict, but even she had moments where she mentally tapped out. “There were certain things where I was like, ‘Leave me out the group chat.’ I just don’t want to know!”
Still, Jennifer made it clear that vulnerability is part of what makes the show powerful. “Everybody is very transparent. And sometimes it doesn’t always look good—it’s ugly,” she admits. “But that’s a part of life. Everything is not peaches and cream.”
Soft, Strong, and Still Spicy
What’s refreshing about this new season is that it doesn’t pretend to be anything it’s not. The women are grown, still fly, and unapologetically figuring things out. They’re making moves in business, learning to set new boundaries in friendships, and redefining what strength looks like beyond the surface.
From family ties and franchise loyalty to filming through faith and fiery confrontations, Basketball Wives Season 12 is reminding us that evolution doesn’t mean losing the edge—it just means showing up differently.
Catch the new season of Basketball Wives every Monday night on VH1.
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