These Influencers Are Challenging One Of The Largest Ambassador Marketing Companies To Show Receipts
When I think of an influencer, I think of hard-working individuals who produces fresh content tailor-made for their following. Everyone is an influencer in their own right so there are different types of influencers — Mega, Macro, Micro, and Nano. Within these varying categories, there is a myriad of opportunities for influencers to partner with brands of all kinds. But, let's be honest, the influencer space is predominantly white. This means that influencers of color have to work twice as hard for the same opportunities as white influencers. Imagine being an influencer of color and learning that your work is valued less than that of your white counterparts. Story of a black creative's life, right?
The 2020 revolution is forcing the world to stop and listen to black folks. Thanks to a pandemic within a pandemic, society is finally hearing the cries of black people. Granted, we have been saying "per my last email" to injustice for decades but we will take what we can get at this point. Unfortunately, injustices happen to us in all spaces. For that reason, heavyweight influencers like Aicha Balde and Marche Robinson created the #OpenFohr campaign.
In case you don't know about Fohr, let me learn you something. Fohr is a global influencer marketing platform for ambassadors and brands. The goal of the platform is to provide influencers with tools that help them create a cutting edge marketing strategy, leading them to partnerships and campaigns. Fohr proudly states, "We support influencers. We are nothing without our influencer community, and we act accordingly." And like many other companies, Fohr jumped on the trend to pause advertisements and post anti-racism resources amidst the civil unrest that followed the murder of George Floyd. The gag is, they don't walk it like they talk it. For years, Black and Brown influencers have made it their business to share their grievances with being underpaid and there has not been any change.
That's where Aicha and Marche come in. We had the chance to dig deeper into this movement and what it means to these amazing women.
xoNecole: Tell us about yourself and how you became an influencer.
Aicha Balde: My name is Aissatou Balde but only my dad calls me Aissatou, everyone else knows me as Aicha. I am a West African-born full-time working mom and a Black content creator (@talesandturbans). My journey as a content creator started as an outlet to empower African [and] Muslim girls like me to do things that seemed impossible, such as juggling school, family, and work. Today, I pride myself in creating a space for open and difficult conversations about motherhood, identity, and life, along with the fun stuff like fashion, skincare, and food.
Marche Robinson: I'm Marche Robinson and I am an attorney and blogger (@marcherobinson) living in Raleigh, NC. I've been blogging since 2012. I graduated law school in 2010 and the market was very bad. There were not a lot of legal jobs. I took a contract role in Charlotte and at the time I had an inconsistent working schedule and needed something creative to fill the time. I started reading blogs and my friends and family told me I should start one. So, in August of 2012, I launched my blog and initially just shared fashion, beauty and décor images I found online.
Why did you start the OpenFohr movement?
Aicha & Marche: A group of eight Black content creators - Aissata Diallo, Denisse Myrick, Valerie Eguavoen, Yvette Corinne, Marche' Robinson, Nasteha Yusuf, and Nuni Yusuf, and I started #OpenFohr as a next step in a series of interventions against racism at Fohr. Over the past two years, we have complained, explained, consulted, and recommended solutions to Fohr, but our voices have been silenced with polished campaigns that convince the mainstream media that Fohr is a changemaker in the content creation space.
Agencies like Fohr have capitalized on the growing call for "diversity and inclusion" in the influencer industry without really making any changes to their exploitative and discriminatory practices. We created the OpenFohr campaign because we cannot allow people to keep exploiting the anti-racist narrative for profits. Over the past two weeks, as the Black Lives Matter movement took center stage in the public discourse, Fohr paused its advertising, posted protest resources, and even provided anti-racism resources on Instagram. Yet, many of the Black content creators who have worked with them are discriminated against and underpaid.
We also want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"We want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry."
What does it mean to be a Black influencer?
Aicha: To be a Black influencer means showing up in spaces where you may not be wanted and still doing it for girls who look like you. I learned the hard way that brands tend to gravitate more towards bloggers that fit the standard of beauty. For a long time, I thought, "Blogging isn't for me because I don't look 'the part'." Even photographers have blatantly told me that they don't know how to edit my skin tone, completely unwilling to learn and unable to even recommend an alternative contact. The biggest challenge of being so diverse in this business is finding people who can understand you and won't crush your confidence. I blog to remind myself and others that we are good enough; our diversity is an asset, not a drawback.
Marche: When I first started out, being a Black influencer meant filling a void. Fashion magazines and sites rarely shared Black women. They still have a very long way to go so I still feel this way. I feel like influencing is a way to share fashion, beauty, etc with women who can relate to me. It's not easy for Black women to open a magazine and see a woman like them sharing their story or their favorite products. If it were not for Black influencers, there would not be as much representation.
When you learned of the influencer pay gap, how did you feel?
Aicha: These issues are not new. Black bloggers have been discussing our unfair treatment in the Influential Marketing world for years, but to no avail. What finally broke the camel's back was the fact that Fohr had the audacity to use the #BlackLivesMatter issue to their advantage despite their repertoire of exploiting us. When I say us, I don't just mean Black content creators. This includes their Black employees who cannot speak out about their treatment for fear of being ostracized.
Marche: Honestly, I was not surprised. Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't."
What are your demands of Fohr?
Aicha & Marche: Fohr must stop treating this movement as a PR nightmare to hide from and instead, face it as the call to accountability of their actions and inactions over the years. You cannot have an entitled and unaware homogenous-white staff leading an organization and expect to get it right. You will always miss the mark because there's no one to say otherwise. Lack of diversity is how you end up taking advantage of Black creators and complain when you get called out. Fohr needs an independent outside party to look at their structure and provide constructive criticism. Most importantly, Fohr needs an HR department. You cannot fairly police yourself. We know that, so let's change that.
Why do you think it's important for Fohr to show their authentic commitment to Black influencers?
Aicha: I personally don't think Fohr is capable of being authentic to their Black influencers. This was never something that was on their agenda. As I said, this conversation has been going on for over two years but nothing has changed. The creation of The Fohr Freshman Class was a result of Fohr getting called out for lack of diversity, and yet they still failed us. It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter.
Marche: Fohr should show authentic commitment because they have consistently held themselves out to be supportive of diversity and leader in the influencer marketing industry. How can you hold yourself out to be so groundbreaking when you lack diversity within your organizing and with the bloggers you hire for campaigns? I think there is this tendency for people to say, "Oh that's just the industry," but that doesn't make it right. People should be paid adequately for the service they provide.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter."
What advice do you have for other influencers struggling to create?
Aicha: Do things that come naturally to you and that revolve around your day-to-day life. Reach out to another sister to have a creativity party and get ideas flowing. Most of my Insta family will tell you that my DMs are always open, whether it's for help, a listening ear, or to celebrate each other: I'm here for you, sis.
Marche: So many influencers have had to pivot during quarantine and now with the current movements. I think that you have to share what you are passionate about. When you do what you love it comes naturally. I actually started a TikTok account and it's been fun to create content in a new way and it has resonated a lot with my social media followers. I think this is a great time to step back and think of a new way to create and share what you love.
To keep up with the #OpenFohr movement, follow them on Instagram @openfohr. And follow Marche and Aicha on Instagram @talesandturbans and @marcherobinson.
Feature Image Courtesy of Aicha Balde & Marche Robinson
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
I Tried One Of The Most Popular Sex Toys On The Market & Now I Get The Hype
Not sure which sex toy to buy to spice up your bedroom sessions? The Satisfyer Pro 2 Next Generation (NG) may be one to consider. It is one of the most popular clitoral toys on the market. This revolutionary toy transformed the way people experience pleasure during sex and has taken the world by storm.
Satisfyer Pro 2 NG differs from your typical vibrator because it offers indirect clitoral stimulation using air pulse technology and an oval-shaped mouth that makes stimulating your clitoral hood easy. Since it's inexpensive and has received a lot of great reviews, it's an excellent choice for those who are new to clitoral toys.
Design & Features of Satisfyer Pro 2
The Satisfyer Pro 2 NG is a clitoral stimulator that features 11 different settings and a unique design that allows for maximum stimulation and pleasure. The head of the toy is made from soft, flexible silicone, which provides a gentle but powerful massage that stimulates all parts of your body while still remaining comfortable enough to use over long periods. The handle is ergonomically designed, so it fits easily in your hand and can be maneuvered with ease. Additionally, it's waterproof, so you can take it with you into the shower or pool without worry.
Another feature of the Satisfyer Pro 2 NG is a set of buttons that control its suction intensity. The round power button and a much larger oval-shaped button that's close to the nozzle each have a "+" and "-" on them, which you press to adjust the strength of the suction.
Satisfyer Pro 2 NG
Compared to the previous model, the Pro 2's controls are easier to use and more intuitive. The + and - buttons are now joined together, which means they're easy to find even when you're not looking at the device.
The Satisfyer Pro 2 NG is designed to provide intense pleasure through its 11 different settings. The settings range from gentle pulsations to powerful vibrations that give you more control over how deep your orgasm will go. You can easily build up to an orgasm without causing a huge jump, and you can back off at lower levels to prolong your pleasure.
I prefer the lower settings for an orgasm that feels more chill, but there are plenty of higher settings if you want to push things a bit harder. I've had no issues with this toy causing bruises or pain, but you should be prepared to test it out before deciding on the right setting for you.
My Honest Thoughts
One of my favorite things about this toy is that it can be controlled through the Satisfyer Connect app, which you can download for free. This allows you to control your Satisfyer Pro 2 NG through a smartphone or tablet. The app also lets you select the vibration pattern and intensity that you'd like to use. There are ten different vibration patterns and intensities available, so there is plenty to choose from. There are also a few pre-programmed options, which is a nice addition.
It's worth noting that you don't have to use the funnel-like tip that comes with the Satisfyer Pro 2 NG, as there are many different shaped silicone heads available that will fit most users. You can buy a pack of five for under $10, which gives you a great variety to choose from. Lastly, the battery life is also impressive, lasting up to two hours on a single charge, so there's no need to worry about running out of power in the middle of an intimate session!
All in all, I think that the Satisfyer Pro 2 NG is an excellent choice if you're looking for a high-quality sex toy that will provide intense pleasure every time. The combination of pressure waves and vibrations makes this toy incredibly versatile and easy to use and operate, even for beginners. Additionally, its waterproof design ensures that it can be used in any environment without concern for damage or malfunction due to water exposure.
So if you're looking for something new and exciting in the bedroom, consider giving the Satisfyer Pro2 NG a try! You won't regret it!
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Featured image by miniseries/Getty Images