
These Influencers Are Challenging One Of The Largest Ambassador Marketing Companies To Show Receipts

When I think of an influencer, I think of hard-working individuals who produces fresh content tailor-made for their following. Everyone is an influencer in their own right so there are different types of influencers — Mega, Macro, Micro, and Nano. Within these varying categories, there is a myriad of opportunities for influencers to partner with brands of all kinds. But, let's be honest, the influencer space is predominantly white. This means that influencers of color have to work twice as hard for the same opportunities as white influencers. Imagine being an influencer of color and learning that your work is valued less than that of your white counterparts. Story of a black creative's life, right?
The 2020 revolution is forcing the world to stop and listen to black folks. Thanks to a pandemic within a pandemic, society is finally hearing the cries of black people. Granted, we have been saying "per my last email" to injustice for decades but we will take what we can get at this point. Unfortunately, injustices happen to us in all spaces. For that reason, heavyweight influencers like Aicha Balde and Marche Robinson created the #OpenFohr campaign.
In case you don't know about Fohr, let me learn you something. Fohr is a global influencer marketing platform for ambassadors and brands. The goal of the platform is to provide influencers with tools that help them create a cutting edge marketing strategy, leading them to partnerships and campaigns. Fohr proudly states, "We support influencers. We are nothing without our influencer community, and we act accordingly." And like many other companies, Fohr jumped on the trend to pause advertisements and post anti-racism resources amidst the civil unrest that followed the murder of George Floyd. The gag is, they don't walk it like they talk it. For years, Black and Brown influencers have made it their business to share their grievances with being underpaid and there has not been any change.
That's where Aicha and Marche come in. We had the chance to dig deeper into this movement and what it means to these amazing women.
xoNecole: Tell us about yourself and how you became an influencer.
Aicha Balde: My name is Aissatou Balde but only my dad calls me Aissatou, everyone else knows me as Aicha. I am a West African-born full-time working mom and a Black content creator (@talesandturbans). My journey as a content creator started as an outlet to empower African [and] Muslim girls like me to do things that seemed impossible, such as juggling school, family, and work. Today, I pride myself in creating a space for open and difficult conversations about motherhood, identity, and life, along with the fun stuff like fashion, skincare, and food.
Marche Robinson: I'm Marche Robinson and I am an attorney and blogger (@marcherobinson) living in Raleigh, NC. I've been blogging since 2012. I graduated law school in 2010 and the market was very bad. There were not a lot of legal jobs. I took a contract role in Charlotte and at the time I had an inconsistent working schedule and needed something creative to fill the time. I started reading blogs and my friends and family told me I should start one. So, in August of 2012, I launched my blog and initially just shared fashion, beauty and décor images I found online.
Why did you start the OpenFohr movement?
Aicha & Marche: A group of eight Black content creators - Aissata Diallo, Denisse Myrick, Valerie Eguavoen, Yvette Corinne, Marche' Robinson, Nasteha Yusuf, and Nuni Yusuf, and I started #OpenFohr as a next step in a series of interventions against racism at Fohr. Over the past two years, we have complained, explained, consulted, and recommended solutions to Fohr, but our voices have been silenced with polished campaigns that convince the mainstream media that Fohr is a changemaker in the content creation space.
Agencies like Fohr have capitalized on the growing call for "diversity and inclusion" in the influencer industry without really making any changes to their exploitative and discriminatory practices. We created the OpenFohr campaign because we cannot allow people to keep exploiting the anti-racist narrative for profits. Over the past two weeks, as the Black Lives Matter movement took center stage in the public discourse, Fohr paused its advertising, posted protest resources, and even provided anti-racism resources on Instagram. Yet, many of the Black content creators who have worked with them are discriminated against and underpaid.
We also want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"We want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry."
What does it mean to be a Black influencer?
Aicha: To be a Black influencer means showing up in spaces where you may not be wanted and still doing it for girls who look like you. I learned the hard way that brands tend to gravitate more towards bloggers that fit the standard of beauty. For a long time, I thought, "Blogging isn't for me because I don't look 'the part'." Even photographers have blatantly told me that they don't know how to edit my skin tone, completely unwilling to learn and unable to even recommend an alternative contact. The biggest challenge of being so diverse in this business is finding people who can understand you and won't crush your confidence. I blog to remind myself and others that we are good enough; our diversity is an asset, not a drawback.
Marche: When I first started out, being a Black influencer meant filling a void. Fashion magazines and sites rarely shared Black women. They still have a very long way to go so I still feel this way. I feel like influencing is a way to share fashion, beauty, etc with women who can relate to me. It's not easy for Black women to open a magazine and see a woman like them sharing their story or their favorite products. If it were not for Black influencers, there would not be as much representation.
When you learned of the influencer pay gap, how did you feel?
Aicha: These issues are not new. Black bloggers have been discussing our unfair treatment in the Influential Marketing world for years, but to no avail. What finally broke the camel's back was the fact that Fohr had the audacity to use the #BlackLivesMatter issue to their advantage despite their repertoire of exploiting us. When I say us, I don't just mean Black content creators. This includes their Black employees who cannot speak out about their treatment for fear of being ostracized.
Marche: Honestly, I was not surprised. Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't."
What are your demands of Fohr?
Aicha & Marche: Fohr must stop treating this movement as a PR nightmare to hide from and instead, face it as the call to accountability of their actions and inactions over the years. You cannot have an entitled and unaware homogenous-white staff leading an organization and expect to get it right. You will always miss the mark because there's no one to say otherwise. Lack of diversity is how you end up taking advantage of Black creators and complain when you get called out. Fohr needs an independent outside party to look at their structure and provide constructive criticism. Most importantly, Fohr needs an HR department. You cannot fairly police yourself. We know that, so let's change that.
Why do you think it's important for Fohr to show their authentic commitment to Black influencers?
Aicha: I personally don't think Fohr is capable of being authentic to their Black influencers. This was never something that was on their agenda. As I said, this conversation has been going on for over two years but nothing has changed. The creation of The Fohr Freshman Class was a result of Fohr getting called out for lack of diversity, and yet they still failed us. It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter.
Marche: Fohr should show authentic commitment because they have consistently held themselves out to be supportive of diversity and leader in the influencer marketing industry. How can you hold yourself out to be so groundbreaking when you lack diversity within your organizing and with the bloggers you hire for campaigns? I think there is this tendency for people to say, "Oh that's just the industry," but that doesn't make it right. People should be paid adequately for the service they provide.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter."
What advice do you have for other influencers struggling to create?
Aicha: Do things that come naturally to you and that revolve around your day-to-day life. Reach out to another sister to have a creativity party and get ideas flowing. Most of my Insta family will tell you that my DMs are always open, whether it's for help, a listening ear, or to celebrate each other: I'm here for you, sis.
Marche: So many influencers have had to pivot during quarantine and now with the current movements. I think that you have to share what you are passionate about. When you do what you love it comes naturally. I actually started a TikTok account and it's been fun to create content in a new way and it has resonated a lot with my social media followers. I think this is a great time to step back and think of a new way to create and share what you love.
To keep up with the #OpenFohr movement, follow them on Instagram @openfohr. And follow Marche and Aicha on Instagram @talesandturbans and @marcherobinson.
Feature Image Courtesy of Aicha Balde & Marche Robinson
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
Your February 2025 Horoscopes Are All About Self-Love & Soulful Alignment
Explore your sign’s 2025 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
February is a coming together, as a culmination of community and abundance is evident. Some significant planets go direct this month after being retrograde since this past year, and we can finally take a deep breath. We walk into the month in Aquarius season, and the focus during this time is on coming together with the people you resonate with on a soul level, opening your heart to love, and gaining perspective in the process. When the Sun is in Aquarius, everything feels more electrified and inspiring, and this is one of the best months of the year to manifest and set your intentions.On Feb. 4, Venus enters Aries, Jupiter goes direct in Gemini, and the energy and passion return. Venus in Aries is fiery, dynamic, and puts self-love first. While Venus is in Aries for the entire month, February is all about going after the things you want in love, and trusting that you will be supported here. Jupiter goes direct on the same day after being retrograde since Oct. 9, and we can see our blessings manifest more effortlessly now, especially regarding communication matters, networking, short travels, education, and the mind. Jupiter finishes its Gemini transit on Jun. 9, so over the next few months, this is a good time to expand your mind and your vision, get creative, and meet new people.
What February 2025 Has In Store For Your Zodiac Sign
The Full Moon of February occurs in Leo on the 12th, and this is the Snow Moon of the year. This Full Moon brings emotions to the surface and creates self-clarity and honesty in the process. This Full Moon is a time to let go of old versions or ideas of yourself that don’t align with who you are today and to focus on what feels authentic and empowering for you right now.
On Valentine's Day, Mercury enters Pisces until Mar. 3, and the mind is on love right now.
While Mercury is in Pisces, we speak in words of poetry and spirituality, and mental connections turn into romantic ones. This is a beautiful energy to walk into on the day of love, signifying an urge to be around people who truly understand you right now.
Pisces season begins on Feb. 18, and we move into a time of closure, healing, creativity, and introspection. On Feb. 23, Mars goes direct in Cancer after being retrograde here since Jan. 6, and being retrograde in general since Dec. 6. With Mars now direct, there is more energy and direction at our disposal, and less confusion on where to go from here. Mars will be direct in Cancer until Apr. 18, and there is a lot of love, support, and intuition to be felt right now. Mars in Cancer supports others while also cherishing boundaries, and this is a good time to feel more stability in matters of the home and heart.
We end the month with a New Moon in Pisces on Feb. 27, and this is a time of magic, dreams coming to fruition, and romance in the air.
A New Moon in Pisces reminds us that what has been lost always comes back around in a new form, and helps us see what our heart is grateful for right now. This is a great New Moon to set your intentions for the future and to dream the dream. Overall, February is an inspiring and enlightening month, and your heart is the one leading the way right now.
Read for your Sun and Rising Sign below to see what February has in store for you.
ARIES
February is all about love for you, Aries. You are thriving within relationship matters as Venus is in your sign for most of this month. Venus moves into Aries on Feb. 4 and will be here until Mar. 27, however, Venus will be going retrograde in your sign on Mar. 1. So, use February to walk into some new beginnings in love, but remember to take your time with things here as well. You are overall feeling more reciprocity, support, and positive recognition now, and self-love is key this month.
On Feb. 12, we have a Full Moon in fellow fire sign Leo, and this Full Moon occurs in your 5th house of romance.
This is a beautiful Full Moon for seeing love bloom and for experiencing a sense of fulfillment that brings you closer to another. Before the month ends, Mars goes direct after being retrograde in an area of your life having to do with the home, family, close loved ones, and emotional stability. With Mars now direct here, new foundations can be built in your world, and you feel more supported and secure as you end the month.
TAURUS
This month is a time to reflect, accept, and move into your new beginning, Taurus. There is a lot to process this month, and with the Sun in your 10th house for most of February, a lot of your focus right now is on your goals, purpose, and life path. The Full Moon happening mid-month is an opportunity for you to see things clearer in the home, and to create space for more support and nourishment here. You are letting go of what is weighing you down or making your emotional world feel more difficult to process this month.
Mercury enters your 11th house of hope, community, friendship, and manifestation on Valentine’s Day this year, and you move into a time of inspiration. You are thinking of all the things that make you feel empowered, loved, and in tune, and it’s time to create more of this energy around yourself. We have a New Moon in this same area of your chart before the month ends on Feb. 27, and you are ready to look forward in life rather than at the past of what could have been.
Overall, this month is about listening to your heart and spending more time taking care of yourself.
GEMINI
February is a chance to take a break, Gemini. You need more time to process and prepare for what’s ahead of you, and you are taking the time to do so this month. February begins with Jupiter going direct in your sign after being retrograde here since Oct. 9. Jupiter, the planet of blessings, will be direct in your sign until Jun. 9, and won’t be here again for another decade. This is your opportunity to set intentions, focus on your dreams, and make some important achievements happen.
Extra good luck and support from the universe are with you now, and the key for you is to let things come to you naturally through patience and dedication.
On Feb. 12, there is a Full Moon in your 3rd house of communication, and some important culminations are coming through in matters of the mind. You are coming to some conclusions about something, and it’s changing your perspective overall. Before the month ends we have a New Moon in an area of your life having to do with your career, professional world, and reputation, and this is a good time to set your intentions for what goals you want to see through right now.
CANCER
February is a month of enlightenment, Cancer. You are aligned with the path you are walking on right now, and everything is starting to make a little more sense to your heart. This month we have a Full Moon in your 12th house of closure, and you are moving away from an emotionally heavy space. You are letting go of a lot of what has kept you conflicted, and there is a sense of peace that is being obtained in the process. This is your month of inspiring others through your resilience and gift of forgiveness.
Mars goes direct in your sign on Feb. 23 after being retrograde here since Jan. 6. With Mars retrograde in your sign since we began the year, there has been a lot for you to reflect on and emotionally process, and you are seeing yourself and your life with a new perspective and passion. Mars will be in Cancer until Apr. 18, and this is the time to take action on the things that you haven’t been ready to move forward with these past few months. On Feb. 27, we have a New Moon in Pisces, and you are leaving the month in the mood for an adventure.
This is the time to get out of your comfort zone, travel, or do something fun.
LEO
February is about protecting your energy and what you are bringing to fruition in your life, Leo. With a Full Moon in your sign mid-month, you are moving through a time of culmination, release, and inner clarity, and there is a lot to reflect on right now. You are recognizing your need to create boundaries from those who don’t serve you or your life path and are focusing on the things that feel good for you.
With the Sun in your 7th house of love for most of the month as well, you are gaining clarity on the relationships you want to move forward with, and where you need to create more space.
Venus is in Aries and in your 5th house of romance, self-expression, creativity, and joy for most of the month, and your heart is yearning for some excitement. When it comes to love in February, opportunities are coming to the surface for you to get out of your head and into your heart, heed the call. At the end of the month, Mars goes direct in your 12th house of closure, and you are moving into a breakthrough. You end February with less weight on your shoulders and more energy to just be.
VIRGO
Trust your intuition this month, Virgo. February is a month of getting organized, gaining clarity, and feeling purposeful. With Jupiter going direct in your 10th house at the start of the month, blessings follow through regarding your career and professional world. The intentions you have been setting and going over these past few months, are coming to fruition for you now, and you are being recognized and supported for your efforts here. This is a month of feeling a level up in your life, and like you are where you want to be.
Mars goes direct on Feb. 23, after being retrograde in an area of your life having to do with friendship, community, and your hopes and dreams over the past month or so. With Mars now direct in Cancer, it’s easier for you to feel hopeful and to see and experience the magic in life. Before the month ends, we have a New Moon in your sister sign Pisces on Feb. 27, and love takes on a new beginning. This New Moon is one of the best of the year for you to set your intentions for love, and trust where your heart is being called to right now.
LIBRA
February is all about perspective and the intentions you are setting in your life through the thoughts you are thinking, Libra. The Sun is in your house of romance and Venus is in your house of partnership for most of the month, and there is a lot to look forward to right now. New developments are coming to fruition within your relationships, and you are reaping what you have sown, feeling grateful for what has come to fruition for you.
This is a beautiful month for travel, moving forward in your partnerships, and feeling more commitment and support in doing so.
With Jupiter also going direct this month, your home life and foundations see improvements and expansion. Anywhere you have been feeling limited here is being lifted for you now, and you are able to breathe and think bigger about what is possible for you and your sense of stability in life. The Full Moon happening on Feb. 12, is a chance for you to connect with the people who inspire you, and to let go of anything that doesn’t feel authentic to who you are today or how you feel about things.
SCORPIO
February is a month of feeling loved, Scorpio. Everything's coming together for you exactly how you have envisioned it, and with the Sun in your house of family, support, and foundations, you are feeling closer to your loved ones in the process. We have a Full Moon in your 10th house of career in mid-February, and culminations are coming through in your professional world, as recognition for your efforts and hard work are here for you now. This Full Moon is about taking the time to congratulate yourself for how far you have come and to feel gratitude for your progress in life.
On Feb. 23, Mars goes direct in fellow water sign Cancer, after being retrograde in an area of your life having to do with travel, adventure, spirituality, and education over the past month or so. With Mars now direct, travel plans follow through and it’s easier for you to see the bigger picture. The New Moon of the month takes place on Feb. 27, and this is a beautiful time for you to experience joy and pleasure. You are ending the month by making your inner child happy, showing up, and connecting with the love that surrounds you now.
SAGITTARIUS
This month is a transition month for you, Sagittarius. You are moving on from what has been, and a few of you may even be moving physically or traveling during this time. This is a month of getting into new energy and letting things go where it is needed. February begins with your ruling planet Jupiter going direct after being retrograde since last fall, and you are able to experience more of the blessings in love that you have been looking for.
Love turns a new page this month, and it’s because you are no longer settling for things that don’t align with what you want for yourself or your future.
On Feb. 12, a Full Moon is happening in an area of your life that has to do with your passion, inspiration, travel ventures, and perspective, and you are getting the full picture right now. This Full Moon is about accepting the truths that have come to the surface and following through on plans that you have had for yourself. Mars goes direct in your 8th house of transformation on Feb. 23, and you end the month experiencing a personal breakthrough. A lot is changing for you in February, and you are the one leading these efforts forward because you are owning the life you deserve.
CAPRICORN
A new month is here, and you are looking forward to all of the new experiences you are about to get into, Capricorn. February is an inspiring, passionate, and eye-opening month for you and you are making a lot of progress. With the Sun in your 2nd house of finances, values, and self-confidence for most of the month, you are spending a lot of your time developing new plans and intentions for yourself, especially financially. Mid-month we have a Full Moon in your 8th house of shared resources, and the support that you need to thrive and expand financially right now is becoming clearer to you.
Towards the end of the month, Mars goes direct in your sister sign Cancer, after being retrograde in an area of your life having to do with love, partnership, and harmony over the past month or so. With Mars moving forward again, so are you in love, and your relationship dynamics feel a little more balanced and empowered for you. On Feb. 27, we have a New Moon in Pisces to close out the month, and this New Moon for you is all about setting your intentions regarding communication, networking, and the ideas you want to build off of right now.
AQUARIUS
Your season is here, and everything is falling into place for you now, Aquarius. This is a month of feeling a positive culmination of everything you have been working towards, and seeing the rewards for your efforts. With the Sun in your sign until the 18th, all eyes are on you and you are focused on your personal goals, investments, and self-courage. Jupiter goes direct as we begin the month, turning things around for you in love and helping you see things with a new perspective here.
Blessings and understanding within relationship matters bloom for you now, and you can finally take a break from the confusion here.
With Venus in your 11th house of friendship for most of February, this is the month for connecting with the people who you resonate with on a soul level and giving your heart more time to enjoy the company. The Full Moon happening mid-month occurs in your opposite sign, highlighting your romantic life and sense of partnership. Love comes full circle as you let go of the past here and see the gifts of the partnerships you have been building in your life.
PISCES
February is your month of abundance and opportunities, Pisces. There is a lot to tend to this month, but you have the empowerment and passion to do so. Jupiter goes direct in your 4th house as the month begins, and you are feeling stronger foundations emotionally and within the home right now. Progress is being made in the spaces that are close to the heart, and you are feeling the blessings of support and stability in your life. The Full Moon happening on Feb. 12, is about letting go of unhealthy daily routines or habits and giving yourself more space to figure out what feels right for you.
On Valentine's Day this year, Mercury enters your sign, and your mind is focused on love, understanding, and connection. The conversations you are having now are fulfilling your heart and inspiring you, and you are gaining clarity in relationship matters as well. Pisces season officially begins on Feb. 18, and it’s your time to shine, to love, and to be loved in return.
Before the month ends we have a New Moon in Pisces on Feb. 27, and this is one of the best times of the year for you to set your personal intentions, manifest, and reinvent yourself.
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'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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