Black Woman Owned is a limited series highlighting Black woman business owners who are change-makers and risk-takers in their respective realms. As founders, these women dare to be bold, have courage in being the change they wish to see in the world and are unapologetic when it comes to their vision. These Black women aren't waiting for a seat, they are owning the table.
With hyperpigmentation being one of the most talked-about concerns for melanin-rich skin, it almost comes as a surprise that something as revolutionary as Hyper Skin took the beauty industry by storm only two years ago. The star product of the brand, Hyper Clear Brightening Clearing Vitamin C Serum, is a zealous vitamin C serum designed to brighten skin and tackle dark marks and hyperpigmentation. What sets this buzzworthy serum apart from the sea of products on the market, is that at its core, Hyper Skin was created to be more than a band-aid for hyperpigmentation, it was formulated to be a solution. And we can thank its founder, Desiree Verdejo, for that.
Beauty and skincare have always been personal to Desiree. As a boutique owner of the Harlem-based, Vivrant Beauty, from 2015 to 2018, Desiree found herself within a beauty boom of Black-owned businesses sprouting within the market and wanted to curate a space for these brands to thrive and reach their core community. Although she was surrounded by a limitless selection of brands that could serve as a remedy to her hyperpigmentation, she knew she needed more than what the market was offering. "For so many years, we've been told, 'You can make this work.' But that isn't sufficient at this stage," Desiree shares.
Courtesy of Desiree Verdejo
Guided by the principle of "we deserve," Desiree decided that it was time to create a product that not only spoke her most difficult customer to please, herself but also connect with Black and brown customers to finally have their needs spoken to directly. She expressed, "I want to see myself, I want to see a product that speaks to my specific concerns, I shouldn't have to search for that and make it work in a space where there are so many options."
Hyper Skin offers something different. It fills a gap within the skincare space for women who have gone long overlooked, allowing their skin needs to be brought to light in an intimate way. "The community that we're building is an enthusiastic one. They feel like space is being created for them and so that energy is pliable, it's exciting, the industry is paying attention to that." In doing so, Hyper Skin is bringing realness back to real skin.
And yes, you can, in fact, believe the Hype.
xoNecole: How did you know it was time to launch Hyper Skin? What space did you hope to fill with the brand?
Desiree Verdejo: Being in my store [Vivrant Beauty] and being with so many different women of different skin tones highlighted how we have certain skincare concerns as brown-skin folks and there's such a disconnect between what we're experiencing and what brands are on the market. Talking to my customers and hearing what was bothering them and driving them to our store, made me realize that what the skincare industry was creating — we're saying dark spots, they're saying, "Here's some anti-aging stuff," — there's just a disconnect between our skincare needs."
I had a light bulb moment where I decided that we need skincare created that speaks to the clinical needs of brown-skin people. At the time when I started down the path of creating Hyper, I was still in my boutique [Vivrant Beauty] but I had just had a baby and my own skin was going crazy because I was dealing with all this hormonal acne and this dramatic hyperpigmentation from that. It was a personal moment that emphasized that this was something that was missing and my customers just affirmed that. So I went down the path of creating formulas and ultimately got really excited about the void that would be filled by Hyper, and just decided that I would pivot from my beauty boutique to Hyper Skin because I knew that story needed to be told clearly.
"I was dealing with all this hormonal acne and this dramatic hyperpigmentation from that. It was a personal moment that emphasized that this was something that was missing and my customers just affirmed that. So I went down the path of creating formulas and ultimately got really excited about the void that would be filled by Hyper, and just decided that I would pivot from my beauty boutique to Hyper Skin because I knew that story needed to be told clearly."
Courtesy of Desiree Verdejo
Before you took the plunge into entrepreneurship, it took you two years to actually leave your career as a lawyer. What was that "in-between" season like for you?
Yeah! I feel like on the internet and social media people are like, "Yeah, just do it [start the business], but the truth is it's not easy to leave a comfortable career. In New York as a lawyer, there's a great salary, there are great benefits — definitely a comfortable scenario, so it did take me a while to save and be mentally ready to make that transition. At the time, I was doing little things like meeting people, networking in the beauty space that I was trying to enter, exploring brands, and looking into real estate in New York.
And the same is true for when I made the transition to launching Hyper. There's always this middle space and even if you're in another career, there's always stuff that you could be doing personally and financially in terms of the business to move the needle closer to turning making that business into a reality.
Having struggled with skin acne and hyperpigmentation since you were a teenager which is such a pain point for melanated women, how has your relationship with your skin evolved over the years in acceptance? Where do you think you are when it comes to your skin and just embodying your imperfections?
One of the things that I've accepted is that skin is cyclical. It may be at a clearer point, then mid-month you might have a breakout, so for me, it's all about education and accepting the realness of skin. For so long, we've just seen airbrushed skin and models who have won the genetic lottery and the truth of the matter is hyperpigmentation and dark marks are not flaws, these are all normal features of the skin. I think I have come to accept that with my own personal skin and that's something that I've tried to breathe into the brand.
You’ve mentioned that Hyper, as a brand, is personal. Not feeling seen by brands or finding products that served your particular needs seemed to serve as a compass for you. How has creating a product that spoke to your needs first been a benefit as a business owner?
What I'm noticing is that in this [beauty] space, there are — and will continue to be — brands that try to speak to Black customers, brown customers, etc. But for me as someone who's always dealt with acne and hyperpigmentation, it's been important to not just show brown faces but to show and celebrate real skin and to show real results. As someone who has been on the other side of the aisle, I know that feeling. [We] have our messaging be really clear so you don't have to be a skin expert to understand how our products work and what our expectations are.
So many skincare lines are created by dermatologists, estheticians, models, and celebrities with perfect skin, but ours being created by someone who is my most difficult customer to please, myself, I think that's influenced all areas and that's what our customers are drawn to. It's something they haven't seen in the market for their own skin. So many brands will create a dark mark corrector but not show dark marks in their ads, or create a hyperpigmentation product that's the number one concern for Black people, and not show brown skin. I think it resonates with our customers that this is created for them for that reason.
As I look over your career, it’s very clear that you are a gap-filler. You’re able to see what’s missing in the market and you fill it. What are your guiding principles in trusting your gut to fill and create new spaces?
I think my guiding principle is: "we deserve." As a Black woman that's a lover of beauty, for so many years, in so many categories, we've been told, "you can make this work." But the "you can make this work" isn't sufficient at this stage. Because I was in the beauty space, I also realized that skincare is a crowded market, but because it is crowded, people expect to be spoken to directly. I want to see myself, I want to see a product that speaks to my specific concerns, I shouldn't have to search for that and make it work in a space where there are so many options. My principle is we deserve and we deserve to be spoken to directly and be catered to and for our issues to be solved. When that wasn't the case, I felt motivated to create those solutions and options.
"I want to see myself, I want to see a product that speaks to my specific concerns, I shouldn't have to search for that and make it work in a space where there are so many options. My principle is we deserve. We deserve to be spoken to directly and be catered to and for our issues to be solved. When that wasn't the case, I felt motivated to create those solutions and options."
Courtesy of Desiree Verdejo
What are your current go-to skincare products? How does your skincare routine look these days?
It's a hard one because we are in development and I am using a few things that we are developing. Outside of that, I do use SPF. It's a go-to! I am a Supergoop Unseen Sunscreen stan like so many other people. I am loving exploring so many of the Black-owned cosmetics brands that are on the market, Range Beauty, I love! I just ordered by Ami Cole which is like a no-makeup, makeup brand. That's what I'm loving right now, those are the highlights of my routine. Shout out to those Black brands!
"The community that we're building is an enthusiastic one, they're like, we love your serum, what's next? And it's because they feel like space is being created for them. That energy is pliable, it's exciting, and the industry is paying attention to that."
Courtesy of Desiree Verdejo
You've experienced a number of career pivots on your path. What advice would you impart to a young woman who's looking to take the leap into entrepreneurship or needs guidance about their next career chapter?
There's nothing that has helped me more in pivoting careers, problem-solving as a founder, or scaling my business than being surrounded by dynamic people from a broad range of backgrounds. I'm a community-minded person, I give a lot and people have poured so much information and support into me. I would advise young women at any point in their careers to surround themselves with people in their areas of interest. Social media platforms like Instagram, Clubhouse, and LinkedIn and in-person and digital events really allow you to get in front of and to keep up with people so use that access to your advantage.
Grab your very own Hyper Clear Vitamin C Serum here! And to keep with all things Hyper Skin, click here!
Featured image courtesy of Desiree Verdejo
Originally published on June 28, 2021
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Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
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Everything Kerry Washington Has Said About Her Husband Nnamdi Asomugha
Actress Kerry Washington and her relationship with her husband, actor Nnamdi Asomugha, is the perfect example of a winning team.
The pair became an item following a chance encounter in 2009, and many years later, on June 24, 2013, Washington and Asomugha would secretly tie the knot. Since then, the high-profile couple has expanded their blended family by welcoming two children, a daughter Isabelle Asomugha, 8, and a 6-year-old son Caleb Asomugha. Asomugha also has a daughter from a previous relationship.
Despite Washington and Asomugha choosing to live a relatively private life for the most part by not sharing images of their family on social media and occasionally attending events together. The rare glimpses they provide to the public showcase that Washington and Asomugha have much in common regarding essential topics.
For example, Washington is highly involved in politics and encourages others to participate by spreading information about various issues and how everyone would be affected.
As for Asomugha, the 41-year-old officially founded the Asomugha Foundation in 2010, years after doing other charity work in Nigeria. According to its site, the organization was created to help "disadvantaged youth and women by providing educational opportunities and mentorship."
Washington's public remarks regarding her relationship with Asomugha and their family may be rare, but when she does speak about their family, it's all positive.
Kerry On Why She Keeps Her Relationship Private
Photo by Bryan Bedder/Getty Images for Bronx Children's Museum
In March 2016, the UnPrisioned actress revealed during a discussion panel at SXSW Festival that one of the reasons why she is adamant about remaining private about her union with Asomugha is because she doesn't want the public to make any narratives regarding her marriage.
At the time, it was reported that Washington and the former NFL player were experiencing marital troubles and were allegedly planning on getting a divorce. Washington would shut down those allegations by saying she hasn't and will not share any information about her private life.
"Social media has actually been great for [other celebrities'] relationships with the weeklies or the gossip sites because people say things and they say, 'That's not true!' So I'm thinking in some ways, it's been great because people are able to maintain their voice," she explained.
"It's a little different for me because I don't talk about my personal life. That means not only did I not tell you when I was getting married, it also means if somebody has rumors about what's going on in my marriage, I don't refute them, because I don't talk about my personal life."
Kerry On How She Met Nnamdi And What A Normal Day Looks Like for Their Family
Fast forward to October 2018, the Scandal star gave insight into how she met Asomugha and their family life. During an interview with Marie Claire, Washington shared that she and Asomugha met in 2009 while she was working on the Broadway play Race.
The mother of two told the publication that her life has "completely transformed" since their encounter. "The last time I did theater, it completely transformed my life. That's where I met my husband. I love being with my family. My days off look like homework, reading, and watching stuff. Just hanging out, doing things we love to do," she stated.
Kerry On Nnamdi's Accomplishment
Photo by Jeffrey Camarati/Getty Images
But as time progressed, Washington began speaking a little more openly about her man. In October 2022, Washington gushed over Asomugha and his Netflix project, The Good Nurse, which came out around the same time her film, The School for Good and Evil, was released. While talking to Entertainment Tonight, the star expressed how "proud" she was of her husband.
"I'm really proud of him, I think he's doing amazing work. I'm really excited for his film, The Good Nurse," she said. "It's really exciting to both have really important films at Netflix right now, we feel really blessed.”
Kerry On Why Nnamdi Is Her Soulmate
Washington shared how her love with Asomugha goes beyond the surface after spending over a decade together.
In a March 2023 interview with Marie Claire, Washington explained that she and Asomugha are perfectly aligned because she's allowed to be her authentic self with him.
"I'm in my immediate truth with [him]," Washington said. "Those mirrors are important because they help me get back to myself."
Kerry On The Couple's Upcoming 10-Year Wedding Anniversary
Photo by Bruce Glikas/Getty Images
That same month, Washington expressed that in addition to the many years the couple has been together, and their personal and professional accomplishments, she still finds Asomugha "incredible."
Washington shared this revelation while promoting her latest project, UnPrisioned, in an Entertainment Tonight interview.
"I do have an incredible husband," the actress told ET host Kevin Frazier as she disclosed little to no details about their upcoming plans for their tenth wedding anniversary. "Do you remember how secret my wedding was? How private and secretive it was? That's how the anniversary is gonna be too!"
Kerry On Why She Thinks Nnamdi And Their Children Are A Gift From God
Washington's love and admiration for Asomugha and their family grow increasingly each day, so much so that she uses it as inspiration to share positive messages with her fans.
The 46-year-old revealed during a panel with Al Sharpton at National Action Network Convention on April 12 that she sees her husband and their children as "proof" that God exists and loves her because of the great joy they bring to her life.
"Well, you've met my husband, my husband's amazing. I got a good one. We have three beautiful children. And I think, you know, when I look at my marriage, and I look at my kids, fundamentally, they are proof of God to me,” she said. "Because I know that God loves me to have put those people in my life. And that sense of like, knowing that God loves me. That, to me, is so much of how I make the decisions about the activism that I do and the content that I make."
Regardless of what the public may think about Washington and Asomugha's private union, they are proving with each moment that love can conquer all.
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Feature image by Arturo Holmes/MG23/Getty Images for The Met Museum/Vogue