The Origin Of Blaming Women For The Sins Of Men
Pop culture moments in the making are always something to watch, but no one could’ve prepared themselves for what was in store for this year’s Academy Awards. In fact, I hate to bring it back up because it was so annoyingly over-discussed. Still, I’m bringing this to the table again, and ironically, because it doesn’t sit with me how quickly people used this as further proof of Jada Pinkett Smith ruining Will Smith. But, I’m calling bull! It’s one thing to turn on Will (though I don’t agree due to the murky history the Oscars have of uplifting actual predators), but to turn on Jada?
Well, that’s further evidence of my belief that this world is out to get women, especially those who stray from social norms in any shape or form. However, our society has a long-standing history of holding women accountable for the sins or wrongdoing of men.
Time and time again, history has demonstrated that women are expected to not only be pure, holier than thou beings but that when men go astray it is because the woman in his life was a stray arrow. I first learned of this concept in regards to sexuality, but it’s clear like many other aspects of life, that it has a trickle-down impact. Twitter critics came out in droves to crucify Jada because it was speculated that she gave Will a look signaling him to defend her honor, then again because of previous clips of her speaking on their relationship dynamic.
People used this as an opportunity to support their previous arguments that Jada was toxic because she as a woman should’ve willed Will to sit his ass down. They used inaccurate clickbait to have the public believe she had actually spoken against her husband, when in fact, all quotes have been from previous dialogues. While I would love to make this a Black woman issue, this is a woman issue!
This does not negate the fact that this phenomenon may take different shapes when experienced by Black women or be more complicated to navigate. In conversation with xoNecole, Psycho-Historian Shannon Hannaway notes how “blame has historically been shifted to Black women even in instances where the power dynamic in no way reflects the verbiage – even in modern times it is used to describe the events of the past.”
She further highlights Thomas Jefferson and his abusive relationship with Sally Hemings, which has never actually been stated that way in history books. To Hannaways’s point Hemmings, who was a Black slave, is often described as the dead president's “mistress” rather than “a survivor of sexual assault and abuse.”
While purity culture started out as a concept relegated to WASP (White Anglo-Saxon Protestants), I believe respectability politics played a role in Black women attempting to maintain these social constructs no matter how impossible it was due to the controlling images that continued to make a mockery of Black women’s attempts to successfully integrate amongst white women in this way (and many others).
Hannaway says, “Purity culture is very much so a WASP concept, although there are variations throughout the history of this idea, the version we know today in the United States is a direct result of the Cult of Domesticity – a movement that began between 1820 and 1860. To be pure and good was a status symbol for wealthy white women, absolute virtue was a sign of this status and women’s role in keeping the home, raising children, and acting in accordance with purity and goodness.”
“Traditional” womhanood is a farce. Because the femininity script folk speak of when they talk about feminity is a farce created to elevate white women. The purity, piety, domesticity and submissiveness. It is a script.
— Ava Anointing (@SoualiganAmazon) July 25, 2020
However, she pinpoints the tipping point and significant difference as it pertains to the racial piece of our intersectional identities being that “...at this same time slavery was still legal, and even after the Civil War, Black women experienced a shift from formal slavery to near-slavery in the homes of wealthy white women and in fact did a majority of home-keeping behind closed doors.”
Hannaway goes on to add, “White women were afforded the privilege to act in accordance with the Cult of Domesticity, whereas Black women and their families were expected and in fact still considered less than despite the end of slavery. Black women did not have the privilege of spending time with their own families, and [were] blamed for their inability to shift careers and be present in their families. Historically Black people have been treated in accordance with white colonial belief systems that commodify bodies and remove personhood, shifting moral righteousness to white people.”
This circles back to my initial point of Black women being held and expected to maintain the same standards as white women, as they are the pinnacle of purity and exemplify the behaviors that we Black women ought to mimic – yet constantly finding our best imitation to be unacceptable merely because of our Brown hues and the status attached to it.
Hannaway continues, “In the world we live in, men and women are socialized in a way that removes the blame from men and places a disproportionate amount of responsibility on women starting at an early age. Research reflects that as early as elementary school, the notion that boys are underachievers and girls are compliant and responsible begins. This is reinforced from then on every day, as children become teenagers and later adults, these roles within society become reinforced until they are locked in.”
We see it everywhere from the home to the boardroom, where Hannaway says women CEOs are held to more grave consequences than men if and when they fail. And even outside of the company, consumers are less likely to continue to allocate their money in the face of an error made by a woman CEO – further speaking to the collective socialization.
And of course, there are religious roots because aren’t there always?
“Women are even tasked with ‘changing’ men and this is a trope seen in even recent movies such as Failure to Launch, The Kissing Booth, Twilight, to name a few: of note, these are all films with a predominantly young, female audience," Hannaway adds.
I would argue that the sentiment of changing men and controlling, er, reining them in when their behavior is not in alignment with white colonial standards fall within the same vein. You see, apparently, it was more telling of Jada Pinkett Smith’s morality and virtue that she wasn’t able to predict her husband's next move and use some type of X-Men-like superpower to shift his mood for the greater good of humanity.
I am exhausted by this narrative that @jadapsmith is the reason for #Willsmith behavior. She’s not responsible for his behavior or his actions.All the stupid videos on YouTube should the taken down. Jada should sue 4 the toxic & misogynistic things being said about her.
— Ase (@MelaninKemet) April 22, 2022
When I asked Hannaway to further explain the origin of holding women accountable for the actions of men, she shared an interesting finding. “These belief systems and accepted mythologies gave men the ability to blame women for lustful thoughts by association with the paranormal. When a woman was not Christian and white, this belief was even more likely to be acted upon in accordance with the idea that people of color without a Christian God worked with the Devil, and by causing sinful thoughts were surely to blame.”
Even more eye-opening and disheartening was the reality that Hannaway spoke on:
“The oppression of women has historically been a way for men to maintain power and control. It’s worth noting, that because of this societal structure present in the church and in governments, women’s voices have largely been silenced and erased in history. Additionally, women have been the target of violence in the name of assimilation. One argument that makes the most sense, is that women are human beings with the ability to create life and are necessary to the continuity of humanity. To control women is to control life itself. In matriarchal societies, this oppression does not occur in the way it does in patriarchal societies. In patriarchal societies like modern western civilization, women are commodified and objectified.”
Needless to say, there’s so much more to be said on this matter – all of which is interesting because it holds so much truth. Though we can’t possibly get into it all in this one piece, I hope that this raises the consciousness of people everywhere who have managed to perpetuate these acts of misogyny. If change begins with us, I think it’s critical that we as a culture begin to evaluate on an individual basis the way that we interact with patriarchal scripts.
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Motor City native, Atlanta living. Sagittarius. Writer. Sexpert. Into all things magical, mystical, and unknown. I'll try anything at least once but you knew that the moment I revealed that I was a Sag.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Women's Voting Organization Supermajority's CIO Talks Election Issues, Minus The Drama
Voting has been a part of my life for as long as I can remember. As a child, my parents would pack my sister and me up in the car and allow us to take in the excitement of the polls during local and national elections.
Years later, in 2008, I voted in my first election for Barack Obama and emotionally celebrated his win surrounded by fellow classmates from Clark Atlanta, Spelman, and Morehouse.
I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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