This article is in partnership with Ulta Beauty.
Now more than ever, self-care is proving to be the essence of a life well-lived. As Black women, we often forget how vital it is to take the time to pour into ourselves in order to move through the world in the true power of our highest selves. While practices like meditation and lighting a candle are excellent ways for us to maintain our peace, it is equally important to find ways to radically practice self-care through acts of pampering and indulgence. What better way to indulge than to give your beauty and skincare routine a revamp. Enter, Ulta Beauty's 21 Days Of Beauty that is bringing us all the self-care energy we deserve!
From August 30 through September 19, the name of the game is self-care and Ulta Beauty has us covered with a lineup of daily Beauty Steals®. With their famed bi-annual event, daily Beauty Steals are Ulta Beauty's way of allowing beauty lovers to try new products that might have always been on their wish list at a fraction of the price (hello, bad and boujee on a budget). There's nothing like the therapeutic act of applying a new winged eyeliner or a rejuvenating face mask can have you feeling bomb while looking bomb.
Given our current life and times, it's the exact kind of pampering our days are calling for. Thankfully, Ulta Beauty is also providing us with a plethora of ways to shop. We can do so in store, online, in the app, or even curbside pickup. Keep in mind that highlighted beauty steals are only valid for a 24-hour window on the designated days. Are your carts ready? Let's get it!
Check out everything new and covet-worthy from Ulta Beauty's 21 Days Of Beauty event below:
Week 1 Beauty Steals
Day 1: Sunday, August 30
Benefit Cosmetics Precisely My Brow Pencil
The Benefit Cosmetics Precisely My Brow Pencil is the definition of the mantra "my brow, but better" and is key to a defined brow. As a fan fave, this brow pencil is ideal for giving sparse brows the ultimate assist with a custom goof-proof tip and a smudge-resistant formula. As a beauty steal, the brow pencil is 50% off at a sale price of $12.
Foreo Luna Mini 2
High-tech meets skincare with the Foreo Luna Mini 2. This device offers a gentle cleanse which is great for those with a sensitive skin type. However, the beauty steal doesn't sacrifice effectiveness, as it emits 8,000 pulsations per minute for a truly deep clean. And for a sale price of $59.50, our pores are already singing its praises.
Day 2: Monday, August 31
Murad AHA/BHA Exfoliating Cleanser
Do you have trouble with dark spots or hyperpigmentation? Get you an acid, sis! The Murad AHA/BHA Exfoliating Cleanser acts as a chemical exfoliant, gently exfoliating the surface of the skin to reveal brighter, more even-toned skin over time. In addition to consisting of a trio of acids (salicylic, lactic and glycolic) to help with skin tone and texture, the intensive triple-action cleanser also includes Jojoba skin-polishing beads to deeply clean pores while smoothing away dry and dull skin. New complexion, who dis?
Murad Essential-C Cleanser
The Murad Essential C-Cleanser is an antioxidant-rich cleanser that consists of a vitamin-rich formula that rehydrates your skin with the moisture it didn't know it needed. Even while inside of the house, thanks to social distancing season, your skin can be impacted by its fair share of impurities, and let's not get started on the dreaded 'maskne' some of us have become susceptible to. This 50% off beauty steal also helps to protect skin from harmful UVA/UVB rays and free-radical damage while replenishing dry skin with the moisture it craves.
Day 3: Tuesday, September 1
bareMinerals Mineral Veil
Looking for a more airbrushed finish to your go-to makeup look of choice? Well, this finishing powder is the beauty steal every makeup aficionado should have in their arsenal. The bareMinerals Mineral Veil is a special blend of minerals that help absorb any excess oil daring to infringe upon the perfect face beat. In its wake, it makes for a soft focus finish that's the matte finish most of us live for.
Mario Badescu Combo/Oily Regimen Kit
Mario Badescu Brightening Regimen Kit
A first-time steal to the 21 Days Of Beauty line-up, Mario Badescu Regimen Kits are no stranger to the list of Ulta Beauty fan favorites. The regimen kits address a variety of skin concerns, from combo/oily to brightening. The Mario Badescu Brightening Regimen Kit contains products like the Glycolic Foaming Cleanser, the Alpha Grapefruit Cleansing Lotion, the Vitamin C Serum, and the Whitening Mask. The Mario Badescu Combo/Oily Regimen Kit contains products like the Enzyme Cleansing Gel, Cucumber Cleansing Lotion, Aloe Moisturizer, and the Flower & Tonic Mask.
Day 4: Wednesday, September 2
SeroVital HGH Dietary Supplement
SeroVital HGH Dietary Supplement helps boost the body's ability to naturally produce the human growth hormone, otherwise known as hGH. For those of us over the age of 25, we might want to get in formation and incorporate this in our routine. In addition to helping reduce wrinkles, the human growth hormone is associated with increasing your energy, improving mood and sleep, boosting your mental acuity, and decreasing body fat. SeroVital helps with checking off the boxes of all of the above. So yes, you need this.
Day 5: Thursday, September 3
Urban Decay All Nighter Waterproof Setting Powder
This product is the truth when it comes to prolonging your makeup look. Urban Decay All Nighter Waterproof Setting Powder is known to do exactly that: last all night. With its matte finish, the setting powder is celebrated for being able to prevent shine from oil, give the skin a smooth look, and extend the life of your foundation for up to 11 hours, no reapplying needed. Let's just say, we're sold.
Day 6: Friday, September 4
Lancome Monsieur Big Mascara
Lancome Monsieur Big Mascara is a fan fave because it gives you enviable lashes for days. Emphasis on 'days'. As a long-lasting, intensely black pigmented mascara, 'big' proves to definitely be in. With one swipe, the ultra-creamy Lancome Monsieur pumps up the volume times 12, providing your eyelashes with a 'falsies' look with the glue or faux lashes. Plus, the waterproof, smudge-proof formula also comes with 24-hour staying power. Need we say more?
Peter Thomas Roth Water Drench Cloud Serum
Get your skin on wet-wet with Peter Thomas Water Drench Cloud Serum. It's the serum among serums. This product contains 75% Hyaluronic Acid Complex which allows it to act as a potent hydrator, with the equivalent of a liquid cloud filled with moisture. This product will provide your skin with long-lasting hydration with staying power of up to 72 hours.
Peter Thomas Roth Water Drench Toner Mist
Just like its companion product, the Cloud Serum, Peter Thomas Roth Water Drench Toner Mist is the skin refresher you've been looking for. It rejuvenates the skin while offering an instant refresher, thanks to its Hyaluronic Acid Complex. The Toner Mist clarifies, hydrates, and moisturizes the skin, creating a more youthful, poreless complexion.
Day 7: Saturday, September 5
Tarte Shape Tape Glow Wand
The Tarte Shape Tape Glow Wand is a liquid brightener that helps you create the appearance of an eye lift without a single nip, tuck, or filler. And it does so with a soft-focus finish. Formulated with a proprietary diamond complex that provides the product with its extra oomph, this first-time beauty steal also has the added bonus of being vegan, baby.
Tula Brighten Up Smoothing Primer Gel
It's prime time that you stocked up on this primer. The Tula Brighten Up Smoothing Primer Gel is a silicone-free, yuzu-packed priming gel that brightens the skin and binds to your makeup without clogging your pores. It does this while giving your skin a burst of a cooling, refreshed sensation.
Week 2 Beauty Steals
Day 8: Sunday, September 6
Anastasia Beverly Hills Luminous Foundation
The Anastasia Beverly Hills Luminous Foundation is a first-time steal during the 21 Days Of Beauty event. This foundation formula is lightweight, offers medium coverage, and has a shade range of over 50 shades -- hello, melanin! Anastasia might be known for her coveted brow pencil and pomade, but her Luminous Foundation is truly one to be coveted by any beauty-lover.
Perricone MD Cold Plasma Plus+
Perricone MD Cold Plasma Plus+ is a multi-tasking skincare collection dedicated to promoting healthier, more youthful-looking skin. The collection consists of an array of skincare treatments targeting the face, neck, eyes, and chest. The powerhouse products have the capability of meeting your unique skincare needs as well as addressing concerns like fine lines and uneven texture.
Day 9: Monday, September 7
Too Faced Natural Palettes
Who said natural had to be boring? Too Faced Natural Palettes is shedding a new light to the richness of a good nude. Understated but never dull, these rich and pigmented face and eye palettes allow you to stunt and emphasize the warmth of your melanin.
Dermablend Loose Setting Powders
These setting powders are a weightless, translucent powder that is the perfect punctuation to any makeup look. Formulated to lock in concealer and foundation flawlessly, Dermablend Loose Setting Powders have staying power for a total of up to 16 hours. The finish is flawless, smudge-proof, and transfer-resistant. No touch-ups necessary.
Day 10: Tuesday, September 8
Select Faux-Mink Lashes
A dope pair of lashes can provide quite the boost when it comes to looking and feeling good. And today only, Ulta Beauty is giving you a few reasons to bat your lashes. From Lilly Lashes and House of Lashes to Blinking Beaute and Velour Lashes, Ulta Beauty is offering a wide array of faux lashes that add length and volume for 50% off.
Day 11: Wednesday, September 9
When it comes to perfecting makeup looks, in order to create your best look, you need to start with a proper canvas. The smoother your skin looks and feels, the better. BECCA Primers are a great way to help mimic those circumstances for your best FOTD yet. The vegan primers that can be used to mattify the skin and blur the appearance of pores all while helping your makeup to last all day.
Day 12: Thursday, September 10
IT Cosmetics Confidence in an Eye Cream
Looking to diminish the appearance of lines and wrinkles under the eyes? IT Cosmetics Confidence in an Eye Cream might be the slice of skincare heaven you've been looking for. The product caters to the most delicate skin on the face with promises to rejuvenate your eyes, helping you say goodnight to tired eyes for good and giving your confidence a boost along the way.
Cover FX Monochromatic Blush & Bronzer Duos
Richly pigmented palette? Check. Consciously created product? Double-check. Cover FX Monochromatic Blush & Bronzer Duos features a pressed palette composed of both shimmer and matte shades. The lightweight talc-free product delivers a delicate but impactful pop of color in a seamless application.
Day 13: Friday, September 11
Urban Decay 24/7 Eyeliners
Urban Decay 24/7 Eyeliners are an Ulta Beauty fan fave, and we know why. Their creamy, waterproof eyeliners are as foolproof as they are vibrant. In terms of application, the liners go on smooth and stay soft to blend, but when they dry, they stay put for a long-lasting finish of up to 24 hours. The liners come in 24 shades, allowing you to choose to showcase your mood across a variety of colors.
Philosophy Ultimate Miracle Worker SPF 30 Moisturizer
Sunscreen is one of the many ways to ensure that your black never cracks. In recent years, the old myth of black people not needing sunscreen has dissipated to make way for skincare practices that will ensure we protect ourselves from harmful environmental damage, like that of UV rays. Philosophy Ultimate Miracle Worker SPF 30 Moisturizer is a groundbreaking multi-rejuvenating cream that hydrates the skin while protecting it and defending it against the elements.
Day 14: Saturday, September 12
Mario Badescu Grab and Go Duo
The Mario Badescu Grab and Go Duo is an exclusive Ulta Beauty steal and also happens to be a fan favorite among consumers. The drying lotion and facial spray combo is a necessity to cop for anyone seeking to obtain or maintain clear, glowing skin on the go. Keep your breakouts at bay with this power-packed duo.
Week 3 Beauty Steals
Day 15: Sunday, September 13
Too Faced Hangover Primer
It's prime time to invest in a primer that is as replenishing as it is smoothing. And for those of us looking to level up our makeup looks while pouring into our glow game, the Too Faced Hangover Primer might be the Ulta Beauty steal of your derams. This primer is a fan favorite for a reason, as it hydrates and brightens your skin, promotes your skin's tone and elasticity, and soothes while it smooths. It manages to do all of this while making your skin the perfect canvas for your foundation. This primer will have you looking like you've been minding your business and drinking your water, and we wouldn't have it any other way.
Too Faced Hangover Setting Spray
Another Ulta Beauty fan fave, Too Faced Hangover Setting Spray is a weightless three-in-one replenishing mist that sets, primes, and refreshes your makeup look. While the primer creates a healthy glowed up finish by smoothing, hydrating, and brightening the skin, the coconut-water infused mist puts in work by making sure your skin keeps its dewy appearance. Yes ma'am, we slay.
Skyn Iceland Eye Gels (4ct)
Ulta Beauty's 21 Days Of Beauty is treating us to 50% off of yet another fan fave with their inclusion of these Skyn Iceland Eye Gels. For those of us who wish to give our undereye area special treatment, these 4-ct eye gels are the perfect addition to your self-care routine. Tone and de-puff the windows to your soul with this 10-minute or less beauty practice.
Skyn Iceland Eye Gels (8ct)
Just in case you wanted to level up your beauty aresenal and self-care routine by one more level, you can choose to invest in the 8-ct version of this Ulta beauty steal. In just under 10 minutes, the Skyn Iceland eye gels tone, de-puff, and reduce the appearance of fine lines and wrinkles.
Day 16: Monday, September 14
Stila Stay All Day Waterproof Liquid Eyeliner
If you want to make sure your eyeliner escapades are precise, look no further than Stila Stay All Day Waterproof Liquid Eyeliner. This waterproof liquid eyeliner glides onto the eyelid easily, dries quickly, and doesn't smudge or run. An added bonus is the fact that this quick-drying precision liner has all day staying power, lasting well over 12 hours.
Lancome Cils Booster Mascara Primer
The eyes have it, and the right mascara is key to ensuring your eyes pop whenever you get your smize on. While most people might not think a mascara primer is a necessary first step before applying your favorite mascara, Lancome Cils Booster Mascara Primer has other ideas. The vitamin-infused lash-conditioning mascara primer is an all-in-one product that primes lashes while improving its curl and thickness over time.
Day 17: Tuesday, September, 15
Benefit Cosmetics Boi-ing Cakeless Concealer
A first-time steal, Benefit Cosmetics Boi-ing Cakeless Concealer promises to help you conceal imperfections without giving you a cakey look, and let's just say our interest is piqued.It hides everything, from undereye circles to discoloration caused by scarring and hyperpigmentation. The lightweight liquid concealer is a full coverage formula that doesn't crack, settle into fine lines, or crack.
Crepe Erase Advanced Body Repair Treatment
When we talk about skincare, we often focus on our face rather than our body, but as the largest organ of the human body, your skin should be catered to everywhere, period. In order to remedy our lowkey indifference towards the skin we're in, look towards Crepe Erase Advanced Body Repair Treatment for an assist. This Ulta Beauty steal improves tone, texture, and elasticity of the skin.
Day 18: Wednesday, September 16
Smashbox Primers are the GOAT when it comes to oil and shine control. The transformative gel-to-powder formulas are all lightweight and mattifying, taking your FOTD to all new heights. At the same time, it helps facilitate a vitamin glow to your skin without making you look greasy. The formula both refreshes and awakens the skin while preserving your makeup looks.
Exuviance Performance Peel AP25
The Exuviance Performance Peel AP25 helps to refine pore size and smooth the skin's texture by exfoliating dull and dead skin at the surface level to unveil healthier skin underneath. Packed with its 25% blend of AHAs and PHA, this product is an absolute must in anyone who desires a flawless complexion. Perfect for all skin types, over time with consistent use, your texture will be smoother with a more refined texture.
Day 19: Thursday, September 17
Tarte Lights-Camera-Lashes Mascara
Tarte Lights-Camera-Lashes Mascara is a four-in-one mascara that is regarded as a cult classic in its industry for a decade. Thanks to ingredients like Olive Esters and Rice Bran Wax, this vegan mascara is a nourishing formula that provides length and volume for days to your lashes with the flick of a wrist. With Tarte Lights-Camera-Lashes, every lash gets catered to and every curl defined with the help of its 360-degree magniLASH wand.
Dermalogica Calm Water Gel Moisturizer
Do you have dry, sensitive skin? This moisturizer is the thing your skincare dreams are made of. Dermalogica Calm Water Gel Moisturizer is a weightless moisturizer that hydrates without clogging your pores or irritating your skin. The refreshing gel formula goes onto the skin in liquid form for skin-quenching results.
Day 20: Friday, September 18
Anastasia Beverly Hills Brow Starter Kits
The Anastasia Beverly Hills Brow Starter Kits is a limited-time kit that includes a mini brow wiz, a mini definer, a mini clear brow gel, and a mini dip brow gel. The kits come in four shades, including Medium Brown, Dark Brown, and Dark Ebony. This exclusive first-time steal proves once again why the Anastasia Beverly Hills brand has become synonymous with the perfect brow.
Clinique Moisture Surge 72 Hour Hydrator (1 oz)
Alexa, play "Nonstop" by Drake. This song is appropriate for all that Clinique Moisture Surge 72 Hour Hydrator can achieve. The hydrating gel-cream moisturizer provides a moisture boost and is packed with hydration so it can elevate the glow of even the dullest skin. This moisturizer stays moisturizing your skin for up to 72 hours without the need to reapply. And it does so nonstop.
Day 21: Saturday, September 19
IT Cosmetics Bye Bye Foundation
IT Cosmetics Bye Bye Foundation is a full coverage moisturizing foundation that is formulated to improve the look of the skin while also addressing the need to practice effective skincare. Wearing makeup doesn't mean you ignore the importance of taking care of your skin underneath. This foundation gets that. From redness and pores, to breakouts and dark spots, IT Cosmetics Bye Bye Foundation quite literally has you covered.
IT Brushes For ULTA Full Coverage Complexion Brush #77
You've got your canvas all the way together, but what about your paintbrush? You are an artist after all. IT Brushes for ULTA Full Coverage Complexion Brush #77 has your back, sis. The exclusive Ulta Beauty steal has a unique triangle shape that contours to the face for a smooth and even application. Your makeup finds couldn't have asked for a better complement.
Featured image by Shutterstock
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Chief Mom Officer: 23 Quotes From Working Moms Finding Their Balance
The truth is, Black moms create magic every single day. Whether we're juggling motherhood with a busy 9-5, a thriving business, or staying at home to run a household, no day is short of amazing when you're managing life as a mommy. This Mother's Day, xoNecole is giving flowers to CMOs (Chief Mom Officers) in business who exemplify the strength it takes to balance work with motherhood.
We've commissioned these ladies, who are pillars in their respective industries, for tidbits of advice to get you through the best and worst days of mothering. Here, they share their "secret sauce" and advice for other moms trying to find their rhythm.
Emmelie De La Cruz, Chief Strategist at One Day CMO
"My mom friends and I all laugh and agree: Motherhood is the ghettoest thing you will ever do. It's beautiful and hard all at the same time, but one day you will wake up and feel like 'I got this' and you will get the hang of it. After 4 months, I finally felt like I found my footing to keep my kid and myself alive, but it took vulnerability to take off the cape and be honest about the areas that I didn't have it all together. The healing (physically and emotionally) truly does happen in community - whatever and whoever that looks like for you."
Alizè V. Garcia, Director Of Social & Community Impact at Nike
"I would tell a new mom or a prospective mother that they must give themselves grace, understand and remember there is no right way to do this thing and have fun! When I had my daughter three and a half years ago, I was petrified! I truly had no clue about what to do and how I was going to do it. But with time, my confidence grew and I realized quickly that I have all the tools I need to be the mother I want to be."
Nikki Osei-Barrett, Publicist + Co-Founder of The Momference
"There's no balance. I'm dropping sh*t everywhere! However, my secret sauce is pursuing interests and hobbies outside of what's required of me and finding time to workout. Stronger body equals = stronger mind."
Lauren Grove, Chief Experience Architect, The Grant Access, LLC
"I try to give myself grace. That’s my mantra for this phase of motherhood…grace. I won’t be able to get everything done. To have a spotless house. To not lose my cool after an exhausting day. Those things can’t happen all of the time. But I can take a deep breath and know tomorrow is another day and my blessings are more plentiful than my pitfalls."
Rachel Nicks, Founder & CEO of Birth Queen
"You have the answers within you. Don’t compare yourself to others. Curate your life to work for you. Ask for help."
Tanisha Colon-Bibb, Founder + CEO Rebelle Agency + Rebelle Management
"I know love doesn't pay bills but when I am overwhelmed with work or client demands I take a moment to play with my baby and be reminded of the love, energy, science, and Godliness that went into his birth. I am brightened by his smile and laugh. I remember I am someone's parent and not just a work horse. That at the end of the day everything will work out for the good of my sanity and the love within my life."
Christina Brown, Founder of LoveBrownSugar & BabyBrownSugar
"Learning your rhythm as a mom takes time and can be uncomfortable when you’re in a season of overwhelm. Constantly check in with yourself and assess what’s working and what’s not. Get the help you need without feeling guilty or ashamed of needing it."
Mecca Tartt, Executive Director of Startup Runway Foundation
"I want to be the best for myself, my husband, children and company. However, the reality is you can have it all but not at the same time. My secret sauce is outsourcing and realizing that it’s okay to have help in order for me to perform at the highest level."
Jen Hayes Lee, Head Of Marketing at The Bump (The Knot Worldwide)
"My secret sauce is being direct and honest with everyone around me about what I need to be successful in all of my various "jobs". Setting boundaries is one thing, but if you're the only one who knows they exist, your partners at home and on the job can't help you maintain them. I also talk to my kids like adults and let them know why mommy needs to go to this conference or get this massage...they need to build an appreciation for my needs too!"
Whitney Gayle-Benta, Chief Music Officer JKBX
"What helps me push through each day is the motivation to continue by thinking about my son. All my efforts, though exhausting, are to create a wonderful life for him."
Ezinne Okoro, Global Chief Inclusion, Equity, & Diversity Officer at Wunderman Thompson,
"The advice I received that I’ll pass on is, you will continue to figure it out and find your rhythm as your child grows into new stages. Trust your nurturing intuition, parent on your terms, and listen to your child."
Jovian Zayne, CEO of The OnPurpose Movement
"I live by the personal mantra: 'You can’t be your best self by yourself.' My life feels more balanced when I offer the help I can give and ask for the help I need. This might mean outsourcing housecleaning for my home, or hiring additional project management support for my business."
Simona Noce Wright, Co-Founder of District Motherhued and The Momference
"Each season of motherhood (depending on age, grade, workload) requires a different rhythm. With that said, be open to learning, to change, and understand that what worked for one season may not work the other...and that's okay."
Janaye Ingram, Director of Community Partner Programs and Engagement at Airbnb
"My daughter's smile and sweet spirit help me to feel gratitude when I'm overwhelmed. I want her to see a woman who doesn't quit when things get hard."
Codie Elaine Oliver, CEO & Founder of Black Love
"I try to listen to my body and simply take a break. With 3 kids and a business with 10+ team members, I often feel overwhelmed. I remind myself that I deserve grace for everything I'm juggling, I take a walk or have a snack or even head home to see my kids, and then I get back to whatever I need to get done."
Jewel Burks Solomon, Managing Partner at Collab Capital
"Get comfortable with the word ‘no’. Be very clear about your non-negotiables and communicate them to those around you."
Bridget Bogee, Marketing Lead At Meta
"Ask for help and always prioritize making time for you."
Julee Wilson, Executive Director at BeautyUnited and Beauty Editor-at-Large at Cosmopolitan
"Understand you can’t do it alone — and that’s ok. Relinquish the need to control everything. Create a village and lean on them."
Salwa Benyaich, Director Of Pricing and Planning at Premion
"Most days I really try to shut my computer off by 6 pm; there are always exceptions of course when it comes to big deals or larger projects but having this as a baseline allows me to be much more present with my kids. I love the fact that I can either help with homework or be the designated driver to at least one afterschool activity. Work can be draining but there is nothing more emotionally draining than when you feel as though you are missing out on moments with your kids."
Brooke Ellis, Head of Global Marketing & Product Launches at Amazon Music
My calendar, prayer, pilates class at Forma, a good playlist, and oatmilk lattes all help get me through any day.
Courtney Beauzile, Global Director of Client and Business Development at Shearman & Sterling
My husband is a partner who steps in when I just can’t. My mom and my MIL come through whenever and however I need. My kids have many uncles and aunts and they will lend an ear, go over homework, teach life lessons, be a presence or a prayer warrior depending on the day.
Robin Snipes, Chief of Staff at Meta
"Enjoy the time you have to yourself because once kids come those times will be few and far between."
Monique Bivens, CEO & Founder at Brazilian Babes LLC.
"For new moms, it is very important that you get back into a habit or routine of something you use to do before you were pregnant. Consider the actives and things that give you the most joy and make the time to do them."
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Tracee Ellis Ross On Why She Declined The Idea Of Someone Else Running Her Hair Company
Actress and entrepreneur Tracee Ellis Ross recently revealed the driving force behind her desire to become the owner of her haircare brand, Pattern.
According to its site, Pattern is a haircare company that provides a wide range of products, from shampoos, conditioners, oils, creams, and many more to individuals with curls, coils, and tight hair textures. Although Pattern would launch in 2019, the idea for the company first came to Ross a decade before --in 2008, when her hit show Girlfriends wrapped-- following a brief encounter at a beauty supply store and many wanting to recreate her past looks.
At the time, those individuals couldn't achieve the exact results because limited natural hair products were offered to the public. That instance became a pivotal moment in the star's life because she spent eleven years experimenting with professionals to create products that best suit those within the natural hair community.
In a May conference with Fortune's MPW Next Gen, Ross opened up about the struggles she faced early on as an entrepreneur trying to get Pattern off the ground and why she declined the offer to have the company be run by someone else.
Tracee On Past Struggles And Why She Chose To Run Her Company
During the discussion, the 50-year-old revealed that she is Pattern's "majority owner" because the company's overall mission to cater to those in the natural hair community was built from her "experiential knowledge."
"I'm a majority owner of my company. [Other celebrities with brands] aren't the founders of the company. Often, they join a company that exists," she said. "The mission [at Pattern] is born out of my experience. It's born out of my own experiential knowledge."
Further in the interview, Ross would add that she avoided partnering with an expert for Pattern because she felt she had gained enough knowledge experimenting with products in her bathroom.
"I didn't want to partner with an expert or a 'professional' because I felt—like so many—I had become my own best expert in my bathroom because the beauty industry was not catering to us," she stated.
Despite refusing to have a partner within her company, Ross found creative ways to build it. It includes paying a chemist with her own money to bring her visions of various products to life, and sending those samples to retail stores, ultimately leading to partnerships.
The final piece that helped Ross during her journey was receiving advice from business partners on ways to improve the brand, one of which came from Ulta Beauty CEO and Footlocker CEO Mary Dillon.
The black-ish star claimed that Dillon helped her realize how she could use her celebrity status and journey to promote Pattern, which she did. Because of that, Patten has now become a favorable haircare brand among many.
Tracee On How She Plans To Use Her Company To Create Opportunities For Others
Toward the end of the discussion, Ross disclosed how she plans to use the power of being Pattern's CEO to help others.
The High Note star explained that being an owner of a company has given her access to be around other CEOs interested in what appears to be becoming more profitable, and with that, she wants to expand that access to other people.
"I know that I have access to sit at a table with a CEO in a way that perhaps another founder doesn't. And when I do that, I make sure that those conversations are not only centered around Pattern," she said. "They're centered around creating and expanding the access for all of us."
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