We know that women have been running the music industry for a while, and the 2024 BET Awards showcased that perfectly through its many performances. But before we get into the performances, we must first acknowledge our sister, the beloved actress Taraji P. Henson, who hosted the award show and looked good doing it. While she isn't a musical artist, she did, however, open her set, rapping her own version of Kendrick Lamar's "Not Like Us."
Megan Thee Stallion set the tone by opening the show, performing a melody of songs from her new self-titled album. Victoria Monét had everyone singing along to "On My Mama" and gasping for air with her sultry performance of "Alright." She also took home two awards: BET Her and Video of the Year. Sexyy Red instantly had everyone on their feet when she performed "U My Everything" and "Get It Sexy." GloRilla performed her popular anthem "Yeah Glo!," her most recent hit "TGIF," and Megan joined her onstage to rap their song "Wanna Be" together.
Keke PalmerPhoto by Paras Griffin/Getty Images for BET
Latto took us to church with "Sunday Service" and showed out with "Big Mama." Five-year-old VanVan and eight-year-old Heiress Harris gave the cutest performance of their song "Be You." Ice Spice performed her viral hit "Think You The Shit (Fart). The legendary Lauryn Hill sang a melody of her hits from "Lost Ones" to Fugees' "Fu-Gee-La" with Wyclef Jean and her son YG Marley joined her to give a riveting performance of "Praise Jah In The Morning." Tyla took us to Africa with her recent single "Jump," featuring Skillibeng and Gunna, and she also walked away with two awards. She won Best New Artist and Best International Act.
Sexyy Red
Photo by Kevin Winter/Getty Images
But that's not all. While Usher was being honored with the Lifetime Achievement Award, he received a primarily female tribute. This included Coco Jones, Marsha Ambrosius, Teyana Taylor, Chloe Bailey, Keke Palmer, Victoria Monét, Tinashe, Summer Walker, and Latto. Check out each performance below.
Megan Thee Stallion Performs "Boa," "Hiss" And "Where Them Girls At"
Victoria Monét Performs "On My Mama" And "Alright"
GloRilla Performs "Yeah Glo!" "TGIF," And "Wanna Be!"
Tyla, Gunna & Skillibeng Perform "Jump"
Latto Performs "Sunday Service" And "Big Mama"
Sexyy Red Performs "Get It Sexyy" And "U My Everything"
Ice Spice Performs "Think You The Shit (Fart)"
VanVan And Heiress Perform "Be You"
Lauryn Hill And Son YG Marley Perform "Praise Jah In The Moonlight"
Teyana Taylor, Victoria Monét, Coco Jones, Chloe Bailey, Keke Palmer And More Honor Usher
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Feature image by Kevin Winter/Getty Images
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Shaina, who has held roles at companies including ESPN and the NBA and has taught strategic sports marketing at esteemed institutions like Georgetown University, officially launched the network as a business in 2019. Since then, it’s hosted high-impact events like the Toast to Black Sports luncheon during Super Bowl weekend and built student chapters at both HBCUs and PWIs to pipeline underrepresented talent into the industry.
She shared with xoNecole more on the early days of launch, the turning point that made her realize she had a platform with real influence, and what keeps her going. With 17 years of experience across agencies, teams, and networks, Shaina is proof that grassroots efforts can turn into transformative change—especially when backed by passion, vision, and community.
xoNecole: How did the Minorities In Sports Business Network come to life?
Shaina Wiel: So, I just started the group chat and added a few of my friends who work in the industry as well. We were all kind of in New York at the same time working in the sports space… Very quickly over the next few years, the chat grew to over 800 individuals within the chat. Then, we had over 1000 individuals.
xoN: What was your ‘aha’ moment to expand?
SW: I noticed a bunch of employees from the Big Four leagues— NFL, NBA, NHL, MLB— within my group chat had all started posting roles. And when I asked, 'What is going on? Why are there so many posting jobs within the group chat?' I was told that HR had sent a note to their Black Employee Resource Group and had told them they had heard about this group chat.
That's when I realized, ‘Okay, this is more than, you know, my little friend group chat. Let's see if we can turn this into an actual business. And then in summer, 2019 I decided to do this full time.
Brittany Dacoff
xoN: What was the transition like growing the group chat into a full platform offering membership perks like access to job listings, networking opportunities and more?
SW: I was working at an agency, and the agency had lost their account. It was the account that I was working on. So they were like, you know, we can try to find another or we can separate. I decided to leave. And then, as we know, COVID happened, which actually was a blessing in disguise.
I was able to really focus on building the vision with this group chat and turning it into an actual company, seeing what works, seeing things from an events and a relationship standpoint, in terms of like, how we were interacting with different partners from different companies, and actually turning that into something substantial that could last.
xoN: Speaking of events, talk more about what inspired the Toast to Black Sports event you held earlier this year during the Super Bowl. Why is it important?
SW: This was the second year. There are so many dope people of color, specifically Black people, who work in this industry who are just doing the work behind the scenes. They’re not getting their flowers. I took it upon myself to say, I want to celebrate you. We’ve honored Kimberly Fields, Esq. of the NFL, Kevin Warren, CEO of the Chicago Bears, sports executive Jason Wright, sports and entertainment vet Carmen Green-Wilson, and NFL coach Jennifer King—all of whom have made major contributions to the industry.
xoN: What do you enjoy most about your role today?
SW: I think the work that I enjoy the most, honestly, is with our college students. We have 12 chapters across different colleges and universities. We help eliminate some of the barriers a lot of us had coming out of college. What I love seeing is that we have students who are now looking at roles they never even thought of.
xoN: What’s a bit of career advice for women breaking into the sports industry?
SW: I would say, build relationships. That’s really it: Build authentic relationships. Make sure it's a give and take and that you're supporting other people because once you're building those relationships, then it's a lot easier to either get into a space or to have those conversations when you want to do something.
And always be willing and ready to do the work.
Featured image by Hosea Johnson