
It probably comes as no shock to you that one of the top causes of divorce is poor communication. Well, as someone who has sat in many counseling sessions with couples, I believe what it means to be a poor communicator truly runs the gamut—not listening, cutting one's partner off while they are talking, rolling eyes and sucking teeth (55 percent of communication is body language), passive aggressive "I'm fines" and, a real biggie, trying to make one's spouse be just like them. What I mean by that is, watching husbands try and make their wife think/act just like they do and watching wives do the same to their husband.
There's a wise man who once said that when two people are just alike, one of them is totally unnecessary. How this applies to marriage is this—the very differences of your spouse should be what inspires you, improves you and, most of all, balances you out. But if you spend—and by that, I mean waste—time trying to get them to be a carbon copy of yourself, not only is that a super arrogant approach to your relationship, it sets you up to miss some of the life lessons that they could teach you. Ones that will ultimately make you a better individual and life partner.
OK, so with that foundation in place, let me just say that if there was ever an article where "Don't shoot the messenger" applies, this one would have to be it. I say that because the following 10 things are what husbands have told me they think their wife totally misses when it comes to communicating with them and loving them, in general.
Things that, if perhaps more wives accepted them at face value, would make their marriage A LOT easier—in good times and in bad.
Video Games Aren’t (Always) as “Childish” as You Think

I've heard my fair share of wives complaining about how childish their husbands are for playing video games. OK, it's one thing for your man to do nothing but play them or to prefer to do that more than spending quality time with you. But if it's only a couple of times a week, it's best to just leave your man be.
I say that because I've had several husbands tell me that they use that time to process things—how to cover a bill, how to handle a problem at work, how to respond to a complaint from their wife. And while you might think that sounds semi-ridiculous, there are studies to support that playing video games actually does refine motor skills, increase one's memory and can improve one's overall quality of life.
All things in moderation of course, but still.
Refusing Their Initiation of Sex Goes Deeper Than You Think

Once upon a time, I was a teen mom director for the local division of a national non-profit organization. Because I dealt with pregnant adolescents, we talked about sex a lot. Sometimes, the girls would have me meet their boyfriends. Whenever the boys would talk about how important "hittin' it" was to them, the first thing I would say is, "Come here. You need a hug."
The world isn't kind to men—and by that, I'm specifically speaking of our Black men. Even as young people, there is oftentimes so much dysfunction and so little healthy affection in their lives that sex is where they go to get some sort of intimacy (whether they realize it or not).
A lot of grown men? If there's one place where they are totally vulnerable, it's in the bedroom. Sometimes, that's also where they go to feel loved, safe and physically close; especially when that person is their wife.
When a lot of husbands initiate sex and they get abruptly rejected—you know, "Ugh. Is sex all you think about?!" or the slapping away of the hand—sometimes, they don't just feel the sting of not gettin' any, they literally feel like they are totally unwanted as individuals.
This doesn't apply to all husbands, but it's worth asking yours, just to see if he can relate. If he can, try and be gentle in how you refuse sex. Do it the way you'd want him to do it to you if the shoe was on the other foot.
When They Say They Aren’t Thinking About Anything…They Mean It

One of my male friends, who's been married for well over two decades, constantly tells me that while men are physically stronger, women, by far, are more emotionally superior. "Some of the things that y'all can come up with as far as what we're thinking or doing, we are not complicated enough to do those things." And one of those things, for a lot of men, is overthinking—something that a lot of us are Olympians at doing.
If anything in this article topped the pet peeve list for men, a wife asking her husband what he's thinking, him saying nothing and her coming back at him like, "You must be thinking something" tops it. Pretty much every man I've interacted with have said that 9 times out of 10, when they say they are thinking about nothing, they mean it.
THEY. MEAN. IT.
They Are More Tone Sensitive Than Word Sensitive

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Again, I'm just the messenger, but did you know that there is scientific data to back up that men sometimes have a difficult time processing the tone of our voice; especially when we're upset? The actual sound waves and vibrations of our voice can make it difficult for them to make out what we're saying. That's because, in order to hear us, they have to use the part of the brain that processes music and that is more complex than the part of the brain that they use to process deeper voices (i.e., other men).
Ah. Now it makes (more) sense why they might ask us to repeat something or remind us in an argument that it's not what we say but how we say it. Their brain sometimes simply can't compute. (Deep.)
Your Husband Picked You to Be a Teammate

One of the husbands I admire most once gave me a compliment that is a favorite to this day—"Shellie, one thing that's gonna make you a good wife is you get the concept of partnership. You want to see the men in your life win."
Along these lines, if there's something that comes up in counseling sessions a lot, it's that many husbands feel like their wife does things to work against their goals, dreams and visions. They don't ask how they can help. They're not willing to use their gifts and talents to get things to the next level. Or, they simply won't give their husband the space and time to make certain plans happen.
When I work with engaged couples, one of the main things I ask is if they feel their life desires complement one another and if they are both willing to invest and make sacrifices to manifest those things. For a married couple who says "yes" and executes in this fashion, they are truly unstoppable!
They Really Wish You Would Keep Certain Things TOTALLY Private

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I get pushback on this one all of the time, but it's fine. Personally, when any of my besties get married, I immediately demote myself from "best friend" to "good friend." The reason why is because I respect what "best" means—"of the highest quality, excellence, or standing." I don't want to get in the way of someone seeing their spouse or valuing their relationship with them in this light.
You know what? Ask any couple who has a decade or more under their belt and I'm willing to be some good money that they'll tell you that it was their friendship that kept them together more than anything else; especially spouses who see themselves as being best friends.
And best friends? There are some things that ONLY they know about. And husbands? A lot of them wish their wives would bring that kind of loyalty into their marriage. They wish that some things weren't discussed with their wife's mom, sister or even closest friend. Especially without them knowing about it—beforehand.
Any wife that doesn't like this particular point, think how you would feel if your husband was talking to his dad, brother or close friend about some of your deepest secrets, feelings and intimate issues. Now do you get the reason for sensitivity? #exactly
Even Mama’s Boys Don’t Actually Want to Sleep with Their Mother

I know some mama's boys. Frankly, I'm curious what made their wives want to marry them because when it comes to the lack of emotional boundaries, compounded by the amount of unrealistic expectations that a lot of those kinds of men have, truly blow the mind.
But that's not what I'm talking about here. What I'm addressing is there is not any holistically healthy man who wants his wife to act like his mother—telling him what to do, calling all the shots, dictating his time away from you, etc. I get why a lot of us are this way. After all, our mothers are who taught us how to be women and they taught us that by mothering us.
Still, if you're noticing that your husband is working later and later, avoids confrontation more and more and desires to have sex less and less—think about if you're pulling the "mama card" a lot. If you are, pull back on that. Sex with one's mother isn't sexy. It's incest. And if he feels like you are acting like his mother…you get where I'm going with this.
They Heard You the First Time. They Move in Their Own Time.

Not wanting to be bossed around or nagged to death isn't gender specific. I'd venture to say that's something that gets on all of our nerves. Yet ladies, let's be honest (with ourselves)—a lot of us do it. On this point, I'll just tell you what a single male friend once told me about myself. "I don't know what makes you think that leaving me three voicemails about the exact same thing is going to make me move any faster. I heard you, but I have a methodology in how I do things."
When he first told me that, it kind of pissed me off, so I asked a couple of husbands if they felt it was cool. Not only did they think he made complete and total sense, they said they are the same way. One husband even said, "Whenever my wife asks me to do something around the house and she feels like she needs to say it 10 times, I feel patronized. It's not that I didn't hear her. It's that we have a different expectation of when it should be done. Her time is not right. My time is not wrong. It's only an issue when she feels otherwise."
Just some food for thought, y'all.
Many Take “Leave and Cleave” Literally and Seriously

I love me some Black men. I am intentional about marrying a Black man. But listen here, if there is one man who could change my mind, it's the Michael Landon version of Charles Ingalls (you know, from The Little House on the Prairie). He was so fine and masculine that I even have a T-shirt with him on it!
Anyway, I bring him and his wife Caroline up in counseling quite a bit. One of the things that I'll sometimes say is, "You wanna know a part of the reason why a lot of couples back then stayed together? They got married and, due to distance and lack of funds, they never saw their parents again; this means that their parents stayed out of their business."
I have a husband friend who is currently outdone with his wife because there was something that she wanted (that cost thousands of dollars, by the way) that he didn't agree with. Since he wasn't feelin' it, she went and asked her parents to get it for her. To me, not only did this lean on the side of low down but also selfish. She's in her 40s, her parents are only getting older and I'm pretty sure that money could've gone to better things (like retirement). I also don't get why her parents didn't say, "If your husband is not on board, that's something you need to work out with him."
There is nothing attractive (or even helpful really) about having a husband while still clinging to daddy. Ask any husband you know and he'll back me up on that.
Respect Means More Than Love. Peace Means More Than Beauty.

The Bible tells wives to respect their husbands (Ephesians 5:33). The Amplified Version of I Peter 3:2 tells wives how to do it. There's also a really great book that backs Scripture up entitled Love & Respect: The Love She Most Desires; The Respect He Desperately Needs. One of the points the book makes is, if wives want their husbands to feel loved, respecting them is how to do it.
Whenever a wife rolls her eyes at me on this, it's pretty baffling because, at the end of the day, respect is simply esteeming someone's worth and value and granting them (and only them) certain privileges (like sexual fidelity). What's the big deal about either one of those?
As far as the beauty vs. peace thing, a husband once said something to me that was profound and hilarious at the same time—"Have you ever wondered why some really handsome men have a wife who is like a creature from Jurassic Park? A man prefers 'ugly peace' over 'pretty loud' any day."
Get mad if you want to, but I recently checked out a comedy skit that totally co-signs on what he said. When the woman asked her man what he needed from her, his immediate response was, "loyalty, honesty and just be my peace." She was the exact opposite of those things and it drove him insane.
It all reminds me of what an ex once said, "Men look to their woman to be their sanctuary." A sanctuary is a place of refuge. It's not about not having an opinion or perspective. It's about knowing that you have the power to determine how the energy feels within your household. And, to many men, a woman who relishes in peace and tranquility is far more beautiful than any dime piece Coke bottle.
Ask any husband. I'll bet a billion dollars that he shakes his head from left-to-right for at least 90 seconds in approval while thinking, "She gets it. She really and truly gets it!"
Ask any husband. I'll bet a billion dollars that he shakes his head from left-to-right for at least 90 seconds in approval while thinking, "She gets it. She really and truly gets it!"
Featured image by Getty Images.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









