
TalentX Gaming’s Amber Howard Is Shifting The Narrative Of Black Women In Esports

Amber Howard is the Head of Talent at TalentX Gaming (TXG), a talent management company specifically built for gaming and esports athletes and streamers, and has now made it her mission to shake the rooms of status quo, diversity and inclusion within the gaming industry.
While only 45% of all U.S. gamers are women, Amber has already demonstrated her commitment to highlighting diversity in the esports and gaming industry by including a diverse A-list roster of esports athletes, gaming influencers, creators, and streamers such as Latina gamer and activist Natalie "ZombiUnicorn" Casanova.
Not to mention, the boss babe herself is responsible for executing a brand deal between Converse and PAX West, Univision's multi-cultural creators' network by creating all aspects of the business development and talent procurement model, and brand deals with Apple, Epic Games, and Paramount.
In a recent chat, xoNecole caught up with TalentX Gaming's newly appointed Head of Talent about being a boss Black woman in the esports and gaming industry, bringing diversity to the misogynistic industry, and her vision for the future of esports.
xoNecole: What initially sparked your interest in esports?
Amber Howard: While working at IMG, they announced the hiring of an esports agent. A short time later, Riot Games was hosting a League of Legends championship at the Staples Center. I was completely blown away that they sold out the Staples Center in less than an hour. Thinking back, it had to actually be anywhere from 30 to 45 minutes. As a Lakers fan, I understood the significance, given how big the Staples Center is, it usually doesn't sell out unless it's a Championship or playoff game. My interest was sparked from that moment on, and I started looking into gaming and esports more. Shortly after, I took a job at the biggest gaming multi-channel network (MCN) in the world at the time, Machinima, and it was a great opportunity for me to dive into gaming.
What are you currently doing in your role as the new Head of Talent at TXG to ensure and actively bring diversity into this industry?
Diversity is something that is important to me and it's something I actively strive for in all aspects of life. Growing up, I took an interest in watching Pam Oliver on TV who would interview my favorite athletes. Watching her intrigued me, I knew that there were great opportunities if I could break through. As I've continued in my career, it's been important for me to make sure that representation is always at the forefront…seeing people who look like you doing things you and the world both think are exciting matters. As Head of Talent at TXG, my primary focus has been making sure we're recruiting great talent and making sure that we are bringing diversity to the roster.
I've made it my mission to do so, by signing A-list talent, streamers and creators who are diverse, and using my resources to give them the recognition and spotlight they genuinely deserve. It's very easy to go after the top ten percent of talent within the industry, but in order for us to actually bring in diverse talent, we have to actively search and seek them out. We also need to ensure diverse talent have the tools necessary to be successful, so they can grow and be seen as higher tier talent in the industry. Essentially, it's about finding the talent and giving them opportunities to grow. To be sure we're abiding by this in our recruiting efforts, I'm constantly reiterating to my team that we are a creator-first company and need to include all races, genders and people from diverse backgrounds. To ensure we achieve this, I make it my priority to provide my team with the tools needed to achieve this goal.
Courtesy of Amber Howard
"As I've continued in my career, it's been important for me to make sure that representation is always at the forefront…seeing people who look like you doing things you and the world both think are exciting matters. As Head of Talent at TXG, my primary focus has been making sure we're recruiting great talent and making sure that we are bringing diversity to the roster."
Did you have any reservations when going into this role knowing that there was a lack of diversity and representation?
No, because there is unfortunately a lack of diversity across every industry. The lack of diversity exists in traditional sports and entertainment, so I knew gaming would be no different. It's unfortunate and, for me, sadly pretty common but I'm strong enough and willing to undertake all that comes with the circumstances in order to press on. I know TalentX Gaming and ReTKGlobal have the resources in order to elevate and highlight diverse talent. I had no reservations taking this role, because I'm confident in the resources I have available as well as my skill set to get the job done.
With your career, how have you seen Black women be mistreated, talked down to or sexually harassed in the workplace?
I personally can't speak to that, because I'm typically the only one or one of two! As a woman working with other women, I've witnessed the unequal treatment of other women and for a long time we had to sit back and take it. I'm happy to be in a time where women have a voice and are being heard.
Have you, yourself, ever experienced or been a victim of such?
I've spent the majority of my career in male-dominated workplaces, which did not go without challenges as a female to be heard, recognized and respected. It's unfortunate, but as women, that's something we experience and often told to just accept that's how it is. It's necessary to be strategic about showcasing your value, ensuring that your voice is heard and it has just as much validity as any male or white male counterpart. Being a Black woman certainly does not make it any easier, but I wouldn't trade it for anything in the world. Being a Black woman in gaming is an added perk, and I've learned to position myself in such a way that who I am is seen.
Courtesy of Amber Howard
"It's necessary to be strategic about showcasing your value, ensuring that your voice is heard and it has just as much validity as any male or white male counterpart. Being a Black woman certainly does not make it any easier, but I wouldn't trade it for anything in the world."
What do you believe work environments can do better to protect Black women?
I think work environments can honestly do a better job at protecting every woman, especially Black and minority women. I've seen how Black and minority women, all generally experience a lot of the same pitfalls in comparison to our white counterparts. As Black women, we're sometimes even at a level, that is a step lower than some of our white female counterparts, only because we're Black. So, I believe that more can be done. I believe companies should ensure that there is diversity training throughout their company, from HR to the executive board.
Also, ensuring there are engaging activities and inclusion programs that are organic and a part of the company culture. We see a lot of companies doing so now, because of what's happening in society, but diversity councils were not commonplace until recently. It's also important to not only ensure that more Black women are hired, but they are placed in positions where they are seen and truly valued for their contributions. We need more Black women in leadership roles who are being recognized for their contributions with articles such as this.
What do you hope for the future of Black female executives in esports and gaming?
I think the tide is starting to change and we're seeing a little bit of it. We're starting to see more Black and women of color in gaming and esports. I've worked with amazing women throughout my career. Someone who immediately comes to mind however, is Johanna Faries who is the Commissioner of Call of Duty Esports at Activision Blizzard. We're here, but I'm not sure there has been a lot of publicity, excitement or promotion that we are entering and have held these positions until now.
What advice do you have for young Black girls who are looking to dive into careers in esports and gaming?
My biggest advice that I'd give to young Black girls looking to venture in the esports and gaming industry is that you have to have a passion for what you do. I grew up playing video games, I was that kid on the weekends in my room, playing video games for hours. I had an interest and a genuine passion for it. After that, it's important to understand what role you'd like to play since the gaming and esports industry is so vast. Would you like to be on the representation side, in graphic design, programming, work for a game publisher, or help create a culture to ensure there is diversity? There are a ton of different options. Whatever you decide, it just has to be authentic and true to you.
What is something you wish you knew sooner about the esports and gaming industry before entering? What is something they don't tell you?
Something I wish I knew sooner, was to get into it sooner. I've been interested in gaming for a while, but did not enter the industry immediately. Gaming and esports have been around for over a decade. While I was forging a path at NFL Network in 2010, the gaming and esports industry was just beginning to take shape. If I would've known it was happening, I would have jumped right in. It's like going into any career; there are lots of things that you'll just have to learn on the job and be there to truly understand.
What are some of the biggest lessons you've learned about yourself - professionally and personally - as a Black woman in the esports and gaming industry throughout the years?
The biggest lesson I've learned about myself is my ability to persevere. As gaming and esports have begun taking shape, there were positions that I've had that didn't last; companies that I worked for that were sold. My route was not easy, but I knew it was something that I wanted to continue to pursue. I've come to know that the gaming and esports industry does not come without its challenges and having the ability to push through is a must. I was thankful to find a position as Head of Talent at TalentX Gaming (TXG), which is a joint venture between global esports powerhouse ReKTGlobal and "creator-first" talent agency TalentX created specifically to serve gamers. The role encompasses all of the things that I was really looking to do when I set out into gaming and esports five years ago and they are in support of my mission to highlight the diversity that actually already exists within the gaming community.
Featured image courtesy of Amber Howard
'Sistas' Star Skyh Black On The Power Of Hypnotherapy & Emotional Vulnerability For Men
In this insightful episode of the xoMAN podcast, host Kiara Walker talked with Sistas star Skyh Black, as he opened up about his journey of emotional growth, resilience, and self-discovery. The episode touches on emotional availability, self-worth, masculinity, and the importance of therapy in overcoming personal struggles.
Skyh Black on Emotional Availability & Love
On Emotional Availability & Vulnerability
“My wife and I wouldn't be where we are today if both of us weren't emotionally available,” he shared about his wife and Sistas co-star KJ Smith, highlighting the value of vulnerability and emotional openness in a relationship. His approach to masculinity stands in contrast to the traditional, stoic ideals. Skyh is not afraid to embrace softness as part of his emotional expression.
On Overcoming Self-Doubt & Worthiness Issues
Skyh reflected on the self-doubt and worthiness issues that he struggled with, especially early in his career. He opens up about his time in Los Angeles, living what he calls the “LA struggle story”—in a one-bedroom with three roommates—and being homeless three times over the span of 16 years. “I always had this self-sabotaging thought process,” Skyh said. “For me, I feel therapy is essential, period. I have a regular therapist and I go to a hypnotherapist.”
How Therapy Helped Him Heal From Self-Doubt
On Hypnotherapy & Empowering Self-Acceptance
Skyh’s journey is a testament to the power of tapping into self-development despite life’s struggles and being open to growth. “I had to submit to the fact that God was doing good in my life, and that I'm worthy of it. I had a worthiness issue and I did not realize that. So, that’s what the hypnotherapy did. It brought me back to the core. What is wrong so that I can fix it?”
Watch the full podcast episode below:
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Women Are (Still) Spelling 'Coconut' With Their Hips. And Guys Are Losing Their Damn Minds.
While prepping for a podcast interview a while back, because I received the questions beforehand, I did a bit of research into one of the inquiries: what are men’s current favorite sex positions? I doubt any of you are shocked by the fact that what continued to pop up (like here, here, and here) was doggy style and the cowgirl position (i.e., when a woman is on top).
When it comes to ridin’, specifically, that got me to thinking about something that was all over the internet a few years ago: women who were advising that you spell “coconut” with your hips, during sex, in order for you and your partner to receive maximum pleasure and satisfaction.
When I asked a few women I know if they ever tried that before, I was surprised to discover that not only had they, but many didn’t treat it as some random social media fad — they actually still do it to this day. Partly, because it’s fun to them and partly because their partner(s) seem to go crazy for it.
Listen, any time something sexual works like a charm, I’m going to shout it out — (late) trend or not. And so, if you’ve never heard of the whole coconut thing, you tried it and forgot all about it, or you just want to try something new/different/else tonight — here’s a reminder, in article form, that coconut-ting is still alive and well, y’all. And the men are all about it!
But First, The Grapefruit Technique
Video Credit: Myem/YouTube (Funny part starts at 2:40)
If this woman is not familiar to you on sight, you ain’t a real one. LOL. Although I know that a lot of people think that the concept of grapefruiting came from the movie Girls Trip (you can see the clip from the film here) that absolutely is not the case. Auntie Angel (whose real name is reportedly Denise Walker) is the creator of the Grapefruit Technique and although I thought that this video came out way earlier, apparently it made its way onto the YouTube streets sometime back in 2014.
If for some reason, you’re not familiar with grapefruiting on any level, I will tell you right now that I had to download this video because it is absolutely NSFW — so you should probably watch it on your lunch break (on your phone with the volume as low as possible) or at home…because chile, the sound effects? Whew, the sound effects. LOL. However, when I sat down to pen this piece, I thought it was hilarious that this video is what immediately came to mind because it seems like, when it comes to “blow his mind sex hacks,” fruit is constantly on the menu.
When it comes to oral sex, it’s grapefruit.
When it comes to ride ‘em cowgirl, it’s a coconut.
What Is the “Coconut” Sex Trend?
@windy_moraba #duet with @mysteri0us.gir1 spell coconut with your waist 😂😂😂
Okay, so what in the world does a coconut have to do with intercourse? Well, for starters, if you and your partner are looking for an all-natural lubricant, coconut oil works well. HOWEVER, do keep in mind that the disclaimer on this is you shouldn’t use it if condoms are in the mix because they can actually cause rubbers to be less effective (silicone lube is a solid bet for condoms, by the way).
There is another way that coconuts are kinda-sorta incorporated when it comes to making sex more pleasurable — and it actually became pretty popular right after COVID lockdown (2021): spelling C-O-C-O-N-U-T with your hips while you’re on top of your partner.
It’s wild how I forgot all about this until a client of mine was telling me how much her husband liked her on top while it wasn’t her favorite thing to do because it felt awkward to her. When I said, “Have you ever heard of spelling ‘coconut’ with your hips before?” — at first, she looked at me like I was crazy and then she busted out laughing: “Girl, no” was her reply.
Hmph. Don’t knock it until you’ve tried it because, as wild as it might sound on the surface, the word isn’t the point so much as the movements that come with spelling it out are.
When you’re moving your pelvis around to make a “c,” “o” or U-turn, not only does it intensify the level of sensation that both you and your partner feel during intercourse, it can also increase the level of blood circulation to both of your genitalia which can make your orgasms more satisfying too.
At the end of the day, spelling “coconut” is simply reminding you that there are more options to riding than simply sitting there while your partner pumps for all he’s worth or you humping up and down like you’re on a pogo stick.
Spelling “coconut” is an easy hack to bring some variety into cowgirling. However…
Honestly, the “Fruit” Isn’t the Point. THIS IS.
From grapefruiting and spelling “coconut” to reading articles that I’ve penned for the platform like “How To Improve The Taste Of Sperm” — fruit and sex are always going to be a winning combination, one way or another. However, the main point of this article isn’t about making sure that you are a master speller so much as providing you with tips that will make the cowgirl position something that you are confident about and you find a ton of fulfillment in doing.
You can make both of these things happen by incorporating the following things:
Stretch beforehand. A charley horse during sex is the worst thing ever — and chile, don’t let it be right before you’re about to climax. SMDH. Yeah, if you want to feel more comfortable when you’re on top, make sure that you stretch beforehand and that you are well-hydrated. That will reduce the chances of experiencing a totally-out-of-nowhere muscle spasm — whether you decide to “spell” during sex or…not.
Bring pillows into the mix. Sometimes riding is a challenge because your partner feels farther away from your body than you would like. Putting a pillow underneath him can help to elevate his pelvis, so that you don’t feel like you’re stretching and straining. Speaking of pillows, a longer one can really come in handy because it can give your knees some additional support as well.
Also, ask him to put his knees up. Speaking of making the “grind” easier for you, ask your partner to put his knees up. That way, your back can recline on his legs as you’re moving your hips around. You’d be amazed how much this one hack can do for you. Straight up.
Add lube. When you get a chance, check out “The Wetter, The Better: 10 Creative Ways To Use Lubricant” and you will automatically see why bringing lubrication into a cowgirl session is an absolute must. It reduces friction. It makes your movements glide with ease. And it’s just more fun. Promise you that.
Lean in. If your partner happens to be on the larger side of life, one way that you can control his depth is by leaning forward into him. That way, your hips can better control how much or little he is inside of you, so that you can get into a position that gives you the sensation that you are looking for.
Get him to multitask. Again, whether you are spelling “coconut” or not and whether you are riding cowgirl or reverse cowgirl — something that is awesome about being on top is it frees your partner’s hands to do, umm, other things. And since it is so much easier to have an orgasm while your clitoris is being stimulated, get your partner to put some of the lube that we discussed earlier on his fingertips, so that he can gently rub on your clitoris while you are riding him. It doesn’t get much better than that!
Don’t wanna spell? Hula Hoop then. What if you try the whole coconut thing and it’s not a favorite for you (or him)? No problem — when’s the last time that you hula hooped? Pretend that you have one of those around your hips and move around that way. I’d be shocked if you ended up feeling “meh” about that option.
5 Guys Tell Me What They Love When Their Partner Is on Top
A part of the reason why I am “team cowgirl” is because it provides a lot of benefits to the woman: she has more control, it tends to be more comfortable for her, it’s a great position for a quickie and the orgasms tend to be that much more — wonderful. However, as I was thinking about spelling coconut, in general, I couldn’t help but wonder what guys thought about it and the cowgirl position overall.
If you’re curious, here’s what five of ‘em said.
1. Braxford. Engaged. 35. “Y’all be spelling up there? Who knew? My favorite thing about when my fiancée is on top is what I think every man likes: the view. It’s a chance to see her entire body and experience it at the same time. Not even doggy style accomplishes that. Damn, where’s my lady at?”
2. Denez. Single. 42. “Do you know how many ‘spots’ you have access to when y’all are on top? Breasts are in my mouth. Hickeys are on her neck. Prop my head up on a pillow and her tummy is getting licked. When a woman is riding you, it’s sensory overload! It’s crazy how each one looks amazing in that position too.”
3. Omar. In a Serious Relationship. 29. “[He said her name yet I’m not going to share it] isn’t a very vocal lover. Her body and technique are insane, so even though I love dirty talk, I’ve learned to compromise — except when she’s on top. She’s not saying much but those moans? And yeah, we tried the coconut thing. ‘Cs’ and ‘Os,’ hell yeah. ‘Ns’ and “Ts’? Nah.”
4. Nolen. Single. 45. “45 isn’t old but it’s old enough for your back to show out on you when you least expect it. My experience has been that women don’t want a lot of thrusting when they are on top, so it’s like having some of the best sex without having to do much at all. Well, aside from trying not to bust too quickly. I take that back: riding is easy on the body; it’s work on the brain.”
5. Ivan. Married. 37. “I like the spelling sh-t because it switches things up. We make a game out of it by her picking a word and spelling out while I try and guess what it is. We also try to see how many words that we can get to before one of us cums. 12 words is pushing it unless it’s like ‘dog’ or ‘cat’ or something. I’ve guessed ‘coconut’ a few times and I get what the excitement is all about. Spelling bee sex: try it.”
Yep. I concur.
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Featured image by Giphy