South Africa has always been a bucket list destination for me. I’ve admired the culture and history of its people, and I’ve been aware of its troubled political past since childhood. I’d often read books about the systemic and political struggles there, and I’ve watched many documentaries about esteemed activists and leaders like Nelson Mandela and Steve Biko, and entertainers like Miriam Makeba and Brenda Fassie.
When I got the opportunity to travel to South Africa via Afri-Centric, a woman-owned boutique travel company that specializes in curated experiences meshing luxury, authentic community, and continental connection, it was truly a full-circle, once-in-a-lifetime adventure. We went from Johannesburg to Cape Town, and we saw the beauty of parts of the Eastern Cape as well.
The experience showcased the impeccable tastes and savvy of Afri-Centric’s owner and managing director, esteemed tourism and hospitality industry veteran Itumeleng Pooe.
From that whirlwind trip—a first for me in almost every way imaginable—I was able to experience a range of lodging vibes, cultural moments, and must-see adventures. Here are a few travel itinerary options for your next trip to South Africa:
WHERE I STAYED
Rockefeller Hotel, Cape Town
Rockefeller Hotel, Cape Town
Chic, City Vibes: The Rockefeller Hotel
This is the perfect home base for a weeklong experience in Cape Town since it’s centrally located. It also has amazing views of the city, a rooftop lounge, a pool, a gym, and an excellent breakfast buffet. You’re a short drive away from the V&A Waterfront, where there’s shopping and eateries, Table Mountain, one of the “7 Wonders of Nature,” and the Mother City nightlife many on Instagram brag about. (A favorite of mine was Ayepyep Lifestyle Lounge. Order one of their brai platters and enjoy affordable bottle service, along with a good mix of R&B and Amapiano hits.)
The Rockefeller Hotel was the perfect home base for a trip to Cape Town since it’s centrally located. It also has amazing views of the city, a rooftop lounge, a pool, a gym, and an excellent breakfast buffet.
Sanctuary Mandela, Aerial view from suites floor
Courtesy, Sanctuary Mandela
Sanctuary Mandela
Historic Serenity And Presidential Aura: Sanctuary Mandela
This was by far my favorite hotel experience and I highly recommend making this your first stop when staying in Johannesburg. Not only will you be respectfully immersed in the life, culture, and experiences of Nelson Mandela, iconic activist and former president of South Africa, but you’ll also enjoy sophisticated decor, fine wine, amazing customer service, and delicious food. Arriving there after more than 17 hours of travel felt like a warm hug, and we were right in the middle of suburban Jo’Burg which had a welcoming calmness perfect to start a trip to South Africa on the right foot.
From here, we embarked on a very bittersweet but necessary visit to the Apartheid Museum, the largest site to extensively tackle pre-, during, and post-apartheid history and the global impact of the movement for justice, equality, and restoration of the country.
I thought I knew all I needed to know about this topic, but it was refreshing to start from the beginning of the history of the people who settled in the region and the sources of what would launch systems of oppression there.
Luxe Queenly Ambiance: Lanzerac Hotel & Spa
I literally got my Lady Danbury of “Bridgerton” fantasy on at this wine estate, engrossed in history dating back to 1692 and located in a mountainous town called Stellenbosch, a town in the Western Cape. Each suite is unique and includes classic but luxurious touches, and the wine is among the best of the best in the world. The property also has a spa and several dining retreats, and it is perfect for a baecation or girls' trip to relax and enjoy the opulence of the lush South African landscape.
Lanzerac Hotel & Spa
WHAT I DID: WINE COUNTRY, SAFARI, AND THE ARTS
First, when traveling to South Africa, especially for the first time, I highly recommend going with a group and booking transportation to excursions or other cultural events through an agent or tour company. This literally takes the guesswork out of the logistics of it all, and you’ll be privy to guides who can tell you all about South Africa, its history, and its people. Throughout our trip, we were well taken care of by ElJoSa Travel and Tours, where the coaches were clean, comfortable, and air-conditioned. The tour guides became like family by the end of the experience.
Cozy, Family-Centric Safari: Milima Big 5 Safari Lodge
It was here that I got to see what safari enthusiasts call “the big five,” which are the five largest and most dangerous animals in the wild. It was an exciting and centering experience, unlike anything I’ve ever encountered before. We had three drives through the bush with a guide.
At this lodge, we saw rhinos, elephants, a leopard, a buffalo, and a pack of lions that casually walked just two to three feet next to our truck. It was an extraordinary occurrence since, according to several guides, it’s rare to see all five during your first time on safari.
The lodge itself reminds me of camping experiences of my teenage years, with rustic amenities and a spectacular pool and dining area that offers views of the animals’ watering hole—we could see elephants casually taking baths and drinking as we ate lunch. Also, the staff, again, felt like family by the time we had to check out. You can opt to stay in one of the cabins or a beautiful luxury tent where the animals will literally greet you in the morning.
My view from the safari truck, Milima Big 5 Safari Lodge
After a morning safari drive, Milima Big 5 Safari Lodge
Wine Tasting In Alluring Romance And Opulence: Delaire Graff Estate
We made a stop here to see the grounds and taste their selections, and for the brief time we were there, I fell in love. Overlooking the Banhoek Valley in Stellenbosch, this property has vast views including those of Table Mountain, amazing wines, provocative African art, a spa, and a range of suite options that might make you want to extend your trip. Classy, elegant, modern, and upscale comfort are major themes here.
Delaire Graff Estate
Delaire Graff Estate
Coastal Vibes And Culture In Eastern Cape: National Arts Festival
While Cape Town and Johannesburg are top destinations for travelers, Eastern Cape offers an off-the-beaten-path regions that are just as worthwhile, including Gqeberha (formerly known as Port Elizabeth). The region offers striking and geographically diverse coastal and inland countryside experiences, and the Algoa Bay beachfront was a pleasure to preview for the short time I was there. It’s also the birthplace area of major South African leaders including Mandela, Biko, and Thabo Mbeki. I enjoyed our stay at the Sun Boardwalk Hotel, which is within walking distance of Blue Flagged Hobbie Beach in Gqeberha.
I also became an active part of history with the stop in Eastern Cape, as the National Arts Festival marked 50 years of providing a platform for South African and diasporan artists and creatives to serve, fight against oppression, collaborate, and express themselves. It was an honor within itself.
The festival has roots in Makhanda, a town formerly known as Grahamstown, and it’s a stop you should add to your itinerary when traveling to the region in the summer months.
Township visit, Eastern Cape
"Sarafina," presented by the Sonwa Sakuba Institute
We caught a riveting rendition of “Sarafina,” an iconic anti-apartheid musical-turned-film that has won numerous awards across global stages. We also saw a moving performance dedicated to the life of Sarah Baartman, a South African woman who was exploited by 19th-century Europeans as a human exhibit attraction. (For more information on the festival schedule and performances, follow on Instagram @natioonalartsfestival or visit their website.)
During the festival season, there’s a pop-up food experience called The Long Table, where we ate authentic South African dishes prepared fresh by what I anointed the “beloved aunties,” a group of elders who literally handmade everything with love.
It was a communal experience that felt like eating at your grandmother’s house. Standout dishes were the peanut soup and anything with lamb in it. You’ll need to either check their Facebook page or simply visit the area in order to know the hours and menu, but it’s definitely a worthwhile search and visit.
(Check out more on the Eastern Cape and plan your trip there via the Eastern Cape Parks & Tourism Agency Instagram or its website.)
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Getty Images
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
Courtesy
Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
Courtesy
Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
Courtesy
Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
Courtesy
De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
Courtesy
Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
Courtesy
Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
Courtesy
Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
Courtesy
Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
Courtesy
Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
Courtesy
Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
Courtesy
Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
Courtesy
Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
Courtesy
Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
Courtesy
Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
Courtesy
Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
Courtesy
Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
Courtesy
Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff