
Two things that I wasn't allowed to do much of during my adolescence was wearing black or wearing make-up. While my religious upbringing may have played a role to a certain extent (I grew up Seventh-Day Adventist although I consider myself to be a disciple now), something that my mother used to say about black is, "you've got forever to wear something so dark" and, as far as make-up went, "one day, you're gonna thank me when you age better than a lot of your friends who have all of that stuff on their face."
Now that I'm in my 40s, while I definitely own some black clothing, it's rare that you will ever see me in it, even at funerals because my brain is wired to wear a more "joyful" hue. And as far as make-up goes, while back in the 20s I rebelled, all it really did was cause my skin to break out more. So, once my 30s rolled around, I focused more on skincare. Since then, waterproof mascara and lip color are my mainstays yet it's rare that you'll see me with a full face on. And yes, my mother was right — I get complimented on looking younger than my age all of the time.
That's why, while I definitely think that a "beat face" is an art form and there is certainly nothing wrong with going "all in" when it comes to cosmetics, I also think that balance is important and that there are some really good reasons to consider going without make-up on your face, at least once a week. And while there is actually a myriad of them, I'm gonna share eight solid ones today.
1. It’ll Save You a Ton of Time
It's not until my hair is in a protective style that I realize how much time I save not having to style my hair on a daily basis. Again, while it's been a hot minute since I've had concealer, foundation, eyeshadow, blush, etc. on, when I sit and think about how long it would take me to "do it right" when it came to applying make-up back in the day, lawd, it had to be at least 30-45 minutes. Now that I think about it, oftentimes "putting my face on" is what caused me to be late to certain things. So yeah, when I think about a top reason why going without make-up can sometimes be a really good idea, the amount of time — time that you will never get back — that you will save is definitely a top one.
2. It Can Save You a Boatload of Money Too
I'm thinking that it's no surprise that the beauty industry is a billion-dollar one and we as Black women are a huge part of that. Yet when you break it down into how much each of us spends, guess how much reports say that is? A whopping $15,000 in our lifetime which basically boils down to being somewhere around $40 a month. Y'all, that is a freakin' car!
So, if money is currently tight and you're looking for a way to keep a few coins in your pocket, going make-up-free sometimes could end up being the money-saving hack that you didn't know you were missing.
3. Your Skin’s Texture Will Improve
Is your skin's texture a bit on the rougher side? If so, make-up could be the culprit (especially if you make a habit of sleeping with it on). Although we're literally shedding 30,000-40,000 dead skin cells every minute of the day (pretty crazy, right?) when we've got make-up all over our face, that makes it hard for those cells to leave which results in clogged pores and a rough texture. Once I personally started focusing on improving the health of my skin instead of covering up my "flaws", my own skin's texture started to become baby smooth. These days, I will put rosemary oil on my face in the day and sweet almond oil on it at night, and whew — the glow and softness are truly unmatched. Straight up.
4. Your Pores Can Breathe
Something that I have is larger pores (check out "10 All-Natural Ways To Make Your Pores Appear Smaller"). It's a huge part of the reason why, even in my 40s, I still get pimples from time to time (especially around my period…which yes, still comes, right on schedule, chile). And while I am well aware of the fact that things like foundation can help to protect my schedule from the outer elements, I also know that it can do a real number when it comes to clogging up pores which can lead to breakouts. That's why, when you do wear foundation, it's best to avoid one that is oil-based. And in general, you really should give your pores a break sometimes by going without putting anything on them, so that you can do things like exfoliating and steaming your face which will give your pores can get a break and deep cleanse them so that your complexion can become/remain nice and smooth.
5. It’s an Anti-Aging Hack
Tell me something — when's the last time you actually read the label on your favorite cosmetic brands. If you never have before, I recommend that you do because a lot of these companies use all kinds of chemicals that may produce pretty hues and temporary visual effects but long-term…uh-uh. If they're not irritating your skin, they can dry it out which can result in fine lines and wrinkles over time which can cause you to look older than you actually are — if not immediately, eventually.
This is another reason why going without make-up sometimes is a smart thing to do. If you want your Black to not crack, you need to be intentional about moisturizing and pampering it. Yes, we've got melanin on our side, but constant make-up use can do some real damage to us, just like everyone else if we're not careful.
6. It Can Do Wonders for Your Self-Confidence
Something else that my mother used to say often is, "Make-up shouldn't change; it should enhance." Do I like my eyes more with a couple of coats of mascara? Definitely. Are my lips super on-point when they've got a liner and some gloss on them? Chile, listen. Still, I've gotta admit that it has done my self-esteem a lot of good to know that if I go out with absolutely nothing on, I'm still a cutie pie because the face God gave me is just fine as is. There's no way I would've come to that conclusion if I didn't go without make-up. And a woman who is truly, genuinely and fully self-confident? She radiates beauty in a way that cosmetics could never ever do for her.
7. It Will Keep You from Totally Relying on Cosmetics
Back when I was in high school, I went to school with a lot of white girls who literally lived in a full face of make-up. Because of what I said in the intro and also because the girls of other ethnicities (including my own) didn't put on nearly as much, what white girls sent themselves through was pretty fascinating to observe. That was until I saw some of them without any make-up on and then I was like, "Please put it back on. How quickly can you do it too?" The moral to the story here is when you are so consumed with cosmetics that you literally look like an entirely different person when you take it off, that can put you on a cycle of being super reliant on it because you don't feel like you are pretty or appealing without it because you have literally created another face. And that can be a dangerous way to approach how you see yourself.
8. Natural Is Sexy
I'm not sure why so many women get triggered when they hear men say that they don't particularly care for a lot of make-up because what that basically boils down to is they are all about your wake-up face and what in the world is wrong with that? Even as a woman, when I see someone who is fresh-faced in pictures or even when I'm out, she causes me to do a double-take because 1) I dig the self-assuredness and 2) it reminds me of a compliment a man gave me years ago that still remains on the forefront of my mind — "Thanks for remembering what you look like."
Can you be sexy with make-up on? Sure, you can. There is something about how cosmetics can put an "explanation point" on our looks that is undebatable. Still, when my mother's husband once said that the thing that he liked most about her beauty is the woman he went to bed with is the woman he woke up with, I totally got where he was coming from. Going without make-up and letting your natural beauty shine through is always sexy AF because you're saying that "I know that I am sensual and alluring, just as I am" — and who can't be turned on by a woman who feels that way…about herself? Exactly.
Featured image by Getty Images
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
Jon B. Talks New Album, 18-Year Marriage & Being A Girl Dad
Since 1995, Jon B. has been entertaining us with his soulful voice, belting out R&B classics like “They Don’t Know” and “Someone to Love.” Despite his immense success, Jon decided to prioritize his family and take a step back from the music scene. He got married, and together, he and his wife had daughters. While he didn’t release any new music during this period, Jon remained dedicated to his fans by touring and maintaining his connection with them.
"I'm raising two daughters," he tells xoNecole exclusively. "One is 11 now, and one is 18, and both need their dad. Besides being a father, a rock star on the weekends, and a husband of 18 years, the real thing that kept me the busiest over the last 10 years was the road, keeping the bread on the table, and staying with my fans. Nevertheless, connecting with the fans and keeping that relationship alive. Regardless of whether I was on the radio every five minutes or whatnot. I just wanted to keep that relationship alive, and the best way to do that is just go and perform."
A decade later, Jon B. dropped a new album, WAITING on YOU. The album title alone is a nod to fans who have been waiting on him to release new music. The "Are You Still Down" singer collaborated with Rick Ross, Alex Isley, Tank, and Donell Jones on the album, giving fans a little bit of everything.
"Compiling this album was a labor of love because it was me sort of picking the gems. I wrote so many songs over the last 30 years. I wanted to go back and dust some old gems off and see if I can rework these records," he says. "Some of them are kind of reworks from back in the day, from back in the late '90s. I just kind of love the beat. One of the songs on my album is a vintage cut. I'll call it a vintage cut because I did it in '98. It's a song called "Pick Me Up."
"There's a little bit of the old and a little bit of the new, but WAITING on YOU, I felt was an appropriate name for the album, being that it was 10 years and it's really about my relationship that I have with my fans. Not only is it the relationship I have with my wife and my children, it's the extended relationship I have with with you guys, the listeners."
"There's a little bit of the old and a little bit of the new, but WAITING on YOU, I felt was an appropriate name for the album, being that it was 10 years and it's really about my relationship that I have with my fans."
His wife and kids are his biggest supporters and he shared that they sometimes give their opinion on his music. When it comes to his relationship with his wife, he says communication and patience are the keys to lasting. "I don't mean to sound like Dr. Phil up in here, but 18 years, going on 19, and it's like, I'm not counting, but I guess we're doing something right because we're very happy people," he says.
"I'm making music that reflects what I feel in my heart, which is pretty cool to share with the world now as a grown ass man instead of a guy who was growing up and had an old soul and I was figuring stuff out. I'm grateful for those records, but I really feel like these records are like a guy celebrating everything that I've been blessed to experience so far."
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