Everything related to COVID-19 has been a hot mess and a ball of stress. From losing clients and being stuck in the U.S. to having to cancel events and even coping with the death of someone I know---life's been more than challenging these past few months. When I'm not trying to pick up the pieces of my broken travel plans and confused bank account, I'm juggling virtual appointments with my therapist, course assignments for my master's program, incessant Zoom meeting and event invites, and thoughts of saying to hell with it all.
I can definitely empathize with the millions of others in the same boat as me.
So please, bruh… sis, just know this: When outside fully opens for all of us, don't expect me to join you at that brunch table, on the cruise trip, or even for worship service. I don't care how many masks, sprays, and reassurances are given. Ya girl won't be in the building. Period.
I know some states and countries have lifted some restrictions, and people are out and about, but I'll still be self-isolating until I feel super-comfortable deep down in the pits of my soul to join the masses again. Hey, I won't shame you or try to convince you to do the same. I'll just let you know 5 reasons why I'm choosing caution over comfort:
Image via Giphy
1. I've found career direction, money savvy, and discipline by staying inside.
Initially, I was very depressed and angry about being forced to remain in the same place for an extended period of time. (I mean, it's one thing to make a choice not to go anywhere. It's another for borders to be closed.) I also, obviously, did not like the initially negative impact COVID-19 had on my income streams. However, time at home has forced me to center my thoughts, get more creative, and reevaluate the services I offer and who I offer them to.
When you're distracted by too many choices, you sometimes get so caught up in it all that you lose sight of your long-term goals and what truly makes you happy. I thought I'd escaped the rat race of a 9-to-5 by going freelance full-time, but I found myself on another hamster wheel of entrepreneurship that wasn't really serving me. One client loss actually led me to a realization about a service I offer that I don't even enjoy doing---one that wasn't bringing in much money to begin with. COVID-19 forced me to essentially let go of dead weight and reevaluate the return on investment of time and energy.
I've also consulted branding managers, revamped my Website, got a new therapist, attended cool virtual events (that I would've been too busy to consider attending in-person), and found other skills I can market to make a coin. I think I have more self-work and re-focusing to do, so inside I'll be for a little while longer.
2. I can contribute to the good of the environment.
While I know governments have to make tough decisions that affect society as a whole, I can make my own choices about my body, my health, and my safety. Some of the affects of quarantine have been positive for the environment anyway. Experts have found that pollution and greenhouse gas emissions have decreased since the pandemic began, and though the positive effects might subside, this is good news for now.
Just because quarantines are lifted and businesses can open doesn't mean I have to immediately go back to life as usual. There's no law that says I have to go outside when everything opens up again. It's that simple.
I'm not an essential worker, my line of work can be done from anywhere that has WIFI and electricity, and I think it will be helpful to the community as a whole to help lessen the load of accommodating so many people who will be flooding the streets.
Image via Giphy
3. I've adopted healthier habits and lost weight.
Yep, even with all the take-out and delivery food. Before the nationwide quarantine and business closures, I loved going out to eat and I only worked out when I felt like it. I'd have a meal at a restaurant at least three times a month. I enjoy the experience of having a chef cook and not having to do dishes or shop for groceries. When quarantines were mandated, I craved restaurant food, so I'd order delivery or takeout. Sadly, many restaurants are ill-equipped or lack proper infrastructure for effective delivery service, even when partnering with third-party apps.
After two very popular delivery platforms utterly disgusted me---offering cold, low-quality food, horrible drop-offs, and high fees---I decided to fast. I initially did two weeks---for the first, only water and tea, and the second, soups and liquids.
I really didn't start the fast to lose weight since fasts, for me, are related to spiritual and mental health, however, it doesn't hurt that I've lost 10 lbs so far.
I plan to continue. It's my way to take focus off unhealthy eating habits, detach from relying on restaurant meals, and release anger about wasted time and money. I plan to go vegan for a while once I break my fast (another lifestyle change I've done in the past and enjoyed).
Image via Giphy
4. I was a germ-conscious introvert before COVID-19, and being so has suited me just fine.
No shade to people who are the total opposite---again, this is not to shame anyone for how they choose to live their lives---but I can count on one hand how many times I've been hospitalized or even extremely sick. I have always been a big fan of staying home if there are any semblance of symptoms of any sort of contagious ailment such as the common cold or flu. I was that kid who would not share food or candy with anybody, and don't get me started on toilet seats, cups, and utensils. I'm notorious for not letting people do things like dip their hands in a bag of chips or double dip a spoon in a sauce or soup.
I'm still a bit of a germaphobe---someone who doesn't allow "outside clothes" on or in my bed, washes clothing (no matter the color) in hot water, wears shower shoes in bathtubs I didn't clean myself (yes, even at hotels), and keeps handy bottles of sanitizer in my purse, in my car, and in almost every cupboard of the house.
After more than a decade of living in New York, falling victim to bedbugs from an apartment rental gone bad, and having a major health scare in my late teens, I stepped up the sanitation and germ-conscious game and never looked back. And I know, sis, I know: There are people who have done it all and still, unfortunately, got sick. However, experts have said, time and time again, that the more you can lessen exposure to germs and bodily fluids, the better your chances are of staying healthy.
Image via Giphy
5. I need more evidence of a lower risk of contracting COVID-19.
So many stories are going around about the risks of getting COVID-19, the strain its caused for the healthcare system, and how a "mutant" version of it is anticipated to emerge in the near future. I'm not one to live by fear, but survivors of the virus have even said they do not think it a good idea to reopen businesses and reschedule recreational activities with groups so soon. And though there are vaccines under development, there is no vaccine readily available to the average consumer, according to reports.
A simple trip to the store for essentials has shown me that many don't follow directions and won't respect the six-foot advisement of social distancing anyway. I still see people gathering in groups conversing with no masks, people not washing their hands or using hand sanitizer, people using their bare hands to test fruits and vegetables, people coughing or sneezing without covering their mouths or using the inside of their elbows… I could go on and on. Even if I chose to do some of my favorite things outdoors--- sit on a beach, read at the library, have a meal on an outdoor veranda, or get on a plane---I can't do it with 100-percent confidence that I won't have an anxiety attack or be exposed to the virus.
Folks, I'd rather be safe than sorry, and to be honest, going back to life as usual for a brunch date, movie night or overseas trip just isn't in the cards for me right now. I will continue to pray, sanitize, self-isolate, self-motivate, and take things as slowly as I feel comfortable doing.
Want more stories like this? Sign up for our newsletter here to receive our latest articles and news straight to your inbox.
Featured Image via Shutterstock
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
