Mistletoe. I don’t even know if it’s a word that I hear any other time of the year than Christmas. And even though it’s a plant that is naturally associated with displays of physical affection, it might trip some of y’all out to know that its name actually comes from Anglo-Saxon words meaning “dung-on-a-twig.” Why? Because droppings from birds help mistletoe to grow (chile…). Okay, so how did we end up kissing underneath it? Well, legend has it that in the 1700s, an English song referenced doing so; then books and art caused the concept to spread (mostly in Western cultures).
And just why would a plant that contains dung (wild, right?) be associated with intimacy? Well, two things that mistletoe symbolizes are vivacity and fertility — and since kissing is oftentimes a precursor to foreplay which then leads to sex…there you have it.
Although you may not have known any of this until just now, if you’re not currently in a serious relationship and yet you do happen to have a mistletoe hanging somewhere in your house and/or you’ve got plans to put some somewhere on your body over the next several days (check out “Mistletoe Around Your Waist (And Other Christmas-Themed Sex Ideas)”) — this article was written with you in mind.
Why the Holidays Are a Prime Time for Casual Sex
Why is that? Well, since people reportedly have more sex during the holiday season (more on why in a bit), I just wanted to make sure that before you let the presence of mistletoe (and hormones) overtake you as you take that text from an ex or respond to that DM from some month-long-correspondence-exchange guy that you stop to consider what you may be getting yourself into…beyond just (possibly) a “’tis the season” orgasm. Or two.
Never Forget What “Casual” Means
GiphyAs long as I am able to speak on casual sex, I will forever profess that it continues to be one of the greatest oxymorons of our time — to me. When you stop to consider that Scripturally, sex was designed to bond married couples (I Corinthians 6:16-20-Message), that babies can be made from sex, and that there are hormones during the act of sex that can cause you to bond to someone in a way that nothing else can (whether you’re close to them or not) — I don’t know why anyone would want to look at sex from a casual space; especially since casual means things like apathetic, careless, without serious intention, without emotional intimacy and indifferent.
Shoot, even some of the most promiscuous guys I know say that sex is better when they have some sort of emotional bond with their partner. So, if you’re about to consider involving yourself with someone sexually on a casual level over the next several days, please take a moment to really ponder what that means (in spite of how much culture tries to downplay it); then decide if “casual” is what you’re after — and if it’s what you are truly deserving of.
Keep the Holiday Season in Its Proper Perspective
GiphyRemember how I said in the intro that research has revealed that sex tends to experience an uptick right around this time of the year? There are several reasons why that is the case. For one thing, cuffing season is upon us and we all know that is when cold weather will make (many of) us look for a cuddle buddy (by the way, if you’ve never seen Big Jahh’s Cuddle Season series before, it’s pretty funny and is currently on Tubi). Another reason why sex happens more is because people are taking time off which means that they have more time for, umm, lay activities. Another reason? Nostalgia, chile.
As you’re taking walks down memory lane, it’s real easy to think about that romantic ice skating date you had with a guy five years ago or when you and your ex-boyfriend binge-watched Christmas movies all weekend one year. Suddenly, when one of those fellas pop up on your phone, you’re strongly considering recreating those moments. Be careful. I’ve got a friend right now who is in one of the dumbest relationships EVER (for the billionth time, I might add) — and it’s pretty much all because she doesn’t know how to leave the past in the past. She doesn’t know how to let nostalgia…go.
Oh, and one more reason worth mentioning for why holiday sex is so rampant is because science actually says that the fall and winter seasons are the best time for copulation (check out “Did You Know Fall & Winter Are The Best Times To Have Sex?”). Whew.
What all of this is basically saying is the holiday season sets up an ideal atmosphere for sex, including casual sex. However, just because it puts you in the “feels” that doesn’t mean that you shouldn’t use your brain. Bottom line, is having someone to cuddle up with worth it if they are just gonna go ghost on you before Dr. Martin Luther King, Jr. Day, all because there was nothing truly substantial to keep them there in the first place? Just something to think about.
We Tend to Be Riskier During the Holiday Season. Be Careful.
GiphyYou know, I once read that DUI offenders find themselves drinking a whopping 33 percent more during the holiday season, and Americans overall drink twice as much as they usually do right through here. And you know what? It should be no shocker that when you are inebriated, it not only increases your chances of engaging in sex with partners you may not have chosen with a sober mind, but it also increases your chances of participating in unprotected sex too (a part of the reason why it does for us is that alcohol also elevates our testosterone levels which, yes, makes us hornier).
And since STIs/STDs continue to be on the rise and we’re about to be in an administration that doesn’t seem to be big fans of readily available forms of birth control — yeah, definitely watch how much alcohol you consume and always (and I do mean ALWAYS) keep some condoms at your personal disposal.
After Weddings, Marriage. After the Holidays, “Real Life.”
GiphySometimes, when I’m in a coaching session with a single woman who seems to be almost obsessed with the idea of getting married, something that I will say to her is, “Please remember that you are a BRIDE for a day and a WIFE for the rest of the days following your wedding.” Meaning, marriage isn’t one nonstop party where most of the focus is on you and everything that you want is at your disposal for the rest of your entire life.
And you know what? Along these same lines, after all of the décor, music, and sentimentality of the holiday season is over, real life sets back in and you’re going to have to deal with whatever decisions you made during the holidays — good, bad, or otherwise. So, if you’re considering engaging in some casual sex, in part, because those Hallmark holiday movies have gotten to you, please remember that movies are scripted and reality checks can be quite costly…when you don’t prepare for them.
Always Remember, YOUR BODY IS A GIFT
GiphyConsidering we are so close to Christmas, of course, I had to find some kind of pun to end this with. And honestly, when I think of the main definition of "gift" (“something given voluntarily without payment in return, as to show favor toward someone, honor an occasion, or make a gesture of assistance; present”), I do think in this culture of transactional dating that everyone is doing (check out “Guess What? Dating Was Never Supposed To Be Transactional.”) that people really should ponder what a gift actually is. SMDH. Is your time really a gift — or is it more like a bribe (or spider’s web)?
However, when I speak of a gift for this last point, I mean that when someone is able to be with you sexually, it should be seen as a privilege because you should be seen as a blessing…starting with how you see yourself. It’s a lot harder for someone to process you in that manner if 1) they barely know you; 2) some real conversations aren’t had on the front end of coitus, and 3) you’re not being honest with yourself about what you want and need beyond sexual stimulation. Remember, you are a gift. Gifts are special.
___
So, this holiday season, if casual sex has some real potential to be a part of your memories this year, please take everything that I just said into account. Be wise. Be safe. And be mature enough to acknowledge that sex has consequences. Then move accordingly in front of that roaring fire or tinseled Christmas tree of yours. #wink
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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